krijn poppe l senior economist lei wageningen ur almeria ... krijn poppe-wageningen.pdf · krijn...
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On international collaboration in horticulture
Krijn Poppe l senior economist LEI Wageningen UR
Almeria, September 2015
Staff >6.000
Turnover € 658mln
Wageningen UR
Facts
2nd Biotech
city in the world
Students >9.000
Countries
>100
THES ranking
70
University
&
Institutes
Our mission
‘to explore the potential of nature
to improve the quality of life’
Supervisory Board
Executive Board
EnvironmentalSciencesGroup
Alterra
Agrotechnology& Food Sciences
Group
Food & BiobasedResearch
Livestock Research
Central VeterinaryInstitute
AnimalSciencesGroup
PlantSciencesGroup
PlantResearch
International
Applied PlantResearch
SocialSciencesGroup
Wageningen University
Contract Research Organisation
Concern Staff Facilities & Services
WageningenAcademy
IMARES
WageningenInternational
LEI
Centre forDevelopmentInnovation
RIKILT(food safety)
EnvironmentalSciences
Animal Sciences Plant Sciences Social SciencesAgrotechnology& Food Sciences
Position LEI
within
Wageningen UR
LEI WAGENINGEN UR
an independent and internationally leading
socio-economic research institute.
We offer clients insights and integral advice for policy
and decision-making processes in an innovative way, contributing to the
creation of a more sustainable world.
265 employees
65% male
35% female
LEI Wageningen
UR Facts
40% Accepted EU
R&D proposals in societal challenge 2
Turnover € 31 mln
...
Yearly around 100 references
in parlement
Market Intelligence
+ Integrated Assessment
Our strengths
Sector knowledge
from producers to consumers
Socio economic knowledge
Data & Models
Our work forms and fits the EU
agenda Broad network
working on
global challenges worldwide
Food Security
Biobased Economy
Water, Energy and Climate
Sustainable Food Clusters
CONTENT
1. Market Intelligence
2. Sustainability
3. ICT for sharing data
4. Consumer research on
food and health
From insights to intelligence
9
Vegetables export - main destinations
2014
10
Netherlands: € 5.8 Bn Spain: € 4.8 Bn
Trends in food
Health
● Awareness of healthy diets and lifestyles
● Struggle against obesitas
Sustainable food production
● Growing demand for sustainable, seasonal products
from the region
● Reduction in consumption, food waste as an issue
New cultures in food
● Unwind, contra-trend of technology
Quality time: products should ripen, slow food
● Experience – food as a part of story telling
● More fresh, less meat
The retail landscape is changing
Retailers with a broad range (on the edge of suburbs) have difficult times
(German) discounters have learned and improved the trics.
Specialty retailers in sustainable, convenience and luxury products
Web shops and online: home delivery, pick up points (last mile)
Out-of-home grows (trends: fast casual, food truck etc.)
12
13
The Sustainability Consortium
SOURCE: TSC member interviews
• Providing multi-stakeholder input
to ensure industry alignment
• Identifying issues beyond LCAs
• Committing to scientific rigor
• Early access to a vast multi-
stakeholder network
• Collaboration on innovative
sustainability solutions and
consumer engagement
Member testimonials
“By looking at sustainability as a
business opportunity, we are
innovating products now that we
wouldn’t have been otherwise”
“TSC is bringing stakeholders
together in a collaborative fashion
to develop sustainability solutions
for common themes across
product sustainability”
“TSC provides common language
and a uniform approach to
measure sustainability across the
supply chain”
Products
Approach
Network
• Defining clear standards for
environmental and social metrics
• Creating implementable tools
• Reducing cost and complexity of
reporting
ICT as a game
changer
www.FIspace.eu
https://www.agriplace.com https://www.youtube.com/watch?v=PqGtiLQGT9o
ICT brings info for farmer and consumer
Royal Gala apple
Origin: Girona
Pesticides: No
Organic farming: Yes
Carbon footprint:1,2 kg CO2e
Disruptive ICT Trends:
Mobile/Cloud Computing – smart phones, wearables, incl. sensors
Internet of Things – everything gets connected in the internet (virtualisation, M2M, autonomous devices)
Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.
Social media - Facebook, Twitter, Wiki, etc.
Big Data - Web of Data, Linked Open Data
High Potential for unprecedented innovations!
everywhere
anything
anywhere
everybody
Which innovations and new business models are possible ?
Precision Farming/Advice Segment Online + info Service ++
• Prescriptive farming • Predictive maintenance • Eco-systems of apps • Regionally pooled big data
analysis for science and advise (and risk mgt.)
