kristen mclean: agile for publishing - intro

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AGILE FO R PUBLISHI NG AN I NTRODUCTION KRISTEN MCLEAN BISG AGILE SUMMIT MARCH 27TH, 2012

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Kristen McLean of Bookigee presents an introduction to agile for publishers at BISG's Agile Content Development Summit, 3/27/12.

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  • 1. KRISTEN MCLEANBISG AGILE SUMMITMARCH 27TH, 2012

2. Hello!KRISTEN MCLEANFOUNDER & CEO - BOOKIGEE @BKGKRISTEN 3. Agile 4. Agile is a project Agile is a Agile is a managementphilosophyworkflowstrategy 5. THE AGILE MANIFESTOWe are uncovering better ways of developing software by doing it and helpingothers do it.Through this work we have come to value:Individuals and interactions over processes and toolsWorking software over comprehensive documentationCustomer collaboration over contract negotiationResponding to change over following a planThat is, while there is value in the items on the right, we value the items on the left more. -www.agilemanifesto.org 6. Key Concepts 7. Quick cycles 8. Self-organizingworking groups 9. Complex tasks into smaller goals 10. Iteration 11. Riskmanagement 12. Transparency 13. Process over perfection 14. Working softwareis the primarymeasure of progress 15. End product fromlearning notknowing 16. Test assumptions early and often 17. THE LEAN CYCLE IdeaIdeas sLearnBuildcustomer DataProduct Measure 18. Agile workflow-vs-Agile content 19. Slow cyclesHierarchical working groupsFinal product rigid frombeginningPerfection over processMindset = Knower, not learners 20. A NEW MODEL ProductProduct Owner Owner Marketing AuthorAuthorSalesScrum10 12Master/Agile chapter cycles manager EditorEditor IT Production/DigitalFinished Excerpts & Micro contentbook Advances Advance copies Sample Chapters &A Book chapters short form Serial content 21. THE IDEAL AGILE ENVIRONMENT? Simplicity Regular adaptation to changing circumstances Self-organizing teams Accountability, transparency & empowerment 22. THE IDEAL AGILE ENVIRONMENT?Customer interaction & satisfaction importantClose, daily co-operation between business andcreativeSustainable development, able to maintain a constantpaceFace-to-face team conversation is the best (co-location) 23. THE IDEAL AGILE ENVIRONMENT? Technical excellence and good design Completed tasks are delivered frequently (weeks rather than months) Completed tasks are the principal measure of progress 24. Agile content? 25. Agile content Qs: Crowd vs solo creator Authorship vs editorship Scaleability 26. Case Studies