krds singapore post podium / may 2014: hospitality

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Post Podium Hotels May 2014 Singapore

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Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on hospitality. What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

TRANSCRIPT

Page 1: KRDS Singapore Post Podium / May 2014: Hospitality

Post PodiumHotels

May 2014Singapore

Page 2: KRDS Singapore Post Podium / May 2014: Hospitality

Brands Considered

Fans: 34,000

Fans: 16,000

Fans: 8,000

Fans: 13,000

Fans: 14,000

Fans: 6,000

Page 3: KRDS Singapore Post Podium / May 2014: Hospitality

Methodology

Page 4: KRDS Singapore Post Podium / May 2014: Hospitality

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibility

Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.

Page 5: KRDS Singapore Post Podium / May 2014: Hospitality

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

Page 6: KRDS Singapore Post Podium / May 2014: Hospitality

52.6

KRDS Engagement Score

Page 7: KRDS Singapore Post Podium / May 2014: Hospitality

39.1

KRDS Engagement Score

Page 8: KRDS Singapore Post Podium / May 2014: Hospitality

27.4

KRDS Engagement Score

Page 9: KRDS Singapore Post Podium / May 2014: Hospitality

23.4

KRDS Engagement Score

Page 10: KRDS Singapore Post Podium / May 2014: Hospitality

13.6

KRDS Engagement Score

Page 11: KRDS Singapore Post Podium / May 2014: Hospitality

Top 5 Promotional PostsContent to publicize product promotions and discounts

Page 12: KRDS Singapore Post Podium / May 2014: Hospitality

458.1

KRDS Engagement Score

Page 13: KRDS Singapore Post Podium / May 2014: Hospitality

75.6

KRDS Engagement Score

Page 14: KRDS Singapore Post Podium / May 2014: Hospitality

29.6

KRDS Engagement Score

Page 15: KRDS Singapore Post Podium / May 2014: Hospitality

4.5

KRDS Engagement Score

Page 16: KRDS Singapore Post Podium / May 2014: Hospitality

4.2

KRDS Engagement Score

Page 17: KRDS Singapore Post Podium / May 2014: Hospitality

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

Page 18: KRDS Singapore Post Podium / May 2014: Hospitality

122.5

KRDS Engagement Score

Page 19: KRDS Singapore Post Podium / May 2014: Hospitality

35.5

KRDS Engagement Score

Page 20: KRDS Singapore Post Podium / May 2014: Hospitality

34.1

KRDS Engagement Score

Page 21: KRDS Singapore Post Podium / May 2014: Hospitality

30.7

KRDS Engagement Score

Page 22: KRDS Singapore Post Podium / May 2014: Hospitality

10.2

KRDS Engagement Score

Page 23: KRDS Singapore Post Podium / May 2014: Hospitality

Preetham VenkkyBusiness Head – AsiaDigital Strategist

[email protected]+65 8354 3326

www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS