Salon Owner & Creative Director / 21 Years 25 Staff NSW Fashion Director for Intercoiffure Represented Australia at Mondial Paris Eiffel Tower World Skills Olympics Australian Upstyle Coach Sydney and Melbourne Fashion Week 8 years WELLA Education Team Five years Goldwell/KMS National Inspirational Educator Four Years Launched Elite Hair Education Nominated for Global Salon Awards California Board of Studies and Tribunal Representative Diploma of Business Management National Speakers Association Member. Developed National Training for Franchise Group of 30 Salons Winner BRW magazine / AFC Award for industry innovation Certificate iv Workplace Assessor and Trainer Industry Expert Assessor for TAFE NSW Finalist Australian Hair Expo Awards “Excellence in Hairdressing Education” Finalist Australian Hair Expo Awards “Hairdressing Entrepreneur of the Year” Head Stylist Miss Universe Victoria & Australia Crowning (team of 20) Developed National Training Program for Franchise Group of 130 Head Stylist NSWIS Olympic team uniform launch. Mapped Goldwell Colour Education to National Training Package Nominated Hair Expo Awards “Excellence in Hairdressing Education” AHC Salon Mentor and Ambassador Ambassador and Educator for Excellent Edges Scissors

KYLIE DWYER EXPERIENCE & QUALIFICATION

2017 Workshop Calendar

CANBERRA BOOTCAMP Mon 27, Tues 28 Feb & Wed 1st March MEN’S CUTTING & BARBERING Monday 24th July

FOUNDATION CUTTING Tues 25th & Wed 26th July

MASTERCLASS ________ Mon 18th & Tues 19th September

SYDNEY BOOTCAMP Mon 20th, Tues 21st & Wed 22nd Feb (MANLY VALE)

MEN’S CUTTING & BARBERING Monday 1st May (GYMEA)

FOUNDATION CUTTING Tues 2nd & Wed 3rd May (GYMEA)

MEN’S CUTTING & BARBERING Monday 31st July (MANLY VALE)

FOUNDATION CUTTING Tues 1st & Wed 2nd August (MANLY VALE)

MASTERCLASS ________ Mon 28th & Tues 29th August

TAMWORTH BOOTCAMP _ Mon 27th, Tues 28th & Wed 29th March MEN’S CUTTING & BARBERING T.B.A.

FOUNDATION CUTTING T.B.A

ORANGE BOOTCAMP _ Mon 13th, Tues 14th & Wed 15th March MEN’S CUTTING & BARBERING Monday 7th August

FOUNDATION CUTTING Tues 8th & Wed 9th August

2017 WORKSHOP DATES

CENTRAL COAST

PRICING YOUR SERVICES & KEYS TO SALON SUCCESS__Mon 6th Feb

BOOTCAMP ______ Mon 6th, Tues 7th & Wed 8th March LADIES SHORT HAIR CUTTING ____ Monday 3rd July

FOUNDATION CUTTING _____ Tues 4th & Wed 5th July

MASTERCLASS _____________ Mon 9th & Tues 10th October

GRIFFITH MEN’S CUTTING & BARBERING Monday 22nd May

FOUNDATION CUTTING Tues 23rd & Wed 24th May

BOOTCAMP Mon 11th, Tues 12th & Wed 13th September

ALBURY MEN’S CUTTING & BARBERING Monday 10th July

FOUNDATION CUTTING Tues 11th & Wed 12th July

BOOTCAMP Mon 23rd, Tues 24th & Wed 25th October

Bookings and Enquiries www.elitehaireducation.com elitehaireducation@tpg.com.au Ph:0412 551 498

FOUNDATION CUTTING

This Workshop is the building block for your career as a stylist. It is designed to teach you how to “cut hair”not just how to do certain haircuts. Your confidence will grow as you develop a complete understanding of the technical side of precision cutting.

