krimson marketing presentation vf
TRANSCRIPT
ACHIEVEMENT*THROUGH*QUALITY*&*INTEGRITY*OF*SERVICE* PARTNER AGENCY
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WE ARE…
MISSION: To guide our clients in achieving their organizational targets and assuring financial success by delivering extraordinary and exceptional customer service and experiences. VISION: To be a pre-eminent "360 degree'’ agency in Ethiopia, East Africa, and beyond. CORE VALUES: Achievement, Integrity, Quality, Service, and People are the cornerstones of our success.
Krimson is an innovative and integrated marketing and communications firm based in Ethiopia and Switzerland. It is committed to delivering customized solutions to companies, organizations and individuals by adding value through technical knowledge and counsel or by simply doing the ordinary things well. Krimson aims to provide customers with the highest levels of professional services with a team tha t has an ex tens ive ne twork , originating from five different countries, speaking 3 different languages, across three continents. Krimson delivers global standard excellence –
tailored to the local market.
ETHIOPIA((
TK*building*2,*#411*Africa*Ave*(Bole*Rd)*
Addis*Ababa**
P:*+251116678980*F:*+251116678981*
E:*[email protected]*www.krimsonplc.com*
SWITZERLAND((Chemin*des*Fins*8a*1218*Grand*Saconnex*Geneva*
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34 Havas Villages 15,000+ employees 500+ clients
GLOBAL FOOTPRINT. FULL INTEGRATION.
IMPLEMENTED ON 4 CONTINENTS - 761 AGENCIES IN MORE THAN 200 COUNTRIES
HAVAS GROUP 5TH LARGEST GLOBAL COMMUNICATIONS GROUP
AUTOMOTIVE
LUXE/ FASHION
TECHNOLOGY
TRAVEL
FINANCE/ INSURANCE
EXPERTISE IN MULTIPLE SECTORS IN AFRICA
FMCG
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>300 employees Full service ATL &
BTL Digital expertises Proprietary tools
A TAILOR-MADE PROPRIETARY NETWORK IN AFRICA
Ethiopia - partnership with Krimson
HUB In*Paris*
HAVAS AFRICA AN ORGANIZATION STRUCTURED AS HAVAS GROUP
+ 30 partners
3 affiliates
18 proprietary agencies
PROVEN POSITIVE RESULTS ON PR/
EVENT MANAGEMENT, DIGITAL ROI DRIVEN
CAMPAIGNS, AND BTL ACTIVATIONS
BRINGING INTERNATIONAL STANDARDS AND
LOCAL EXPERTISE AS ONE CONSOLIDATED
OFFER
EFFECTIVE MEDIA BUY DEALS AND ASSURANCE OF
PREMIUM PLACEMENTS
DELIVERING VALUE TOGETHER TO
CLIENTS
A LONG STANDING PARTNERSHIP OF
OVER 3 YEARS
HAVAS & KRIMSON IN ETHIOPIA
BRANDS THAT
TRUST US
WE BELIEVE…
For brands seeking to stand out in an increasingly
competitive market – deliberate marketing
and branding strategies are a
necessity
LONG-TERM VISION FOR BRAND SUCCESS
We build MEANINGFUL BRANDS
to consumers, businesses and society
VISION MISSION
We enable MEANINGFUL CONNECTIONS
that create real-time value for brands,
people and their communities
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CREATION
BRAND MANAGEMENT
AMPLIFICATION
CONTENT
EXPERIENTIALS
STRATEGIC PLANNING
DATA & INSIGHTS
Events / BTL Public PR
Press relations Influence
Media campaign Sports & Entertainment
Monitoring Competitive reviews Measure & impact
Creation, development & animation of commitment platform
CAPITALIZING ON PASSION CONNECTING BRANDS AND CONSUMERS
TOGETHER...
Head,(CLIENT(SERVICES(Terhas LEGASSE Lydia ERSTU
Head,(ADMIN(&(FINANCE(
Head,(OPERATIONS(Belsabe GIRMA
Head,(CREATIVE(SERVICES(Eshetu DEJENE
MANAGING PARTNER
Dawit LEMMA
OUR DEDICATED TEAM A STRONG EXPERTISE OF THE LOCAL MARKET
Digital(Manager(PARIS(
Aurélie JARRY Strategic(Planning(Director(
PARIS(
Vineel GUPTA
CEO, Havas Africa Jorge IRIZAR
SYNERGY IS KEY SUPPORT OF A 100 % AFRICA DEDICATED HUB IN EUROPE
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WE DELIVER…
Help our clients:
align marketing and branding initiatives with their business strategy
integrate corporate and marketing communications to achieve business results more efficiently
analyze and design the structure of marketing and communications departments
utilize strategic communications to achieve corporate objectives
OUR APPROACH GOING ALONG WITH YOU TO BUILD YOUR BRAND
MISSION WHAT, WHEN. Define the project behind your brand. Define your objectives. We’ll bring creative ways to put your business idea into your company’s mission.
