kshb kansas city - kshb live...

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KSHB KANSAS CITY

MEDIA KIT

SCRIPPS DIGITAL MEDIA

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MWez5l5tORvk9M&tbnid=9ktxVhhIM8atkM:&ved=0CAUQjRw&url=http://blog.thefutureoftv.org/tag/multicast-networks/&ei=RtTGUrOECKXu2QWSsIHQBw&bvm=bv.58187178,d.b2I&psig=AFQjCNG5njHwXfmgY8fo2Qny9tXT_44Obg&ust=1388848568956004

KMCI-TV


Scripps Overview

• 21 broadcast TV stations and 15 newspapers

nationwide

• Digital Arm houses over 280 digital-only employees

and is a Google Small Business Premier Partner,

one of only 16 in the nation

• In Kansas City We are…




KMCI-TV


Source: May’13 Nielsen

Kansas City DMA Rank #31

965,300 Households

Metro Counties

MO: Jackson, Cass, Clay, Platte, Clinton, Bates, Ray, Caldwell, Lafayette

KS: Johnson, Wyandotte, Leavenworth, Miami, Linn, Franklin

KSHB & KMCI Coverage Map


KMCI-TV


Did you know…

71% of the media-using population

are multi-screen users

98% move between devices within the same day

48% more likely to see a lift in brand awareness

with ads across all screens Adults 18+ / Source: TVB.org Media Comparison Study; Nielsen Multi-Screen Media Lab Study

A Multi-Screen World

Consumers take a multi-device path to purchase.

What does your day look like with electronic devices?

Advertise your business with the 3-screen approach!


KMCI-TV


Direct Mail

Yellow Pages

Newspaper

Cable

Radio

Daily Time Spent Yesterday (in hours)

TV & Internet… The numbers don’t lie!

How Much to Reach ONE Person?

= 36¢

= 35¢

= 10¢

= 7¢

= 3¢

Broadcast TV

& Internet

Cost & Time

= 1¢

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0CEmIWQ90wJAPM&tbnid=M7sgyiF9Edsi1M:&ved=0CAUQjRw&url=http://blogs.adobe.com/techcomm/2012/11/tablet-and-mobile-roundup-compendium-of-tech-comm-suite-recordings.html&ei=gkONUeX-FZDe8ASZiYD4Dg&bvm=bv.46340616,d.dmQ&psig=AFQjCNEIoup1KU2UODF0eF3cBsVsn6bClQ&ust=1368298689229158

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KMCI-TV


• 43 ½ hours of local news content

per week!

• Kansas City’s most accurate

weather team led by Chief

Meteorologist Gary Lezak –

Kansas City’s weather leader.

• In November, KSHB moved into

number one news position for the

combined 5pm-6:30 pm news.

41 ACTION NEWS

PRODUCT

AWARDS • KSHB was awarded the

much coveted DuPont

Award for it’s special on

the JJ’s tragedy, as well

as 6 Emmy Awards this

past year which was

more than any other

station in the Kansas

City market.

41 Action News


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0voe-wt-mZFf7M&tbnid=OSJP1ghLxDW7iM:&ved=0CAUQjRw&url=http://www.pbs.org/wgbh/pages/frontline/inside-frontline/frontline-wins-two-dupont-columbia-awards-for-excellence/&ei=vuTqUqTeK8XpkAeQqYHYDw&bvm=bv.60444564,d.aWc&psig=AFQjCNGqmK9SlqdBlom1kyNckjc4BO5jig&ust=1391212076668035

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KMCI-TV


KSHB, Bringing You the Best in Prime…


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KMCI-TV


KSHB, Bringing You the Best in Sports…

…and more…


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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=dHOwAwxuWzGSLM&tbnid=BSWoPQlOAE2lGM:&ved=0CAUQjRw&url=http://nbcsportsgrouppressbox.com/shows/2014-sochi-olympics/&ei=IxrHUq-DCumh2AX3h4D4BA&bvm=bv.58187178,d.b2I&psig=AFQjCNHcaPK0oi_vbwzXkFgli-7uGsmh0Q&ust=1388866455960287

KMCI-TV


A lifestyle and entertainment show dedicated to the community of Kansas City.

