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  • 1.EXCERPT from the Intelligence Report: InstagramTo access the full report, contact [email protected] February 10, 2014In Partnership with: L2 2014 L2ThinkTank.com

2. Intelligence Report:InstagramEXCERPT from the Intelligence Report: InstagramFebruary 10, 2014To access the full report, contact [email protected] the VideoTHE WORLDS MOST POWERFUL SOCIAL PLATFORM? Size vs EngagementExplosive growth, aspirational demographics, and unmatched engagement have secured Instagrams place among the social media elite. Instagram amassed 150 million monthly users in three yearstwo yearsThe Other Girl Instagram is often compared to the other visual darling Pinterest, launched six months before Instagram (October 2010). Today, Pinterest is a third of Instagrams size and 23 percent of Pinterest users engage with the platform daily, versus 58 percent on Instagram.4 Other upstart visual and mobile platforms, including Vine, have entered the fray. However, within a week of launching video, Instagram passed Vine in shares on Twitter 5 and boasts 2.5 times the shares.6 The reach and appeal of the 15-second video format, ideal for ads, gives Instagram an edge (Vine limits videos to six seconds) with advertisers. The biggest threat may be newcomer Snapchat. However, while seven times more photos are uploaded daily to Snapchat, Instagrams superior demographicsslightly older, higher income usershas greater appeal to marketers. Recently Instagram took direct aim at Snapchat with the December 2013 launch of direct messaging, enabling brands to engage in two-way conversations with consumers. 1. L2 Intelligence: Social Platforms, August 2013. 2. Instagram, September 2013. 3.Tops of 2013: Digital, Nielsen, January 2014. 4.Social Media Update 2013, Maeve Duggan and Aaron Smith, Pew Internet, December 30, 2013. 5.A Week After Instagrams Video Launch, Vine Sharing Tanks On Twitter, Matt McGee, Marketing Land, June 27, 2013. 6. Topsy, January 2014. L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.122,031 1.53% 150 million1.5%Community Size Interaction Rate Monthly Active Users = Size1.2% Engagement Ratefaster than Facebook and half the time of Twitter. Although an eighth of parent company Facebooks community, Instagram registers 15 times the engagement and double the engaged user base (Total Community Size x Engagement Rate) of the mother ship. 93 percent of prestige brands now maintain a presence on the photo-sharing platform, up from 63 percent in July 2013.1 As teens migrate away from Facebook, Instagram has maintained its street cred and is the fastest growing global social platform. The visual platform acquired 60 million new monthly active users in 2013,2 the highest year-over-year growth (66 percent) among top 10 mobile apps.3Prestige Brands January 2014, n=2490.9% 0.6%60,976 0.04% 218 million0.3% 0.0%1,256,088 0.10% 1,190 million 255,587 0.09% 300 million0500,0001,000,0001,500,000Community SizeEngaged Users Users x Platform Engagement Rate (MM) December 20132.3 1.2 0.3 0.1 InstagramFacebookGoogle+Twitter2 3. Intelligence Report:InstagramEXCERPT from the Intelligence Report: InstagramFebruary 10, 2014To access the full report, contact [email protected] Social Platform Active Usage Percentage Change Q2Q4 2013Best/Worst Although both had billion dollar price tags, Instagram is arguably the best media acquisition of the last five years and Tumblr the worst. Prestige brands have abandoned Tumblr, and the adoption rate has declined. Instagrams 2014 revenues are forecast at $250 million$400 million,7 while mention of Tumblr was noticeably absent from parent company Yahoo!s recent earnings announcement.23%Instagram Linkedin9%Tencent Weibo9%Sina Weibo6%Pinterest6%Tumblr6%Google+6%Picture > Thousand Clicks Visual media do more than communicate information, they inspire emotion and action. Serving a potent cocktail of visual and mobile, Instagram could be the first platform that delivers on the promise of social commerce via the power of usergenerated content. Featuring user-generated photos at the point of purchase boosts conversion up to 7 percent.8 However, most prestige brands are failing to translate Instagrams engagement to e-commerce, as just 14 percent utilize Instagram UGC on their brand sites.