Shwe Pyi Hein (RN – 10)

Tin Naing Lynn (RN – 25)

Aung Moe (RN – 27)

Kyaw Zay Ya (RN – 60)

Zaw Lin (RN – 23)

Phyu Phyu Myint (RN – 33)

Su Myat Nandar (RN – 36)

Cho Cho Win (RN – 54)

Myat Su Tun Lwin (RN – 24)

Thinzar Aung (RN – 4)

The Leading Change NewsGroup 1 EMBA 11th Batch 20th January, 2014

Presentation on John P. Kotter’s Leading Change

Chapter 5

Developing a Vision and Strategy

NEWS

Imagine The FollowingImagine The Following

• Authoritarian decree

• Micromanagement

• Vision

ARTICLE HEADLINEIn libris graecis appetere mea. At vim odio lorem omnes, pri id iuvaret partiendo. Vivendo menandri et sed. Lorem volumus blandit cu has.Sit cu alia porro fuisset.

Ea pro natum invidunt repudiandae, his et facilisis vituperatoribus. Mei eu ubique altera senserit, consul eripuit accusata has ne. Ignota verterem te nam, eu cibo causae menandri vim.

Date today 20/01/2014

NEWS

1. by clarifying the general

direction of change

2. by motivating people to take

action in the right direction

3. by helping coordinate the

actions of different people

Date today 20/01/2014

“ A picture of the

future with some

implicit or explicit

commentary on why

people should strive to

create that future”

“ A picture of the

future with some

implicit or explicit

commentary on why

people should strive

to create that

future”

Why Vision is Essential ?

1. BY Clarifying1. BY Clarifying

The Direction of ChangeThe Direction of Change

• Effective

vision and

back-up

strategies

help resolve

these issues

• “Is this in

line with the

vision?”

can help eliminate

hours, days, or

even months of

torturous

discussion

• Not necessarily in people’s short-term self interests

Increasingly

2. By Motivating Action2. By Motivating Action

Forced out of comfort zones

Made to work with fewer

resources

Asked to learn new skills and

behaviors

Threatened with the possibility

of job loss

“A good vision good vision acknowledges that sacrifices will

be necessary but makes clear that these sacrifices will

yield particular benefits and personal satisfactions

that are far superior to those available today – or

tomorrow – without attempting to change”

3. By coordinating3. By coordinating

The Action of PeopleThe Action of People

Vision helps align individuals

Thus coordinating the actions of motivated people in a

remarkably efficient way

The coordination cost of change can be huge

With the shared vision, they can work with some degree of

autonomy

The Nature of An Effective VisionThe Nature of An Effective Vision

• Mundane and simple

• Only one element in a larger system

• Includes strategies, plans and budgets

• Effective visions have at least sixsix key

characteristics

– 1. Imaginable

– 2. Desirable

– 3. Feasible

– 4. Focused

– 5. Flexible

– 6. Communicable

Imaginable Picture of the FutureImaginable Picture of the Future

• Without vision, change programs never work well

• Vision never ignores the legitimate long-term interest

of anyone

• Visions that try to help some constituencies by

trampling on the right of others ultimately demoralizes

followers and motivate a counter attack

• Corporate visions which aren’t deeply rooted in

the reality of product or service markets –

recipes for disaster

• Employees or investors have alternatives, the

organization that ignore their needs pursues a

self-destructive path

• Why???

– Management is feeling pressure from one

constituency at the same time it has a quasi-

monopoly position over another constituency

– Short-term pressure and the human capacity to

rationalize unwise or negative actions can combine to

lead reasonable people to act in unreasonable ways

• Questions?

– If the vision is made real, how will it affect

customers?

– How will this vision affect stockholders?

– How will this vision affect employees?

Strategic FeasibilityStrategic Feasibility

• A vision is grounded in a clear and rational

understanding of the organization, its market

environment, and competitive trends

• Many firms need to become less inwardly focused,

centralized, hierarchical, slow in decision making,

and political if they are to succeed in the

marketplace

Focus, Flexibility, and Ease of Focus, Flexibility, and Ease of

CommunicationCommunication

• Focused enough to guide employees

• Long and detailed pronouncements not only can feel

like straitjackets but can soon become obsolete in a

rapidly changing world

• Choose communicability as a key criterion

A Few Examples:

CELEBRITY NEWS AND GOSSIP WORLD EXCLUSIVES

THE

Effetive and Ineffective Vision

An effective vision will not feel desirable to some

An effective vision is not the “Quality Program”

An effective vision is not a hopelessly vague

listing of positive values

THE

“If you cannot describe your vision to

someone in five minutes and get their

interest, you have more work to do in

this phase of a transformation process”

THECharacteristics of the most effective Characteristics of the most effective

transformational visionstransformational visions

• Ambitious enough to force people out of comfort zone

• Aim in general way at providing better and better

products or services

• Take advantage of fundamental trends

• Make no attempt to exploit anyone

Exercise of both Heart & Head

Takes some Time

Always involves a group of People

Is tough do well

CELEBRITY NEWS AND GOSSIP WORLD EXCLUSIVES

CREATING

THE VISION:

THECreating an Effective VisionCreating an Effective Vision

First draft

Role of the guiding coalition

Importance of teamwork

Role of the head and the heart

Messiness of the process

Time frame

End product

THE

Want to have Effective Visions ?Want to have Effective Visions ?

Think of vision as:

Not a component of effective management

Usually anything but simple

Both head and heart are required

Need teamwork

Frame the time to complete the process

An ineffective vision may be worse than no An ineffective vision may be worse than no

vision at allvision at all

Thank You