kurt frenier - twitter marketing experiment - you can write a book in 140 characters!

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FIRST EVER AUTHOR’S FIRST EVER AUTHOR’S TWITTER EXPERIMENT TWITTER EXPERIMENT © Kurt Frenier ‘’you can write a book in 140 characters’’ © Kurt Frenier, 2009

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Never seen before Twitter experiment ... I have published 5 chapters of my new book on twitter, in the search for a publisher. This presentation explains my experiences and learnings. ‘’you can write a book in 140 characters’’ © Kurt Frenier, 2009 Comments welcome!

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Page 1: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

FIRST EVER AUTHOR’SFIRST EVER AUTHOR’STWITTER EXPERIMENTTWITTER EXPERIMENT

© Kurt Frenier

‘’you can write a book in 140 characters’’© Kurt Frenier, 2009

Page 2: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

ME FatherAuthor

DirectorMarketer

Kurt Frenier, 2009

Page 3: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Kurt Frenier, 2009

I WRITE CHILDREN’S BOOKSIN DUTCH

TranslatedThe Enchanted

Tree House

MY PUBLISHER IN HOLLAND

TranslatedThe Youngest Spy

In The World

Page 4: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

FOR THE FIRST TIMEI WROTE AN ENGLISH BOOK

Kurt Frenier, 2009

http://blog.hotelclub.com/wp-content/uploads/2009/02/toy-train-2.jpg

The StudyTrainThe StudyTrainby Kurt Frenier

Apo

log

ies

for

the

no

n-c

rea

tive

no

n-r

ep

rese

nta

tive

tra

in.

Bo

okco

ver

do

es

not

exi

st y

et.

Page 5: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Kurt Frenier, 2009

100100s of publishing housess of publishing houses

10001000s of writers, competing, every days of writers, competing, every day

1.51.5mm+ (English) literary agentsmm+ (English) literary agents

Page 6: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

HOW TO GET A PUBLISHER?

Kurt Frenier, 2009

Page 7: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

PRACTISE WHAT YOU PREACHOh yeah, I am Marketing Director at Pepsi I DECIDED TO USE

THE POWER OFTWITTER

Page 8: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

GOLDEN RULE 1STAY ON THE

PUBLIC TIMELINE

THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters

GOLDEN RULE 2SELECT THE

RELEVANT FRIENDS

in my case : publishers, literary agents,editors, writers, and the like

read: 24/7

Page 9: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters

my new bookTHE

STUDYTRAINFACTOID

First 5 chapters41 pages

9.767 words52.575 characters(including spaces)

THAT IS

About 400 tweetsAbout 2020 days

Kurt Frenier, 2009

MY

UP

FR

ON

T E

ST

IMA

TE

S

Page 10: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters

my new bookTHE

STUDYTRAINFACTOID

Start04 Sept 2009

Kurt Frenier, 2009

• informed my network on LinkedIn & Plaxo

Page 11: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Tweets1

read

fro

m b

otto

m t

o to

p !

I announced my intention

book intro

Kurt Frenier, 2009

Page 12: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Tweets2

read

fro

m b

otto

m t

o to

p !

I made sure I covered my ownership

Kurt Frenier, 2009

Page 13: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Tweets3

read

fro

m b

otto

m t

o to

p !

Kurt Frenier, 2009

I tweeted in batches

About 3 to 4 times a day; 10-odd tweets

I consistently repeated my announcement before every batch

Page 14: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Tweets4

read

fro

m b

otto

m t

o to

p !

Kurt Frenier, 2009

At first, it was difficultto guess how much is

150 characters

I soon figured out it is somewhere between 23 and 28 words

Page 15: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Tweets5

Kurt Frenier, 2009

‘’‘’and so I kept going’’and so I kept going’’

Page 16: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Oh yeah …I sent some of my key followers a direct message

Kurt Frenier, 2009

Page 17: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Oh yeah …I put the full text that I’d tweeted so far on twitwall

Kurt Frenier, 2009

And I scheduled automaticRT’s to my twitwall !

Page 18: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Oh yeah …I discovered the imperfection of twitwall

Kurt Frenier, 2009

There is a limit on how muchtext you can actually put in

Page 19: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Kurt Frenier, 2009

Then ‘’the magic of networking scale’’ Then ‘’the magic of networking scale’’ (© Kurt Frenier)(© Kurt Frenier) kicked inkicked in

Number of followers

Once you cross ‘’the magic networking mark’’ (© Kurt Frenier), then rapid expansion of your network happens

day 1day 2

day 3day 4

day 5day 6

day 7day 8

day 9

My motivation

5 followers 250+ followers

TweetsMy group of followers grew exponentially

Page 20: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

TweetsSo, m group of followers grew exponentially

Kurt Frenier, 2009

Page 21: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

TweetsI tweeted away, a rato of 20-odd tweets a day

Kurt Frenier, 2009

Page 22: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Oh yeah …After a week, I crowned myself … to create buzz

Kurt Frenier, 2009

The next Harry Potter: "TheStudyTrain, Reunion of

The Untouchables", tweeted in parts. Am looking 4 publisher!

http://bit.ly/f4tEX

Page 23: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

Oh yeah …I added a call-to-action

Kurt Frenier, 2009

WHO wants to #publish my book?? You can read an extract on http://bit.ly/1jHp8 -Help me find that #publisher: RT me ! @kurtfrenier. THANKS!

Page 24: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

THE TWITTER EXPERIMENT

I was done in 99 days!

Kurt Frenier, 2009

FACTOID

First 5 chapters41 pages

9.767 words52.575 characters(including spaces)

REALIZED

600 tweetsin 99 days

P E

R F

O R

M A

N C

E

Page 25: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

THIS IS WHAT HAPPENED

Kurt Frenier, 2009

critiquecritique

Page 26: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

THIS IS WHAT HAPPENED

Kurt Frenier, 2009

encouragementsencouragements

Page 27: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

THIS IS WHAT HAPPENEDcont’d

Kurt Frenier, 2009

The only meaningful measureThe only meaningful measureHow many people follow YOUHow many people follow YOU

The only meaningful measureThe only meaningful measureHow active are you?How active are you?

Page 28: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

CONCLUSIONS

Kurt Frenier, 2009

‘’you can write a book in 140 characters’’© Kurt Frenier, 2009

Page 29: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

CONCLUSIONS

Kurt Frenier, 2009

• (I know that) playing with Twitter is fun• (I know that) Twitter adds value• ( know that) it’s hard to jump out, so…• (I know that) your tweets need to catch the attention; be unorthodox

• (I suggest to) find ways to stay on the public timeline• (I suggest to) use Twitter tools & applications, like twitwall• (I suggest to ) add smart … and make people FOLLOW YOU

Page 30: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

CONCLUSIONS

Kurt Frenier, 2009

Net Net, I didn’t find that publisher…

… but I’m still hopeful… and I had FUN ;-)

anybody out there? contact me on anybody out there? contact me on [email protected]@hotmail.com

Page 31: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

FOLLOW ME ON TWITTER

http://twitter.com/kurtfrenier

Page 32: Kurt Frenier  - Twitter Marketing Experiment  - You Can Write A Book in 140 Characters!

ADD ME AS A FACEBOOK FRIEND

http://www.facebook.com/kurt.frenier