ALL ATTENTION

TO EYES

DON’T  TRUST      BARE  WORDS  Trust visual search

MICHAEL  POGREBNYAK,    CEO  

WHY  GO  VISUAL?  

NOW  

of  them  UNSEARCHABLE  

3 tln online images

99,7%

83% 40% 93%

94% 36 bln

MARKET SHARE

50+ companies

Approach: CBIR

High scalability

Reasonable tolerance to false positive results

Leaders: no

A lot of resources for processing

= very low scalability

3 000 000 000 000

Why can’t I still find appropriate

pair of shoes?

PROBLEM

There are

images online

OUR SOLUTION

 

finds similar images among billions

VERY QUICKLY and in a VERY COST

EFFECTIVE way

OUR SOLUTION

Core  Technology  

Product  Search  

 Online  retail  

 

Image  Monitoring  

 Photo  sharing  

 

Image  Recommen-­‐

dations    

Social  Media    

Auto-­‐tagging  

 Photo  sharing,  social  media  

 

Industry-­‐specific  

Life  Sciences,  Geology,  Security,  

etc.    

Consumer  Product  Search  

 Shoes,  apparel,  accessories,  

furniture,  home  appliances,  etc.  

Vertical  Search  for  Designers    

Logos,  Image  stocks,  Icons  &  design  elements  

Generic  Search  Engine    

General  interest  image  search    backed  by  

Image-­‐context  advertising  

Dev

elop

ers  

Busine

sses  

Cons

umers  

PRODUCT VISUAL PRODUCT SEARCH

Let consumers shop for similar products

by image

(1)  

TARGET E-COMMERCE SEGMENTS

Shoes  Watches  

Furniture   Home  Decor   Tile  /  Floors  

Home  Appliance  

Toys  /  Kids  

Cloths   Textile  /  Rugs  

Glasses  

Sport  Goods  

Prov

en  m

arke

t  poten

tial  

Unique  value  proposition  

Bags  

(2)  

PRODUCT AUTO-TAGGING

Create automatic description to make billions of images

searchable

architecture,  building,  canal,  city,  cityscape,  day,  europe,    gold,  light,  petersburg,  reflection,  river,  russia,    

sky,  travel,  urban,  water    

(2)  

ROADMAP

NEWS  AGENCIES    

PUBLISHERS    

CORP  MARKETING    DEPARTMENTS  

DIGITAL    ASSET  MANAGEMENT    

PHOTO  STOCKS  

SEARCH  PROVIDERS    

SOCIAL  NETWORKS    

DATING  SITES  

MOBILE  APPS    

ONLINE  RETAILERS    

COMPARISON  SHOPPING  

VISUAL  CONTENT  

MANAGEMENT  

VISUAL  RECOMMENDATION  

ENGINE  

FIND    SIMILAR    

API  

AUTO-­‐  TAGGING  

PRIMARY IMAGE PARTNERS

*  )  Estimated  number  of  images  hosted,  bln  

300   5  

20  

5   2  

200  

50  

10  

9  4  

100+  Collectively  

SOCIAL  NETWORKS  

PHOTO  SHARING  SITES  

IMAGE  RETAILERS  

TEAM

Michael POGREBNYAK

CEO

Alexander VALENCIA-CAMPO

Chief Scientist

Partner  and  investor  in  Russian  IT  companies  Qbix,  SSBS  

Consulting,  Process  Systems  and  Technologies,  and  Internet  

Logistics  21  Ltd  EMBA  from  Stockholm  School  of  

Economics      MS  in  computer  engineering  

Ex  Siebel,  Adobe,  Microsoft  executive  

Founder  Actis  (sold  to  Wunderman),  AdWatch  (sold  to  Isobar/Aegis),  Sputnik  Labs  (sold  

to  TechnoServ)  Angel  investor  and  advisor  In  8  

startups  

20  years  in  IT,    including  Intelligent  security  

systems  and  gaming    

Founder  of  Project  Jagged  Alliance  

 MS  in  mathematical  methods  

Technical  Team  (St.  Petersburg)  –  12    

Business  Team  (Moscow,  Boston)  –  3    

20+  potential  customers/partners  confirmed    

Implementation  in  Azure    

Pavel CHERKASHIN

VP Sales

TEAM STATUS

YOU STILL HAVE TIME TO INVEST

 Business  angels:  $250k  Skolkovo  R&D  payroll:  $750k  

Financial  Status  

 Kuznech  Corp  –  Delaware  OOO  “Kuznech”  –  St.  Petersburg  3  patents  pending  in  US,    3  applications  prepared    in  Russia  

Legal  Status  

Looking  for  Round  A  June  –  Aug  2012  (From  recognized    

institutional  investor)  

$2-­‐3  mln  

Co-­‐investment    opportunities:  

Skolkovo  (up  to  $5  mln  50/50)  Current  investors  (up  to  $1  mln)  

 

MICHAEL@KUZNECH.COM