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Business Strategy

Kyocera's group-wide efforts are devoted to three major areas

Kyocera dedicates its corporate resources to three key areas:Information and Communications, Environmental Preservation and

Quality of Life. As we grow steadily in each area, creating valuethrough diversification, we hope to contribute to the advancement of society and humankind.

Global Operations

Creating value worldwide

In an era when a companys value is judged by global standards, theKyocera Group is positioned to adeptly and swiftly meet the needsof a rapidly changing world marketplace. In 1976, we became one of the first Japan-based multinational enterprises to issue shares of stock (as American Depositary Receipts) in U.S. capital markets. Wewill continue to promote the full and transparent disclosure of information to investors worldwide as an open and internationalcompany that adheres to global values.

A brand reflecting collective strength

In recent years, Kyocera has promoted its brand globally on the basis

of the pioneering spirit our businesses and products embody. As anenterprise devoted to discovering new territories of technology andopening new markets for original products, we reside on The NewValue Frontier. Kyocera aims to be a company of indispensablevalue and a brand that earns the trust of every consumer andshareholder worldwide.

About Kyocera brand

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R&D

Creating new value through innovationKyoceras research and development

Crucial elements for the next-generation market leader

The Kyocera Group strives to develop products in anticipation of rapidly changing market demand, using the R&D capabilities in eachof our core technologies. Our business is increasingly based onintellectual property developed internally and held proprietary for competitive reasons. We are committed to the development of next-generation technologies and products that create new markets.

Building a global R&D network

The Kyocera Group has established a research and developmentstructure in the areas of fine ceramics, electronic devices andequipment. To promote the exchange of knowledge and expertise,and to maximize synergy among these areas, we are building a

global research and development network. Such organiccollaboration nurtures new technologies that support Kyocerasstrategic business development.

Corporate Motto

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"Respect the Divine and Love People."

Preserve the spirit to work fairly and honorably, respecting people,our work, our company and our global community.

Management Rationale

To provide opportunities for the material and intellectual growth of all our employees, and through our joint effort, contribute to theadvancement of society and humankind.

Management Philosophy

To coexist harmoniously with nature and society. Harmoniouscoexistence is the underlying foundation of all our business activitiesas we work to create a world of abundance and peace.

Core thinking of the KYOCERA Brand

Kyocera Corporation is implementing a global strategy to positionthe KYOCERA brand in a manner that best represents a "creative,continually growing enterprise. This strategy is built on theKYOCERA brand's fundamental principles.

At the core of each Kyocera Group company is the "Kyocera'scorporate philosophy.Kyocera's strength is drawn from the fact the

principles and values contained in this philosophy are shared by allKyocera Group employees worldwide. Moreover, the KyoceraGroup's management policies and operational activities all derivefrom our utilization of this corporate philosophy.

Using this philosophy and value system as a base, we have assessedKyocera's brand identity from many viewpoints. We have developedBrand Concept , Brand Statement and Brand Charter that summarizeKyocera's fundamental principles. Now, in the spirit of globalization, we intend to communicate Kyocera's unique valueglobally letting people all over the world know us through our operational activities, while sharing these principles with all of our group companies worldwide.

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Brand Concept

By continually pursuing excellence while adhering to universalprinciples, Kyocera creates new value for society.

Adhering to Universal Principles

Cherishing limitless dreams of the future, overcoming everychallenge, continuously innovating thats the Kyocera.Along with "Make decisions based on fundamental truths and "Seek what is right as a human being, "Adhering to universal principles isan original component of Kyocera's fundamental uniqueness. Byencouraging employees to adhere to universal principles in their daily work, Kyocera can create unique new value in every aspect of its operations.

Pursuing Excellence

As market demands continuously evolve, Kyocera meets these needsthrough invention and innovation, constantly improving the qualityof its products and services, as well as operations. But this is not theonly contribution that Kyocera makes to quality. Since thecompanys founding, every person at Kyocera has been encouragedto play a part in the progress of humanity and society by constantlyimproving his or her own quality as a person, through work.Pursuing excellence means seizing every opportunity to improvequality that presents itself. The diverse perspectives on quality of

Kyocera Group employees all come together to fuel the companysunceasing quest for excellenceand the world is a better place as aresult.

