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    Submitted In The Partial Fulfillment For the

    requirement of the



    (2009 2012)

    Submitted By :-



    BBA (B &I) 3rd SEMESTER

    Under the supervision and guidance of:

    Mr. GAURAVProject Guide

    Session 2009 - 2012

    Maharaja Agrasen Institute Of Management Studies(Affiliated to Guru Gobind Singh Indraprastha University)Delhi PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086

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    Page no.

    Student declaration.i

    Certificate Guide....ii


    Executive Summary....iv


    Industry Profile..1-2

    CHAPTER -2

    Research Methodology

    CHAPTER -3

    Company Profile / About the Organization ..... 3-31

    CHAPTER -4

    Projects....... 32-34

    CHAPTER -5

    Corporate Social Responsibility..... 35-52

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    This is to certify that I have completed the Project titled DLF Infrastructure Ltd in

    under the guidance of Dr. Gaurav in partial fulfillment of the requirement for the award

    of degree of Bachelor of Business Administration at Maharaja Agrasen Institute of

    Management Studies, Delhi. This is an original piece of work & I have not submitted it

    earlier elsewhere.

    DIVYAM DHAMEJAEnrolment No. - 05814701809

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    With the blessings of almighty I was able to undertake and complete my project work on

    DLF Infrastructure Ltd. I would like to thank all those who were always by my side to

    make my efforts fruitful.

    My sincere thanks to my course coordinator, Mr. Gaurva who helped me in completion of

    the project, without whose help the project would not have been completed.

    I, therefore, acknowledge my indebtness to all who generously helped by sharing their

    valuable time and experience with me, without which this project would have never been


    In the outset, I convey my sincere Thanks to all those who spared their precious time for

    me. For giving me once again a great opportunity to work on the project and solving our

    problems, doubts, queries, which I had during the making of my project.

    DIVYAM DHAMEJAEnrolment No. - 05814701809

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    This is to certify that the project report titled DLF INFRASTRUCTURE LTD., a bona

    fide work of DIVYAM DHAMEJA student of B.B.A. at Maharaja Agrasen Institute of

    Management ; Rohini, is original and has been done in partial fulfillment of the

    requirements for the award of BBA.

    Her work has been successfully carried out under my guidance and is original piece of

    information, which caters to the need of the project.



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    The DLF Group was founded in 1946. They developed some of the first residentialcolonies in Delhi such as Krishna Nagar in East Delhi, which was completed in 1949.

    DLF is India's largest real estate company in terms of revenues, earnings, market

    capitalisation and developable area. In line with its current expansion plans, DLF has

    over 425 million sq. ft. of development across its businesses, including developed, on-

    going and planned projects. This land bank is spread over 32 cities, mostly in metros and

    key urban areas across India.

    Before you dive into the details of the project there is a quick overview of important of

    all chapters. Basically this a jest of all chapters included in this project.

    The Chapter 1 of the project deals with the basics of the concept of Real Estate. It covers

    the meaning of Real Estate. Further in the chapter, it discusses on government initatives

    and the boom in real estate sector in India.

    The Chapter 2 discusses the research techniques and the methodology used to make this


    The Chapters 3 gives an insight about DLF-Its history, about the chairman and other

    important details about DLF

    The Chapter 4 discuses he various projects of DLF both residential and commercial.

    The Chapter 5 deals with the social initiatives taken up by the organization.

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    All immovable properties including land, structures on it and all other natural resources

    can be classified as real estate. Realtors, builders, brokers, buyers and sellers are the

    major players of the real estate industry. All types of residential, commercial and

    industrial properties fall under its domain. With its huge growth potential it has emerged

    as a major field of business in recent time.

    The real estate sector in India is flourishing rapidly with a growth rate of 30 percent each

    year. About 80 percent of the real estate development in India has been in the field ofresidential housing. The remaining 20 percent of the real estate includes office, shopping

    malls, entertainment centers, hotels, multiplexes and hospitals. Indias booming

    outsourcing business industry and consumption-led growth are contributing significantly

    to its real estate growth. The outsourcing business houses including call centers, technical

    consultancy services, medical transcription units and programming houses constituted

    around 10 million square feet of real estate growth in India till 2003. In last couple of

    years the share of commercial sector in the overall real estate growth has been more


    Considering the advantages of significantly lower cost of operations in India, several

    multinational companies across the globe are expressing their willingness to shift their

    operations to India. According to a 2003 estimate, the demand for office space by the

    ever expanding IT and IT-enabled service sectors in India would be around 66 million

    square feet, in the next five years. These multinational companies have realized the fact

    that in order to flourish their business, the skilled Indian work force can be of great use to

    them. So they need to provide the Indian professionals with all the facilities of modern

    life starting from housing to entertainment, so that they can give their best in the work

    place and at the same time be happy with their standard of living. This trend has set off

    the development of world-class entertainment centers and business centers, across the

    country, thereby bringing a radical change in the lives of urban population in India. The

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    growing demand of skyscrapers in all the metropolitan cities across the country has

    changed the image Indian skyline.

    The Indian real estate sector plays a significant role in the country's economy. The real

    estate sector is second only to agriculture in terms of employment generation and

    contributes heavily towards the gross domestic product (GDP). Almost five per cent of

    the country's GDP is contributed to by the housing sector. In the next five years, this

    contribution to the GDP is expected to rise to 6 per cent. According to industry players,

    housing accounts for 4.5 per cent of gross domestic product (GDP) with urban housing

    accounting for 3.13 per cent.

    According to Jones Lang LaSalle, faster economic growth in Brazil, Russia, India and

    China (BRIC) could result in the property markets of those nations recovering at a faster

    rate than the UK and US real estate markets. It has also been suggested that India's

    property sector could begin to improve from late 2009 and may attract up to US$ 12.11

    billion in real estate investment over a five-year period.

    The IT and ITES sector alone is estimated to require 150 million sq ft of office space

    across urban India by 2010. Organised retail is also responsible for the growth in

    commercial office space requirement. The organised retail industry is likely to require anadditional 220 million sq ft by 2010. Moreover, growth is not restricted to a few towns

    and cities but is pan-India, covering nearly all tier-I and tier-II cities.

