koncept konqueror group3

28
Divyan Kavdia 09BM8017 Swati Arora 09BM8032 Saurabh Mishra 09BM8045 Kumar Priyadarshi 09BM8069 Koncepts Konqueror Social Networking what’s in it for you …

Upload: divyan-kavdia

Post on 21-Jun-2015

552 views

Category:

Education


0 download

DESCRIPTION

This ppt contains the details of what is social networking all about and what can be the future. Special thanks to : http://commoncraft.com/ for video related help.

TRANSCRIPT

Page 1: Koncept Konqueror Group3

Divyan Kavdia 09BM8017

Swati Arora 09BM8032

Saurabh Mishra 09BM8045

Kumar Priyadarshi 09BM8069

Koncepts Konqueror

Social Networkingwhat’s in it for you …

Page 2: Koncept Konqueror Group3

Time Before SNSSectoral Analysis

Business ModelPrincipal Players

Coming Up

• Forums, websites, blogs.

• Mailing list, e-groups newsletter/ e-groups.com

• Telephone

Page 3: Koncept Konqueror Group3

Time Before SNSSectoral Analysis

Business ModelPrincipal Players

Coming Up•Having a hard time starting a conversation•People don’t trust you•Anonymous person•Hide ourselves•Avatars and username

Page 4: Koncept Konqueror Group3

And then came Social NetworkingSectoral Analysis

Business ModelPrincipal Players

Coming Up•Profiles•Shows your identity•Power user•Profile building•Identity building•Self publishing•Community building•Community leader•Contributor•Network building

Page 5: Koncept Konqueror Group3

EvolutionSectoral Analysis

Business ModelPrincipal Players

Coming UpClassMates

My Space

Facebook

Orkut

Twitter

Google Wave

Google Buzz 2010

2009

2006

2004

2004

2003

1995

More than 200

networking sites

Page 6: Koncept Konqueror Group3

So whats the fuzz..Sectoral Analysis

Business ModelPrincipal Players

Coming Up A SOCIAL NETWORK IS A SOCIAL STRUCTURE MADE OF

NODES.

FOCUSES ON BUILDING ONLINE REFERENCES.

Page 7: Koncept Konqueror Group3

Identify the Photographer Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 8: Koncept Konqueror Group3

Its Balaji Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 9: Koncept Konqueror Group3

And the poet Sectoral Analysis

Business ModelPrincipal Players

Coming Up The first tune of the cuckoo has been heard,

The beautiul south wind is caressing the souls,Busy bees are relishing an elegant opulence,Spring is in the air!Blitheness is in the heart!

Water in the streams are flowing with glad tidings,It's visage sparkling bright with Heaven's light,The boatmen are singing out a golden tone,as never before heard from them;Spring is in the air!Exuberant is the mind!

Evening twilight is kissing the earth,The farmer's son has found his calf,But he is restless due to the tune from that faraway hamlet.Alas the full moon has cast her grandeur,Spring is at her dazzling best,Creation is unfolding her eternal glory.

Page 10: Koncept Konqueror Group3

The Bong connection..Shubham Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 11: Koncept Konqueror Group3

And the salty sarcasm Sectoral Analysis

Business ModelPrincipal Players

Coming Up Yes, on a scale from one to ten, ten being the dumbest a person can look, you are definitely nineteen.

Handle? I can handle it. Handle is my middle name. Well, actually its the middle part of my first name.

Weekend before midsems, weekend before holidays, last weekend of being twenty one... But none of that excitement here. Current Mood: Oh my God, I don't even have Parle-G biscuits as stock.