Creating New Value

A company's value to society is determined by its ability to create products and services that meet contemporary market needs.Kyocera's steady growth over the years demonstrates the company'srepeated success in this area. But Kyocera must maintain itscommitment to creating new value in order to remain a creative,

continually growing enterprise and a valuable, diversifiedcorporation. This unrelenting endeavor will determine Kyocera'sunique value as a company and strengthen the KYOCERA Brand.Its no exaggeration to say that Kyocera and the KYOCERA Brandexist to create new value.

Brand StatementCore Thinking of "The New Value Frontier"

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High quality derived from the fully integrated production process

In 1982, Kyocera successfully began mass production of multicrystalline silicon solar cells using the castingmethod, which has now become the mainstream method used in solar power generating systems today.Since then, Kyocera has carried out all production processes in-house, from procurement of raw materials tosilicon casting, cutting, wafer substrate production, cell production, and solar module assembly. Theintegrated production process enables Kyocera to make improvements in each step of the productionprocess including the fusing and casting of raw materials, thus making it possible to enhance overall qualityby implementing quality improvement, performance enhancement and cost reduction.

Kyocera solar cells utilize unique technology

A high level of aesthetic quality was also required of the design of the solar modules to be mounted on theroof of the new Prius model. Since 2002, Kyocera has offered high-performance solar cells to the globalmarket that utilize a unique Reactive Ion Etching (RIE) technology.

RIE is a technology utilized to create microscopic ridges on the surface of the cell using plasma and reactivegases. The subtle ridges allow the solar cells to better absorb the sunlight reflected on the surface, thereforeenhancing output and conversion efficiency. At the same time, a uniform dark navy blue color has beenrealized. The product responds to customer needs not only in terms of performance but also with its stylishappearance.

"Kyocera will continue to strive for enhanced quality and product innovation in order to pursue thefull potential of solar power," stated Steve Hill, president of Kyocera Solar, Inc. "We aim tocontribute to the protection of the global environment through the expanded use of our reliable, highquality products." In order to supply products to meet market needs, Kyocera has set up solar module assembly plants in the major markets across the world. Kyocera supplies the U.S. marketwith its Tijuana Plant located in Mexico.

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Kyocera solar modules are a reliable, virtually maintenance-freepower supply designed to convert sunlight into electricity at thehighest possible efficiency. Kyocera began researchingphotovoltaics in 1975 and has installed thousands of systemsthroughout the world since 1978. These systems are ideal for charging storage batteries to power remote homes, recreationalvehicles, boats, telecommunications systems and other consumer and commercial applications.

Kyocera's advanced cell-processing technology and automatedproduction facilities produce highly efficient multi-crystalphotovoltaic modules. To protectthe cells from the most severeenvironmental conditions, they areencapsulated between a temperedglass cover and an EVA pottantwith a PVF back sheet. The entire laminate is installed in an anodized aluminumframe for structural strength and ease of installation.

d.Blue ModuleKyocera has perfected its new surface treatment technology and is using it onits entire line of modules named d.Blue, for its dark blue color.

The newly developed treatment method processes multi-crystalline silicon cellsin order to produce a surface texture that minimizes surface reflectance andmaximizes output. The result is a maximum conversion efficiency of 16 %, one of the highest conversion efficiencies in the polycrystalline module industry.

d.Blue is ideal for installation on all types of buildings, from residential to large scalecommercial systems. The stylish dark blue cells, combined with black moduleframes, allow the modules to blend in with the buildings architecture while producing energy at exceptionalefficiencies

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Kyocera has ceased to market consumer cameras in North America under the CONTAX, YASHICA, FINECAM and KYOCERA brands. We appreciate your past support of these products and have arranged for after-sale service and repairs to remain available toyou from qualified, authorized providers.

Average image quality, sometimes clumsy to use, great outdoors not indoors, flickering LCD,battery life, overheats during extended use, no service centers

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