    Almost 80 per cent of real estate developed in India is residential space, the rest

    comprising of offices, shopping malls, hotels and hospitals. According to the Tenth Five-

    Year-Plan, there is a shortage of 22.4 million dwelling units. Thus, over the next 10 to 15

    years, 80 to 90 million housing dwelling units will have to be constructed with a majority

    of them catering to middle- and lower-income groups.

    Apart from the huge demand, India also scores on the construction front. A McKinsey

    report reveals that the average profit from construction in India is 18 per cent, which is

    double the profitability for a construction project undertaken in the US.

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    The real estate sector is also likely to get a boost from Real Estate Mutual Funds

    (REMFs) and Real Estate Investment Trusts (REITs). In fact, according to a CRISIL

    paper, the REITs would have the potential to hold at least 5 per cent share of the total

    global real estate market by 2010, the size of which would turn to US$ 1400 billion in the

    next 3 years. The paper titled, Indian REITs; Are We Prepared', says that by 2010,

    REITs alone would hold a market size of US$ 70 billion of the total real estate market as

    its concept is gaining ground in countries like India and other developing nations.

    Foreign direct investment (FDI) into India in the real estate sector for the fiscal year

    2008-09 has been US$ 12.62 billion approximately, according to the latest data given by

    the Department of Policy and Promotion (DIPP).

    So, generally, the companies which are involved in construction of real estate properties

    are called Real Estate Companies. But, renovation of already existing real estate

    properties and the real estate brokerage service is also done by many Real Estate


    Real Estate Properties are mainly of two types which are Residential Real Estate

    Properties and Commercial Real Estate Properties. So, the companies which are engaged

    in the construction of residential real estate properties like apartments, bungalows, villas,

    pent houses and condominiums; are called Residential Real Estate Companies. In the

    similar way, the companies which are associated with construction of commercial real

    estate properties like office buildings, shopping malls and retail spaces are considered as

    Commercial Real Estate Companies.

    But, this classification is not always valid. This is because, there are many large Real

    Estate Companies in the world who are involved in the construction business of both

    residential real estate properties and commercial real estate properties.

    To get more detailed information on Real Estate Companies one is advised to browse

    through the following sites:

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    The demand for real estate worldwide have increased at a faster rate. Rising middle

    income groups in the world market have resulted faster rising property demand and a

    boom in in real estate market.

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    Tata Housing Development Company will build 1300 low-cost homes at Boisar,

    100km from Mumbai. The houses will be priced between US$ 8,258 and US$


    Atlas Group, which has carved out a niche of itself in the jewellery and healthcare

    industries across Gulf countries, is diversifying into real estate sector and plans to

    invest US$ 201.51 in Kerala in the next two to three years.

    Mexican global multiplex operator Cinepolis plans to invest US$ 357.7 million in

    India for its film exhibition business over the next seven years. It will open 500movie screens.

    The Avinash Bhosale Group (ABIL) is planning to invest US$ 126.25 million for

    setting up three five-star hotels in Pune, Nagpur and Mumbai over the next three


    Luxury hotel chain Marriott International will open 24 new properties in India

    over the next three years.

    Buoyed by encouraging response from home-buyers for their marked-down

    properties, companies such as DLF, Unitech, HDIL and others have lined up

    housing projects of over 60 million square feetin the current financial year.

    Tata Realty and Infrastructure (TRIL), plans to invest US$ 4.2 billion to build

    special economic zones, roads, ports and other core sector projects in the next

    three years.

    Housing Development & Infrastructure Ltd (HDIL) and the Mumbai Metropolitan

    Development Authority (MMRDA) have joined hands to develop a residential-

    cum-commercial complex in Virar, a suburb of Mumbai at a cost of US$ 1.49

    billion to provide low-cost rental housing.

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    The government has introduced many progressive reform measures to unlock the

    potential of the sector and also meet increasing demand levels. The stimulus package

    announced by the government, coupled with the Reserve Bank of India's (RBI) move

    allowing banks to provide special treatment to the real estate sector, is likely to impact

    the Indian real estate sector in a positive way. RBI has decided to extend exceptional

    concessional treatment to the commercial real estate exposure and restructured it to June

    30, 2009.

    100 per cent FDI allowed in realty projects through the automatic route.

    In case of integrated townships, the minimum area to be developed has been

    brought down to 25 acres from 100 acres.

    Urban Land (Ceiling and Regulation) Act, 1976 (ULCRA) repealed by

    increasingly larger number of states.

    Minimum capital investment for wholly-owned subsidiaries and joint ventures

    stands at US$ 10 million and US$ 5 million, respectively.

    Full repatriation of original investment after three years.

    51 per cent FDI allowed in single-brand retail outlets and 100 per cent in cash-

    and-carry through the automatic route.

    The Union Ministry of Commerce & Industry has initiated steps to reduce the time taken

    to develop special economic zones (SEZs) by simplifying procedures to get the tax-free

    industrial enclaves notified.

    Developers will now be able to get their land classified as an SEZ at the initial stage of

    approval by submitting legal documents that prove land ownership

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    The Real Estate Boom: A genuine Euphoria

    Indian real sector has seen an unprecedented boom in the last few years. This was ignited

    and fueled by two main forces. First, the expanding industrial sector has created a surge

    in demand for office-buildings and dwellings. The industrial sector grew at the rate of

    10.8 percent in 2006-07 out of which a growth of 11.8 percent was seen by the

    manufacturing sector. Second, the liberalisation policies of government has decreased the

    need for permissions and licenses before taking up mega construction projects. Opening

    the doors to foreign investments is a further step in this direction. The government has

    allowed FDI in the real estate sector since 2002. FDI was deemed necessary in the view

    of making the sector more organised and increasing professionalism. farmers. The

    villages adjacent to the metro cities have experienced sky-rocketing land prices. This has

    induced farmers to sell their land for good money.

    Real estate financing is one of the major issues in the minds of real estate developers,

    contractors and mortgage loan brokers. The main source of real estate financing has

    been traditional financial institutions such as banks, credit institutions, savings and loan

    associations etc. However, nowadays a good deal of funding for real estate is also doneby non-banking institutions such as insurance companies, investment trusts etc.

    According to a California Legislation, those non-depository institutions which have

    more than $15,000,000 in assets and are qualified or registered are designated as

    institutional lenders.

    Real Estate Prices

    Real Estate Prices are determined depending upon many factors. Find the pricing

    factor in t he real estate market.

    Real Estate Values

    Real estate values are usually accomplished by realtors. Get the value of real

    estates and determining factors.
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    Commercial Real Estate

    The Commercial real estate sector has grown by at a faster pace over the last few

    years. Get in detailed about the Commercial Real Estate.

    Real Estate Investment

    Real Estate Developer

    Real Estate Development

    Residential Real Estate

    Real Estate Auction

    Loan for a Real Estate Financing:

    An application for a loan forreal estate goes through the three main steps ofanalysis,

    processing and closing.

    The lender grants the loan only after knowing the borrower's ability to repay the loan

    along with interest. For this he peruses the application form and develops further

    information in terms of verification of the borrower's bank accounts, his employment etc.

    A personal interview sometimes also reveals disclosed information.

    The application is scrutinized before processing the loan. To avoid unnecessary delays, it

    is important that the borrower must have filled up the application entirely and accurately.

    While processing the loan application forreal estate financing, the loan officer may

    explain the terms of the loan to the borrower and keeps a watch that it is a sound loan for

    the borrower.

    The process ofclosing the loan varies from one lender to the another. This involves a

    escrow holder. After the completion of all formalities, he disburses the funds placed by

    the lender in a required manner and records it in the county recorder's office.

    Real Estate Companies refer to the companies which offerReal Estate Services and

    deal with Real Estate Properties. This real estate service mainly means the construction

    or development of real estate.
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    Century 21 Real Estate

    21 Century Real Estate is one of the most reputed Real Estate Agent Franchise

    Companies of the world. Get an overview on the 21 Century Real Estate.

    GMAC Real Estate

    GMAC Real Estate has been offering services in the fields of buying and selling

    of Real Estate Property, mortgage services, home warranty services and a lot


    Prudential Real Estate

    Prudential Real Estate has been offering Commercial Real Estate Services to the

    customers of North America. Find more on the companys real estate services.

    Real Estate Rentals

    Real Estate One

    Real Estate Associates

    Coldwell Banker Real Estate

    United Country Real Estate
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    Research Methodology

    Meaning of Research

    Redman and Mory define research as a systemized effort to gain new knowledge. Some

    people consider research as a movement, a movement from the known to the unknown.

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    Research is an academic activity and as such the term should be used in a technical sense.

    According to Clifford Woody, research comprises defining and redefining problems,

    formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;

    making deductions and reaching conclusions; and at last carefully testing the conclusions

    to determine whether they fit the formulating hypothesis.

    Objectives of Research

    The purpose of research is to discover answers to questions through the application of

    scientific procedures. The main aim of research is to find out the truth which is hidden

    and which has not been discovered as yet. Though each research study has its own

    specific purpose but the research objectives can be listed into a number of broad

    categories, as following:-

    1. To gain familiarity with a phenomenon or to achieve new insights into it. Studies

    with this object in view are termed as exploratory or formulative research studies.

    2. To portray accurately the characteristics of a particular individual, situation or a

    group. Studies with this object in view are known as descriptive research studies.

    3. To determine the frequency with which something occurs or with which it is

    associated with something else. Studies with this object in view are known as

    diagnostic research studies.

    4. To test a hypothesis of a casual relationship between variables. Such studies are

    known as hypothesis-testing research studies.

    Significance of Research

    All process is born of inquiry. Doubt is often better than overconfidence, for it leads to

    inquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of which

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    the significance of research can well be understood. Increased amounts of research make

    progress possible.

    Research inculcates scientific and inductive thinking and it promotes the development of

    logical habits of thinking and organization.

    The role of research in several fields of applied economics, whether related to business or

    to the economy as a whole, has greatly increased in modern times. The increasing

    complex nature of business and government has focused attention on the use of research

    in solving operational problems. Research, as an aid to economic policy, has gained

    added importance, both for government and business.

    Research Methodology

    Research methodology is a way to systematically solve the research problem. It may be

    understood as a science of studying how research is done scientifically. In it we study the

    various steps that are generally adopted by a researcher in studying his research problem

    along with the logic behind them. It is necessary for the researcher to know not only the

    research methods or techniques but also the methodology.

    Data Collection Source

    Information was collected through secondary sources.

    Secondary Data: Any data, which have been gathered earlier for some other

    purpose, are secondary data in the hands of researcher. Those data collected first hand,

    either by the researcher or by someone else, especially for the purpose of the study is

    known as primary data.

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    The data collected for this project has been taken from the secondary source.

    Sources of secondary data are :-






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    DLF is India's largest real estate company in terms of revenues, earnings, market

    capitalisation and developable area. In line with its current expansion plans, DLF has

    over 425 million sq. ft. of development across its businesses, including developed, on-

    going and planned projects. This land bank is spread over 32 cities, mostly in metros and

    key urban areas across India. Already a major player in locations across the country,

    DLF, with over six decades of experience, is capitalising on emerging market

    opportunities to deliver high-end facilities and projects to its wide base of customers by

    constantly upgrading its internal skills and resource capabilities.

    A roster of world-reputed businesses chooses DLF to jointly venture with, to seek growth

    in India. Among them, Laing O'Rourke- famous UK based construction company

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    credited with construction of Dubai International Airport, London's Millenium Tower,

    etc, will construct all DLF's landmark projects. Together DLF-Laing O' Rourke shall

    build the expressways, ports and other megastructures of India's new economy. Nakheel

    of Dubai are partnering with DLF for townships of pathbreaking concepts in India. WSP

    Group Plc is also partnering DLF, providing Management and consultancy to the built

    and natural environment. DLF has also tied up with Hilton Hotels to jointly develop

    world class hotels in India. It is more than market dynamics however. DLF management

    constantly upgrades professional resources to construct responsive strategies, to adapt to

    local preferences; to deliver high quality, in all its projects and services to a wide

    customer base.

    All the intensified growth underlines DLF's commitment to quality, trust and customersensitivity and, delivering on its promise with agility and financial prudence. This, in

    turn, has earned DLF the coveted 'Superbrand' ranking for three years consecutively,

    including the current year.

    The Homes business unit involves a wide range of products including condominiums,

    duplexes, row hoses and apartments of varying sizes, with a focus on the higher end of

    the market. DLF has 214 msf of developed area under homes and residential plots.

