kruiz, cultural affairs manager
TRANSCRIPT
Cultural Affairs Manager, Office of Economic & Workforce Development
Kyiakhalid Ruiz
Kyiakhalid Ruiz MBA, 2015 Business Administration/Social Entrepreneurship
BA, 1999 American Studies
AA, 2014 Real Estate
Child of artists
Belief in the importance of art to artists and on society
Grew up selling art at flea markets and arts fairs
Believe that artists have the right to earn a living during their lifetimes
Increased rates over 40% to inspire other artists to value themselves and their talents
Proven manager (15 years!) Created an arts agency to promote communications for companies
Experience leading teams, budgeting for departments ($1+ Million in assets), and navigating Fortune500 bureaucracies
Renaissance Ideal Combining humanities/artist background with entrepreneurship and formal management training to become an embodiment of the Renaissance Ideal
We work both for the people of Oakland, and the artists and arts venues of Oakland…
Office of Economic and Workplace Development
Cultural Arts Division (Manager + 4 FTEs)
The people of Oakland
The artists and arts venues of Oakland
…this informs our department’s direction (Mission and Vision Statements*) (*proposed)
The people of Oakland
The artists and arts venues of Oakland
Mission
In accordance with the City of Oakland Guidelines, the Cultural Arts Department
strives to provide art to the people of Oakland and
enhance the dimension of our humanity.
Vision
The Cultural Arts Department will provide
the platform that will assist the artists and
arts venues of Oakland to succeed to their
fullest potential.
Opportunities we must capture…
Achieve Oakland’s buy-in
• Survey Oakland’s residents about their views on art & its importance in society
• Determine what art the people want to see and where
• Listening to the people of Oakland will give them an ownership stake in the power of art to transform the city’s identity
Own the entrances to Oakland• Make art available at all the
entrances to Oakland (BART, Amtrak, OAK, Greyhound,…)
• Permeate the atmosphere as soon as people enter Oakland. Make people associate art with Oakland. #oakland=art, #oaklandartlife,…
• Multiple arts opportunities per venue (short form theater, live music, gallery exhibitions, poetry jams,…)
• Arts itineraries at the stations
Opportunities we must capture…
Reinvigorate the Art & Soul Festival
• Make it the premier event on the West Coast!
• Increase exposure to increase attendance
• Increased attendance will support the vendors (many of whom are Oakland artists)
• Increased attendance also attracts additional corporate sponsorships, especially among the new Oakland tech-set (Pandora, Uber,…)
Opportunities we must capture…
Expanding arts partnerships
• Build comprehensive database of arts venues and companies in Oakland
• Expand database: Outreach to up-and-coming arts partners
• Bridge the gap: Use database to connect artists with venues, artists with each other, artists with students (to provide mentorship and apprenticeships)
• Encourage the financial viability of arts as a career
• Make sure artists and venues know that the City of Oakland is here for them
Opportunities we must capture…
Own the art events calendar
• Become the go-to arts calendar for events in the City of Oakland
• Stop relying on 3rd parties to showcase our art scene (too many disparate sources for attendees to get information)
• Have all the venues send us their arts events, then we promote them live (send team members to report/hashtag/geolocate/blog,… to raise public awareness)
• Team members get to pick which events they want to attend, commit to writing 500 words about it, interviewing the hosts, taking pictures,…)
Opportunities we must capture…
Oakland Cultural…
Oakland Cultural ArtsOakland, California oaklandnet.com
Your Go-To Source for Oakland’s Arts & Culture
Music Dance Street Art Art Galleries Museums
Sculpture Theater Poetry Movies Books
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Social Media Presence
We can leverage Pinterest’s strength by
creating a different “board” for each type of art created or performed
in Oakland.
Users can subscribe to whichever “boards” they
wish and share those posts on their own feed.
Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum!
Wall Photos Flair Boxes Oakland Cultural Arts Logout
View photos of Oakland Cultural Arts (5)Send Oakland Cultural Arts a messagePoke message
Wall Info Photos Boxes
Write something…
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Information
Networks: Bay Area Birthday: April 1, 2016 Political: The voice of the People! Religion: Art Hometown: Oakland, California
Friends
Libby Mark Kyiakhalid
Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum! May 14, 2016
Paramount Theatre to Oakland Cultural Arts Thanks for covering our concert last night! May 12, 2016
Oakland Cultural Arts I can’t believe how awesome this gallery show is! @Broadway Arts May 9, 2016
Oakland Cultural Arts is so glad we have such a vibrant arts community! May 8, 2016
Oakland Cultural Arts hopes everyone realizes how quickly ticket will sell out for Poetry Slam 2016!!! September 9, 1962
Social Media Presence (cont’d)
Oakland Cultural Arts So many people at City Hall Jazz lunches!!! September 9, 1962
Facebook has a tremendous and engaged audience (1 Billion+ users)!
The Oakland Cultural Arts “company page” on
Facebook will enable us to engage that audience to
promote the arts and events in Oakland.
Social Media Presence (cont’d)
Brevity is the strength of Twitter.
Short, quick messages will allow us to announce
events and banter with like-minded followers.
The data analytics we mine from our social media
presence can be analyzed for campaign effectiveness.
101 likes oaklandarts Amazing dance show @ Destiny Arts!
Wish I was there! Have fun!
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oaklandarts
Your go-to place for Oakland’s Arts & Culture
Subscribe for current events in the Town!
Oakland Cultural Arts
www.oaklandnet.com/culture
OAKLANDARTS
Social Media Presence (cont’d)
Quick visuals is the heart of Instagram. Pics and videos
(enhanced with “filters”) allow users to share increase their
“social capital” among their peers.
The Cultural Arts Division can post art and events to Instagram, especially “in the moment” while
we’re covering the affair.
Support Enable artist/arts venue potential and financial
viability
Summary: Service from “soup to nuts”
Outreach Build & nurture the
connections
Promote Report on the events
Social Media to increase exposure
Goals Increased corporate
sponsorships & grant funding
opportunities
Kyiakhalid Ruiz Applicant for Cultural Affairs Manager
Proud son of Oakland!
Affiliated with the arts
Lifelong connection with local artists
Belief in the importance of art to artists and on society
Believe that artists have the right to earn a living during their lifetimes
15 years of Management Experience
Proven leadership of tight, cohesive teams
Capable budgeting and accounting skills
Respectful of presenting ideas and working with Senior Management
Inexhaustible Outside-the-box Ideas
Flexible and adaptable approach to overcoming unexpected challenges