The Power of Live Television…

Michelle Davidson & Michael Mackie

Call to learn how your business can be featured on KC Live! (816) 932-4132


KMCI-TV


38 the Spot …

• New Home of

Sporting Kansas City!

• The Border Patrol (WHB)


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=eGjO-afxmWqJCM&tbnid=VjLBU42vm3eAuM:&ved=0CAUQjRw&url=http://wvhooligan.com/2010/11/15/9549/thoughts-on-leaked-kansas-city-logo/&ei=5yjoUseBLOfZ2wXpi4DoCg&bvm=bv.60157871,d.b2I&psig=AFQjCNFopM_AxLk-LH8rqlpAfSJkbxLjgA&ust=1391032900365815

KMCI-TV


38 the Spot… Your New Home for


810 Sports Radio, the nation’s largest all-sports radio station, is teaming up with 38 the

Spot to put a face on TV of their weekday morning drive show, “THE BORDER

PATROL”!

38 the Spot has taken The Border Patrol from strictly behind-the-microphone to in-front-of-the-

camera weekdays from 7-8am. Hosts Steven St. John & Nate Bukaty are finally showing their faces

from behind the radio curtain to give fans the opportunity to watch their favorite & most

dependable morning radio show on TV!

Did you know? THE BORDER PATROL is consistently in the top 5-rated radio shows in the KC market, enjoying

as much as a 9 share with adult males!

KMCI-TV


THE BORDER PATROL on 38 the Spot!

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fR1T_7BQ-ttlaM&tbnid=TCuPG3gWGDOiFM:&ved=0CAUQjRw&url=http://www.sportingkc.com/blog/post/2013/04/17/gameday-chatter-sports-radio-810-whb&ei=pJjlUZehN8qnqQGdroAo&bvm=bv.48705608,d.aWc&psig=AFQjCNHVtvLC8tQJrgKeYYbnTX825xtRLQ&ust=1374087705822809


KMCI-TV


A Day in the Life with Crystle Crystle is an exciting and engaging host! Check out

what a sample day might look like in her world.

- Appearances and promos for special events - Emceeing community events - Daily promos for 38 the Spot - Promos for KC Live - Appearances on Sports Radio 810 - Live and in studio interviews - Reporting for KC Live - Writing/recording interstitials and web spots - Writing/recording all On The Spot "webisodes" and producing graphics for stories - Writing/shooting KC Live story packages and live hits - 38 the Spot social media- daily Facebook, Twitter posts

38 the Spot Host Crystle Lampitt


KMCI-TV


Over-the-Air: 41.2; Time Warner: 984; Comcast: 249; Surewest: 631; WOW!: 198; Google Fiber: 98

• Premium Classic TV Hits • Movies • Exclusive Original Programs • Local Content

CLASSIC TV IS A PROVEN RATINGS WINNER Nearly 30,000 Households watch COZI weekly (July’13 NSI)

Introducing a new network…Drawing upon a vast library of Hit TV series and movies!

COZI


KMCI-TV


Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion

pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original

programming, HBCU sports and more. The Founding Group is led by Martin Luther King III and Ambassador Andrew Young.

Only 3 Networks have served 42 Million African Americans in the US.

KC ranks 38th among African American TV homes in the country. 11.4% (or 106,400) of the KC DMA are African American.

BOUNCE


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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=upOsQyJRx5TyFM&tbnid=m0aSSyZMAUMvAM:&ved=0CAUQjRw&url=http://tvlistings.zap2it.com/tv/judge-hatchett/EP00390195?aid=zap2it&ei=9lofUpeBG8P52AW79IHADQ&bvm=bv.51495398,d.cWc&psig=AFQjCNFkMLQzQRc5u5PnVdbSNCzH85Q77Q&ust=1377873004154842

KMCI-TV


PROVIDER

(KSHB)