-3%YouTube-3%Facebook-3%VK Myspace-12%L2 Intelligence: Instagram In August 2013, L2 surveyed prestige brands across 15 global social media platforms. We turn our focus to Instagram, evaluating performance and programming of 249 prestige brands on the platform. Our aim is to provide data, best practices, and case studies to help managers achieve greater ROI on digital efforts. Like the medium we are assessing, our approach is dynamic. Please reach out with comments regarding our methodology and findings.2%TwitterSource: GlobalWebIndex Q4 2013, Global InternetTop 10 Mobile Apps 2013 1Facebook103,420,00027%Google Search75,984,00037%Google Play73,677,00028%4YouTube71,962,00027%5Google Maps68,580,00014%Gmail64,408,00029%7Instagram31,992,00066%8Maps (Apple)31,891,00064%9 L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.YoY % Change67. Analyst Estimate, Evercore, October 2013. 8. Olapic, January 2014.Average Unique Users3PAU SABRIA Co-Founder, Olapic [email protected] GALLOWAY Professor of Marketing, NYU Stern; Founder, L2 [email protected],781,00032%10Twitter30,760,00036%Source: Neilson, January 20143 4. EXCERPT from the Intelligence Report: InstagramIntelligence Report:February 10, 2014To access the full report, contact [email protected]: User Growth December 2010December 2013160Direct Messaging 150 million Advertising140 130 million Video SharingNumber of users (millions)120100 million100100 million Online Proles90 million 80 million80Instagram switches to releasing Monthly Active Users rather than local number of users60 50 million Facebook Acquires Instagram40 million40Android App 2015 million 10 million 1 million0 Dec 20105 million Jun 2011SepDecApr May L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.Jul 2012SepJan FebJun 2013SepNov Dec 20144 5. EXCERPT from the Intelligence Report: InstagramIntelligence Report:February 10, 2014To access the full report, contact [email protected] List in Alphabetical Order by Sector BEAUTYAlmay Aveda Aveeno Avon Bare Escentuals Benefit Cosmetics Bobbi Brown Burts Bees Carols Daughter Cetaphil Clarins Clinique CoverGirl Dove Elizabeth Arden EM Cosmetics Essie Este Lauder Fresh Garnier Giorgio Armani Beauty Iman Cosmetics Kiehls LOCCITANE en Provence LOral Paris La Mer La Prairie La Roche-Posay Lancme Laura Mercier MAC Cosmetics Make Up For Ever Mary Kay Maybelline New York NARS Cosmetics Neutrogena Nivea Olay OPI Origins Perricone MDPhilosophy Proactiv Revlon Rimmel London Sally Hansen Shiseido SK-II Skinceuticals Smashbox Cosmetics Trish McEvoy Urban Decay Vichy Yves Saint Laurent BeautyMarc Jacobs Max Mara Michael Kors Oscar de la Renta Prada Ralph Lauren Saint Laurent Salvatore Ferragamo Tods Tommy Hilfiger Tory Burch ValentinoRETAIL FASHIONAlexander McQueen Alfred Dunhill Armani Balenciaga Bally Bottega Veneta Burberry Calvin Klein Chanel Chlo Christian Louboutin Coach Cole Haan Diane Von Furstenberg Dior Dolce & Gabbana Donna Karan Ermenegildo Zegna Fendi Gucci Herms Hugo Boss Jimmy Choo Kate Spade Louis Vuitton7 For All Mankind A|X Armani Exchange Abercrombie & Fitch Aropostale Aldo American Apparel American Eagle Outfitters Ann Taylor Anthropologie ASOS Banana Republic Barneys New York Bath & Body Works BCBG Bergdorf Goodman Bloomingdales Blue Nile Bluefly Bon-Ton Boots Brooks Brothers Brown Thomas CB2 Century 21 Chicos Club MonacoCrate & Barrel Daslu de Bijenkorf Destination Maternity Diesel Dillards El Cort Ingles El Palacio de Hierro Esprit Ethan Allen Express Fenwick Free People French Connection Galeries Lafayette Galleria Department Store Gap Godiva Chocolatier Guess GUM Gymboree H&M Harrods Harvey Nichols Holt Renfrew House of Fraser Hudsons Bay IKEA Intermix J Brand J.Crew Jelmoli Joe Fresh John Lewis Juicy Couture KaDeWe Kay Jewelers La Maison Ogilvy La Rinascente Lacoste Lane Crawford L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.Le Bon Marche Liberty Lord & Taylor Lucky Brand Lululemon Athletica Lush Macys Marks & Spencer Massimo Dutti Neiman Marcus Net-A-Porter Nine West Nordstrom Pier 1 Imports Pottery Barn Printemps Restoration Hardware Saks Fifth Avenue Selfridges Sephora Shopbop Steve Madden Stuart Weitzman Swatch Talbots The Body Shop Topshop TSUM Tumi Ulta Uniqlo United Colors of Benetton Urban Outfitters Victorias Secret Vince Camuto Von Maur West Elm White House | Black Market Williams-Sonoma YOOX ZalesZappos.com ZaraHOTELSConrad Fairmont Hotels Four Seasons InterContinental Jumeirah JW Marriott Le Meridien Mandarin Oriental Morgans Park Hyatt Relais & Chateaux Rosewood Shangri-La Sofitel St. Regis The Peninsula