kollektion 2010/11
DESCRIPTION
Kollektion 2010/11TRANSCRIPT
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As the Animal brand grew through specialist independent retailers it gathered a larger and larger cult following and the team setthemselves a clear objective:‘why not make a fit for purpose bomb proof Animal watch tocompliment the now infamous Animal watchstrap?.
1993After researching potential
suppliers manufacturing partnersdesigns are finalised for first collection.
1994Animal launch their
first ever watch collection
1994-5Animal set up a dedicated
service & repair facilityunder Alex ‘Fox’ Brown
1996Animal launch first
dedicated women’s watch
1997Pro Series collection
launches our firstchronograph product
1998Animal USA produce
signature models for SunnyGarcia & Shea Lopez
1998Anilite™ electro-luminescent
collection launches
2000Titanium construction
adopted for Animal watchesAnimal launch tide movement watch
2002Animal develop custom
digital tide movement aimedat the UK surf market
2003055 Series Titanium RIP System
watch launches
2004Animal develop full‘fashion collection’
2006Animal introduce firstpinless case model
2008Growing feedback for more‘heritage’ watches gets the
design team drawing like crazy
2009Our all-new watch collection
is ready for launch
We strongly believe that watches and Animal go hand in hand - it’s a large part of our heritage and the brand is still highly regarded by both our customers and our consumers.
The highest levels of water resistanceCorrosion proofUnique & distinctly recognisable ’Animal’ design approachPerformance quality movementsFull custom build - nothing ‘off the shelf’Rigorous testing at factory and ‘in ocean’ by our internationalrider teamGreat price pointsInnovative packaging & POS/POPSupported by dedicated PR and ad campaignsIn-house repair & service facilityVery low return rate (less than 3%)
Animal was founded in 1987 by two local surfers from the Poole area who were basically fed up with continuously loosing their watches out in the big surf and waves on the Dorset and Cornish coast.
_Based out of their mum’s garage, theydeveloped the now infamous ‘Animal Watch-strap’ and initially sold it to friends and like minded surfers and windsurfers as a way of funding their need for waves in warmer and more exotic locations around the world.
The straps proved immensely popular with not only the surfing and windsurfing scene but also with the growing mountain bike market, skiers and snowboarders, the outdoor market, yachties and, believe it or not, the Poole based Royal Marines!
The robust, functional and highly colourful straps were instantly recognisable and clearly identified the wearer as someone who was different, cool and into ‘alternative’ freesports and theirassociated lifestyles.
The collection grew considerably and soon included new models and more technical features such as:3 eye chrono movementsTide movementsAni-digital movementsElectro luminescentPerformance Titanium rangesDedicated women’s sports & fashion collectionsCustom developed digital tide modulesTop end kinetic energy models (RIP System - Rider Induced Power)
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Full in-house design
316L marine grade stainless steel construction
Luminova™ hands and markers
High precision Japan movement
Depth tested 50 metres
Depth tested 100 metres
Depth tested 200 metres
Screw down crown
Stainless steel screw down case back
Date indicator
Scratch resistant hardened mineral glass face
Uni-directional bezel
RIP system movement
Hook/loop fastening strap
Rubber strap
Bracelet strap
Leather strap
2 year international guarantee
1 year international guarantee
Deluxe packaging (supplied with velcro and bracelet strapping)
Swiss made Tide digital/analogue performance movement
Multi hand chronograph
Pinless case for high strength
_PERFORMANCEWATCHES
LuminovaTM
hands and markers
Strapped with Hook/loop fastening, rubber, bracelet, or leather strap
Scratch resistanthardened mineralglass face
Stainless steelscrew downcase back
316L marine gradestainless steel construction,Uni directional bezel,pinless options for high strengh
2 or 1 yearinternational guarantee
High precisionJapan movements includingmulti hand, chronographand rip systems
Date indicator
Screw down crown
Full in-house design
Depth testedup to 200 metres
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// FEATURES
_MENS RANGE
002 Black
Full in-house designRider induced power systemMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinned caseScratch resistant anti-reflective mineral glassCrystal screw down case backLeather strap with custom claspDepth tested to 200 metres2 year international guarantee
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// FEATURES
Full in-house design3 eye chronograph movementMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersScratch resistant anti-reflective mineral glassScrew down case backAnimal performance leather/nubuk hook/loop fastening strapDepth tested to 200 metres2 year international guarantee
// FEATURES
005 Navy 007 Cream 002 Black
_MENS RANGE
011 Brown
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// FEATURES
_MENS RANGE
Full in-house designMulti function analogue/digital movementMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinless caseScratch resistant anti-reflective mineral glassScrew down case backAnimal performance hook/loop fastening strapDepth tested to 200 metres2 year international guarantee
02F Black Orange
605 BLACKWHITE
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// FEATURES
_MENS RANGE
Full in-house design1 eye 3 hand movementMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinned caseScratch resistant anti-reflective mineral glassScrewdown case backLeather strap with custom claspDepth tested to 200 metres2 year international guarantee
605 BlackWhite
02F BlackOrange
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// FEATURES
_MENS RANGE
