konsepti ja vuorovaikutussuunnittelu

Konsepti ja Vuorovaikutussuunnittelu

Course description, definition and starting the process

Mariana Salgado Ari Tanninen & Jukka Nevalainen

15.09.2012Kerava unit- Laurea University of Applied Sciences

Course description

About this course

1- We have 4 meetings

Today! 15.0913.1009.1101.12

2- If you do not come to one meeting you get an extra-task. Please

ask in advance for it, so it is easier to complete it.

3- There are 4 assignments.

About this course

4- You will be working on your thesis but if you cannot use your

thesis as a case for this course we provide you with a case (Oppifi Ltd).

5- Four tasks:

A) Reading group (1 book)

B) Design one concept (possibly with a prototype(s), at least 3 iterations with 5 users)

C) Visit a firm and understand their perspective on concept design (document in blog). Comment on blog articles from other groups.

D) Presentation of the concept and it's development process. Document every iteration.

About this course

6- Students’ time load

Present in class 32 hs

Reading group + blog notes 30 hsVisit to the company + presentation 10 hsConcept development 56 hs(including iterations, user testing, blog documentation, conclusions & thoughts)Final presentation 17 hs

Total 135hs

About this course

7- Roles

Mariana answer mails

Mariana gives final grades and Ari and Jukka give suggestions

Ari and Jukka prepared bibliography.

Jukka and Ari manage the blog

Mariana, Ari and Jukka prepare presentations and tasks.

About this course

8- Goals

Primary goalUnderstand concept design. After the course a student should be able to answer the following questions:- What is a concept? What kind of different concepts are there? (service, product, business etc.)- Why are concepts useful? What different uses have they? How can concepts be used in different contexts (own organization, portfolio, future partners)?- How are concepts developed? How do different companies develop concepts? What makes a good concept? How to evaluate concepts?

Secondary goalsGet hands-on experience in doing prototypes and test them with final usersMap future workplacesLearn how to use a blog

About this course

9- Visits

We want to organize 2 visits to different work environments

where they develop concepts using prototypes. We aim to organize two of these visits. One is confirmed.

The third visit you have to organize it with your group, using your network. This is the task 1

Task 1: visit a company in a small group and interview the person making concept design and prototypes. Report on the visit.

This task is group work. The report is a presentation that you upload to Optima. We will scheduled presentations according your possibilities to arrange the visits.

10- Reading group

Task 2: Choose one of these books.

Konseptisuunnittelun supersankari. Tiia Sammallahti.

Rapid Contextual Design - a how-to guide to key techniques for User-Centered Design. Karen Haren Holzblatt, Jessamyn Burns Wendell, Shelley Wood

The User Interface - Concept & design . Lon Barfield

Read it. Gather and analyse the book. Find its critical points. What is the newness in the book? What attract your attention? Why? Do a report on the discussion.

This is group work. Groups can be different for the different tasks.

Today's program

8.30 - 8.45 Introduction to the course (Mariana, Ari and Jukka)

8.45 - 9.15 Teamwork to define what is a concept (Jukka and Ari)

9.15 -10.00 What is a concept? (Mariana)

10.00-10.15 Break!

10.15 - 11.00 Concepts from previous course (Riikka & Pirjo)

11.00 - 12.00 Students form groups, brainstorm concepts

12.00 - 13.00 Lunch

Today's program

13.00 - 16.30 Marko Taipale, Huitale Oy / Gosei Oy

Part 1: The story of Nextdoor-service. How did we build it, what did I learn. The

role of concepts and prototypes in service and business development.

Part 2: Business Model Generation, Business Model Canvas, Minimum Viable

Products and prototypes. Where do concepts and prototypes come from? What needs do they serve?

(Part 3: Discussing students’ concept ideas)

16.30 - 17.00 Introduction to blog use (Ari and Jukka) - Voluntary

Definition

KonseptiDefinition from Wikipedia

Konsepti, kirjallisen työn luonnos, puhtaaksikirjoittamaton työ

Konsepti, suullista esitystä varten tehty käsikirjoitus

Konseptikuva ja konseptikuvitus, erilaisten produktioiden kuvallinen luonnos tai suunnitelma

Ups! Wikipedia has not a definition of what is

Concept Design

Does it exists? Can we add the definition after today?

Sound Trace

Äänijalki (2005)

Ateneum Art Museum

Mariana Salgado- Media Lab- November 2005

Conversational Map

Keskustelukartta (2005)

Kunsthalle (Taidehalli)

Mariana Salgado- Media Lab- November 2005

The Secret Life of Objects

Keskustelukartta (2005)

Kunsthalle (Taidehalli)

3 projects but same design concept

Visitors’ created content as part of the museum exhibition

What is concept design?

It is not the solution or implementation

of a design problem

Picture fromhttp://www.windowfarms.org/

It is not the definition or exploration of a design problem

Picture by For Inspiration Only in Flickr

It is not the visualization of a possibilities

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Though visualizations are key to concept design

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It is the idea behind a design solution

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An idea that needs to be developed

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tested and validated.

