kym niblock - a global strategy for bbc.com
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A Global Strategy for BBC.com
Kym NiblockManaging Director BBC.com
Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
This is what we do
Sales & Distribution
• Europe’s No. 1 exporter
• Most popular distributor
• BBC Showcase - 500 buyers
• Supplier to all FTA and subscription networks in ANZ
This is what we do
Magazines
• Third largest publisher
• 1 in 4 UK adults reads a BBC title
• 49 licensed editions in 55 territories
• Australian JV in place with ACP
This is what we do
Home Entertainment
• UK’s leading audiobook and DVD publisher
• 5m+ copies of Planet Earth DVD
This is what we do
Channels
• 38 Channels reaching 285m homes
• In over 100 countries worldwide
• 5 Channels in Australia
This is what we do
Content & Production
• Dancing with the Stars in 40 countries
• Top Gear Australia on SBS
• Acquired content from over 210 Indies
This is what we do
Global Brands• Lonely Planet
• Doctor Who
• Top Gear
This is what we do
Digital Media• BBC.com
• YouTube / MySpace
• iTunes / Sony PSP
• Mobile
• Passion sites - including topgear.com/au
Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
What is BBC.com?
BBC.co.uk BBC.com
BBC.com
AMERICAS
10m
EMEA(ex-UK)
8mAPAC
8m
BBC.com reach
Aus1.2m
1.Worldly
Wise
2.Open
Optimists
3.Curious
Connecteds
4.Cultured
Contenteds
5.Family
Focussed
6.Mild
Mainstreamers
BBC.com Audience
Source: The futures company
1.Worldly
Wise
3.Curious
Connecteds4.
CulturedContenteds
BBC.com Audience
2.Open
Optimists
5.Family
Focussed
6.Mild
Mainstreamers
Source: The futures company
Mild Mainstreamers
Family Focussed
Cultured Contenteds
Curious Connecteds
Open Optimists
Worldly Wise
17
15
16
16
17
19
23
15
17
16
20
10
8
17
103
25
37
20
6
22
27
13
13
23
6
21
25
13
11
16
49
11
3
15
7
18
7
15
29
21
10
6
14
5
16
55
40
10
20
30
40
50
60
70
80
90
100
Total US India France Germany Hong Kong Ghana Australia
BBC.com Audience
Source: The futures company
Mild Mainstreamers
Family Focussed
Cultured Contenteds
Curious Connecteds
Open Optimists
Worldly Wise
17
15
16
16
17
19
23
15
17
16
20
10
8
17
103
25
37
20
6
22
27
13
13
23
6
21
25
13
11
16
49
11
3
15
7
18
7
15
29
21
10
6
14
5
16
55
40
10
20
30
40
50
60
70
80
90
100
Total US India France Germany Hong Kong Ghana Australia
Source: The futures company
BBC.com Audience
1. Worldly Wise
Older, successful and wealthy. Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics
2. Curious Connecteds
Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world
4. Cultured Contenteds
Materially satisfied individuals who are interested in science & technology, environmental issues
Ads
Revenue Strategy
Your BBC.com Team
New - Revenue
New - Localization / Personalization
New Content
USNational?
EuropeRegional?
IndiaNational?
Aspirations – Global Editions
Consumers
Geo-IP filtering
Content
International templateLocalisation
Personalisation
Localisation
Personalisation
Engagement
Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
Aspirations – New Content
BBCWorldwide
BBC News
Revenue Opportunities
Display Advertising
Third Parties
Ecommerce
Germany Australia
Aspirations – New Content / Global Editions
Aspirations – Video On Demand
iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone
iPlayer on Nokia N96 iPlayer on Wii / PS3
Aspirations – Video On Demand
Q&As