THE

WHERE CREATIVITY & INNOVATION

GO TO SCHOOL

KAOSPILOTS

The KaosPilots’ staff and students are just as creative,audacious, curious, risk-taking and socially engaged todayas they were when the school opened its doors to thevery first team of students 14 years ago – if not more so.

The school’s academic and pedagogical ambitions have,none the less, remained the same over the years: todevelop a unique educational program and competencyenvironment for young people who wish to make apositive difference in society.

The criteria for success are not only that the students getgood jobs after they graduate, but that they create newand exciting jobs.

As an entrepreneurial educational program the KaosPilotsis therefore a progressive and positive answer to thefascinating challenges presently facing our part of theworld. Namely, that more and more industry and servicejobs are moving away to places such as China and India.

This change in the global “productivity food-chain” leavesall of us in the western part of the world with the samequestion: who in the future will create the new jobs thatwill replace those now disappearing? Which lines ofbusiness and which industries will in the future be thegrowth-engines in our part of the world? And not least:

how do we best unlock the creative and innovative forcesin each individual and in society as a whole?

For these reasons, the KaosPilots intend to be the co-authors of generation 2.0 of the Scandinavian andEuropean welfare society. In the spring of 2004 theschool’s Board of Directors therefore outlined the twomost important goals for the educational program for thenext few years:

• The KaosPilots is to become Scandinavia’s most

attractive, modern, value-based entrepreneur

educational program

• The KaosPilots, as educational program and

competency milieu, is to significantly strengthen its

international profile and collaborative relations.

We have thereby set the course for the school and theeducational program.

You can find out how we intend to achieve this by readingthis document. You will also be able to find out about theprogram’s academic profile, who the students are andwhere they get or create jobs after graduating.

Enjoy!Uffe Elbæk, Principal, December, 2005

The KaosPilots – International School of New Business Design and Social Innovation

THE KAOSPILOTS,

GENERATION 2.0 A BRIEF STATUS REPORT

KAOSPILOT TIMELINE

1991

The first KaosPilot students start theireducation on 5th of August. A purely Danish team.

1992

Team 1 take over the centre of Aarhus duringthe annual Aarhus Festival. With their project’Street Agenda’ they set new standards forhow art and culture meet the average citizen.

The UNESCO-prize is awarded to the schoolfor an especially noticeable educationalinitiative in conjunction with the UnitedNations’ Decade of Culture.

The school’s first catch-phrase, ’Probablythe best education in the world right now!’,is launched with a twinkle in the eye, notleast because Carlsberg is the school’s mainsponsor at that time.

THE STRATEGIC AGENDA

Since March 2004, the staff has been working towardrealizing the Board’s ambitions – encompassed in itsstated goals:• The KaosPilots is to become Scandinavia’s most attract-

ive, modern, value-based entrepreneur educationalprogram.

• The KaosPilots, as educational program and compet-ency milieu, is to significantly strengthen its internation-al profile and collaborative relations.

The organisation has defined three conceptual frameworks– “Value-Based Entrepreneurship”, “International Profile”and “System Export” – to ensure the realization of theabove stated goals.

VALUE-BASED ENTREPRENEURSHIP

Organisations that create social, environmental and cultur-al value are needed now more than ever. The newcurriculum, implemented in 2004, is the formal offset of amore rigorous approach to the challenges and possibilitiesahead. In the spring of 2004, the KaosPilots entered into anew collaborative agreement with the Aarhus school ofBusiness (Handelshøjskolen i Århus), the goal of which isto achieve a new understanding of modern entrepreneur-ship in our part of the world. Who will create the newjobs? What motivates these people? And within whichline of business will the new jobs be created?

INTERNATIONAL PROFILE

The focus is on constantly sharpening and strengtheningthe school’s international profile and collaborative relations.A spearhead in this work is the well-renowned book“KaosPilot A-Z”. The school has several on-going dialogues with a series of European and North Americancompanies, educational institutions and think tanks aboutfuture strategic collaborations. Collaborations that willensure the school’s students access to the most interest-ing and up-to-date knowledge, experience and research inthe school’s three core areas; creative project, process andbusiness design.

SYSTEM EXPORT

The third initiative is “system export” of the KaosPilots’knowledge and experience to other countries. The schoolin Aarhus has through KaosPilot International, establisheda sister school in Norway – the first students entered inAugust 2005. A new school will follow in Malmö, Sweden2006 and serious negotiations are taking place aboutestablishing KaosPilot programmes in Holland within oneto two years.

Out of these conceptual frameworks, three concreteinitiatives have been launched – “KaosPilot International”,“Showroom for a hopeful future – a safe space for creat-ivity” and “The European Edge”.

THE STRATEGIC AGENDA

1993

Team 1 complete a national information andpublic relations campaign for the DanishConfederation of Trade Unions, where thefocus is on unemployment and in-servicetraining.

Team 2 begin their education, this time withstudents from all of the Scandinaviancountries, a prioritisation that is intended tomirror the school’s Scandinavian ambitions,and cultural roots and values.

Team 1 receive their graduation certificate inthe Aarhus Music Hall. The guest speaker isthe Minister of Culture, Jytte Hilden.