    Currently, DLF has more than 477 msf of land resource targeted towards residential


    DLF's office segment is one of the group's most admired verticals. Nearly 40 msf of

    ongoing projects forms a strong portfolio for DLF offices, having reached a mature

    delivery platform of 11-12 msf on an annual basis. Current land resource owned by DLF

    for development of offices across the country is 164 msf approximately.

    With a booming retail environment on the horizon, this is a major thrust area for the

    Group and DLF is actively creating new shopping and entertainment spaces all over the

    country. The company has 12 mn sq. ft of retail projects under construction and owns

    land resource of another 92 msf for development in metros and other key urban

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    destinations across the country. These include categories of prime downtown shopping

    districts, shopping centres and super luxury malls, amongst others.

    With the growth of the Indian economy and the resulting increase in corporate and

    consumer incomes, as well as foreign investment, DLF sees significant opportunities for

    growth in its three primary businesses. DLF's mission is to build a world-class real estate

    development company with the highest standards of professionalism, ethics and customer

    service and to thereby contribute to and benefit from the growth of the Indian economy.

    This is DLF. Building India


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    DLF Vision

    To contribute significantly to building the new India and become the worlds most

    valuable real estate company.

    DLF Mission

    To build world-class real-estate concepts across six business lines with the highest

    standards of professionalism, ethics, quality and customer service

    DLF Values

    Sustained efforts to enhance customer value and quality

    Ethical and professional service

    Compliance and respect for all community, environmental and legal requirements.


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    The DLF Group was founded in 1946. They developed some of the first residential

    colonies in Delhi such as Krishna Nagar in East Delhi, which was completed in 1949.

    Since then we have been responsible for the development of many of Delhis other well

    known urban colonies, including South Extension, Greater Kailash, Kailash Colony and

    Hauz Khas.

    Following the passage of the Delhi Development Act in 1957, the state assumed control

    of real estate development activities in Delhi, which resulted in restrictions on private real

    estate colony development. We therefore commenced acquiring land at relatively low

    cost outside the area controlled by the Delhi Development Authority, particularly in the

    district of Gurgaon in the adjacent state of Haryana.

    This led to our first landmark real estate development project DLF Qutab Enclave,

    which has now evolved into DLF City. DLF City is spread over 3,000 acres in Gurgaon

    and is an integrated township, which includes residential, commercial and retail

    properties in a modern city infrastructure with schools, hospitals, hotels and shopping

    malls. It also boasts of the prestigious DLF Golf and Country Club with night golfing



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    Chairmans Message "The DLF Group is founded on a vision which seeks to usher in a

    better tomorrow by providing people with improved quality of life and living standards.

    Recognizing the basic need to approach the issue of planned development and growth

    across the Residential, Commercial and Retail segments of the Real Estate Industry, we

    at DLF believe that the key element of this transformation is change - a change from

    within and without.

    Guided by the profound thought expressed by the Father of the Nation, Each of us must

    be the change we want to see in the world, we have endeavored to commit ourselves to

    providing comprehensive solutions to all our valued customers across the Real Estate

    Industry; solutions that combine high-end technology, design and aesthetics and meet

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    customer aspirations and expectations through superior standards of performance and


    With this as our founding philosophy, the Group is confident of establishing a national

    leadership position in all its areas of businesses. Business growth apart, the Group is also

    intensely committed to playing a key role in discharging its social obligations by

    adhering to specified norms of legal, environmental and ethical practices. The aim is for

    DLF as Group to be a professional and responsive corporate entity, which positively

    transforms the quality of life of society at large."

    chairman's profile Born on August 15, 1931, at Bulandshahar in Uttar Pradesh, Dr.

    Kushal Pal Singh (popularly known as K.P.Singh), graduated in Science from Meerut

    College. Thereafter, Dr. K. P. Singh proceeded to UK to pursue higher studies in

    Aeronautical Engineering. While being in UK, he was selected for the prestigious Indian

    Army, by British Officers Services Selection Board, UK. Upon completion of his training

    at the Indian Military Academy, Dehradun, he was commissioned into 'The Deccan

    Horse' - a renowned cavalry regiment of The Indian Army. Dr. Singh is married and has

    got two daughters, a son and five grand children. In order to pursue a business career, Dr.

    Singh resigned from the Indian Army in the year 1960 and joined American Universal

    Electric Company, a joint venture between Universal Electric Company of Owosso,

    Michigan, USA and the Singh family for manufacturing of precision electric motors in

    India. He joined DLF Universal Limited, (currently known as DLF Limited) as its

    Managing Director in 1979, and subsequently became its Chairman in the year 1995.

    As Managing Director and later as Chairman DLF Ltd Dr. Singh brought a paradigm

    shift in the real estate business of the country and pioneered initiatives, which are today,

    recognised as benchmarks in the real estate arena, such as the sprawling DLF City in

    Gurgaon - the 3,000 acre master piece in township development in the NCR region.

    Over the years, DLF group has emerged as the undisputed leader in the country's real

    estate business, with over 700 million square feet of developmental potential, and is now

    positioned as India's largest real estate company in terms of revenues, earnings, market

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    capitalization and developable area. With its unique business model of development

    earnings and rental earnings, DLF's exposure runs across businesses, segments and


    Today, DLF has spread its presence to 32 cities across 18 states of the country. DLF has

    presently around 60 million square feet of area under construction across residential,

    commercial and retail segments, making it amongst the largest developers of the world.

    Being one of the fastest growing companies DLF has diversified from its core real estate

    business to Hospitality, Infrastructure and Financial services making a significant

    contribution to the burgeoning Indian economy.

    An avid sports aficionado Dr. Singh likes playing outdoor games like Golf, Polo and

    Tennis. He also cherishes reading management books and listening to music."


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    Project Execution

    DLF has entered into a 50:50 JV with WSP. The JV will provide engineering and design

    services, environmental and infrastructure facilities as well as project management


    WSP operates as a specialist in the property, environmental, transportation and

    infrastructure sectors providing a full range of services from planning through to design,

    implementation and maintenance. WSP's expertise is seen at work in the Freedom Tower

    at Ground Zero, New York; the Mall of Emirates, Dubai; apart from major developments

    at Heathrow and Stansted Airports in London. WSP will engage specialist staff and

    expertise from global operations to work with DLF professionals.


