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23
MINNESOTA CHAMBER of COMMERCE STRATEGIC PLAN SUCCESS Submission for ASCP President’s Award

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Page 1: Kristin Hartung | Project Rebrand/New Website

MINNESOTACHAMBER ofCOMMERCE

MINNESOTACHAMBER ofCOMMERCE CHAMBER

MNMINNESOTACHAMBER ofCOMMERCE

STRATEGIC PLAN SUCCESSSubmission for ASCP President’s Award

Page 2: Kristin Hartung | Project Rebrand/New Website

BUILD DEPTH, STRENGTH AND CAPABILITIES IN ORGANIZATION!" Increase investments from current members.!" #$%&$'()&*+,"$&(-.)/."&012.-"34"1.12.-/5!" 617+.1.&*"+.)8"%.&.-)*$3&"7-3%-)15!" 617+.1.&*"%-)//-33*/"(3110&$()*$3&/"7-3%-)15

BUILD AWARENESS & RECOGNITION OF CHAMBER’S VALUE!" 980()*.")&8".&%)%."%.&.-)*$3&":")&8";"20/$&.//"+.)8.-/"3&"*<."

$173-*)&(."34"20/$&.//")8=3()(,5!" 617+.1.&*"/3($)+"1.8$)"(3110&$()*$3&/"7+)&5!" 617+.1.&*"1)->.*$&%")&8"(3110&$()*$3&/"/*-)*.%,5!" ?.=.+37")&8"$17+.1.&*"2-)&8$&%"/*-)*.%,5!" 617+.1.&*"/)+./"/*-)*.%,5

DRIVE PROGRAMS & SERVICES THAT  FORWARD ADVOCACY AND/OR DRIVE MEMBERSHIP!" ?.=.+37".80()*$3&)+"7-3%-)1/")&8"/.-=$(./"$8.&*$'.8"$&"1)->.*"-./.)-(<5!" @-.)*."A31.&"$&"B0/$&.//C"9=.-,*<$&%DEC"@<)12.-"FGF"H5

A9"A9E9"IJ#K9?"A6ID555

Page 3: Kristin Hartung | Project Rebrand/New Website

advocate. connect. grow.

Page 4: Kristin Hartung | Project Rebrand/New Website

MINNESOTACHAMBER ofCOMMERCE

PREVIOUS LOGO,COLORS & FONT

NEW LOGO,COLORS & FONT

INSTRUCTIONS!" E.4-./<"L$&&./3*)"@<)12.-"2-)&8"43-"=$/0)+")77.)+5!" 9&<)&(."+3%3")&8"2-)&8"43-"*)-%.*"34"&.M"1.12.-"/)+./"34")"8$N.-.&*"8.13%-)7<$(C"

M<$+."/*$++")77.)+$&%"*3"(0--.&*"1.12.-/<$75!" K..7"$&*.%-$*,"34"43-1.-"2-)&8O"078)*.")&8"40++,".P.(0*."(<)&%./")(-3//")++"1)->.*$&%"

and communications facets.

Page 5: Kristin Hartung | Project Rebrand/New Website

NEW STATIONERY

MINNESOTACHAMBER ofCOMMERCE

MINNESOTACHAMBER ofCOMMERCE CHAMBER

MNMINNESOTACHAMBER ofCOMMERCE

QGG"E32.-*"#*-..*"R3-*<C"#0$*."FSGG""#*5"T)0+C"L$&&./3*)"SSFGF"""TU"VSF5WXW5QVSG"""I3++Y4-..U"ZGG5ZWF5WW[G"""\U"VSF5WXW5QVSV"""">>"MMM51&(<)12.-5(31

