KSL Publications – The Hindu Group

The 136-year-old Indian Media group, publishers of South India’s largest read English daily – ‘The Hindu’ – forayed into the regional market by launching a Tamil Language daily on September 16th 2013.

• A fast growing regional language newspaper market and the growing potential for abrand with The Hindu’s reputation for journalistic excellence were the reasons tolaunch The Hindu Tamil. Named after the mother brand, The Hindu Tamil deliversextensive Regional, National and International news coverage and a balanced mix ofinformation and entertainment.

• In a market with established local players – The Hindu Tamil has over the monthscreated a strong brand presence with various campaigns and schemes to reach out topotential readers.

• The Hindu Tamil now boasts of over 9,60,000 readers spread across Chennai, Madurai,Trichy, Coimbatore, Tirunelveli, Tuticorin, Nagercoil (Kanyakumari), Puducherry/SouthArcot, Salem & Namakkal, Vellore/North Arcot

About ‘The Hindu Tamil’

Product Portfolio

Vetrikodi: A sub brand targeted at the Youth with focus on Education, Career options ,Young Achievers etc.

Maaya Bazaar: A Kid’s Special sub brand with interactive content, quizzes and games

Vaniga Veedhi : Carries content related to Business, Share market,Management Case Studies, Investments, current issues Etc.

Anandha Jyothi: Religious content that focuses on Spiritualism and Wellness.

Product Portfolio

Hindu Talkies: Cinema Round Up, Movie Reviews,Kollywood News etc. Ilamai Pudhumai:Focuses on Youth of today-latest in Technology, Fashion and so on.

Sondha Veedu: A Sub brand on Real Estate.

Penn Indru: A sub brand specially designed for Women

Nalam Vaazha, Nilamum Valamum &Uyir Moochu: These sub brands carry articles on Health, Wellness, Agriculture and Environment.

Our Reach

Our Reach

Events

Events

The Hindu Tamil Vasagar Thiruvizha

• As part of the first anniversary celebrations, The Hindu Tamil organized a uniqueevent called “Vasagar Thiruvizha”- a series of Readers Meet over 13 weeks acrossselect towns in Tamil Nadu and Pondicherry

• Each meeting was a conglomeration of writers/celebrities of the land inconversation with the readers of The Hindu Tamil

• The event was a unique platform to connect to about 5000 readers to obtain theirvaluable feedback on the newspaper as well as address their concerns

Reader’s Meet –Editorial Coverage

Readers Meet-Feedback and Implementation

The following changes were implemented based on the feedback shared by the readers

at the event

• Launch of a new Product : A Sub brand ‘Vaniga Veethi‘ was launched. It carries

articles on personal finance, trade, commerce, stock exchange etc. This Sub brand

received very good reception from the readers.

• A series called ‘Mella Thamizhan Ini‘ was started. This covers the vices of drinking

alcohol and the effects of the same on society. The series got tremendous

reception from all walks of life. The series has now come out in a book format

• Ungal Kural (A forum for readers to share their views): A modern lady's

visual was used as the promotional material for 'Ungal Kural‘- a Reader complaint

column. A reader at Vasagar Thiruvizha commented that the readers are from all

walks of life and that the visual is not inclusive. The visual was immediately changed.

Reader’s Meet –Editorial Coverage

Readers Meet-Feedback and Implementation

• Need for Local News Coverage: Local News coverage has been increased in all editions.

• Font size of the text was increased to suit the reading convenience of senior readers.

• Cauvery Dealta Belt area readers consist of mainly farmers had requested for a separate

column to cover the successful farming/agricultural methods & techniques . Accordingly, a

new column called ‘Nilamum Valamum' was launched. Subsequently, the column was

transformed into a separate Sub Brand after receiving tremendous response and

appreciation.

• Successful series which received good response from the readers have now been

converted to a book format. This is due to the opinion of the readers that they find it very

difficult to save the pages from the Daily.

Reader’s Meet –Editorial Coverage Readers Meet-Who’s Who

Crazy Mohan, Actor and Script Writer N.Rangaswamy,Chief Minister, Puducherry

Karthik Sivakumar,ActorH.Vasanth Kumar, Businessman

Reader’s Meet –Editorial Coverage Readers Meet-Who’s Who

N. Ramasubramanian ,Chennai High Court Judge

S. Ranganathan, Head of Farmers Welfare Association

A Shaktivel ,President Export Association

Dr.Mylswamy Annadurai ,Project Director of Chandrayaan-1&2

Reader’s Meet –Editorial Coverage Readers Meet-Who’s Who

G. Vishwanathan -Founder and Chancellor of VIT University

SankaranarayananAircel Business Head – TN

Charu NivedithaEminent Tamil Writer

Imayam – School Teacher and Writer

Reader’s Meet –Editorial Coverage Readers Meet-Editorial Coverage

Readers Meet-Editorial Coverage

Readers Meet-Gallery

Reader Response – THT A

THANK YOU