    In February 2006, DLF entered into a joint venture with UK's leading construction

    company, Laing O'Rourke Plc. The joint venture company will improve the quality of

    construction in all the developments and help in setting new benchmarks in the real estate

    sector. The JV Company is currently executing prestigious projects like- The Magnolias,

    The Mall of India, IT Parks and many of DLF's retail destinations. DLF-LOR will

    construct the Group's infrastructure projects, including roads, bridges, tunnels, pipelines,

    harbors, runways and power plants, through this JV.

    Laing O'Rourke operates worldwide, in Asia, Europe, the Far East and Australia and

    employs more than 23,000 people. Their best know projects include Terminal 5 at

    London Heathrow airport , a terminal at the Dubai international airport, the Millennium

    Dome in the UK and a Convention Centre in Hong Kong

    Airport Modernisation

    DLF has chosen Germany's Fraport AG (Frankfurt Airport Services Worldwide), the

    owner and manager of Frankfurt Airport, as its partner for fresh forays into airport

    modernisation. A special purpose vehicle, DLF Fraport SPV, has been set up specializing

    in development and management of airports in India. DLF and Fraport will hold at least

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    26 per cent each in the special purpose vehicle.The companies signed a memorandum of

    cooperation in April 2007 to explore airport projects.

    Township Development

    DLF has signed an MoU with property developer Nakheel LLC of the United Arab

    Emirates to build large townships in India, through a 50:50 joint venture company. Two

    projects in Gurgaon and South Maharashtra/Goa, have already been identified for the

    development. Properties developed by Nakheel include The Palm Islands, The World

    Islands, Jumeirah Lake Towers, Discovery Gardens, Lost City and the Ibn Battuta Mall.


    DLF's hospitality arm, DLF Hotels, has signed an LoI with Four Seasons Hotels and

    Resorts to operate a proposed luxury hotel at DLF Golf Links in DLF City, Gurgaon in

    Delhi's southern borders. In November 2006, DLF Hotels announced its first joint

    venture with The Hilton Hotels to acquire and develop 50 to 75 hotels and serviced

    apartments throughout India.

    The joint venture hotels will represent several brands from Hilton Hotels Corporation's

    brand portfolio, including Hilton Hotels, Hilton Garden Inn, Homewood Suites by Hilton

    and Hilton Residences. The JV Company will develop and build these properties, whileHilton will manage them.

    DLF will hold 74 per cent in the joint venture company, and Hilton will hold the

    remaining stake as its commitment to the venture. Over the next 5 to 7 years, Hilton has

    committed to invest up to $ 143 million.

    The initial stage of the joint venture will involve 20 hotels in a number of key locations

    including, Chennai, Kochi, Bhubaneshwar, Hyderabad, Kolkata and Delhi. Some of these

    hotels are planned to be Hilton Garden Inns and Hilton Hotels. Beyond the initial 20, the

    JV continues to identify and acquire sites and undertake new hotel developments.

    IT Infrastructure

    DLF has partnered with IBM to outsource all its IT requirements to the global IT

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    infrastructure giant. Under this partnership IBM will be responsible for the helpdesk

    services for all the DLF employees across India towards the IT infrastructure

    requirements. The partnership will support the current IT requirements as well as identify

    and deploy new solutions for DLF and Indian real estate industry.

    At DLF joint ventures and strategic alliances are another facet of the Group's determined

    growth with some of the best names globally.

    Asset Management

    DLF and Prudential Financial Inc. (PFI) of US, have signed a joint venture to provide a

    broad array of mutual fund and investment products, including domestic and eventually

    international mutual funds to Indian retail and institutional clients. The JV has been

    formulated on a 61:39 shareholding pattern between PFI and DLF. This agreement allows

    PFI to expand its international investments business and marks its official entry into the

    Indian mutual fund market.

    Logo Our Ethos

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    The pyramid symbol and the mission line 'Building India is collectively referred to as

    the DLF Logo.

    The company's name is represented in black capital letters. The typeface represents the

    solidity of the enterprise; emphasizes accountability, responsibility as being a strong and

    integral part of the Group's ethos.

    The pyramid depicts nine smaller pyramids; each composes itself into a larger pyramid

    all-encompassing in nature and presentation. The pyramid itself and the component

    pyramids convey cohesion, interdependence, support and foundation, to a common

    purpose and to achieve greater heights.

    The words BUILDING INDIA, is in capitals like the companys name, and at once

    conveys DLFs mission and vision. It is an intrinsic reflection of the Groups

    commitment and its 60-year heritage.


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    Sixty years on and DLF continues to be a dynamic and vibrant entity that has constantly

    striven to stay ahead through a combination of quality, excellence, innovation and

    technology. And right through our journey of success, we have believed in inculcating

    certain core values and principles in our human capital resource. These include:

    Sustained efforts to enhance customer value and service

    Ethical and professional service

    Compliance and respect for community, environmental and legal requirements

    At DLF, we look for lateral thinkers who can add value to our business and processes;

    have an excellent teamwork ethic, and are driven to take our organization and their own

    careers to new heights. We consider all three elements to be equally important for the

    mutual growth and success of the company and the individual. We create this mutuality

    of interest, not just with salary compensations that match the best in the industry, but also

    with rigorous training, counseling, and creation of opportunities to sharpen and polish


    Ours are multi-disciplinary teams. We rate motivation highly. We provide a working

    environment that encourages excellence. In this age of new technologies we hope that

    sharing of information, finding better ways to work and support each other, sets standards

    of personal and professional conduct all the while delivering products and services that

    exceed customer expectations.


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    Westend Heights New Town


    Location : BTM Extension

    Plans : 2 & 3 bedroom apartments

    Sizes : 1085 - 1820 sq. ft.

    Land Area : 86 acres

    Completion Date : End 2011

    INR: 22.79 Lac -38.22 Lac

    Bayview - Marine Drive


    Location : CBD, Marine Drive

    Plans : 2 and 3 Bedroom Apartments

    Sizes : 1860 Sq. ft.

    Land Area :NA

    Completion Date :NA
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    DLF Garden City


    Location : NH-3, AB Bypass Road

    Plans : 4 Bedroom Villa

    Sizes : 1815 Sq. ft. - 2100 Sq. ft.