Page 12: Koncept Konqueror Group3

Ann..the facebook version Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 13: Koncept Konqueror Group3

What are SN’s used for ?Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 14: Koncept Konqueror Group3

The VGSOM home page, FacebookSectoral Analysis

Business ModelPrincipal Players

Coming Up • Frictionless: simple, less is more• Audience: on Facebook for their friends• Communication: integrate into the viral

channels• Engagement: hook users to return regularly• Business model: design with monetization in

mind• Objective: establish goals and success

metrics• Obvious: make each page’s purpose clear• Keep working: develop, test, repeat

Page 15: Koncept Konqueror Group3

A race towards the pinnacle Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 16: Koncept Konqueror Group3

Facebook has: Sectoral Analysis

Business ModelPrincipal Players

Coming Up

-Games as marketing tools-Farmville--- 83,224,849 monthly active users-Your own games

-Profile page-Groups/events-Fan page/events-Easy to interact

(Thumbs up & like)-Feeling of being listened

to.

Page 17: Koncept Konqueror Group3

Google Waves Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Wave creator Lars Rasmussen described Google Wave as “equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more,” and further describing it as “what e-mail might look like if it were invented today.” So another game-changer it appears.

Page 18: Koncept Konqueror Group3

TwitterSectoral Analysis

Coming Up

Fast growing micro-blogging platform.

What are you doing? 140 char. less.

Business ModelPrincipal Players

Page 19: Koncept Konqueror Group3

And Ning..KamkonSectoral Analysis

Coming Up

Create your own SNSMonetize it by putting ads and features

-Groups-Forums-Blog-Photos-Videos

Business ModelPrincipal Players

Page 20: Koncept Konqueror Group3

The Dilemma…Sectoral Analysis

Business ModelPrincipal Players

Coming UpBoth media and most online businesses are based on “software economics”, where the cost of creating something of value is relatively high but the marginal cost of distributing it to each consumer is very low.

Page 21: Koncept Konqueror Group3

Monetizing and IssuesSectoral Analysis

Business ModelPrincipal Players

Coming Up

•Advertising- • Users don’t click enough !• Exhaustively interesting peer-produced content

•Partnership opportunities• Limitations of target demographics

•Micropayments• Small amounts of money for better experience• Do not expect users to micropay from the beginning !

•User payments/gatekeeping fees - or, the virtual country club• Target specialty networks

Page 22: Koncept Konqueror Group3

Monetizing and IssuesSectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 23: Koncept Konqueror Group3

Advertising ModelSectoral Analysis

Business ModelPrincipal Players

Coming Up

•One of the foremost forms of revenue generation on SNS •Large and/or highly specialized, differentiated viewerships required•Forms of Advertising Model :• Affiliate Form• Banner Form

•Key Revenue Drivers :• Number of users

•Attract new members by:• Optimizing Recommendation/Invitation Process• Creating incentives for inviting new members• Engage in “hubs”

Page 24: Koncept Konqueror Group3

Subscription ModelSectoral Analysis

Business ModelPrincipal Players

Coming Up

•Offer users content or services for a subscription fee•Key Revenue Driver :• Creation of high levels of unique

customer value• Creating customer value:• Increase levels of user generated content• Frequent update of profiles• Offering multiple membership packages

with different pricing schemes

Page 25: Koncept Konqueror Group3

Transaction ModelSectoral Analysis

Business ModelPrincipal Players

Coming Up

•Company receives a fee for enabling or executing a transaction •Types of transaction : • Endogenous• Exogenous transactions•Key Revenue Driver:• Trust in peers and the platform•Peer trust : Visualizing second-degree contacts •Platform Trust : Guaranteeing high levels of privacy

Page 26: Koncept Konqueror Group3

Various Sites and ModelsSectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 27: Koncept Konqueror Group3

Some Interesting Statistics• Social Media spending is expected to increase

from $716M in 2008 to $3.1B in 2014• Pepsi dropped TV advertising for the 2010 Super

Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!)

• Dell has attributed over $6.5M in revenue directly to Twitter

• 99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page

• 53% of the Fortune 500 have at least one active Twitter account

• 83% of CMOs are tracking their number of fans in Social Media

Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Page 28: Koncept Konqueror Group3

What’s next..Sectoral Analysis

Business ModelPrincipal Players

Coming Up

Man..Machine and Social Networking..

Yo!!! SNS