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CORE VALUES HOW. Determine the values held by your brand. We help you define which modes of communication to adapt that will be the most effective.
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VISION WHAT, WHO, WHERE. Define the reach of your brand. We help you select and implement the right tools for the right message on the right platform.
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PERSONNALITY WHY. Emotions and feelings towards your brand. We help you determine and manage the perception you want your brand to inspire.
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YOUR BRAND IS THE MOST PRECIOUS OF YOUR IMMATERIAL ASSET. WE HELP YOU TO PRESERVE, RENEW OR CREATE ITS IDENTITY.
CREATE YOUR BRAND IDENTITY.
CREATE A VISUAL IDENTITY - BROADCAST ADJUSTED CONTENT - SPREAD THE RIGHT WORDS - IGNITE COMMUNION AROUND YOUR BRAND - REACH AND EXTEND YOUR TARGET
STRATEGIC PLATFORM
& GUIDELINES
INSIGHTS INTO CLIENTS NEEDS
IMPLEMENTATION &
CONNECTING IDEAS
OUR METHOD MEANINGFUL CONNECTION PLANNING
MONITORING & EVALUATION
UNDERSTAND • CORE CHALLENGES
• KEY PERFORMANCES • KEY INSIGHTS
DESIGN • STRATEGIC VISION • MARKETING PLAN • CREATIVE ASSETS
ACTIVATE • STRATEGIC PLAN • MARKETING PLAN
• COMMUNICATION PLAN
OPTIMIZE • EVALUATE STRATEGIC PLAN AND
CAMPAIGN IMPLEMENTATION • REVIEW & REVISE
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An*INTEGRATED*strategy*based*on*4(MAIN(PILLARS(with*DIGTAL*as*the*core*priority(
360° STRATEGY COMPREHENSIVE CAMPAIGN IMPLEMENTATION
MEDIA PLANNING AND BUYING REPUTATION STRATEGY
CREATION AND DESIGN SPORTS AND ENTERTAINMENT
DIGITAL
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! Local media experts with strong knowledge and connections within the market
! Media buying with Havas benchmarks for local and panafrican supports: radio, TV, OOH, Print
! A connected network to activate multi-market campaigns
! A more personnalized and direct way to touch your audience
! Tailor-made offer depending on your needs and market specificities
! Special events, presence in fairs, points of sale marketing, sponsoring…
! 100% integrated Havas offer
! Multi-support: desktop, mobile
! Programmatic, direct buying
! Social media expertise ! SEO/SEA to connect your campaign
to your website
DIGITAL
MEDIA PLANNING & BUYING IDENTIFY & ACTIVATE EFFECTIVE CAMPAIGNS
BTL OFFLINE
FROM STRATEGY TO CAMPAIGN ACTIVATION We developed a certified strategy that is always dedicated to the specificity of each project. Our media planning strategies are ROI focused. We guarantee the best deployment, the best cover and the best reach of your target, for the most competitive prices.
DIGITAL PRODUCTION
BRAND ENGAGEMENT
MOBILE MARKETING
CONNECTED CAMPAIGNS
OPTIMIZATION
programmatic media buying - builds your audience by
choosing the right websites for the right target
innovative mobile experiences - mobile users
create easier connections with the brand. We can design apps or develop specific
format
a social media offer -integrating various competencies from
strategic conception to social media campaign analysis.
audience profiling to better analyze your website’s visitors.