KAOSPILOT INTERNATIONAL

It became evident during 2005 that a new legal entity wasrequired in order to manage the development of the brand aswell as the system export of the KaosPilots, and allow theseto thrive. It was decided to be called KaosPilot International(KPI) and the purpose is to support and promote value-basedentrepreneurship and leadership by creating the next gener-ation of businesses and social innovation.

For 14 years the KaosPilots in Aarhus has not only beenrunning an education, but also a commercial consultancyworking with the private, public and voluntary sector. Thebusiness idea is to help organisations and individualsmaster the capability for innovation and creativity –leveraging on the KaosPilot philosophy and methodology,combining the disciplines creative business, project andprocess design.

THE NEXT BIG THING

SERVICES & CAPABILITIES

• Consultation

– Strategy and Organisational Development– Leadership & HR Development– Project Management– Innovation– Coaching

• Education

– Executive, Training and Exploration Programs• Incubation

– New ideas– New business ventures

• Production

– Books– Film– Presentations– White Papers

1994

Søren Langager, the Danish University ofEducation, presents his evaluation of theKaosPilots at an event in Rundetårn,Copenhagen. The guest speaker is theformer Minister and EU-Commissioner RittBjerregaard.

Half the school burns down on New Year’sEve due to a stray firework.

The KaosPilot ’back-up’ scholarship isinitiated, designed to enable promisingyoung talent at the super league footballclub AGF to have access to the school’sfacilities and teaching.

Team 2 complete a ’cultural-ferry’ tour onthe ’Kronborg’ ferry, docking at amongstothers Copenhagen, Helsinki, Riga, Tallinnand Stockholm in order to promoteCopenhagen as the 1996 City of Culture.

SHOWROOM FOR A HOPEFUL FUTURE

– A SAFE SPACE FOR CREATIVITY

• One simple idea• One big ambition• Many stakeholders• Lot’s of new friends.

The basic idea of the Showroom that was the foundationfor the KaosPilots Aarhus: What makes people want tolearn and create is the right balance between “head, heartand hand” – The balance between the action-oriented, theintellectual and the emotional aspects.

The ambition is to be co-creators of a global agendaconcerning “next generation business and social innovat-ion” by creating, testing, displaying and unfolding greatideas, products, services and learning. An agenda and amovement pushed forward by the six values of theKaosPilots.

12 cities have initially been chosen as a potential homebase for these learning, exploration and entrepreneurialspaces:– San Francisco, Toronto, Berlin, Istanbul, Moscow,Shanghai, Cape Town, Buenos Aires, Bangalore,Wellington, Hanoi and Tokyo.

These “Showrooms” will vary in form and content, butwill contain:– Educational programs– Incubator environments– Different companies and NGO’s– Technologies– Social and cultural venues.“Showroom for a hopeful future – a safe space for creativ-ity” is a strategic initiative led by KaosPilot International. Itwill be developed with a number of venturesome andawesome partners.

EUROPEAN EDGE

The idea is to establish a committed experience andresearch milieu around modern entrepreneurship, socialinnovation and the emerging fourth sector. The EuropeanEdge is a network-based consortium with members rang-ing from European educational institutions, think-tanks,and media to entrepreneurial environments. The ambitionis to have a wide range of members from all over Europetaking part in these events. In November 2004, the firstmeeting took place at Demos in London. August 2005 the meeting was in Aarhus, Denmark and the next isscheduled to be in Stockholm, Sweden in June 2006.

1996

Team 2 complete an attitude campaign inAarhus on global consciousness for theBudapest Club. Partners are amongst othersthe Aarhus Symphony Orchestra, AarhusTheatre and Aarhus Municipality.

Team 2 graduate from the school. Theguest speaker is the former NorwegianForeign Minister Thorvald Stoltenberg.

The school opens its first education outpostin San Francisco (1996-2000) with financialsupport from LEGO. Team 3 complete theirentire second year there.

Principal Uffe Elbæk is interviewed for 15minutes live on CNN.

The KaosPilot Aarhus has all the necessary experienceand competencies to meet the Board’s ambitions in theway of a committed and experienced staff and, not least,a massively talented student body bubbling with curiosityand creativity. Just the right combination of tradition andrenewal.

But, honestly, we can’t do it alone. We know that. That iswhy we ask you directly: Would you like to be co-author ofthe next chapter of the KaosPilots’ history?

This is not the first time we are asking our friends (andpotential friends) for help. And it probably won’t be the last.

Actually, the school would not have got where it is today if it had not been for the continuous back-up fromindividuals, organisations, companies, funds and publicauthorities over the past 14 years.

We are most thankful for that support.

What we would like to ask of you is that you consider thethree developmental initiatives one more time. If one ormore of these initiatives appeal to you and you would liketo be “co-owner” of it or them, then you are just a phonecall away from making a critical difference to – and havinga role in – the school’s further development.

However, there are also many other ways you may helpus, aside from the above-mentioned initiatives. You may,for example, become a member of the school’s businessclub and thereby give assignments to the different teamsof students. Or you could buy consultancy services orsolutions from KaosPilot International.

WE NEED YOU! – AND MAYBE YOU NEED US?

