Homework:

COMPLETE the Past Paper based around what we have covered so far.

Due: TODAY – Period 3

WHAT DO YOU ALREADY KNOW?

Tapscott & Williams (2006)

“As people individually and collectively programme the Web, they’re increasingly in command”

• WHAT is this product?

• WHY does it conform to the ideology above?

http://signal-noise.co.uk/design-triggers/

‘THE ZEIGARNIK EFFECT’

The Zeigarnik effect has been shown experimentally to have an effect on short-term memory and our drive to seek closure by completing tasks. Every time you read an article inside the Yahoo News Digest its colourful circle fills up and animates, then it congratulates you on how many articles you have read so far. For some reason, this really pushes the user to read all of the articles.

“As people individually and collectively programme the Web, they’re increasingly in command”

Or are we?

Henry Jenkins (2006) – Memes and Virals

Unit G325: Section B – Critical Perspectives in Media

Monday 18th May 2015

Why?

Aims & Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

• Re-cap prior learning of a Case Study

• Investigate (over the next 2 lessons) the appeal of Memes and Virals and how they are “providing us with the kinds of entertainment experiences we want” (Jenkins – 2006)

• Review the learning.

FADS

https://www.bitstrips.com/

Despite early success, Bitstrips, like most other e-media products, have had to diversify in order to not be “left behind” (Bauman – 1998)

YOU SHOULD visit the website and establish the appeal of the product.

Extension – YOU COULD investigate HOW popular (statistics) the product is.

https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/useful-links-a2/

Visigt the link below and go towards the bottom of the page.

FADS

YOU MUST visit the Case Study page for ‘Dubsmash’ on ncrafts.wordpress.com.

YOU SHOULD complete the x2 bullet point tasks below and any of the other tasks on the page:

15 minutes

Feedback

https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/section-b-case-studies/memes/ YOU MUST visit the Case Study page and complete the tasks on the page – including the definition task – in order to establish the appeal of this phenomena.

YOU SHOULD go into the exam with a contemporary examples of a meme that not only appeals to your BUT a mass audience as well.

Feedback

Tom Fordy - 28th January 2015

• A recent Buzzfeed article observed that The LAD Bible is generating over £100,000 in advertising each month, and that it has "refined quickfire viral publishing into an art form. It spots videos before they become hits.”

• “We’re trying to reflect the things that are interesting to people aged 16 to 34.”

http://www.telegraph.co.uk/men/thinking-man/11371972/Meet-the-woman-overseeing-the-LAD-Bible-phenomenon.html

Tom Fordy - 28th January 2015

YOU MUST visit ‘The LAD Bible’ page on facebook once you have read the article above.

YOU SHOULD find an example of a popular meme/video trending on the site and establish – through theory – the appeal of this.

Michael Wesch – Internet –

‘The machine is us/ing us’.

WHAT HAVE YOU LEARNT TODAY?

• HOW do the case studies you have learnt about apply to this Question?

YOU SHOULD produce a PEA Paragraph based around x1 product and HOW it has “changed consumer behaviour”.

Argument Opportunity –

Have Institutions benefited as well?

Online Media –

Media Areas YOU MUST cover:

• Film• TV• Print News – Online News• Social Media• Youtube• Memes, ‘The LAD Bible’ etc.

Future –

Will it remain positive?Will we “give back” the control we now have?

HOW?WHY?WHERE?

Statistical evidence?

Homework:

1) COMPLETE the PEA Paragraph on the Case studies we have looked at today.

2) Revise for an upcoming past paper

Due: Thursday 21st May – Lunch & Period 5