    Land Area :NA

    Completion Date :NA

    Queens CourtDelhi
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    Location : Greater Kailash II

    Plans : 4 Bedroom Apartments

    Sizes : 5400 Sq. ft. - 5694 Sq. ft.

    Land Area :NA

    Completion Date :NA

    INR: 9.72 Cr -10 Cr

    New City Heights


    Location : Gachibowli Extension

    Plans : 2 and 3 Bedroom Apartments.

    Sizes : 1185 Sq. ft. - 2115 Sq. ft.

    Land Area : 26 acres.

    Completion Date :NA

    INR: 24.89 Lac -44.42 Lac
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    DLF Capital Greens - II


    Location : Shivaji Marg

    Plans : 2, 3 and 4 Bedroom Apartments

    Sizes : 1210 Sq. ft. - 2630 Sq. ft.

    Land Area :NA

    Completion Date :NA

    INR: 81.68 Lac -1.78 Cr

    River Valley-Residences


    Location : Dabolim

    Plans : 2 and 3 Bedroom Apartments

    Sizes : 790 Sq ft - 1724 Sq ft

    Land Area : 19 Acres

    Completion Date :NA
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    New Town Heights


    Location : Sec 86, 90, 91

    Plans : 3/4 BHK Apartments and Townhouses

    Sizes : 1760 - 2505 sq. ft.

    Land Area :

    Completion Date : 2010

    New Town Heights (Kochi)


    Location : Kakkanad

    Plans : 2 & 3 Bedroom Apartments

    Sizes : 1100 - 1800 Sq. Ft.

    Land Area : 28 Acres

    Completion Date :NA

    INR: 27.5 Lac -43.75 Lac
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    Green Estate


    Location : Nandigama (Shamshabad Extn)

    Plans : Plots

    Sizes : 240 - 1161 Yards

    Land Area : 124.44 Acres

    Completion Date : 2009

    INR: 9.72 Lac -47.02 Lac

    Express Greens


    Location : Sector 1, Manesar

    Plans : 3 & 4 Bedroom Apartment

    Sizes : 1845 & 2230 Sq. Ft.

    Land Area :NA

    INR: 41.51 Lac -50.18 Lac
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    The Belaire


    Location : DLF City, Phase V

    Plans : 3 & 4 bedroom apartments

    Sizes : 2800-4075 sq.ft.

    Land Area : 7.3 acres

    Completion Date : 2009 end

    INR: 2.03 Cr -3.06 Cr

    Park Place


    Location : DLF City, Phase V

    Plans : 3 & 4 Bedroom apartments

    Sizes : 1875-2550 sq.ft.

    Land Area : 30 acres

    Completion Date : 2009.

    INR: 1.27 Cr -1.72 Cr
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    New Town Heights (Rajarhat)


    Location : Rajarhat - Kolkata

    Plans : 2, 3 & 4 bedroom apartments

    Sizes : 1249 - 2565 sq. ft.

    Land Area : 15 acres

    Completion Date :NA

    INR: 41.33 Lac -89.65 Lac

    Capital Greens


    Location : Shivaji Marg

    Plans : 2 and 3 Bedroom Apartments

    Sizes : 1200 - 1525 Sq. Ft.

    Land Area : 37

    Completion Date : 2012

    INR: 54 Lac -1.17 Cr
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    The Royalton Tower is located on the 30 meter wide Sector Road in Phase-V, DLF City,

    Gurgaon. It will comprise of a single Tower with 76 apartments. The three-acre complex

    housing the Tower will feature 19 floors with four apartments per floor.

    Its structure is designed for the highest seismic consideration in line with Zone-V norms

    to provide better safety. Standing on a 1.287-acre plot, The Royalton Tower will have a

    sparkling aluminum and glass faade. Each apartment will have four spacious bedrooms,

    an L-shaped living and dining area, and a utility room.

    The complex will have imported marble in the living, dining, lobby and passage and

    lobby areas, and wooden laminated flooring in all the bedrooms. Other amenities include

    power back up of up to 10 KVA, advanced fire detection and sprinkler systems, CCTV

    surveillance, dedicated parking space, water and sewage treatment plants, and rainwater

    harvesting facilities. There will be an exclusive club and swimming pool for the


    Availability: Nil

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    Located in Phase V of DLF City, The Icon is to be built over an area of around 6.5 acres.

    The complex is divided into five blocks (A to E) ranging from 18 to 20 floors with 364

    apartments in all. It will comprise of two types of apartments: CROWN with an area of

    2,750 square feet and CREST which has an area of 2,575 square feet. The complex is

    easily accessible through a 60 meter sector road close to the entry point for DLF City and

    the adjoining 24 and 30 meter roads.

    Structures are designed to seismic Zone V specifications - a level above the mandatory

    compliance norms in Delhi and Haryana. In addition, the apartments will have top-of-the-

    line features including imported marble with features including acrylic emulsion and

    cornices in the walls. There is an exclusive club and swimming pool.

    The Icon will have exclusive access cards for the residents for entry into the entrance

    lobby at ground level and the lift lobby in the basement, along with CCTV surveillance in

    the basement and main entrance lobby for the total security of the residents. The complex

    will be provided with a power back up of 10 KVA.

    Availability: Nil

    Construction status: Handing over in progress

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    The Pinnacle offers spacious four-bedroom luxury apartments with a provision for two

    servant rooms per apartment within a covered area of 3,868 square feet. Located close to

    DLF Golf and Country Club, The Pinnacle offers direct access from the 60 meter wide

    Sector Road from the Delhi-Jaipur National Highway, and a planned 24 meter crescent.

    These apartments are fully air conditioned with two passenger elevators and a service

    elevator. The greatest attraction of the condominium will be its club facility with a

    swimming pool, gymnasium, a multipurpose hall, party lawns and a tennis court. Another

    important feature of these apartments will be the large underground basement parking.


    Construction status: Handing over in progress.