FACTSThe school opened: August 5th, 1991Cultural and historical roots: The FrontRunners – an enterprising, youth environment in Aarhus (1982- )Number of KaosPilot graduates (September 2005): 249Duration of education: 3 yearsProfessional focus: Creative process, project and businessdesignOrganisation: Private foundationChairman of the Board: Professor Steen Hildebrandt, AarhusSchool of Business School Principal: Uffe Elbæk (1991- )

Level compared with other educations: Bachelor First semester starts: The first week in September Number of students admitted: 30-35 per team Dropout rate: An average of 5 students per team Minimum age: 21 Admission requirements: Written assignment and workshop Teaching and working languages: English Internships: Currently one European placement and one worldplacement Student fees: e370 per month + e3.350 start-up fee Starting monthly salary for KaosPilot graduates: Around e3.300

1997

Team 3 complete their USA-project, wherethe customer is the founder and CEOEmeritus of VISA International, Mr. DeeHock.

The school carries out its first joint strategyand vision seminar, ’POP1’, with all students,staff, and board members. The basic view oforganisations and life in general is identified.

The education is transferred from theMinistry of Culture to the Ministry ofEducation.

Kjeld Kirk Kristiansen, then CEO of LEGO,and Mads Øvlisen, CEO of Novo Nordic,visit the KaosPilots’ outpost in SanFrancisco.

Trine Deichman-Sørensen, EmploymentResearch Institute in Oslo, presents herevaluation of the KaosPilots at an event atthe Aarhus Theatre.

Why should you become a “funding father”?Perhaps because you:• would like to have access to all the new knowledge

being produced every single day at the school• see the KaosPilots as an interesting talent pool of young

people worth being in touch with – because maybethere’s a future colleague amongst them?

• think that the school’s cultural profile and values fit yourcompany’s profile and values

• would like to support a unique entrepreneurial environ-ment because you believe that it is important to createnew and interesting jobs in our part of the world.

No matter what – you shouldn’t invest in the KaosPilots ifyou want “business as usual”, or if you want to surroundyourself with people who only agree with you and have noindependent attitudes or opinions.

But we doubt this is the way you see things. On thecontrary, we believe that you want – perhaps togetherwith us – to go all the way to the outer edge of develop-ment. Because that is the only way to meet “the new”.And this we must do! Otherwise we will fail to advance asa society and a civilization.

WHAT WE BELIEVE IN At the school’s first strategic “Purpose and Principles” seminar(POP1) in 1997 the following views on life, people andorganisations was formulated:• Every person is unique and embodies an infinite potential• Learning involves the head, the hands and the heart – and is a

life-long process

• Life is a condition for change. Change is a condition for life• Organisations are living systems that thrive on human

relations and networks• Respect differences and value the common• Live in the present – with respect for the past and a view to

the future• Strive for quality in everything you do.

WHAT WE STRIVE FORAt the POP2 seminar in 2001, the school identified six basicvalues and attitudes that the educational program cannot dowithout. They are:Playful – Being at the KaosPilots has to be motivating andinspiringReal World – The students and the staff have to work with realproblems, real people and real conflictsStreetwise – The school must never be out of touch with whatis happening at street level in our societyRisktaking – The program and the staff must be characterisedby the will to be brave and take risksBalance – There has to be the right dynamic and balance be-tween body and soul, between form and content and, not least,between human, time and economic resources at the schoolCompassion – Human compassion and social responsibilitymust be the hallmarks of the school.

WHY COLLABORATE WITH THE KAOSPILOTS?

1998

Team 3 graduate. The guest speaker is theFinance Minister Marianne Jelved.

The publishing house KLIM publishes thebook ’KaosPilot – an account of a school, aneducational program and an environment byPrincipal Uffe Elbæk (in Danish ’KaosPilot –en beretning om en skole, en uddannelseog et miljø’).

The Danish Evaluation Institute begins anevaluation process that lasts five years.

1999

Team 5 complete a Scandinavian PR-campaign for Apple’s Mac Powerbooks inNorway, Sweden and Denmark.

Team 4 graduate. The guest speaker is theEducation Minister Margrethe Vestager.

“The KaosPilots have much to contribute to our

company culture. The program and the students

represent creativity and new thinking. We are a

growing company and there is a tendency that

growth in a company means compensating

innovative thinking. We would like to gain

inspiration for maintaining creativity in our

company.”

Dag Swanstrøm, CEO, Synnøve Finden ASA.

“Denmark needs creative environments and

educational programs that can promote talented

young individuals who can contribute to and

create continued growth in society.

The results that the KaosPilots have achieved are

those of an exceptional entrepreneur environ-

ment. When it comes to promoting growth in

the experience and creative industries, the need

for an educational program with the KaosPilots’

profile is especially evident.

The students do not only get good jobs after

graduating, they also create jobs.”

Finn Terkelsen,

Assistant Director, The Tuborg Foundation.

EUROPEAN EDGE

The members of European Edge, december 2005.• Aarhus Business School, Denmark• Club of Rome, Germany• Demos, England• Fabriken, Denmark• FDB / Coop Denmark, Denmark• Fluidminds, Sweden• Frontløberne, Denmark• Idea Experience, Spain• Imagine BC, Canada• Index 05, Denmark• Lynfabrikken, Denmark• Smidstrup, Denmark• Startup Company, Denmark• Style-Vision, France• Subtopia, Sweden• Universitat Pompeu Fabra, Spain• Monday Morning, Denmark• Chaosforum, Holland• Respect Europe, Sweden and England• KaosPilot Oslo, Norway• KaosPilot Malmö, Sweden• KaosPilot Aarhus, Denmark

2000

The KaosPilots choose the new slogan’Change the Game’ in order to underline theschool’s social ambition for a more sustain-able world, culturally, environmentally andhumanly.

