krds india post podium: fashion & retail

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www.krds.com feed.krds.com twitter.com/ KRDSAsia facebook.com/KRDS May 1 st to May 31 st 2014

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Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on fashion & retail. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!

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Page 1: KRDS India Post Podium: Fashion & Retail

www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

May 1st to May 31st 2014

Page 2: KRDS India Post Podium: Fashion & Retail

Fashion & Retail Brands Considered

Fans: 2,10,177

Fans: 31,35,776

Fans: 25,05,510

Fans: 21,04,504

Fans: 28,37,797

Fans: 2,53,000

Page 3: KRDS India Post Podium: Fashion & Retail

Methodology

Page 4: KRDS India Post Podium: Fashion & Retail

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibility

Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.

Page 5: KRDS India Post Podium: Fashion & Retail

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

Page 6: KRDS India Post Podium: Fashion & Retail

70.2

KRDS Engagement Score

Page 7: KRDS India Post Podium: Fashion & Retail

1.58

KRDS Engagement Score

Page 8: KRDS India Post Podium: Fashion & Retail

1.50

KRDS Engagement Score

Page 9: KRDS India Post Podium: Fashion & Retail

1.06

KRDS Engagement Score

Page 10: KRDS India Post Podium: Fashion & Retail

0.77

KRDS Engagement Score

Page 11: KRDS India Post Podium: Fashion & Retail

Top 5 Promotional PostsContent to publicize product promotions and discounts

Page 12: KRDS India Post Podium: Fashion & Retail

15.55

KRDS Engagement Score

Page 13: KRDS India Post Podium: Fashion & Retail

4.90

KRDS Engagement Score

Page 14: KRDS India Post Podium: Fashion & Retail

2.60

KRDS Engagement Score

Page 15: KRDS India Post Podium: Fashion & Retail

1.58

KRDS Engagement Score

Page 16: KRDS India Post Podium: Fashion & Retail

1.23

KRDS Engagement Score

Page 17: KRDS India Post Podium: Fashion & Retail

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

Page 18: KRDS India Post Podium: Fashion & Retail

2.90

KRDS Engagement Score

Page 19: KRDS India Post Podium: Fashion & Retail

1.50

KRDS Engagement Score

Page 20: KRDS India Post Podium: Fashion & Retail

1.30

KRDS Engagement Score

Page 21: KRDS India Post Podium: Fashion & Retail

0.99

KRDS Engagement Score

Page 22: KRDS India Post Podium: Fashion & Retail

0.65

KRDS Engagement Score

Page 23: KRDS India Post Podium: Fashion & Retail

Madhu Sudan

Account Manager

KRDS - India

[email protected]

+918861822228

madhusudan.v.krds

THANK YOU