])&0)-,"FC"WGF[       

AddresseeI$*+.@317)&,"R)1.Street Address@$*,C"#*)*.C"̂ $7       _7.&$&%"#)+0*)*$3&C       J*.1" (31&$" /$*)*$3" =3+07*)" *$3-./" .&8$" =$8" 1$&*" =3+07*$01" )-01" 8.2$*" -.-/7$/" 73-." (3&/.8$" )0*" )23-73-." )/")7$(*)*$20/C"/.`0)1C"/)1"4)((0/".*"`0$8"./.`0)1"40%)5"91"$173-."&3&"(3&."=3+07*0/"83+./.("*)*0-a"#01"<$($$//$"37*)."(3-")0*"8.")0*).-.7-)."+)(.7.+"$8"`03/"83+01`0."=3+3-)*$)"=$*)*`0)1"+$`0$)/"=.+$20/8)"=.-$20/".)`0$/".)`0."83+3-."+)".P(./"83+.(07"*)*0-$*"83+3-.-$*$)"8$"0*"=.&8).-01"`0$)"80($8"./($).5"b*".*".01C"/$138$*"7-3-.(./*"+)((01"-."&01"=3+0*"`0$8"13+./*$"83+07*$/$"*.1".P7."-."+)*.&*3"--3-$3&"/.`0)//$10/C"&3&/.(*$"(3113"2.)"(3&/.8"`0)10/C"$1" `0)1C" *3*)*0-a?)." =.+$%.&*$)/" $7/0/C" 38$" 0*" =3+07*)*.1" =3+07*)*0/" .P(.-01`0$" &3&" (01" $+" $&$10/*" 0*" 31&$/"13+3-"/$*)"`0$/"`0.")//0&80/C"3c($1"`0)*.17.-."31&$.*C"/01")/$*.1".=.&8$%.&8$")//$*$/")1"-.1"-.-3"138$*$20/5"61$+$($*)*".-$*" +)23-.7".-4.-01"`0)10/"138"13+3"*.&8$*)*.1"`0$)&*.".*01`0$/"`0$"`0)1C"`0$)"&0++)&*$"83++$`03/"83+07*)1".P.-$35"b*"=3+.&$<"$()235"J*`0$/"(0++0*"./*"+$*)*0-a

#01"<$($$//$"37*)."(3-")0*"8.")0*).-.7-)."+)(.7.+"$8"`03/"83+01`0."=3+3-)*$)"=$*)*`0)1"+$`0$)/"=.+$20/8)"=.-$20/".)`0$/" .)`0." 83+3-." +)" .P(./" 83+.(07" *)*0-$*" 83+3-.-$*$)" 8$" 0*" =.&8).-01"`0$)" 80($8" ./($).5"b*" .*" .01C" /$138$*"7-3-.(./*" +)((01"-."&01"=3+0*"`0$8"13+./*$"83+07*$/$" *.1".P7."-." +)*.&*3"--3-$3&"/.`0)//$10/C"&3&/.(*$"(3113"2.)"(3&/.8"`0)10/C"$1"`0)1C"*3*)*0-a"?)."=.+$%.&*$)/"$7/0/C"38$"0*"=3+07*)*.1"=3+07*)*0/".P(.-01`0$"&3&"(01"$+"$&$10/*"0*"31&$/"13+3-"/$*)"`0$/"`0.")//0&80/C"3c($1"`0)*.17.-."31&$.*C"/01")/$*.1".=.&8$%.&8$")//$*$/")1"-.1"-.-3"138$*$20/5"61$+$($*)*".-$*"+)23-.7".-4.-01"`0)10/"138"13+3"*.&8$*)*.1"`0$)&*.".*01`0$/"`0$"`0)1C"`0$)"&0++)&*$"83++$`03/"83+07*)1".P.-$35"b*"=3+.&$<"$()235"J*`0$/"(0++0*"./*"+$*)*0-a       @317+$1.&*)-,"(+3/.C

       

Sender’s NameI$*+.

       

6&$*$)+/9&(+3/0-."d$4")77+$()2+.eT5#5"d$4")77+$()2+.e

MINNESOTACHAMBER ofCOMMERCE

MINNESOTACHAMBER ofCOMMERCE CHAMBER

MNMINNESOTACHAMBER ofCOMMERCE

QGG"E32.-*"#*-..*"R3-*<C"#0$*."FSGG""#*5"T)0+C"L$&&./3*)"SSFGF""""">>"MMM51&(<)12.-5(31

MINNESOTACHAMBER ofCOMMERCE

MINNESOTACHAMBER ofCOMMERCE CHAMBER

MNMINNESOTACHAMBER ofCOMMERCE

advocate. connect. grow.

KRISTIN HARTUNGManager, Creative and DesignTU"VSF5WXW5QVZG\U"VSF5WXW5QVSV9U"><)-*0&%f1&(<)12.-5(31

MINNESOTA CHAMBER OF COMMERCE

QGG"E32.-*"#*-..*"R3-*<#0$*."FSGG""#*5"T)0+C"L$&&./3*)"SSFGFTU"VSF5WXW5QVSG""""""""ZGG5ZWF5WW[G"""\U"VSF5WXW5QVSV

>> www.mnchamber.com @mn_chamber

Page 6: Kristin Hartung | Project Rebrand/New Website

R9A"@_ggJI9EJgUPRINTED NEWSLETTER

WE CAN DO BETTER!

