1. GET INFLUENCERS
NEW MARKETING SOLUTIONS FOR
K-WEST HOTEL LONDON

2. Identifying influencers
Social media tools
Googleanalytics
3. Ranking influencers
Market reach
Frequency of impact
Expertise
Persuasiveness
Thoroughness of role
4. Marketing to influencers
By inviting them for a stay at the Hotel
Making their own evaluation of the quality of the product
Getting their feedback of our product
Encourage them to talk about your hotel
5. Marketing through influencers
Making a video of the influencer in our snow room
Give an interview of the General manager by the influencer
Posting links to the Hotel website in the influencers blog
Posting information, promotions on his blog or page
6. Marketing with the influencer
Getting the influencer to advocate for the Hotel by posting comments and reviews on other blogs and pages.
7. GOOGLE
8. TRIP ADVISOR
9. FACEBOOK
10. Individualcritics
11. COMMUNITIES
12. Review sites
13. INFLUENCERS
14. MARKET REVOLUTION

Takeadvantage of the power of Internet

15. Reach new types of customers