Full in-house design3 hand movement with dateMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinless caseScratch resistant anti-reflective mineral glassScrew down case backUni-direction bezelAnimal performance hook/loop fastening strapDepth tested to 200 metres2 year international guarantee
005 Navy
002 Black615 Black
Red707 Silver
Glow green
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// FEATURES
_MENS RANGE
009 Yellow
002 Black 005 Navy 707 Silver
Full in-house design3 hand movement with dateMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinless caseScratch resistant anti-reflective mineral glassScrew down case backUni-direction bezelAnimal performance hook/loop fastening strapDepth tested to 200 metres2 year international guarantee
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// FEATURES
_MENS RANGE
Full in-house design3 hand movement with dateMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinless caseScratch resistant anti-reflective mineral glassScrew down case backUni-directional bezelAnimal performance hook/loop fastening strapDepth tested to 100 metres2 year international guarantee 002 Black 707 Silver
011 Brown
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// FEATURES
_MENS RANGE
002 Black02F BlackOrange 707 Silver
840 MatteBlack
Full in-house design3 hand movementMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinless caseScratch resistant mineral glassScrew down case backAnimal performance hook/loop fastening strapDepth tested to 50 metres2 year international guarantee
08C Olive
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// FEATURES
_WOMENS RANGE
002 Black
W01 Rasin
001 White
Full in-house design3 hand movement with dateMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinless caseScratch resistant mineral glassScrew down case backUni-directional bezelAnimal performance nubuk hook/loop fastening strapDepth tested to 100 metres2 year international guarantee
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// FEATURES
Full in-house design3 hand movementMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersPinless caseScratch resistant mineral glassScrew down case backAnimal performance hook/loop fastening strapDepth tested to 50 metres2 year international guarantee
_WOMENS RANGE
004 Red
002 Black012 Baby
Blue 020 Pink G66 Aqua
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// FEATURES
Full in-house design2 eye 4 hand movementMarine grade stainless steel caseCustom screw down crownScratch resistant mineral glassScrew down case backOne piece leather strap with custom claspDepth tested to 200 metres2 year international guarantee
022 Grey
002 Black
_MENS RANGE
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_MENS RANGE
Full in-house design3 hand movement with dateMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersScratch resistant mineral glassScrew down case backStainless steel braceletLazer etch deployment claspDepth tested to 100 metres2 year international guarantee
002 Black 707 Silver
// FEATURES
615 BlackRed
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// FEATURES
_MENS RANGE
Full in-house design3 hand movementMarine grade stainless steel caseCustom screw down crownLuminova™ handsScratch resistant mineral glassScrew down case backCustom silicon rubber strapDepth tested to 100 metres2 year international guarantee
02F BlackOrange002 Black
005 Navy
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// FEATURES
_MENS RANGE
002 Black 001 White
Full in-house design3 hand movement with dateMarine grade stainless steel caseCustom screw down crownScratch resistant mineral glassScrew down case backOne piece leather strap with custom claspDepth tested to 100 metres2 year international guarantee
011 Brown
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// FEATURES
Full in-house design3 hand movement with dateMarine grade stainless steel caseCustom screw down crownLuminova™ hands and markersScratch resistant mineral glassScrew down case backStainless steel braceletLazer etch deployment claspDepth tested to 100 metres2 year international guarantee
_WOMENS RANGE
A48 Lilac
145Gunmetal 002 Black 005 Navy 707 Silver
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// FEATURES
Full in-house design3 hand movementMarine grade stainless steel caseCustom screw down crownLuminova™ handsScratch resistant mineral glassScrew down case backCustom silicon rubber strapDepth tested to 100 metres2 year international guarantee
_WOMENS RANGE
002 Black
359 Pale Banana
001 White043 Bluebird
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// FEATURES
Full in-house design3 hand movementColour coated marine grade stainless steel caseCustom crownScratch resistant mineral glassScrew down case backColour coated stainless steel braceletLazer etched deployment claspDepth tested to 50 metres1 year international guarantee
_WOMENS RANGE
020 Pink
001 White 002 Black G66 Aqua
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// FEATURES
Full in-house design3 hand movementMarine grade stainless steel caseCustom screw down crownScratch resistant mineral glassScrew down case backOne piece leather strap with custom claspDepth tested to 100 metres2 year international guarantee
_WOMENS RANGE
001White 002 Black 011 Brown
931 Lime
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Full in-house design3 hand movementMarine grade stainless steel caseScratch resistant mineral glassScrew down case backFashion strapDepth tested to 50 metres1 year international guarantee
_WOMENS RANGE
007 Cream
F11 BlackPink 002 Black 167 Tan
// FEATURES
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Full in-house design3 hand movementMarine grade stainless steel caseCustom crownScratch resistant mineral glassScrew down case backCustom single injected polyurethane strapDepth tested to 50 metres1 year international guarantee
882 Blue
001 White003
Orange 020 Pink
_WOMENS RANGE
// FEATURES
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