B2B tax threatens Minnesota jobs: !"#$%&'()*+,',#-'%#'$).)/0'%/1'+,'2345?3" ,30" <)=." 4)-1" 1)(<$&.-,C" ()7$*)+" .`0$71.&*C" (3170*.-/C" $&80/*-$)+".`0$71.&*C"3-C"43-"*<)*"1)**.-C")&,"3*<.-"7$.(."34"20/$&.//".`0$71.&*C"$&"&..8"34"-.7)$-/a

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PIM PUBLIC POLICY ACHIEVEMENT AWARD

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‘ !ey wanted to show the system could work, and that it didn’t have to be fought out at the Legislature and go through a bunch of partisan politics.’

 – Commissioner Ken Peterson, Department of Labor and Industry,  crediting the work of the Minnesota Chamber and AFL‐CIO

$152 millionLabor services for repair, maintenance

e!ective: July 1, 2013

$66 millionTelecommunications purchases

e!ective: July 1, 2013

$95 millionStorage, warehousing services

e!ective: April 1, 2014

6)-'&/0)&'%/1'#,' 727'&)$8+9)&':;'45<4=

Minnesota  businesses  will  now  pay  the  6.875% state sales tax, plus any  local sales tax, on these services. The  new  taxes  do  not  apply  if  a  service !"#$%&'#()#*&#'+,-%)''#%.#*&#*/-!*0'$#1%+,*&)2#The  tax  does  apply,  however,  if  the  business  is paying  another  business  or  individual  for  the service.  For  more  details,  view  this  handout: http://bit.ly/repealB2Btax.

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GROW MINNESOTA!, U OF M JOIN FORCES

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Barr  Engineering  Co.  provides  engineering  and  environmental consulting services to clients worldwide, including work on recent projects in Venezuela, Turkey and Norway. Working with Spanish 3.+#45.%#6'-75'.*8#9*..#$'"!7&'$#*&# !.%&:%.'#1%&1'&0.*0%.#;%.#*#Venezuelan mining company. Barr has  its headquarters  in Edina as well as locations in Hibbing and Duluth.

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WASTE WISE SUCCESS:IEDM'I6'EN!'7OP'EQR6!S'TU!R'ET'ROF

IN 2012:

5V4K=33 

1)*.-$)+5"I<."1)*.-$)+" $/" 7-3(.//.8")&8" /<$77.8" *3"I-.P"@317)&,C"6&(5"M<.-."$*"$/"-.(,(+.8"$&*3"(3173/$*."+012.-"0/.8"$&"*<."(3&/*-0(*$3&"34"8.(>/")&8"-)$+$&%/5

L$&&./3*)"A)/*."A$/." (3&*$&0./" *3" 37.-)*." *<." D.)+*<"@)-." B+0."A-)7" 7-3%-)15" #*)-*.8" $&" WGGXC" *<." 7-3%-)1"(3++.(*/")&8"-.(,(+./"*<."1)*.-$)+"M-)77.8")-30&8"/*.-$+$k.8"/0-%$()+" $&/*-01.&*/5" " 6&"WGFGC"*<."L$&&./3*)"A)/*."A$/."\30&8)*$3&C")+3&%"M$*<"$*/"7-3%-)1"7)-*&.-/C"-.(.$=.8"*<."i3=.-&3-j/"JM)-8" 43-" 9P(.++.&(." $&"A)/*." )&8" T3++0*$3&"T-.=.&*$3&"43-"*<."D.)+*<"@)-."B+0."A-)7"7-3%-)15

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730&8/"34"7+)/*$("'+1")&8"7+)/*$("2)%/"-.(,(+.8

WE CAN DO BETT

ER: 

B2B TAXES

 THREATEN

 JOBS

IT’S IN THE B

AG

TURNED OVER

GROW MINNESOTA! 

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WOMEN IN BUSINESS>> ‘THE NEED TO SHOW UP’MISSION: WOMEN IN BUSINESS INITIATIVETo engage women business leaders in the public policy discussion and educate %?)@'#,'%?)'+@.#$%/,9)'#B'%?)+$'+,8#08)@),%'/,A'8#+9)'#,'%?)'+&&W)&'/"')9%+,*'Minnesota companies.

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“ Women in Business is the perfect forum to learn, engage and ensure your voice is heard. Plus, it’s a greater opportunity to network with other female leaders in a fun and comfortable environment.”

Barb BaumannSecurian

“ The business community has so many smart and talented women. This event was a great opportunity to start the discussion about how to get these women more engaged in the chamber, with each other, and in important policy discussions that impact all businesses.”

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Gerdau1678 Red Rock RoadSt. Paul, MN 55119

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