The school sets up its second educationoutpost (2000-2002), this time in Durban,South Africa.

Team 5 graduate. The guest speaker isPrime Minister Poul Nyrup Rasmussen (byvideo).

The KaosPilots set up the business club’Inspiration Lounge’. Members are leadingScandinavian companies.

KAOSPILOT A-ZThe book, “KaosPilot A-Z”, by Uffe Elbæk, was published inDanish in 2001 and in an updated edition in English in 2003. It isa book that, in the author’s own words, is “full of values, beliefsand critical orientation, full of life, references and tips, full offlashbacks, visions and jumping up and down, full of profession-al experiences, open questions and equally open answers, full ofself-scrutiny and ulterior motives, full of good advice, good ideasand inspiration, full of tradition and renewal, full of contributionsfrom 20 of our very good global friends from all over the worldand, not least, full of pictures, heaps of pictures.” Among the contributors are Dee W. Hock, Lars Kolind, AnitaRoddick, Margaret Wheatley, Thorvald Stoltenberg, Kevin Kellyand Preben Mejer.

The book has been well received and reviewed abroad:“...an educational resource of immense richness and variety. I can see myself going back for information, understanding andinsight for years to come. Do yourself a favour, get a copy.”(New Academic Review).

“...KaosPilot A-Z is a well-designed and inspiring – as well asovertly personal – introduction to the KaosPilots approach. Theblend of formal and informal language suits the school’s missionand vision perfectly. Besides – and I think the KaosPilots willappreciate this – the book smells really, really good.” (FastCompany).

2001

Tibet’s national soccer team play their firstever international match – in Denmark. Ahistorical occasion that was the fruit of agraduation project by a KaosPilot student.

The school’s second strategy and visionseminar, ’POP2’, identifies the six basicvalues of the school: Playful, Real World,Streetwise, Risk-Taking, Balance andCompassion.

A selection of the most important companies, organisations and

institutions whom the school and staff have collaborated with in

December 2005:

KaosPilot Aarhus

First-year students• Synnøve Finden, Oslo, Norway (cheese and dairy company)• Kofoeds School, Denmark (independent, non-profit humanitarian organi-

sation)• BookHouse Publishing, Stockholm, Sweden (publishing house)• Moviecity Århus, Denmark (facilities for companies within TV, movies and

new media)• Nicky Bonne, Aarhus, Denmark (photographer)

Second-year students• Telenor ASA, Oslo, Norway (telecommunications)• Damp Studios Stockholm, Stockholm, Sweden (movie production)• Norges Blindeforbund, Oslo, Norway (association for blind people)• Folkekirkens Nødhjælp, Butik Fisk, Aarhus, Denmark (aid organisation)• Dypång Management, Aarhus, Denmark (event organizer)• Skidinfo, Stockholm, Sweden (information about winter sports)• Republic of Fritz Hansen, Alleroed, Denmark (furniture)• Kompan A/S, Ringe, Denmark (toys and playgrounds)• Lier Prosti, Lier, Norway (priests)• Learning Lab Denmark, Copenhagen, Denmark (research institute)• Mymusic.dk, Copenhagen, Denmark (music website)• Kvark Produksjoner, Tonsberg, Norway (arts and business)• Skånes Idrottsforbund, Malmö, Sweden (sports association)• Helly Hansen, Oslo, Norway (outdoor clothing)• Nordea Bank Danmark A/S, Silkeborg, Denmark (bank)• Danmarks Statistik, Copenhagen, Denmark (national bureau of statistics)• PC Gruppen, Aarhus, Denmark (education)• Feiringklinikken AS, Feiring, Norway (private hospital)• Tuba Records, Oslo, Norway (music label)• Danske Bank, Aarhus, Denmark (bank)• Bang & Olufsen Idea Lab, Aarhus, Denmark (audio and video products)• Betapharm Artzneimittel GmbH, Augsburg, Germany (medical products)• Kunnskabsparken Hedmark AS, Hamar, Norway (incubator park)• NRK, Program Riks UNG, Trondheim, Norway (national television)• Det Norske Studentersamfund, Oslo, Norway (student organisation)• Gringo, Adami Media, Stockholm, Sweden (media)• Århus Festuge (Aarhus Festival), Aarhus, Denmark (cultural festival)• SINTEF Teknologi og Samfunn, Trondheim, Norway (technology and

research)• Passion för HipHop, Malmö Högskola, Malmö, Sweden (education)• Opera Software, Oslo, Norway (web browser software)• Synnøve Finden, Oslo, Norway (dairy products)

Third-year students• ReD Associates, Copenhagen, Denmark (advertising and communication)• Airgames, Johannesburg, South Africa (mobile media entertainment)• Fieldwork Norge AS, Oslo, Norway (brand experience bureau)• Coachingkids, Denver, Colorado, USA (social work / coaching)• ProAconsult, Aarhus, Denmark (fundraising agency)• Thjodleikhusid, Reykjavik, Island (national theater)• Hönnunarvettvangur, Reykjavik, Island (Iceland Design Forum)• Demos, London, UK (think-thank)• Counts Media, New York City, New York (media)• Idea Factory, Singapore (innovation / strategy / design)• Joergensen Associated, Shanghai, China (developer products & brands)• Pompei AD, New York City, USA (commerce, culture and community)

