Presentation Title

Kwik Fill Northeast Regional Key Account7/27/2012EMERGENCE OF A CATEGORY LEADERIn 2011 Neuro emerged as one of the fastest growing beverage brands in the US

In 2012 Neuro is leading the formation of the true Functional Beverage Category as the only system of beverages with national distribution that delivers on the consumer demands of:

True FunctionLow CalorieHealthy

In the 2nd half of 2012, and beyond, Neuro is delivering an innovate national marketing campaign, and will begin to develop best in class co-marketing programs with retail partners

EVOLUTION TO FUNCTION1970s1980s1990s2000s2010sRefreshmentLow CalorieBenefitHealthyFunctional

A consumer driven Evolution of what a beverage should deliver

We have partnered with Grocery and Drug Chains including Supervalu, A&P and Ahold

175 coolers March 2012

CURRENT GROCERY & DRUG PARTNERSOver last two years, Neuro has partnered with many C-Store Retailers across the country

CURRENT NATIONAL C-STORE PARTNERS

5NEUROS PHILOSOPHY: WHAT WE STAND FORPRODUCT DELIVERYNatural Ingredients - we use only the best, clinically proven, well-sourced, healthy and efficacious ingredients in proprietary formulations to achieve maximum results.

Low calorie - we maintain the Neuro mandate of providing low calorie, healthy alternatives for the consumer.

Recyclable - we use only environmentally conscious, leading-edge materials (BPA free) and manufacturing processes.

Delicious - we never compromise great, refreshing and healthy taste.

GREEN FOCUSWe partner with vendors that require and maintain the highest of environmental standards and our ambient fill saves on energy consumption.

Our logistics partnership has expanded our inter-modal transportation options so that we reduce our carbon footprint.

SUPERIOR BOTTLING PROCESS MAINTAINS SUPERIORITYUnlike hot fill, our ambient filling process preserves and maintains the integrity, effectiveness, and potency of our ingredients and helps Neuro provide a truly functional product. NEURO: THE BENEFIT WITH THE SCIENCEneuro BRAND:The spark that ignites your life. Light it up.: The spark than ignites your lifeneuro SONIC: Increase alertness so you can focusCaffeine fused with L-Theanine

neuro BLISS:Reduce stress to keep you calmChamomile blended with L-Theanine

neuro PASSION:Increase your drive to pursue what you loveCaffeine combined with L-citrulline

neuro SLEEP:Sleep well so you can rechargeMelatonin mixed with magnesium

neuro TRIM:Control your appetite so you eat less A satisfying portion of fiber

neuro SUN:Feel better so you can shinehealthy dose of Vitamin D

neuro SPORT:Replenish your bodypotassium mixed with magnesium NEURO BY SKU3 SKUs all compete for top volume, with 2 more gaining share

Passion has been rapidly gaining share since being introduced in Q2 2012

Data as of April 2012Rotate pie chart82012 MEDIA CAMPAIGN: TARGETED AWARENESSTo increase Neuros awareness, trial and sales, the first National Media Campaign will run June 1st through Dec 31st

$3.5M integrated, multi-platform plan1.5B impressions

National Digital, Mobile, Print, Social and PR outletsRegional OOH Billboard/Transit and RadioFocus: Neuro Brand, Neuro Sonic, Neuro Bliss

Target Consumer

Primary Age: 24-35ySecondary: 18-25y and 34-49y50/50 Male/FemaleMiddle income and upHealth Conscious

2012 MARKETING: EXTENSIVE TARGETED IMPACT1.5 Total National Impressions

304 Million impressions to targeted consumers in targeted geographies

___ million targeted impressions specifically concentrated around Key Accounts in _____

ONLINE ADS

DIGITAL MEDIA CAMPAIGN: PANDORA

OOH

PRINT AD

RADIO

Integrated Radio Promotions with Neuro Custom radio spots

15 and 30 second customizable spotsCalls out the unique benefits of specific SKUsOpportunity to tag ____ retailer the end of spot to drive consumer to storesLive remote/event activation where possible

OTHER MARKETING OPPORTUNITIESOpportunities include:

In-Store sampling

Gas Rewards program support/campaign

Coupon program (digital & printed)

Cross Merchandising & Price Off Programs

Kwik Fill and Neuro Giving Back Charity Program

Neuro will invest in marketing programs to drive awareness and store traffic

Kwik Fill Northeast Regional Key Account7/27/2012null, track 1201218000.0