kristen adams | naked lime | marketing and advertising sales consultant | [email protected] stop...
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- Slide 1
- Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] Stop Using the Same Playbook as Your Competition
- Slide 2
- Agenda The Market Today Target Your Marketing Limitations of Your Database OEM Programs Best Practices Q&A Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 3
- The Market Today Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 4
- Customer Expectations Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 5
- Pressures
- Slide 6
- The Zero Moment of Truth Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] Old Model Todays Model
- Slide 7
- Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 8
- Industry Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 9
- Target Your Marketing Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 10
- Expectations Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] o How Customers behave o Buying Patterns o Technology o Customer Experience
- Slide 11
- Identifying Marketing Problems Blast campaigns Wrong messages Compliance Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 12
- Why is This Important? Customers expect personalization Potentially turning away customers Customer Retention Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 13
- Limitations of Your Database Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 14
- Data Matters
- Slide 15
- Identify Database Problems Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] Outdated vehicle information Undeliverable addresses Missing/invalid email addresses
- Slide 16
- Why is This Important? Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] Money spent Customer expectations Communication is key
- Slide 17
- OEM Programs Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 18
- Overview of Offerings Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] Co-op programsApproved vendor lists Ready-to-go messages
- Slide 19
- General Pros & Cons OEM compliant OEM relationship Limits who they will contact OEM database, not dealership database OEM-focused branding Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 20
- Why Should I Care About the Cons? Bring customers to your store, not just any OEM store Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] You decide your customers Could you be recapturing more customers? Could you be sending less direct mail vs. email marketing?
- Slide 21
- Best Practices Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 22
- Best Practices Have a process for cleaning the database Email collection is imperative! No more email blasts & blanket mailers Shy away from using a CRM tool for all of your marketing Stay in contact but only with relevant, targeted messages If using an OEM program, find another way to fill the gaps Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 23
- Identifying a Good Provider Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] Open ROI reporting Customizable Creates strategy from clean data Look for a partner, not a vendor Service, not tool
- Slide 24
- Best Types of Services Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected] Data-driven strategy Regular reporting and strategy meetings Proactive Listens to you
- Slide 25
- Q & A Session Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | [email protected]
- Slide 26
- Contact Info Full Name: Company: Job Title : Email: Kristen Adams Naked Lime Marketing Marketing and Advertising Sales Consultant [email protected] Share an important takeaway you received from this session using hashtag #DD17 for a chance to win an iPad.