korean business expert releases ground breaking book | golden transcript
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Overview Korea Perspective is based on daily consultancy interactions in the support of the Korean automotive, golf, land development, Green sustainability technologies and retail sectors. Western overseas teams, as well Korean leadership and teams, have openly shared their challenges and pressing concerns along with the inner workings of their companies in the interest of improving communication. In turn, I have worked to provide a framework, strategy, and solutions. About the new book This book builds considerably upon topics shared in my two previous and well-received publications: Korea Facing: Secrets for Success in Korean Global Business and Hyundai Way: Hyundai Speed. In particular, the new book explores more deeply into issues many working for Korean based companies may experience. The target audience and focus is the ever-growing number of Westerners employed by Korean-based companies outside South Korea.TRANSCRIPT
2/22/15, 2:37 PMKorean business expert releases ground-breaking book | Golden Transcript
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Korean business expert releasesground-breaking bookPosted 2/10/15
Local Korean global business consultant DonSoutherton has released his latest book, “.” Thepublication offers a road map to avoid common pitfallswhile overcoming challenges, addressing issues thatfrequently surface with Korea. Through Southerton’sinteraction with Korean businesses on a near dailybasis, the book is based on these daily interactionswhich provide a framework for Western and Koreanoverseas teams. The book is geared toward Westernersemployed by Korean-based companies outside SouthKorea, firms providing services or products to a SouthKorean overseas subsidiary or operations and globalcompanies that have significant business with a Korean
company. “” is available through Amazon Kindle, Nook and most popular booksellers. Southerton is afrequent contributor to the media (WSJ, Forbes, CNN Fortune, Bloomberg, Automotive News, KoreaTimes, Korea Herald, Yonhap, Korea Magazine, and FSR) on Korea facing business and culture. Heheads Bridging Culture Worldwide, a Golden, Colorado based company that provides strategy,consulting and training to Korea-based global business.
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2/22/15, 2:37 PMKorean business expert releases ground-breaking book | Golden Transcript
Page 2 of 2http://goldentranscript.net/stories/Korean-business-expert-releases-ground-breaking-book,179981
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