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Where does concept design come from?

from the analysis of background research

From tacit knowledge

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From the dialogue with the users

From your own intuition as designers

From organization’s requirements

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From community needs

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From understanding

the context

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Do we have methods for concept design?

Yes!!!

Brainstorming- Visualizing- Making Scenarios & Personas-Understanding design process-

Nurturing the dialogue with the users- Dicussing- Testing- Evaluating-Being critical

andPrototyping

About Understanding the Design Process

INPUTOUTPUT

Analisis t

Síntesis t

Don Koberg and Jim Bagnall (1972)t

INPUTOUTPUT

Analisis t

Sintesis t

Definition t

define t

selectideatet

implementanalyse t

Don Koberg and Jim Bagnall (1972)t

Generation t

Evaluation

CommunicationExploration t

Four stage design process- Nigel Cross (2000) t

Analysis of Problem t

Conceptual design

Working Drawing etc

Need t

Michael J. French (1985) t

Statement of Problemt

Selected schemes

Embodiment of Schemes

Detailing

Feedback

Case Study: Urban Mediator

Vision prototype – animation (public)Arki research group material. Media lab Helsinki. Thanks to Joanna Saad-Sulonen for this slides.


Vision prototype – sketch (project partners)


Working prototypes – mobile proto (co-design activities)

Case study: Urban Mediator

Working prototypes – “magnets” (design team)


Software prototypes (“alpha version”)

Urban Mediator v2.0


Working prototypes – wireframes


Working prototypes – paper – co-design sessions


Working prototypes – paper prototype (design team)


Different types of prototypes

There are many types of prototypes and different prototypes can be used during the design process, for different purposes

… pencil sketch, cardboard or foam mock up of a device, slide show of images, videotape showing simulated behavior, simulation in a software prototyping environment, partially implemented version of the product …

- Crude/rough/non-interactive prototypes can capture rough ideas early on

- More polished prototypes can help communicate the gist of the design

- Prototypes supporting interactivity can be used to ask feedback from users

(Eriksson 1995)

Principles of prototyping

(Lim et al. 2008)

In brief

When creating a prototype, it is important to consider:

• the material

• the resolution

• the scope

Wizard of Oz

The user sits at a computer and uses the system

The responses actually generated by a remote operator who manually simulates the system

It already requires some material in digital form

High Fidelity Methods

Building an interactive prototype of the system

It could be for example Flash, Director or Visual Basic

Pros: realistic functionality, user-driven, can be used for real testing, look and feel, already usable for specification, marketing and sales

Cons: expensive and slow to develop, cannot be used early, might direct attention to irrelevant details, people often reluctant to change major aspects, may lead to unrealistic expectations

Software design example - too detailed prototypes lead the customer to think that the project is ahead of the schedule. Beware.

Paper prototyping

Best suited for 2D interface design, especially often used in web design. For 3D or highly interactive content less useful Rough sketches of the interface

One of the designers acts as a "computer" and changes the pages.

When the user interacts with the imaginary system: points with a finger

Need to take notes or videotape the test case for further analysis

Use your imagination: for example menus can be done with pieces of paper

“Papers Prototypes are low-tech, low-cost, but highly effective form of usability testing for web site design”

Helen M. Grady

simple tools like paper, scissors, and stickies.

separation of design and content allows to be focused on content

“hands-on” designing manipulating physically the content

the whole group can be following all the steps

no computer skills are needed

users recognizing that the prototype is a rough model felt freer to criticize and make recommendations

multiple tests with small number of users is more helpful at identifying problems than elaborate usability tests

paper prototyping allows to separate content from visual design

changes can be made on the fly during the test

after several iterations of testing and design on paperputting a web site will not take long

the data should be as real as possible

Examples

Bibliography

On Concept Design

Conceptual Design (2003), B.J. Fogg. The Mit Press. Brenda Laurel (ED.)Design Research. Methods and Perspectives.

Design Thinkking (2008). T. Brown. Harvard Business Review.

Mitä on Konseptisuunnittelu. (2006) J. Iljin. Minne menne luova luokka. Toim. Inkinen, Mäempää, Timonen

Tuotekonseptointi. (2003). T. Keinonen and V. Jääskö. TeknologiaInfo Teknova Oy,Helsinki.

The comparison between visual thinking using computer and conventional media in the concept generation stages of design. (2001) P.H. Won. Automation I Construction 10. 319-325.

On the Move with a magic thing: role playing in concept design of mobile services and devices. (2000). J. Iacucci, Kuutti, K. and M. ranta. ACM Library.

Konseptisuunnittelun supersankari. Tiia Sammallahti.

Rapid Contextual Design - a how-to guide to key techniques for User-Centered Design. Karen Haren Holzblatt, Jessamyn Burns Wendell, Shelley Wood

Thanks!

[email protected]

[email protected]

konsepti ja vuorovaikutussuunnittelu

Documents

concept design document

good concept

different tasks

kind of different concepts

blog mariana

group work

group blog notes

usercentered design