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    Spread over 25 acres, to be developed on the lines of a district centre

    Located strategically, next to NH 8, in the upcoming Sector 74A, Gurgaon

    Close to proposed Metro Station with excellent arterial connectivity to Dwarka,

    Manesar and NCR

    Superb Connectivity to International & Domestic airports, Delhi and the

    neighboring commercial developments of Gurgaon

    A well integrated development consisting Commercial Spaces, Retail and IT


    Ample parking area

    100% power back up

    Centrally air-conditioned with energy efficient chillers

    24 hrs security surveillance

    Modern fire detection; suppression systems with sprinklers, fire/smoke detectors

    meeting all NBC norms

    High speed elevators

    Seismic design complaint as per zone

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    South Court is strategically located in the Saket District Centre situated on the Press

    Enclave Marg and behind Hotel Marriott Welcome Group. With a total built up area of

    37161 sq. mts. of which 23226 sq. mts. is dedicated to retail, this complex is slated to

    become one of the largest retail hubs in South Delhi.

    South Court draws visitors not only from Saket, but also affluent neighboring colonies

    like GK I and II, C.R. Park, Sainik Farms, Haus Khas, Panchsheel Enclave and MalviyaNagar. South Court is the only mall in Saket to have a 2-anchor store advantage with

    Lifestyle and Landmark retail outlets accounting for 8361 sq. mts. and 5109 sq. mts. of

    space, respectively.

    The parking area includes both surface and a 3-floor basement parking, sufficient enough

    to accommodate between 800 and 900 cars.

    Launch Date

    August, 2005


    Total Built-Up Area is 37161 sq. mts.

    Retail component is 23226 sq. mts.

    The Shop Sizes range from 400 Sq. Ft to 4300 Sq. Ft

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    Jasola, South Delhi.


    77108 sq mts approx


    Retail Arcade, Cafes, Gourmet Outlets integrated with the Office Complex

    Vehicular Access

    Easily accessible from Noida through Kalindi Kunj, and from South Delhi

    through New Friends Colony, Nehru Place and Mathura Road. A mere 5 minutes

    drive from Ashram, it offers easy vehicular approach through a 19 meter wide



    Sarita Vihar, Noida, East of Kailash, Greater Kailash - I & II, Panscheel Enclave

    and Chirag Delhi

    No. of Floors

    G + 12


    3-level basement parking coupled with DDA parking adjoining the complex

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    Traffic movement

    12 Passenger Elevators and 2 Service Elevators


    Centrally air conditioned with energy-efficient chillers, 24 hrs CCTV security

    surveillance, and 100% power back up


    Mohit Gujral


    Built on a sprawling 3.18 acres of area, the complex will comprise of two

    identical towers. Magnificent interiors coupled with a large atrium will enhance

    the ambience.


    Marked by extensive landscaping and distinct entrances and exits, the identical L-

    shaped towers will enclose a large open piazza to infuse the complex with

    unparalleled ambience and energy


    A Block, Shalimar Bagh, New Delhi (Near Richi Rich Banquet Hall)


    Retail Arcade, Anchor Store, Food Court, Gourmet Outlets and Multiplex

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    Vehicular Access

    Main Ring Road


    Pitampura, Rohini, Punjabi Bagh, Karol Bagh, Ashok Vihar, Model Town,

    Dr.Mukherjee Nagar, Kamla Nagar, Shakti Nagar and Delhi University North


    Anchor Store

    Pantaloon, Food Bazaar, DT Cinemas

    No. of Floors

    G + 4


    2-level basement parking in addition to surface parking



    Traffic movement

    Escalators and Elevators


    Mohit Gujral

    Distance to Airport (both domestic and international by road)

    30 kms (approximately)

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    We dream, We dare

    We grow, We share

    We build, We care

    While DLF continues to create world-class infrastructure throughout India, it has not lost

    sight of its responsibilities as a change agent for accelerating the pace of social and

    economic transformation across various segments to complement the efforts of thegovernment.

    For DLF, Corporate Social Responsibility is not just an add on; rather our business and

    social commitment are mutually reinforcing and neither will be sustainable without the

    other. We have a continuing social responsibility towards the people of the area in which

    we operate more so towards the less fortunate. It has been our constant endeavor to create

    sustainable economies and transform stagnant lives into active partnerships through

    synergized proactive handholding in areas of infrastructure, education, training, health

    and environment. We have made a public commitment to carry on these trusted


    Chairman, DLF Limited,

    Mr. K.P. Singh

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    Swapana Sarthak Informal School

    In fact DLF's first social responsibility interventions date back to the time that DLF was

    setting up the DLF township in Gurgaon when instead of turning a blind eye to the localproblems, DLF decided to undertake internal development work in the villages of

    Nathupur, Chakarpur and Wazirabad by contributing through construction of internal

    village roads, additional rooms in the schools and internal village electrification. At

    around the same time, DLF initiated its first education initiative by setting up the

    Swapana Sarthak informal school for children of the construction workers. This school

    manned by trained volunteers conducts classes for children who are ill equipped to join

    regular school or those who cannot afford to do so. All children enrolled are provided

    with free uniforms, mid day meals and learning material. Starting from merely 10

    students, the school today has on roll 220 students. Initially getting the children out of

    their homes and instilling a sense of personal hygiene and cleanliness was a challenge

    and the volunteers had to really work on them to ensure the present state.

    DLF Learning Excellence Centres

    Taking the education initiative ahead, DLF partnered with Pratham in May 2007 and set

    up DLF Learning Excellence Centres in 25 villages by involving the government schools,

    community teachers and introducing innovative teaching learning material. The main

    hurdles faced during the project were lack of adequate means of public transport and

    resistance from the local community to involve the women. However, these were

    overcome through a sustained education and awareness campaign conducted across the

    entire village community and by taking the village Panchayats into confidence. This is an

    ongoing project likely to benefit 1100 students over a period of one year.