2 DAYS CUTTING BUILDING CONFIDENCE & UNDERSTANDING $795 +gst Mannequin Included

What an Apprentice will learn ?  Four Key Fundamental Haircuts Step by step, Solid Form, Graduation, Increase Layer, Uniform Layer, Plus Seven Personalising Techniques

How to breakdown a haircut from a picture Correct methods for using Scissors Thinning Scissors & Razor  Correct body positioning & posture for confidence and comfort. Precision cutting techniques.

Your Apprentice will receive a Personalised Action Plan & Manual to continue in-salon Training. 

Sydney Tues 2nd & Wed 3rd May (GYMEA)

Sydney Tues 1st & Wed 2nd August (MANLY) Canberra Tues 25th & Wed 26th July

Albury Tues 11th & Wed 12th July

Central Coast Tues 4th & Wed 5th July

Tamworth Mon 27th, Tues 28th & Wed 29th March

Griffith Tues 23rd & Wed 24th May

Orange Tues 8th & Wed 9th August

Who Should Attend ? 1st,2nd or 3rd year Apprentices not cutting, or any apprentice who feels they are not understanding the foundations of cutting. How we do it? We keep our class numbers to a minimum, techniques are demonstrated and each student then completes the process on a Natural hair, Natural Implant Mannequin while being personally supervised.

BOOTCAMP

Day One: Combination Cutting Combining the four principle haircuts to produce Classic and Fashion Styles, Focusing on Cutting and Personalising Techniques for Ladies long hair and Medium hair, how to plan your appointment in a commercial environment.

Day Two & Three Short Hair: These two days flow through a complete analysis of Men’s cutting and Barbering Techniques through to Ladies Short Hair Cutting, Styling and Personalising Techniques.

THREE DAYS OF INTENSIVE CUTTING EDUCATION $1195 + gst Mannequins Included

For over ten years Bootcamp has been our most popular workshop. Bootcamp is for young stylists who are serious about their career in the Hairdressing Industry. Elevate the Quality of your work as you develop a complete understanding of the technical aspects of precision cutting and the essential Finishing Techniques needed for today’s demanding Styles. New Stylists will advance their Cutting Skills to a higher level as they gain Confidence while raising their skills to a commercial standard.

Sydney Mon 20th, Tues 21st & Wed22nd FEB (MANLY VALE)

Canberra Mon 27, Tues 28 FEB & Wed 1st MARCH Central Coast Mon 6th, Tues 7th & Wed 8th MARCH

Orange Mon 13th, Tues 14th & Wed 15th MARCH Albury Mon 23rd, Tues 24th & Wed 25th October Tamworth Mon 27th, Tues 28th & Wed 29th MARCH

Griffith Mon 11th, Tues 12th & Wed 13th September

The Focus This is the perfect workshop to gain a more in-depth understanding of current commercial men’s styles and barbering techniques.The styles will be current commercial fashion that your male clients are asking for this season. This is an Ideal workshop for all stylists with a male clientele and those wishing to enhance their skills and reputation.

You will learn Current male cutting trends and personalising techniques Differences in achieving a feminine and masculine look Head shapes and hair growth patterns Free-hand clipper and clipper-over-comb techniques Latest Scissor and razor techniques Correct sectioning and cutting angles Modern barbering skills Styling Tips

ADVANCED COMMERCIAL TRENDS AND TECHNIQUES$395+gst 1 Day Workshop Mannequins Included

Sydney Mon 1st of May (MANLY)

Griffith Mon 22nd May

Albury Mon 10th July

Canberra Mon 24th July

Sydney Mon 31st of July (GYMEA)

Orange Mon 7th August Tamworth Mon T.B.A

MEN’S CUTTING & BARBERING

If you can’t quite nail that modern edgy look with confidence this workshop is Ideal. The perfect workshop for any stylists with a clientele that demands current fashion, and needs to gain a more in-depth understanding of current commercial Short hair Styles and finishing Techniques.

Focusing on these deconstructed elements to reproduce Fashion Cutting & Personalising Techniques in a commercial time frame.

You will not only master the techniques, you will be able to combine this knowledge and give your work that edgy look your clients are demanding.