• Personalized advise by apps
• Online shops
• Integrated supply chains • Feedback consumer-producer
• Measure, pay sustainability
• Better T&T
• Paperless chain • Store
replenishment • Category
management
Sustainability Health Food Safety Food Security
Loyalty SMEs Cost price GRIN Cope with retail
Transport
Input industries Farmer Food processor Retail / consumer Software
Provider
Logistic solution providers
Transport+
Collaboration and Data Exchange is needed!
Agri-Food Supply
Chain Networks
are multi-
dimensional
• Markets allocate products to different destinations
• Chains are supported by many service providers
• Intensive data-exchange with governments
law & regulation
innovation
geographic
cluster
horizontal
fulfillment
Vertical
Data exchange by ABCDEFs
Large organisations mostly have gone digital, with ERP and other systems
But between organisations (especially with SMEs) data exchange and interoperability is still very poor
While more data exchange for collaboration and business process control in the chain is needed
● As data need to be combined to create value
● The better we exchange data, the less disruptive it is for current business models and organisations
There is a need for ABCDEFs:
Agri-Business Collaboration & Data Exchange Facility
Proprietary/closed or open ABCDEFs?
Farm Digital project
Sharing Data with AgriPlace:
Compliance Made Easy
https://www.agriplace.com
https://www.youtube.com/watch?v=PqGtiLQGT9o
LESS ADMINISTRATIVE BURDEN
AND CREATING VALUE
Auditors • More effective audit on farm
• More new clients
• Savings of >€100 per audit visit
Farmers and Growers • Less time and irritation to collect data
• More digital management
• Savings of >€500 euro per grower
Retailers • Quicker and more complete data
• Better risk management
• > €30 savings per farm request
Importers and Food processors • Cost savings on data collection
• Increase data quality
• Savings > €10,000 per importer
Consumers • Relation with growers
• Better understanding of labels
• More transparency
PROTOTYPE AGRI-PLACE
FMS-manage-ment software
GOV. open data
LEI Wageningen UR Benchmark-data
Data flows: virtualisation is coming
Logistics Intelligence
Logistics Connectivity
Real-time Virtualization
5.0
5.5
6.0
6.5
7.0
0 10 20 30 40 50 60 70 80 90 100
Glycongen concn. (µmol glucose equiv./g)
Ult
imate
pH
DFD
normal
normal or PSE
acid
The need for
Research
Infrastructures
to monitor
consumer
behaviour and
test new
products
www.EuroDISH.eu
www.eurodish.eu 14.09.15 p. 24
Intake of food and nutrients
Health and disease risk
Status and function of the body
EuroDISH: From model to key-questions &
research infrastructures
Determinants of diet and
lifestyle
Grant no 311788-CSA-SA
Diet
What are
we
eating?
Food
(pattern) &
Nutrient
(status)
Effect
Does it
matter to
health?
Mechanisms
and disease
outcomes
Products
Why are
we eating
this?
Food choice
& change
Public Health
Interventions
ex: Psycho-social &
environmental
research, GIS &
GPS
Monitoring &
Surveillance
ex: Innovative
technologies & food
products
Biomedical Research
ex: New products for
people at risk
www.eurodish.eu 14.09.15 p. 25
DISH domain
'DISH' model:
4 key building
blocks of food
and health
research
Krijn Poppe Studying the need for food and health research infrastructures in Europe
www.eurodish.eu 14.09.15 p. 26
Intake of food and nutrients
Health and disease risk
Status and function of the body
Foods, frequency, amounts.
Lifestyle, e.g., physical activity
smoking, drinking,
sexual activity
Fitness, fatness, blood pressure
vascular stiffness; serum cholesterol,
carotid artery thickness,
atherosclerosis, cognitive function;
mutation & methylation.
Infection; myocardial infarction; cancer;
fractures; dementia. Healthy life expectancy, mortality.
EuroDISH: From model to key-questions &
research infrastructures
Determinants of diet and
lifestyle
Availability, price, taste,
cultural values and beliefs, attitude, PH-intervention campaigns, education,
SES, age, sex, life cycle, etc
Grant no 311788-CSA-SA
www.eurodish.eu 14.09.15 p. 27
EuroDISH: The consumer as link between the Agrifood & Health sector
Krijn Poppe Studying the need for food and health research infrastructures in Europe
Societal challenges:
Food security, safety,
sustainability, climate
change
Societal challenges:
Health, demographic
change, and wellbeing
Food Policy Environment
Social Environment
• Biology & Behaviour
• Public – Private
• Connecting health and food
(ESFRI working group)
Health
sector
Agrofood
sector
Consumer why & what do we eat,
how does it affect
health?
Healthy and active live
for EU-consumers
(JPI-HDHL, H2020)
public
private
public
private
Big Data for Smart Food and Health Services
Life style
Health
Food
28
Some options for collaboration
Pre-competitive innovation and data management:
● Market Intelligence
● Sustainability
● ICT for sharing data
● Consumer research on food and health
And of course there will be opportunities in the market to collaborate
29