kwd webranking findings kwd webranking forum 2013-2014
TRANSCRIPT
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KWD Webranking 2013-2014
Findings
Staffan Lindgren Managing Director KW Digital
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900 ranked websites
38 countries
20 super sectors
400 responses from stakeholders
102 criteria
328measuring points
2013 - 2014What we did
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900 ranked websites
38 countries
20 super sectors
400 responses from stakeholders
102 criteria
328measuring points
852 ranked websites
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852 ranked websites
38 countries
20 super sectors
400 responses from stakeholders
102 criteria
328measuring points
20 super sectors
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852 ranked websites
328 measuring points
20 super sectors
38 countries
400 responses
102criteria
38 countries
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400 responses from stakeholders
852 ranked websites
328 measuring points
20 super sectors
38 countries
400 responses
102criteria
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102 criteria
852 ranked websites
328 measuring points
20 super sectors
38 countries
400 responses
102criteria
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328 measuring points
852 ranked websites
328 measuring points
20 super sectors
38 countries
400 responses
102criteria
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Insightsand best practice examples
852 ranked websites
328 measuring points
20 super sectors
38 countries
400 responses
102criteria
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A faster, more intuitive report with access to all data and best practice examples
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What is most important for you
KWD Web Management Survey
1you
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0% 20% 40% 60% 80%
0
1-3
4-6
7-10
10 or more
How large is the team that is working directly with your digital corporate communication?
71 % of teams arebetween 1 and 6
people
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How will the budget change?
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Which is the most common used tool for managing social media channels?
0% 10% 20% 30% 40% 50% 60%
Other
SproutSocial
TweetDeck
Hootsuite
We do not use SMMT
None!
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Content that we will improve
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Technical areas we will improve during the year
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Have your say!
Research questionnaire by e-mail next week
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What your users expect from
Stakeholder research
2you
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Mobile and tablet traffic to corporate websites
0%
5%
10%
15%
20%
25%
30%
2011-0
1
2011-0
2
2011-0
3
2011-0
4
2011-0
5
2011-0
6
2011-0
7
2011-0
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2011-0
9
2011-1
0
2011-1
1
2011-1
2
2012-0
1
2012-0
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2012-0
3
2012-0
4
2012-0
5
2012-0
6
2012-0
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2012-0
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2012-0
9
2012-1
0
2012-1
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2012-1
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2013-0
1
2013-0
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2013-0
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2013-0
4
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2013-0
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2013-1
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2013-1
2
24,8 %December 2013
Combined numbers from 15 corporate websites for major European listed companies
92 %Increase in 2013
Source KW Digital
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Most corporate websites does not support mobile users
Source KWD Webranking 2013-2014
Mobile traffic to corporate websites
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Infographics http://on.kwd.to/cm2013-2014
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Capital market top five expectations
1. Latest annual report in PDF2. Market share and sector/competitor
information3. Latest interim report in PDF4. Latest interim report in presentation5. Financial figures with five years
historyBU
Y S
IDE A
NALY
ST
1. Latest annual report in PDF2. Latest interim report in PDF3. Latest interim report in presentation4. Financial presentations5. Dividend policy
SELL S
IDE A
NALY
ST
1. Growth drivers2. Strategy/outline of group strategy3. Balance sheet and cash flow on
screen4. Dividend policy5. Information about major
shareholders/free floatINSTIT
UTIO
NAL
1. Latest press release on start page2. Online annual report3. Filtered and detailed press archive4. Press contact5. Fast facts with key informationJO
URN
ALIS
TS
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Financial reporting
• Demand for PDF reports decline
• Online reports demand is growing steadily and we expect it to be on same level as PDF within 2 years.
• Business journalists show highest demand for online reports.
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Anti corruption initatives
Of all stakeholders findinformation important69% 41%
Few companies haveinformation about
how they work withanti corruption
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Major bond holders
Of all stakeholders findinformation important73% 0%
None of the companies have
information aboutmajor bond holders
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Infographics http://on.kwd.to/career2013-2014
Employees
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The corporate website is the most important source of information about the company
• The corporate website is by far the most used source for information about the company
• Users are very active in social media with Linkedin as the most important and used social network.
92 %Use the corporate sitewhen looking for a jobor reviewing companies
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What job seekers are looking for
Job seekers will grade you based on your website design and usability in a higher degree than other target groups.
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Our plan for 2014-2015 research
A glimpse into the future
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Our research starts now
Web Management Survey- Questionnaire to be sent out next week- Analysis report March/April
Career Survey- Questionnaire to be sent out mid-February- Analysis report end of April
Capital Market Survey- Stakeholder and expert interviews January-February- Questionnaire to be sent out beginning of March- Analysis report end of May
Web statistics
Jan Feb Mar Apr May Jun
We need your help!
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The overall KWD Webranking process
Challenges and expectations from web managers
Interviews with experts and stakeholders
Questionnaires to the capital market & job seekers
Creation of the criteria Ranking of corporate websites
Jan-Mar
Analysis, reports, results & awards
Apr-Jun Jul-Sep Oct-Dec
Research Ranking Analysis
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How do we measure stakeholder demands?
1. Web management survey
2. Expert interviews and desk research
3. Questionnaires
4. New: Statistics!
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KW Digital
Corporate Analytics Beta
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Identifying and measuring corporate target groups
Challenge
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Key visitor groups
What we want to measure
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User satisfaction
What we want to measure
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Asking the visitor what user group he/she belongs to in cookie information
Cookie informationWe use cookies on our website to improve the performance and enhance your user experience. According to the EU directive we needto inform you about this.
Terms of use, with more detailed information about coookies used Hide message
In what capacity are you visiting our website?We strive to improve our website and would appreciate if you would tell uswhat visitor group you belong to.
Investor Journalist Job seeker
Analyst Customer Other
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Asking the user for feedback on content pages
Was the content on this page helpful?
Did you find what you were looking for on this page?
Yes Some No
What user group would you say you belongto?
Investor Journalist Job seeker
Analyst Customer Other
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Participation in beta programme by invitation only – starting today
Invitation only
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More results and best practice
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Start page
73%Europe 500 of maximum score
Europe top 10 – 93%
What the stakeholders say
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About us
• FWhat the stakeholders say
39%Europe 500 of maximum score
Europe top 10 – 79%
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Press
35%Europe 500 of maximum score
Europe top 10 – 68%
What the stakeholders say
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Reporting
45%Europe 500 of maximum score
Europe top 10 – 76%
What the stakeholders say
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The Share
41%Europe 500 of maximum score
Europe top 10 – 86%
What the stakeholders say
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Investor Relations
22%Europe 500 of maximum score
Europe top 10 – 75%
What the stakeholders say
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Governance
39%Europe 500 of maximum score
Europe top 10 – 84%
What the stakeholders say
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CSR
31%Europe 500 of maximum score
Europe top 10 – 77%
What the stakeholders say
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Career
34%Europe 500 of maximum score
Europe top 10 – 65%
What the stakeholders say
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Functions
32%Europe 500 of maximum score
Europe top 10 – 65%
What the stakeholders say
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Social media and external search
25%Europe 500 of maximum score
Europe top 10 – 40%
What the stakeholders say
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More information?
Staffan Lindgren
Managing Director, KW Digital
+46 8 407 22 12
+46 709 71 12 12
kw-digital.com
slideshare.net/kwdigital/
twitter.com/kwdigital
linkedin.com/company/kw-digital
facebook.com/kwdigital