• Fieldwork, Stockholm, Sweden (brand experience comunication)• KaosPiloterne, Oslo, Norway (education)• Innovation Lab, Aarhus, Denmark (learning / education)• Startup Company, Copenhagen, Denmark (entrepreneurship consultancy)• Peter Aschwanden Filmproduktion, Basel, Schweiz (filmproduction)• Fuseproject, San Francisco, USA (design)• Growth Africa, Nairobi, Kenya (Kenyan Entrepreneurs Association)• The British Chamber Of Commerce In Denmark, Copenhagen, Denmark

(business development)• PLAN Sverige, Stockholm, Sweden (NGO)• NextNext entertainment, New York City, USA (entertainment)• Edgeware, Brisbane, Australia (education)• Hotel Fox, Copenhagen, Denmark (designer-hotel)• Corporatespin, Singapore (communication)• Projekt Surfing Favela, Rio de Janeiro, Brazil (surfing school)• Venturelli Consulting, Egå, Denmark (consulting agency)• MonoPolet, Copenhagen, Denmark (advertising agency)• NORD, Copenhagen, Denmark (research / design)• Pernod Ricard Sweden AB, Stockholm, Sweden (branding company)• Imagine Chicago, USA (community building)• Sofia Manning, Copenhagen, Denmark (coaching)

KaosPilot International

• Discovery journey with NCC to Gateshead and Berlin. Leadership training.• Intrapreneurship – KIIM Education. In cooperation with IDEA, Denmark• Education program in modern entrepreneurship for students at the

University of Aarhus. In cooperation with IDEA, Denmark• Music Management – educational program with The Royal Academy of

Music and Århus Business School, Denmark• Synnøve Finden, Oslo, Norway – company culture, product development.• Teacher education, Högskolen i Agder, Kristiansand, Norway• Kalundborg Gymnasium, Denmark – change process and new culture• Ministry of Culture, Denmark – children, culture and network• Frederikshavn Kommune, Denmark – looking for new possibilities• Conference for nurces – vision and dreams for nurces• Energi Midt, Denmark – idea development• Falck Securitas, Denmark – idea development• Nordea, Denmark – leadertraining• University of Copenhagen, Faculty of Law – cooperation in change

processes• TEKO Herning, Design School – training program in personal leadership• Demos, London, UK (think-tank)• Fluidminds, Stockholm, Sweden (consultancy company)• Monday Morning, Copenhagen, Denmark (think-tank of news)• Minc, Malmö, Sweden (incubator)• Malmö University, (Malmö Högskola), Sweden• OMH Business School (Oslo Merkantile Högskola), Oslo, Norway• Respect Europe, Stockholm, Copenhagen, London (consultancy company)• Smidstrup, Aarhus, Denmark (design bureau)• The Frontrunners, Aarhus, Denmark (youth and cultural grassroots

organisation)• Aarhus School of Business (Handelshøjskolen i Århus), Denmark• Index 2005, Copenhagen, Denmark (design festival)• FoolService, Utrecht, Holland• Universitat Pompeu Fabra, Department of Economics and Business,

IDEC, Barcelona, Spain• The Policy Laboratory, Barcelona, Spain• The Planning Desk, Toronto, Canada• NYU Wagner, New York, USA• Kao & Company, San Francisco, USA• Chaosforum, Rotterdam, Holland

PROJECTS IN DECEMBER, 2005

SWEDEN

StockholmMalmö

NORWAY

OsloKristiansandTrondheimHamarFeiringLierTonsberg

NETHERLANDS

RotterdamUtrecht

U.K

LondonDENMARK

CopenhagenAarhusKalundborgHerningSilkeborgRingeAlleroed

GERMANY

BerlinAugsburg

SWITZERLAND

Basel

USA

New YorkDenverSan FranciscoChicago

BRAZIL

Rio de JaneiroCANADA

TorontoSPAIN

BarcelonaSOUTH AFRICA

JohannesburgKenya

NairobiCHINA

ShanghaiSINGAPORE

SingaporeAUSTRALIA

Brisbane

PROJECTS IN DECEMBER, 2005

2001 (continued)

Tenth anniversary party in Ridehuset inAarhus with guests from five continents.

The Hall of Respect is founded. 33 individuals who have provided invaluablehelp to the KaosPilots.

The book ’KaosPilot A-Z’, Danish edition, byPrincipal Uffe Elbæk is published by theschool’s own press, KaosCommunication.

BACKGROUND

Distribution of

Educational

Activities

Evaluation5%

Work-Placement5%

Practical project-work30%

Timetabled teaching(theory & practical)

47%

Exams & preparation

13%

Academic Focus

The aim of the school, as mentioned previously, is toeducate young entrepreneurs and social innovators.Young adults who, during the course of the three yearsthat the program lasts, gain nuanced knowledge, practicalexperience, and a cultural understanding of the school’sthree core disciplines; project, process, and businessdesign.