    DLF Labour Hutment

    While all the big developers focus only on providing world-class facilities to their buyers

    DLF carried its social responsibility initiatives to the construction work sites in Gurgaon

    once it started construction of the DLF Township. At DLF it was felt that even though

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    there had been tremendous improvement in construction technology and quality it was

    distressing to note that the people who actually make all the glitzy buildings were a

    neglected lot and often required to do so in inhuman conditions. The sight of construction

    workers and their children living in jhuggies without even the basic facilities at most of

    the construction sites is not uncommon. At DLF it was their constant endeavor to

    improve the living conditions of their construction workers by providing them all the

    basic necessities at the site itself by efficient and effective space management. DLF

    seized the initiative in this respect and became a pioneer in providing all necessary

    facilities to its construction workers on site when it tied up with Laing O Rourke for

    construction projects. It was decided that before commencement of the construction a

    suitable location be identified on site for construction of hutments to house the workforce

    for the entire duration of the project. Instead of constructing makeshift or temporary

    accommodation DLF sanctioned hefty budgets to build a mix of cemented hutments and

    dormitories for the workers. The entire labour hutment area was paved to ensure easy

    access even during the monsoons and the work of sanitation and housekeeping was

    outsourced to a third party namely M/s Lion Services. All the residential accommodation

    at the DLF labour hutment site is provided with electricity, water, fans, beds and linen

    and separate areas have been provided for toilets and washing. In order to take care of the

    children of the workers mobile crches have been made available on site through a

    strategic tie up with an NGO named Mobile Creches. A subsidized canteen manned by a

    third party has also been made available on site to ensure hygienic and good quality food

    on site. Medical help is available on site along with a 24-hour ambulance to take care of

    emergencies. In order to improve the skills of the workers as well as train potential

    workers on site a non-profit residential "Apprentice Training Centre" for imparting skills

    in carpentry and masonry was started.

    Rural Primary Health Centres

    In March 2007, DLF decided to focus on another hitherto neglected but vital area rural

    healthcare. It was decided to set up Rural Primary Health Centres in villages to provide

    free medical consultancy, health checkups and subsidized medicines to the villagers. The

    first Primary Health Centre was set up at Village Shikohpur in August 2007 in

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    association with an NGO Deepalaya. It is proposed to set up six such centres in the

    present financial year.

    Helping the Rural craftsmen

    While at one level DLF focused at initiatives for infrastructure augmentation, education

    and health at the same time it was felt that as a infrastructure creator DLF must also

    provide a forum for rural craftsmen to display their wares by bringing them closer to the

    urban consumers thereby increase their avenues of income. As part of this initiative in the

    retail malls set up in Gurgaon, wherein DLF was the pioneer in providing international

    standard shopping experience, DLF awarded free space to a few NGO's like Khushboo

    Welfare Society, India Vision Foundation and the Rashtriya Blind School and others to

    enable them to exhibit their products for awareness and to create awareness for the cause

    they espouse.

    Vocational training centres

    As part of its strategy to train and empower people with permanent skills thereby

    enabling them to earn their livelihood for times to come DLF has set up job linked

    vocational training centres in Hospitality, Customer Relations and Salels and IT enabled

    services. These training centres have been equipped with all necessary training

    infrastructures from computer labs to headphones and LCD projectors.

    Development of Arya Samaj Mandir

    DLF Commercial Developers Ltd. has contributed Rs.20 lacs towards the development of

    Arya Samaj Mandir in DLF City, Phase-II. This will not only help in over all

    development of the Mandir primises but also help the community at large wherein

    devotees can come and seek spiritual solace.

    Environment Programs

    Haryana Urban Development Authority (HUDA) has consistently over the last seven

    years awarded DLF with "Excellence in Horticulture Preservation". A total of 47 awards

    have been received under various categories.

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    DLF has installed one of its kind gas-based power generation system at the Infinity

    Tower. Co-generation is also a part of this installation as we are utilising the waste heat

    for air-conditioning and are in effect saving about 25 per cent of power.

    This year (July-August, 2007) DLF initiated an plantation drive in 21 villages of Haryana

    by involving the Government school children and the local Panchayats with support from

    the Forest Department .

    DLF is in the process of switching its street lighting system to 36 watts CFL with

    electronic choke thereby saving 15-20 watts per street light.

    Challenges faced while initiating CSR initiatives

    a. Designing, developing and executing standard uniform facilities and guidelines at

    all construction sites

    b. Identification of credible NGOs to run the various CSR programs.

    c. Securing active partnerships with the Panchayats in the Rural CSR initiatives

    account of strong internal politics and affiliations.

    d. Securing participation of the entire community on account of Inter caste politics

    operating in the villages

    e. Securing participation of girl child in the education programs on account of lack

    of awareness and indifference to education of the girl child

    Employees volunteering programme

    Before undertaking any CSR initiative in a region, the concerned employees in that

    region are contacted to understand the need of the area and CSR programmes are

    developed keeping in mind the identified need. Employees are further involved in

    monitoring of programmes to ensure effective delivery.

    In the present financial year DLF is initiating a donation programme wherein the

    employees will contribute and donate old clothes and other household articles for the

    construction workers and their families employed at DLF construction sites.

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    Blood Donation camps are also being organised for blood donation by the employees in

    association with Lions Blood Bank.

    Voice from the beneficiaries group

    "Pehle jab hum site per jaate the to hamaare bachhe wahin par khelte rehte the. Par ab

    aisa nahin hai. Mera bachha Om Prakash ab DLF ke swapana sarthak school mein

    padhne jaata hai aur wahan use khana bhi milta hai. Aur humse who koi paisa bhi nahin

    lete" says Dashrath, a construction worker at Wazirabad.

    "Hamare rehne ke liye saaf kamre aur toilet hain aur hamarein bachoon ke liye crche

    hai jhan bachon ke parhai bhi hoti hai aur khana bhi milta hai" says Joginder employed

    at the DLF Magnolia site

    "Hamare gaon mein DLF ke ye dispensary banane se hamare gaon ke logon ko ab bahar

    nahin jana parhta aur elaj bhi free mein hota hai nahin to pehle 14 km door jana parta

    tha" says Shauchan, the Sarpanch of village Shikohpur.

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    CSR Blood Donation Camp

    In November and December this year, 249 DLF employees donated blood to the Lions

    Blood Bank during the Blood Donation Camp organized by DLF Ltd

    DLF funding for the CII Project Lifeline Express in Hingoli, Maharashtra

    DLF has partly funded the CII Lifeline Express (Hospital on wheels) health camp in

    Hingoli, Maharahtra from 15th January to 2nd February, 2008. The Lifeline Express is

    the world's first hospital on wheels and it is an international initiative against avoiding

    disablement. It offers on the spot diagnostic, medical and surgical interventions to the

    disabled free of cost. It consists of 5 coaches including a fully equipped and air

    conditioned Hospital for pre and post operative care. Between January 15 and February

    2nd 2008, over 1500 patients with cleft lip, ear deafness, polio and cataract disabilities

    will be operated free of cost.

    Thank you so much for your time and support.

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    WEB SITE:-