kpis within social media research by sophie van neck at stima tweepshow 2012
TRANSCRIPT
KPI’s within
Social Media Research
@sophievanneck
http://be.linkedin.com/in/sophievanneck
Sophie Van Neck | Research Manager
Would you say…
… “No, thank you” to any of the
following? Then raise your hand.
Have 1.000.000 likes on Facebook.
Thanks or no thanks?
Share
Create
Listen
Activation levels
Everybody talking about your ad.
Thanks or no thanks?
Content analysis
100% happy customers.
Thanks or no thanks?
Unused Social
Potential
The pot of gold
Impact
Drivers
Participants Content
Action
The real questions.
Drivers
Participants Content
Listen to have impact.
Insight in the conversations about your
brand helps you to turn them into growth.
Impact
Action
JAN FEB MAR APR MAY JUN
86%
86%
Activation
Activation Inspiration
Longevity
Health problems
Quality of Life
Daily life impact
81 861
44 themes
Buzz volume
Sen
tim
ete
r Success factors
Immediate attention
Opportunities
Buzz volume
Sen
tim
ete
r
Eating
professional
Housing
Payment
Guilt
Identity
Telephone call
Treatment
Diagnosis
Transport
Dog
Personal care Law
Clothes
Active
Friends Decision
Safety
Religion
Eating = enjoying life
Health problems Appetite decreases
Altered taste Chewing
Swallowing
Discover
39.812
25%
Activation Inspiration Collaboration
Str
uctu
ral
co
llab
ora
tio
n
Low
Reach
High
Lo
w
Hig
h
Str
uctu
ral
co
llab
ora
tio
n
Low
Reach
High
Lo
w
Hig
h
All four
quadrants have
value
Social media integration has a positive impact on
satisfaction and recommendation.
…………………………………….
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@sophievanneck
http://be.linkedin.com/in/sophievanneck
+32 472 418 640
Thanks!