These three disciplines form the basis of the school’sacademic platform. The school bases it’s philosophy onthis particular entrepreneurial triangle because…• the vast majority of modern work is organised in the form

of projects. It is therefore essential that the studentsunderstand this form of work as both a financial andorganisational framework – hence, project design. Thisalso means that…

• the students have to develop an academic understandingof the human processes that drive a project forwards.This can be the way in which knowledge is disseminat-ed, and not least how quickly and effectively this is done;or the way in which decisions are taken and communicat-ed, or how conflicts and personal challenges are tackled– hence, process design.

• project and process design cannot, however, standalone; the 21st century is, in the opinion of the school,the century of the entrepreneur and the social innovator.It is therefore vital for the school that the students arenot only trained to be able to read the cultural, social andeconomic trends in society, but also that they use thisknowledge to identify new, promising and sociallyresponsible business concepts – hence, businessdesign.

2002

The school decides to give a higher priorityto Europe as a focus area for culture, andbusiness and educational policy. This iscarried out partially through the school’sacademic network in Berlin.

Kumpelnest in Berlin becomes simultane-ously the school’s favourite bar.

Team 6 graduate. The guest speaker isformer Chancellor Mogens Lykketoft.

The KaosPilots receive the regional entre-preneurial prize ’Janteknuserprisen’.

Young adults with their hearts

in the right place

You don’t have to have been at the school for long beforeyou realise that the students at the KaosPilots have aparticular drive. At the risk of generalising, these youngadults, using the words of The Body Shop-founder AnitaRoddick, tend to be “creative outsiders with a high workmorale”.

They are young adults who demand much of themselvesand life in general. Despite a sometimes sky-high level ofambition, these young adults do not want to reach theirgoals at the expense of others. On the contrary. If thelevel of ambition is one of the characteristics of aKaosPilot, social identification and responsibility is theother. They are entrepreneurial young adults with theirhearts in the right place, who want to make a positivedifference here in life.

The students in numbers

The calculations include all current and paststudents

Sex

Male 57%Female 43%

Average age

The average age of the students on entry is 24.

Sweden24%

Denmark49%

Norway22%

Iceland, Switzerland,Germany, Belgium,Finland, Columbia &

Mexico5%

Nationality

2003

Team 8 complete the project ’InnovatingEurope’ for the Confederation of DanishIndustries in partnership with the studentsof the European Studies department of theUniversity of Aarhus, and identify, amongstother things, seven entrepreneurial arche-types.

Team 7 graduate. The guest speaker is theSouth African ambassador to Denmark, Steven Pendula Gawa.

’The Future of Creative Denmark’, inspirationconference at the Royal Theatre,Copenhagen.

The seven archetypes

The school today is inspired by the seven “entrepreneur-ial motivation profiles” developed by our own students inconjunction with students from the European Studiesdepartment of the University of Aarhus. The identificationof these seven archetypes was the main conclusion of alarge innovation project launched by the Confederation ofDanish Industries in 2003.

The businessman

The traditional entrepreneurial profile. The desire to makemoney and attain economic prestige is the primary drivingforce. Works in a focused way to gain the competenciesnecessary to start a company and is very conscious of thepotential market.

The mountain climber

Actively searches for challenges to push him or herself tothe limit. A restless soul that is risk-loving and will happilystart a new company from scratch when the previous onehas become established.

The playful child

Allows desire to drive the company. Wants to combinework with lifestyle or hobby, and is therefore not drivenprimarily by the desire to make money. Customers andthe private sphere often melt together.

The idealist

Politically conscious and not driven by personal gain, butwants to do something for other people. Frustrated by lackof action for example around human rights, the environ-ment and unemployment.

The globalist

Travels unconcernedly around the world and is motivatedby working globally with people who share the samevalues. The globalist’s products mirror the inspirationgained from different cultural environments.

The inheritor

Has taken over an existing company along with customersand the network. Wants to maintain the company as-isand becomes the entrepreneur when the product ororganisational structure needs to be changed.

The survivor

Is almost forced into entrepreneurship in order to surviveand is driven more by need than desire. Has, however,started from the bottom and as such has the freedom todecide the direction of the company.

In simple terms, the KaosPilots as an educational establish-ment can be said mainly to attract four of the above-namedpersonality types: the mountain climber, the playful child,the idealist, and the globalist.

2003 (continued)

The Danish government decides, to every-one’s surprise, to remove the KaosPilots’funding from the national budget.

The Tuborg Foundation gives theGovernment time to reconsider theirdecision by granting the KaosPilotse210.000 to cover the financial gap up tothe Summer of 2005.

The school publishes the book ’KaosPilot A-Z’ in English. The book receives positivereviews in the USA and England.

The KaosPilots adopt the subtitle ’Inter-national School of Creative Business Designand Social Innovation’ in order to achievegreater clarity about the academic focus ofthe education amongst the general public.

Pedagogical guidelines when

working with the students

The students…

• should feel that they belong to a secure environment inorder to achieve confidence and self-worth. This givesthe necessary space to experiment, make mistakes anddevelop themselves

• should find their identity and become authentic and self-reflecting personalities, who maintain a dialogue withthemselves

• should find their own way that fits in with their ownplans for their life, career and personal lifestyle

• will learn that life is precious and unique – and seeopportunities and challenges in it

• will develop communicative and social competencies thatenable them to be good listeners and faithful partners

• should be trained to take conscious decisions andbecome problem-solvers – both personally andprofessionally

• will become tolerant and culturally conscious citizens ofthe world, who are motivated to overcome their ownprejudices

• will learn ”to keep their heads cool and their heartswarm” whenever they experience wrongs, abuses ofpower, or suppression.