ADVANCED COMMERCIAL TRENDS AND TECHNIQUES$395 +gst 1 Day Workshop Mannequin Included

Central Coast Mon 3rd July Canberra T.B.A. Sydney T.B.A.

Tamworth T.B.A.

LADIES SHORT HAIRWHO SHOULD ATTEND:

This workshop is suitable for any stylist currently on the floor, working in a modern commercial Salon, whose short hair clients expect up to the minute fashion, and any Stylist who has completed our Cutting Bootcamp.

Kylie will work with you step by step using a mannequin and show you how to deconstruction the latest fashion trends and how to finish the look.

Attention to detail is the focal point of this workshop.

WHO SHOULD ATTEND:

Join the best in our industry and learn what it takes to become a master stylist. This class is for you, If you want to conquer all you're cutting fears. This class is for you, If you want to be known as a specialist that has all the knowledge required to be a master of your craft. This two day Specialist cutting workshop will enable you to charge the top price for a haircut in your salon. If you have ever wondered how to position yourself as a Master cutter, then this two day workshop is for you.

SPECIALIST IN CUTTING$995 +gst 2 Day Workshop (Maximum 10 Stylists per Class)

Sydney MONDAY 28TH & TUESDAY 29TH AUGUST

Canberra MONDAY 18TH & TUESDAY 19TH SEPTEMBER.

Central Coast MONDAY 9TH & TUESDAY 10TH OCTOBER

Tamworth T.B.A.

Dubbo T.B.A.

Each Stylist registered in this Workshop will receive an individual training needs analysis.

Masterclass is about having the confidence to cut any look your client shows you and add your personal signature.

Stylists will learn how to be the master of their tools finishing off every haircut with seamless attention to detail.

Learn how to create your personal collection using what is in fashion, then bring that collection to the commercial salon environment .

How to work your clients appointment to capitalise on all of the opportunities to best care for your client and the salon growth.

Private in-salon training will inspire and motivate your team whilst working with specific training goals personally designed for your salon.

The Development of an on going education culture will maintain the high standards within your salon

Increasing and standardising the skill level of all staff members will provide additional income for the salon & roster flexibility within the salon during peak times.

SPECIFICALLY FOR YOUR TEAMTRAINING IN YOUR SALON

Full Day $2500 +gst 9:30 a.m. - 4:30 p.m. + cutting mannequins @$85 each + Travel Expenses if required

Evening $1800 +gst 5:30 pm - 8:30 pm + cutting mannequins @$85 each + Travel if required

Annual Programs 3 days or more prices on application

Weekly or Monthly payments are available for all in salon Training

For bookings and information contact us on www.elitehaireducation.com elitehaireducation@tpg.com.au Ph: 0412 551 498

Customised Training in your salon elevates your salon from other salons in your area, your salon will become synonymous with other highly skilled Businesses.

You can create an education program focused directly towards increasing your salon income and your teams needs.

In Salon Training maximises the value for each training dollar. reducing travel and accomodation expenses for your team.

We will work with your Salon Trainer to Develop an effectiveTraining Plan for your team providing first class customer service and a strong education culture.

WHY THIS SEMINAR IS FOR YOU:WHAT THIS SEMINAR WILL HELP YOU ACHIEVE:

If You think you’re doing the right thing but are not getting the results If you want to know what other successful salons do?” If you think your Clients hate being sold to. If you want more people to buy services and products, whilst still being yourself? Kylie will share with you the formula of how to breakdown your appointment, and identify the right time and right techniques to use to create a manageable sales cycle. Over the past ten years Kylie has helped 100’s of Salon Teams to increase their Colour Client and Rebooking Numbers, & Accelerate their Sales Growth. Create your unique salon experience Care for your Clients more effectively Identify the best time to recommend products Build a support structure within your sales team Confidently & naturally sell your Products and services Create Accountability within your Team Culture

Pricing your Services FEEL, CARE, TRY The Secrets of Salon Success

www.elitehaireducation.com elitehaireducation@tpg.com.au Ph: 0412 551 498

Did you calculate your price structure accurately or did you guess your prices based on salon prices around you?