The Ritz-Carlton Waldorf-Astoria WestinMontblanc Movado Officine Panerai Omega Pandora Patek Philippe Piaget Raymond Weil Rolex Swarovski TAG Heuer Tiffany & Co. Vacheron Constantin Van Cleef & ArpelsWATCHES & JEWELRYAudemars Piguet Baccarat Baume et Mercier Bulgari Cartier Chopard David Yurman De Beers Fossil Harry Winston Hublot IWC Schaffhausen Jaeger-LeCoultre Longines5 6. EXCERPT from the Intelligence Report: InstagramIntelligence Report:February 10, 2014To access the full report, contact [email protected] By The Numbers ADOPTION 92%of prestige brands have an InstagramMonthly Active Users150 millionaccount60% of users outside of U.SIt took Instagram 1/2 the time of Twitter and 2 years less than Facebook to reach 150 million monthly active usersIn 2013 Instagram gained 60 millon+ new monthly active users Instagrams Engaged User Base (Total Community Size x Engagement Rate) is 2xCONTENTENGAGEMENTFacebooks66% YOY increase in Average Unique Users of the Instagram app in 201354% of all internet users postInstagram engagement is 15x Facebooks9 out of 10 Instagram video sharesAverage Time Spent Per User Per Month: 257 minutesoccur on FacebookSeventy-two percent of prestige brands post Instagram videosNumber of Comments Per Second: 1,000Number of Likes Per Second: 8,500 Number of Likes Per Day: 1.2 BillionOn average prestige brands post 6 images per week and 0.38 videos per weekEngagement on prestige brand photoTotal Photos Shared on Instagram to date: 16Billion Average Photos Uploaded Per Day: 55 Millionposts is 1.5x video posts14% of prestige brands integrate 57% of users use Instagram 63% of prestige brands link to their instagram account from their brandper day68% of Instagrams users are women income greater than $75k use Instagram2014site35% of users visit Instagram more than once16% of online adults with householdInstagram UGC on their brand siteon a daily basis1/2 of Instagram users are on Android; 1/2 are on iOS 90% of Instagram users are under 35original photos and videos online54% of prestige brands link from Facebook 99% of post engagement is from LikesInstagrams 2014 revenues are forecast atto their Instagram account2.5x more Instagram links than Vines are shared on Twitter$250-$400 MillionSource: L2 Think Tank, Instagram, Global Web Index, Business Insider, Wall Street Journal, Pew Internet Research, UnRuly, Topsy, Twitter, Facebook, Evercore L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.6 7. Intelligence Report:InstagramEXCERPT from the Intelligence Report: InstagramFebruary 10, 2014To access the full report, contact [email protected] Findings Instagram: Average Size, Growth, and Engagement by CategoryNowInstagramAugust 1December 2013, n=232 2.5%Engagement RateNinety-three percent of prestige brands are present on Instagram, up from 63 percent in July 2013. Brands post an average of 5.5 times a week, and 43 percent of accounts post more than once a day. Ninety-nine percent of user engagement is likes. Retail and Fashion brands dominate the top 10 largest communities. For these categories, Instagram is an evolved form of window-shopping enabling users to see products on organic mannequins. Beauty brand accounts are the fastest growing and yield the greatest engagement. Cult Beauty brands Urban Decay, Essie, and Lush outperform the establishment.2.5%Watches & Jewelry 1,749,178 Hospitality n=24 204,729 n=17Specialty Retail 23,304,853 n=102Beauty 3,626,363 n=53Fashion 14,741,894 n=361.5%1.0% 0%50%100%150%200%250%GrowthInstagram: Community Size vs. Engagement FashionDecember 31 2013, n=173 Retail Beauty Watches & JewelryEngagement Rate Logarithmic Scale9.0%Essie Lush MaybellineTiffany & Co. Urban Decay Michael Kors NordstromJimmy ChooVictoria SecretUrban Outtters1.0%y=-0.001ln(x) + 0.0249 R2=0.084040.2% 0%10,000100,0001,000,00010,000,000Community Size Logarithmic Scale L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.7 8. Intelligence Report:InstagramEXCERPT from the Intelligence Report: InstagramFebruary 10, 2014To access the full report, contact [email protected] Findings Instagram: Average Size, Growth, and Engagement by RegionThe Global Language of PicturesDecember 2013, n=249 4.0%3.5%Engagement RateInstagram is available in 25 languages and 60 percent of users reside outside the United States. Thailands Siam Paragon mall was the most Instagrammed place in 2013.9 Unlike other Western platforms, Instagram (inexplicably) has been allowed