The KaosPilot competence and

qualification model

Academic and personal development ought not to beseparated. The staff at the KaosPilots therefore work withthe students using the following competence andqualification model:

Academic qualifications

Academic knowledge and the qualifications necessary tomaster a particular project with the focus on project,process and business design.

Relational competencies

Consideration, communication, ability to cooperate, conflictresolution, and personal assertiveness.

Change competencies

New ways of thinking, handling turbulence, understandingdevelopment, and the ability to see possibilities instead ofproblems.

Action competencies

Prioritising values, visions, knowledge and experiences,and converting them to targeted actions.

Meaning competencies

Analysing and interpreting the societal, economic, cultur-al, social, and organisational context in which the projectis to be completed.

“The educational program has actually gained such

good results that it has been noticed in the Western

world. KaosPilots are regarded as pioneers in their

field.”

Professor Sven Hamrefors, Centre for Entrepreneurship

and Business Creation, Stockholm School of Business,

in conjunction with the publication of the final evalua-

tion report on the KaosPilot program, August 2004.

2004

The school holds its third strategy andvision seminar, ’POP3’, this time with theparticipation of international colleagues fromAustralia, USA, South Africa, Finland,Germany and England.

The Norwegian company Synnøve FindenASA sponsors the KaosPilots, securing thefinancing of the school up until January 2006.

Team 9 complete the ‘Europe-City’ projectfor PLS Rambøl, again in partnership withstudents from the European Studies depart-ment of the University of Aarhus.

2004 (continued)

Team 8 graduate. The guest speaker isformer Minister of Environment SvendAuken.

Students from Team 9 complete the ’AskSarajevo’ project. A bombed-out youthcentre in Sarajevo was covered in 5,000square metres of canvas and decorated by600 children from the city. 10 Norwegiandesigners then used the canvas for clothesand works of art at an exhibition in Oslo toraise money for the restoration of the youthcentre.

The Danish Evaluation Institute recognizesthe KaosPilot education as a professionalbachelor degree.

Jobs in the creative sector

After graduating from the school, the KaosPilot studentseither create or gain employment mainly in consultancy orin what can be called “the creative industries”: primarilycompanies in film and new media, advertising, design,music, fashion, entertainment and event industries.Interest and non-profit organisations, such as the RedCross, Stop AIDS, and Amnesty International are also atthe forefront of the students’ minds when it comes todeciding on a job and career at the end of their studies.

In addition to this, in recent years there has been anincreasing interest – amongst both students and staff – inthe appearance of the new “fourth sector”. This newsector is “populated” by companies, organisations andenvironments that have come into existence at the inter-section of the private, public, and voluntary sectors. Thesecompanies are characterised by, on one hand, actingunder the rules of the market economy, but also with anoverarching social goal, and a work and organisationalculture that resembles that of voluntary organisations.Examples of such fourth sector companies could beNorthern Europe’s largest music festival, the RoskildeFestival (Denmark), the cosmetics retailers The Body Shop(UK), the fair-trade organisation Max Havelaar (Belgium),and the ice-cream manufacturer Ben & Jerry’s (USA).

These new hybrid companies are the subject of livelydebate at the school right now, with the result that manyof the recent years’ final projects at the KaosPilots can becharacterised as “fourth sector” projects. Graduationprojects that are both financially, socially, and ethicallysound, and organisationally both flexible and multi-facetted with regard to culture and employment forms.

KaosPilots in work

There are many different job titles amongstKaosPilot graduates: Vision Communicator,Process Consultant, Creative Director, MarketCoordinator, Information Assistant, HumanResource and Organisational Consultant, SalesLeader, Innovation Coach, DevelopmentConsultant, Location Manager, Copywriter, Headof Sales, Process Manager, CommunicationsConsultant, and even ’organisational pilot’.

A KaosPilot earns on average E4.000 a month,and 65% are employed in management positions.

Occupation by sector

NGO & nonprofitorganisations

14%

Self-employed29%

Public Sector15%

Private sector30%

Unemployed6%

Other6%

“It lies between your body and brain, by being able to

ask questions and by using reflection and evaluation as

important tools throughout the whole education”.

Kathrine Predstrup, third-year student

“You will never stop learning. As a first year student

you thought that you would be finished in three years

and ready for the real world ... The KaosPilots gives

you a good platform to build change and makes you

want to keep learning”.

William Ahrén, third-year student

“At the KaosPilots I was tossed out in deep water from

day one. I have to come up with creative solutions not

to drown ... If I am about to drown, there is a boat

with team managers and staff members who put an

index finger under my chin so that I can come up with

a new way of floating on the waves”.

Peter Liljeros, first-year student

“A test only shows all the things you missed, not all

the things you learned”.

Måns Adler, second-year student

Students on learning experiences at the KaosPilots

2004 (continued)

The first ’European Edge’ meeting. Thethink-tank Demos provides the facilities forthe arrangement in London with participantsfrom Switzerland, Germany, Denmark,Sweden, Holland, Spain and England.

Team 11 begin their education, the firstteam to be financed exclusively with privatemoney.