We handle conversion optimzation through SEM,
lead generation and analysis.
specialized in digital - strategies, conception and
production of websites and apps
DIGITAL AT THE CORE OUR PROPRIETY PROGRAM EXPERTISE
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PROGRAMMATICS ! Programmatic vs. Direct buying: build your own audience " reach the right target on the right site ! Close targeting: ads are less intrusive, disruptive " deliver the right message ! RTB « Real Time Bidding » process " buy at the best price ! Real time monitoring and day-to-day optimization
BRAND ENGAGEMENT ! Foster customer’s intimacy with your brand and build trustful communities ! Logged platforms: high precision in targeting, precise knowledge of your audience ! Wide range of competencies: social strategy, media buying, community management, analytics
SEARCH ENGINE MANAGEMENT Connect your website to your campaigns ! Audience profiling: understand who is visiting your website ! Consumer conversion funnel: optimize conversions on your website to derive full benefit of your campaigns ! SEM: use the power of semantics to increase your visibility in search engine results
DIGITAL AT THE CORE OUR PROPRIETY PROGRAM EXPERTISE
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We believe in the power of mobile ! Mobile-first website development with optimized user navigation ! Mobile app development to get a new connection platform with your
audience ! Mobile-specific creatives with innovative formats (interstitial, app
branding…)
Digital opens new creative territories
! Conception of specific user-friendly digital formats ! Integrate innovative call to actions to generate lead ! Dedicated developers to design tailored performance-
oriented websites
Specialized in website developement and digital specific creative formats
DIGITAL AT THE CORE OUR PROPRIETY PROGRAM EXPERTISE
Specialized in mobile app development and mobile specific creatives formats
Editorial Communication
Events
Consumer PR
Press Relations ! Create content: pressbook, media kits, press releases ! Optimize and enrich your press distribution list ! Create and execute special events for media relations: press conferences, press travels
! Design a personalized editorial content strategy ! Internal communication: creation of magazine, newsletters ! External: activity report, CSR, press releases
! Analyze, target and address key opinion leaders, first movers, influencers ! Deliver the appropriate content to convince them ! Create empathy (desire, affinity) with your brand
! Boost your brand’s image organizing upmarket events: forums, conferences, large public gathering
! We manage every aspect: creative content, production, logistics, press coverage
PUBLIC RELATIONS FOUR MAIN LEVERS TO BOOST YOUR REPUTATION
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Recommend the right solutions for our clients to ensure on-going meaningful relationships with their fan communities through sponsorship, branded content, social networks, and live brand experiences
SPORTS & ENTERTAINMENT ENGAGING BRANDS, FANS, & COMMUNITIES
! S&E Consulting
! Sponsorship Consulting ! Brand Strategy
! Branded Content
! Ambassadors & Celebrities
! Live Events & Stunts
! Research & Measurement
! Internal Communications
! Hospitality
LOOKING FOR DIRECT EFFECT ON REVENUE STREAMS
Create brand awareness
OUR OBJECTIVES ARE MULTI-LAYERED…
Increase market share through a 360° approach
Develop brand equity*
By using proven tools and activities, we promote positive attitudes and behaviors that will help convert interested consumers into customers
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OUR WORK…
Strategy: conduct marketing development consultation with the leadership of Technostyle - develop an organizational rebranding and communications strategy that effectively communicates the purpose, mission and values of the company. selection of appropriate communication agencies to implement strategy in accordance with respective agency strengths Project Mgmt: manage implementation and serve as liaison between Technostyle and communications agency
Brand Identity
Corporate Identity
Print Advertsing
Social Media
BTL Activations
Sales Promotions Short Videos
Photography
TV Advertising
Radio Advertising
Factory
Launch Event
Content Creation: translation of creatives into Amharic for local media platforms: radio, print Advertising: manage ATL, BTL, and Digital communications and advertising strategy since 2013 – Media strategy, planning, buying, placing & monitoring Coordinate with Emirates PR agency (Hill & Knowlton - Nairobi) and Creative agency (DDB – Dubai) Havas Media is the global media agency of Emirates Airlines
Content Creation: design and production of creatives for all platforms: print, online, social media, video, radio – including translation into Amharic Advertising: manage ATL, BTL, and Digital communications and advertising strategy – Media strategy, planning, buying, placing & monitoring PR: organize all event materials, coordinate with local media, create press releases, write speeches for Managing Director (Total Ethiopia), coordinate press conferences, media invitations Havas Media is the media agency for the Total “Startupper of the Year” project in Africa
Video Production: served as Local Producer for the brand video project – “Creativity in Motion” - with the purpose of promoting Ethiopia's exports through the Champiaon Product Approach (CPA) Branding: served as advisor to the Ethiopian Investment Commission on the branding strategy of the CPA Project. Worked with TFC (one of the largest and most successful production companies in Japan) along with Dentsu (the largest advertising agency in Japan). Apart from the EIC, other stakeholders of this project include the Ministry of Foreign Affairs, Ministry of Industry, Ministry of Trade, the Ethiopian Chamber of Commerce and Sectorial Associations, and JICA.
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OUR DESIGN CHALLENGES...
THANK YOU