behind Chinas Great Firewall, and content is sharable to Chinas Sina Weibo and Japans Mixi. A burgeoning Instagram economy has emerged in Kuwait, selling everything from sheep to lipstick. Outside of the U.S., Brazil, The United Kingdom, Russia, and Mexico round out the top five countries accessing Instagram.10 Across prestige brand accounts Instagrams visuals require little translation. In the last five months of 2013, prestige brand Instagram communities in Asia-Pacific, the worlds largest consumer market, quadrupled. Eastern European prestige brand communities, led primarily by Russian accounts, record the highest engagement.Eastern Europe n=453.0%2.5%Latin America n=32 Middle East & Africa n=132.0%Western Europe n=43APAC n=451.5%1.0% 20%Topshops Russia account has 19,000 followers.North America n=46 40%60% Average GrowthFrom August to December, Kate Spades Thailand account grew 146 percent to 7,500 followers.80%100%Within 3 months of the integration, 50,000 Chinese linked their Instagram and Sina Weibo accounts.9.Thanks to Thailands snap-happy Instagrammers, one Bangkok mall is Instagrams most photographed place in 2013, Steven Millward, Tech in Asia, December 13, 2013. 10.Alexa, January 2014. L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.8 9. EXCERPT from the Intelligence Report: InstagramIntelligence Report:February 10, 2014To access the full report, contact [email protected] Findings Insta-VideoInstagram Engagement: Top 10 VideosSeventy-two percent of prestige brands post Instagram videos, up from 26 percent in July 2013. However, video posts account for only 4 percent of brand content. The expertise required to produce high quality short-form video remains a barrier for most brands. On average brand accounts post six images per week, versus less than one video post every two weeks (0.38 per week). Engagement on photo posts averages 1.5 times that of Instagram video posts. Reposted advertising and contest posts generate the most engagement. It is not a coincidence that the run time for Instagram videos is 15 seconds, the minimum length of a television commercial. It is rumored that the platform will sell Instagram video ads similar to television airtime.AugustDecember 2013, Account > 5,000 followers5.16%4.87%3.79%3.71%3.32%3.12%2.97%2.90%3.46%2.89%Instagram Engagement: Photos vs. Videos AugustDecember 2013, n=364, Account > 5,000 followers PhotosInstagram Engagement: Top 10 PhotosVideosAugustDecember 2013, Account > 5,000 followers Advertisement2.49%Contest1.65% 1.27% 0.85% 45.22%65.55%25.17%12.40%0.05% 0.05% Average Like EngagementAverage Overall EngagementAverage Comment Engagement11.77% L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.10.43%8.36%8.25%7.48%7.34%9 10. EXCERPT from the Intelligence Report: InstagramIntelligence Report:February 10, 2014To access the full report, contact [email protected] Findings Instagram Facebook IntegrationFacebook Integration Parent company Facebook serves as a promotion, content syndication and content solicitation vehicle for Instagram. Nine out of ten Instagram video shares occur on Facebook,11 and one percent of brand posts to Facebook are from Instagram.12 Slightly more than half of prestige brands feature a Facebook custom tab highlighting Instagram content.Percentage of Brands December 2013, n=24989%54%12% Instagram Main AccountFacebook Custom Tabs9%6%Promoted Instagram in Last 30 DaysSolicited Instagram UGC in Last 30 DaysCurating/Displaying Instagram Content Custom TabsSelect photos uploaded through Facebook are featured on The RitzCarlton Instagram account.Carols Daughter uses Facebook to promote Instagram-exclusive offers and page content and often reposts its followers Instagrams.Celebrating its loyalty programs 30th anniversary, a Neiman Marcus contest uses Instagram hashtag #NMInCircle and a Facebook custom tab to accept submissions, display entries, and announce winners. 11.Unruly, October 2013. 