Understand how Cost + Margin and Perceived Value Pricing works. You will be easily able to calculate your minimum price per hour Place your Salon in the Market and Increase the clients that you are targeting Plan your Price Strategy and Learn Strategies for raising your Prices Understand Pricing Strategies and Sales Techniques other Salons use. Find what your Clients value and set your prices to maximise your profit

The defining moment in the life of your business is the instant you set the prices for your services, your future happiness, your profit margin, your clients perception of your Business and the attitude of your staff will be reflected in this decision. Your prices will also be affected by your competition, you will need to place your salon pricing where you can guarantee your Profitability and where clients will value your services. If you want your salon to be more prominent in the Market place. If you have a new business and need to understand the price range you can work with you need accuracy in your price structure and a strategy for price rises. Poor Pricing strategy is the base line cause of business most failure.

CENTRAL COAST___________Monday 6th February 6:00 pm until 8:00 pm

TWO GREAT ONE HOUR SEMINARS ON THE ONE NIGHT ONLY $59

THIS SEMINAR IS FOR YOU: WHY THIS SEMINAR IS FOR YOU: WHAT THIS SEMINAR WILL HELP YOU ACHIEVE:

If You think you’re doing the right thing but are not getting the results If you want to know what other successful salons do?” If you think your Clients hate being sold to. If you want more people to buy services and products, whilst still being yourself?

Kylie will share with you the formula of how to breakdown your appointment, and identify the right time and right techniques to use to create a manageable sales cycle. Over the past ten years Kylie has helped 100’s of Salon Teams to increase their Colour Client and Rebooking Numbers, & Accelerate their Sales Growth.

Create your unique salon experience Care for your Clients more effectively Identify the best time to recommend products Build a support structure within your sales team Confidently & naturally sell your Products and services Create Accountability within your Team Culture

FEEL, CARE, TRYThe Secrets of Salon Success

Kylie presents FEEL, CARE, TRY as a 60 minute Keynote Presentation or as a 3-5 hour Keynote with Workshop in your Salon or at your Conference.

For bookings and information contact us on www.elitehaireducation.com elitehaireducation@tpg.com.au Ph: 0412 551 498

HOW WE PRESENT THIS SEMINAR:

WHY THIS SEMINAR IS FOR YOU:

WHAT THIS SEMINAR WILL HELP YOU ACHIEVE:

This Keynote can be presented in a number of formats to suit your needs:

1-2 hour Keynote $1800 Investment plus Travel & accommodation Explaining Cost plus Margin Pricing used in the Pricing APP and the relationship that Perceived Value Pricing plays in a Price Strategy.

3-5 hour Keynote and Workshop $2500 Investment plus $75 / salon for App Purchase plus Travel & accommodation

Physically using the App to Calculate actual Seat Time, followed by an in-depth discussion that includesCost plus Margin PricingPerceived Value PricingDiscounting, Sales and Price Strategiesand How to Raise your Prices

Our App can be purchased online from theAPP store and from Google PlayThe ebook can be downloaded from the iBookstore

The defining moment in the life of your business is the instant you set the prices for your services, your future happiness, your profit margin, your clients perception of your Business and the attitude of your staff will be reflected in this decision. Your prices will also be affected by your competition, you will need to place your salon pricing where you can guarantee your Profitability and where clients will value your services. If you want your salon to be more prominent in the Market place. If you have a new business and need to understand the price range you can work with you need accuracy in your price structure and a strategy for price rises. Poor Pricing strategy is the base line cause of business most failure. Did you calculate your price structure accurately or guess your prices based on salon prices around you?

Understand how Cost + Margin and Perceived Value Pricing works. You will be easily able to calculate your minimum price per hour Place your Salon in the Market and Increase the clients that you are targeting Plan your Price Strategy and Learn Strategies for raising your Prices Understand Pricing Strategies and Sales Techniques other Salons use. Find what your Clients value and set your prices to maximise your profit

PRICING YOUR SALON SERVICESPurchase the APP and Ebook