Standard Tier Channel # Digital Tier

Channel #

TIME WARNER CABLE 13 1013

COMCAST/Independence 8 232/808

COMCAST/Olathe 8 232/808

SUREWEST 13 630

DISH NETWORK 41 6379/8432

DIRECT-TV 41 950

AT&T U-VERSE 41 1041

WOW (formerly Knology) 14 214

SUDDENLINK 3 103

OVER-THE-AIR ***** 41.1

PROVIDER

(KMCI)

Standard Tier Channel # Digital Tier

Channel #

TIME WARNER CABLE 8 1008

COMCAST/Independence 5 807

COMCAST/Olathe 2 807

SUREWEST 8 632

DISH NETWORK 38 8437

DIRECT-TV 38 949

AT&T U-VERSE 38 1038

WOW (formerly Knology) 15 215

SUDDENLINK 20 120

OVER-THE-AIR ***** 38.1

PROVIDER (KSHB DT2) Digital Tier Channel #

TIME WARNER CABLE 984

COMCAST/Independence 249

COMCAST/Olathe 249

SUREWEST 631

DISH NETWORK *****

DIRECT-TV *****

AT&T U-VERSE *****

WOW (formerly Knology) 198

SUDDENLINK 128

OVER-THE-AIR 41.2

PROVIDER (KMCI DT2) Digital Tier Channel #

TIME WARNER CABLE 965

COMCAST/Independence 244

COMCAST/Olathe 244

SUREWEST *****

DISH NETWORK *****

DIRECT-TV *****

AT&T U-VERSE *****

WOW (formerly Knology) 197

SUDDENLINK 140

OVER-THE-AIR 38.2

Scripps Broadcast Channels


• Place message directly in front of consumers via newsletter or e-blast

• Build brand awareness and generate leads • Re-blast to remain top-of-mind

►TARGETED DISPLAY ADS KSHB.com Stats • Unique Visitors: 1M per month • Page Views: 9M per month • Video Views: 285K per month

Scripps Targeted Media • Retarget customers who have been to your website, as well as search retargeting • Behavioral & contextual targeted campaigns to reach your customers actively in

the market for your product or service. • Geo-target to your local or national business footprint. • Reach 80% of online audience across 85K highly trafficked sites! ►MOBILE

Mobile Stats • Mobile web, iPhone, iPad, & Android apps • 2/3 of adults own a smartphone and 65% of

searches being on a mobile device • Connect with your customer on the go!

►SEARCH (SEM & SEO) Search Engine Marketing (SEM) • Sponsored text-ads • Over 20 billion searches conducted monthly • 85% of web traffic referred through search engines • High-visibility, qualified leads ►STREAMING VIDEO

Pre-Roll • :30 or :15 video with 300x250 companion ad • Online video reaches 85M daily viewers • Placement across KSHB.com & Scripps Targeted Pre-roll Network • Reach your customer with online video across YouTube & 10,000 high

quality sites!

Scripps Digital Media & KSHB.com

►WEBSITE DEVELOPMENT & DESIGN • Build up to 25 page Word Press website including

mobile site • Index with Google, Yahoo, & Bing • SEO friendly

Search Engine Optimization (SEO Visibility Services) • Submission to Directories, Google, Yahoo & Bing • Keyword link building • Online propagation of articles, blogs, and social postings • Engage viral marketing with social tags and posts

►SOCIAL MEDIA Facebook • Sponsored posts • Social media ads units YouTube • In-Stream True View video • Demo & keyword targeting • Highly engaging, highly visible ad

►EMAIL MARKETING • Place message directly in front of consumers

via e-newsletter sponsorship or custom e-blast • Build brand awareness and generate leads • Re-blast to remain top-of-mind

KMCI-TV


Station Contact Information

Pamela Biddle KSHB Local Sales Manager

(816) 932-4126 [email protected]

Tammy Cunningham KMCI Local Sales Manager


Lucretia Raby Scripps Digital Sales Manager


Dan Mason, KSHB & KMCI Director of Sales (816) 932-4126

[email protected]

Mike Wang KSHB & KMCI National Sales Manager


kshb kansas city - kshb live...

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