12.How Does Posting Via Instagram Impact Engagement on Facebook? Edgerank Checker, October 23, 2013. L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.A Facebook photo album of pictures submitted by Cole Haan Instagram followers is among its most popular content and has been liked 2,300 times.10 11. EXCERPT from the Intelligence Report: InstagramIntelligence Report:To access the full report, contact [email protected] 10, 2014Table of Contents Click logo to return here.Click screen shots with this icon to view online! Click to jump to:6 7Brand List Instagram by the Numbers8 10 11 13 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29NowInstagram KEY FINDING The Global Language of Pictures KEY FINDING Michael Kors IN THE COMPANY OF GENIUS Hashing It Out KEY FINDING Benefit Cosmetics FLASH OF GENIUS Insta-Video KEY FINDING Swarovski #InstaSparkle and Giorgio Armani #SiByArmani FLASH OF GENIUS Visual Commerce The Next Frontier KEY FINDING Visual Commerce = Conversion KEY FINDING West Elm FLASH OF GENIUS Urban Outfitters and Free People FLASH OF GENIUS Lancme FLASH OF GENIUS Facebook Integration KEY FINDING White House | Black Market #WearWhatWorks FLASH OF GENIUS Instagram Advertising KEY FINDING Macys Floats Instagram Advertising FLASH OF GENIUS Starwood Hotels & Resorts Guest Galleries FLASH OF GENIUS Instagram Direct KEY FINDING Este Lauder FLASH OF GENIUS30 31The Team About L2 L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.11 12. Intelligence Report:InstagramEXCERPT from the Intelligence Report: InstagramTo access the full report, contact [email protected] 10, 2014The Team Scott GallowayR. Danielle BaileyAaron BungeProfessor of Marketing, NYU Stern Founder, L2 Scott is a Clinical Professor at the NYU Stern School of Business, where he teaches brand strategy and digital marketing, and isthe founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 250 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forums Global Leaders of Tomorrow.L2 Danielle began her career at The Home Depot, Inc., where she led a variety of internal consulting engagements focused on supply chain, merchandising, and in-store process improvement. She went on to manage the implementation of award-winning mobile initiatives for several large media clients, including The New York Times Company, NBCUniversal, Disney/ABC, Maxim magazine, and Zagat. At L2 she has benchmarked the digital competence of brands spanning the specialty retail, public sector, pharma, wine and spirits, travel, and financial services industries. Danielle has a B.S. in Systems Engineering from the University of Virginia and an M.B.A. from NYU Stern.L2 Aaron is an art director who specializes in data visualization, collateral, branding and identity, packaging, and web design. His approach is aesthetic and functional, characterized by clear, intelligent design appropriate to the project at hand. He began his career tailoring projects for the Chinese, Australian, and U.S. markets across multiple design disciplines and in multiple languages. Aaron has a B.F.A. in Graphic Design from Iowa State University.Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and UC Berkeleys Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.Qiuping (Andrea) WangPau Sabria Olapic Pau is co-founder and CEO of Olapic, a company that helps brands and retailers increase sales by integrating customer photos and videos into the shopping experience. Sabria studied Electrical Engineering at Universitat Politcnica de Catalunya in Barcelona and graduated with a thesis in distributed video coding at Purdue University, Indiana. He then joined The Boston Consulting Group, where he worked for 3 years and co-founded Olapic while completing his MBA at Columbia University.Maureen Mullen Director of Research & Advisory, L2 Maureen leads L2s research and advisory practice, where she helped develop the Digital IQ Index. She has benchmarked the digital marketing, e-commerce, and social media efforts of more than 300 brands across pharma, auto, luxury, specialty retail, beauty, and the public sector. Maureen also has led digital strategy consulting engagements for a variety of Fortune 1000 clients. Before joining L2, Maureen was with Triage Consulting Group and led managed-care payment review and payment benchmarking projects for hospitals, including UCLA Medical Center, UCSF, and HCA. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.L2 Andrea has five years of working experience in telecom industry, helping brands like LG and Motorola develop integrated marketing communication strategies and campaigns for the Chinese market. During the MBA exchange program at NYU Stern she demonstrated a strong interest in digital marketing. She has a B.A. in Journalism and Communication from Peking University and an M.B.A. from Hong Kong University of Science and Technology (HKUST).Joy Duo L2 Joy holds a B.S. in Economics from University of International Business and Economics (UIBE) in Beijing and is currently a second year M.B.A student at ESADE Business School in Barcelona. She began her career as an analyst at Mercer Consulting, where she also led the Beijing offices global client management. She recently completed the M.B.A exchange program at NYU Stern developing a strong interest in marketing and technology. She is also a part-time fashion editor, covering the Chinese fashion market and social media for a Milan-based business intelligence company.Nary Han L2 Nary is a designer specializing in data visualization, branding and identity. She has experience in areas ranging from motion graphics, interactive and environmental experiences, and graphic design. She has worked in many areas to design, conceive, and execute identities for several clients including Fidelity, Vivo Health & Wellness, and NASDAQ. She graduated with a B.F.A. from Parsons School of Design.Radhika Patel L2 Radhika Patel is a graphic designer who specializes in publication design as well as data visualization. She has experience in motion graphics, electronic media, experience design, and animation. Before joining the L2 team she worked at The Royce J. and Caroline B. Watts Museum in West Virginia. Radhika received her B.F.A. in Graphic Design from West Virginia University. A special thank you to Stasha Rosen, Jenny Shen, and Bing Wu.Carol Ho L2 Carol holds a B.Sc in Biomedical Science from Kings College London and an M.B.A. from the Hong Kong University of Science and Technology (HKUST). She began her career at Pfizer, where she led cross-functional teams to deliver global projects on regulatory approvals, streamline processes and establish the Asia hub. While pursuing her M.B.A., Carol worked part-time supporting the digital marketing and E-commerce functions for a luxury brand. L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.12 13. EXCERPT from the Intelligence Report: InstagramIntelligence Report:February 10, 2014To access the full report, contact [email protected] L2?L2 is a think tank for digital innovation.Upcoming EventsWe are a membership organization that brings together thought leadership from academia and industry to drive digital marketing innovation.BR E A K FA S T & L U N C H : I N S TAG R A MFebruary 13, 2014 New York City L U N C H : S P I R I TSFebruary 27, 2014 New York CityR ESEAR C HDigital IQ Index : The definitive benchmark for online competence, Digital IQ Index reports score brands against peers on more than 600 quantitative and qualitative data points, diagnosing their digital strengths and weaknesses. L2 Collective: Series of benchmarking reports designed to help member brands better understand resources, human capital, budgets, and priorities supporting digital strategies.BR E A K FA S T: EU BEA U TYMarch 5, 2014 Paris March 7, 2014 London C L I N I C : P R O G R A M M ATI C M E D I AMarch 11, 2014 New York City EVENT SForums: Big-picture thinking and game-changing innovations meet education and entertainment.LUNCH: HAIR CAREThe largest gatherings of prestige executives in North America.March 18, 2014 New York City300+ attendees Clinics: Executive education in a classroom setting with a balance of theory, tactics,Upcoming Research: Q1 2014and case studies.D I G I TA L I Q I N D EX R E P O RTS :120 180 attendeesBeauty: FranceWorking Lunches: Members-only lunches led by digital thought leaders and academics.FoodTopic immersion in a relaxed environment that encourages open discussion.Beer4080 attendeesBeauty: UK SpiritsCONSULT INGAdvisory Services: L2 works with brands to garner greater return on investment in digital initiatives. Advisory work includes Digital Roadmaps, Social Media Strategy, and Organizational Strategy engagements. MEMBER SHIPL 2 I N TE L L I G EN C E R E P O RTS :Amazon Mobile TabletsFor membership info and inquiries: [email protected] L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.13 14. EXCERPT from the Intelligence Report: InstagramTo access the full report, contact [email protected] THINK TANK for DIGITAL INNOVATION 155 Wooster Street, 2nd Floor New York, NY 10012 L2ThinkTank.com [email protected] L 2 2014 L 2 ThinkTank.com Reproductions Prohibited This report is the property of L2 Think Tank. No copyrighted materials may be reproduced, redistributed, or transferred without prior consent from L2. L2 reports are available to L2 Members for internal business purposes.