kuliah iv manstra
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Internal AssessmentTRANSCRIPT
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MANAJEMEN STRATEGIKULIAH IV
DADANG ISHAK ISKANDARSTIE RATULA KOTABUMI
2011
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Comprehensive Strategic Management Model
2
Vision &
Mission Statements
ExternalAudit
InternalAudit
Long-TermObjectives
Generate,Evaluate,
SelectStrategies
ImplementStrategies:
Mgmt Issues
ImplementStrategies:Marketing,Fin/Acct,R&D, CIS
Measure &Evaluate
Performance
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Internal AssessmentLike a product or service, the planning process itself must be managed and shaped, if it is to serve executives as a vehicle for strategic decision-making”
—Robert Lenz—
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Internal Strategic Management Audit
• Functional areas of the businessStrengthsWeaknesses
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Internal Audit:
Focuses on developing objectives and strategies to capitalize on internal strengths and overcome weaknesses
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INTERNAL COMPONENTMANAGEMENT;ORGANIZATIONAL CULTURE;HUMAN RESOURCES/EMPLOYEEMARKETING;FINANCIAL/ACCOUNTING;PRODUCT
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ORGANIZATIONAL CULTURE
Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members
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MANAGEMENT FUNCTION1. PLANNING2. ORGANIZING;3. MOTIVATING;4. STAFFING;5. CONTROLLING
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Planning
Stage of Strategic- Management Process When Most Important
Function
Strategy Formulation
OrganizingStrategy
Implementation
MotivatingStrategy
Implementation
Staffing
Controlling
Strategy Implementation
Strategy Evaluation
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MANAGEMENT AUDIT CHECKLIST Does the firm use strategic-management
concepts? Are company objectives and goals
measurable and well communicated? Do managers at all hierarchical levels plan
effectively? Do managers delegate authority well? Is the organization’s structure appropriate?
Continued....
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Are job descriptions and job specifications clear?
Is employee morale high? Are employee turnover and absenteeism
low? Are organizational reward and control
mechanisms effective?
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MARKETINGMarketing Audit Checklist (Cont’d)
Does the firm conduct market research? Are product quality and customer service
good? Are the firm's products/services priced
appropriately? Does the firm have an effective promotion,
advertising, and publicity strategy? Are marketing planning and budgeting
effective? Do the firm’s marketing mangers have
adequate experience and training?
© 2001 Prentice Hall Ch. 4-12
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FINANCE/ACCOUNT
Investment decision (Capital budgeting)
Financing decision Dividend decision
© 2001 Prentice Hall Ch. 4-13
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Internal Assessment (Cont’d)
Production/Operations
Process Capacity Inventory Workforce Quality
© 2001 Prentice Hall Ch. 4-14
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RESEARCH AND DEVELOPMENT
Development of new products before competition
Improving product quality Improving manufacturing processes to
reduce costs
© 2001 Prentice Hall Ch. 4-15