THE KAOSPILOTS’ CORE STAFF

Uffe Elbæk Principaluffe.elbek@kaospilot.dk

Karin Barreth PA to Principal & Head of Officekarin@kaospilot.dk

Bo Blaabjerg Head of Administrationbb@kaospilot.dk

Ove Christensen Head of Accountingove.christensen@kaospilot.dk

Bjarne Stark Head of Studiesstark@kaospilot.dk

Kristin Birkeland Team Managerkristin@kaospilot.dk

Lis Østergaard Administrative Supporterloe@kaospilot.dk

Anders Krøyer IT Manageranders@kaospilot.dk

Paul Natorp Team Managernatorp@kaospilot.dk

Gry Guldberg Team Managerguldberg@kaospilot.dk

Kasper Arentoft Team Managerkar@kaospilot.dk

Rebekka Høy Biegel Project & Process Consultantrebekka@kaospilot.dk

Per Krull Head of Developmentkrull@kaospilot.dk

Christer Lidzélius Director christer@kaospilot.dk

Niko Høck Grünfeld Project & Process Consultantniko@kaospilot.dk

David Storkholm Project & Process Consultantdavid.storkholm@kaospilot.dk

KaosPilot Aarhus

KaosPilot International

The school’s third outpost-project isplanned, this time the choice falling onHavanna in Cuba.

The Danish Government decides to supportthe KaosPilots – again!

THE KAOSPILOTS BOARD OF DIRECTORSSteen Hildebrandt, chairmanProfessor, Aarhus School of Business Ulrik Merrild, vice-chairmanAdministrative Director, MerconKirsten JungeHeadmaster, Art/Business, AOF Søllerød High School Peter FriesePrincipal, Peter Sabroe SeminarietDavid MadieDirector, 80 Days ProductionStein B. KvaeDirector and Idea Developer, Inspirator.netPer-Uno AlmDirector, Respect EuropeElisabeth Flensted-JensenSenior Consultant, TDC

“If the KaosPilots didn’t exist, someone would

have to invent them. Thats how you know that

it’s an essential idea. You can’t imagine it not

being there.”

Alan Webber, Founding editor, Fast Company

“The KaosPilot way is to think about setting

agendas, and guiding interactions. This

approach takes far more energy and personal

commitment. The beauty of the school is that

this energy and commitment are at its core.”

John Thackara, Filmmaker, journalist and former

Director of Netherlands Design Institute

“Check out KaosPilots in Denmark ... Now there’s

a creativity incubator.”

Richard Florida, Professor and Writer.

“In organisations of the future, the concept of

superior/subordinate will crumble as we come to

understand that everyone must constantly, simul-

taneously lead and follow and our governmental,

educational, commercial and social organisations

must be reconceived to enable them to do so.

This is what the KaosPilots are all about.”

Dee Hock, Founder and CEO Emeritus, VISA

2005

Team 10 and Havanna had a love affair inthe spring of 2005. For three months thestudents worked together with organisa-tions and companies in Cuba. And neitherTeam 10 and Havanna have been the samesince.

We hope that, after reading through this prospectus, youwill want to contribute to the KaosPilots’ continuousprofessional and economic growth. This would be good forthe school and for the educational program.

That is self-evident.

But hopefully, it would also be the right investment for you. Because together we:• will enter into a committed partnership that will last for

years to come• make a positive difference in the world• demonstrate that collaboration between educational

institutes, funds and businesses is not just a fancyphrase, but translates into concrete and visible action.

We look forward to inviting our – as yet unknown – newfriends inside. If you turn out to be one of them, you willquickly get to know all our old friends and our professionalnetwork. But first of all, you need to meet the school’sstudents, staff and board of directors.

Only then will you be able to sense, whether a collaborationbetween you and the KaosPilots would be right. Whetheryou hit it off with us or not.

We would like you to know this: there are 100 students,16 staff members and a committed board of directorsready to put on the music. And we really hope that youfeel like dancing with us.

WOULD YOU LIKE TODANCE WITH US?

The 1st. of September, 2005, the KaosPilotsschool in Aarhus was no longer the onlyplace in the solar system, where you couldbe trained as a KaosPilot. That day the firstteam of students started at our sisterschool in Oslo, Norway.

In the late fall 2005, the staff and studentsat the KaosPilot school in Aarhus decidedthat the next outpost project should takeplace in San Francisco in the spring of 2006.So ten years after our first San Franciscooutpost, we will be back in the Bay Area.

Photographs

All by Ole Hein Pedersenwww.3generationer.dk

Graphic design

Smidstrup – design & communicationwww.smidstrup.dk

‘Never give up! Never, never give up!Never, never, never give up!’ Advice to the KaosPilots from Dee W. Hock,Founder of Visa International, USA.

“A human being is part of the whole, called by us “universe”,a part limited in time and space. We experience ourselves, ourthoughts and feelings as something separate from the rest. A kind of optical delusion of consciousness. This delusion is akind of prison for us, restricting us to our personal desires andto affection for a few persons nearest to us.

Our task must be to free ourselves from the prison bywidening our circle of compassion to embrace all livingcreatures and the whole of nature in its beauty ... We shallrequire a substantially new manner of thinking if mankind is tosurvive.” Albert Einstein (1879-1955)

A HUMAN BEING IS...

Havanna, KaosPilot Outpost 2005