SOCIAL NETWORKING AND

THE POWER OF LINKEDIN

Catherine Tryon March 31, 2010

WHO IS CATHERINE TRYON

Over 20 years in the IT Industry

Over 15 years of Internet Marketing Experience

Small Business & Social Media Consultant

Entrepreneur, Trainer, & Speaker

SOCIAL MEDIA HAS CHANGED THE MARKETING LANDSCAPE

It has leveled the marketing playing field.

It’s community owned – can’t buy access to it.

Customers are overwhelmed with Advertising messages ( Avg. 3000 per day).

Customers have more choices.

Customers are talking back.

IT’S ALL ABOUT CONVERSATIONS

Business communication is becoming more personal.

93% of people believe businesses should have a social media presence so they could communicate with them. ~ Gartner Group

People want to be heard, especially if they are have an issue with your company.

AND RELATIONSHIPS

The most successful communities online tap into our basic human nature:

We want to belong.

We want to make a difference in the world.

We want to be heard.

Create relationships that satisfy those needs.

WHOSE OPINION MATTERS?

91% say consumers reviews are the #1 aid to buying decisions ~ J.C. Williams Group

87% trust a friend’s recommendation over a critic’s review ~ Marketing Sherpa

One word of mouth conversation has the impact of 200 TV ads ~ BuzzAgent

THE NEW TRUST ECONOMY

The line between business & personal is blurring – people are interested in doing business with people!

“Social networking is always important when it’s real and is always a useless distraction with

it’s fake” ~ Seth Godin

STATISTICS

74% of all US adults are now connected to the web.

( US is #8 June 2009 - #1 is Norway @ 86% )

2009 Average age of Social Media users

Linkedin 41

Facebook 34

Twitter 33

MySpace 29

THE BIG 3

Social Networking Platform with over 350 million users

Real time micro-blogging with over 50 million users

Business oriented professional network with over 50 million users

SO YOU’VE JOINED

NOW WHAT?

www.linkedin.com

WHAT IS LINKEDIN?

The free social network for business professionals around the world.

Your digital portfolio and contact list

60 million members

170 industries represented

200 countries

20 million US members

Executives from all the Fortune 500 companies are Linkedin members

THE LINKEDIN PROFESSIONAL

WHY USE LINKEDIN?

Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.

By adding connections, you increase the likelihood that people will see your profile first.

Increases your Google ranking

Research new people in advance of a meeting or event.

FIND A NEW OR BETTER JOB

It is who you know!

This is your searchable online resume

Ask your connections for introductions

Give and request endorsements

CHECK NEW PEOPLE OUT

Perform a Reference Check:

Does their profile match their resume?

Does the candidate have recommendations?

Hiring a Consultant?

Do they have any recommendations?

Have they given any recommendations to others?

45% of hiring managers said they were checking new hires’ social media profiles. Careerbuilder .com

OUR LINKED IN AGENDA

1.)Home Screen

2.)Profile

3.)Contacts

4.)Groups

5.)Inbox (InMail)

1. HOME SCREEN

Formatted like a 3 column blog

Left hand column: will use for navigating

Main column: things you will manage yourself.

Right column: Linkedin applications & ads

2. BUILD YOUR PROFILE

Your Profile is like: Your personal online business page

An online resume

Advertisement for YOU!

It should be designed with Marketing YOU in mind.

Think of a Linkedin Profile as your online digital portfolio for you!

PROFILE WORKSHEET

Use your real name!

Professional headline.

Add a photo – use a professional one.

Fill out the basics today.

Eventually reach 100% profile completion.

Status updates – make it work related.

3. CONTACTS: BUILDING YOUR NETWORK

Inviting and accepting connections

Max invitations to connect is 3000

Connection sources:

Address Book

Searching for people or companies

People move around a lot & information changes – this keeps your database fresh.

RECOMMENDATIONS

Third party testimonials add credibility to you when people do find you.

Encourage colleagues to give you a recommendation.

Give a recommendation freely to your colleagues.

4. JOIN GROUPS

Max is 50

Search for groups that interest you

Join groups with tons of members

Start a group

5. LINKEDIN “INMAIL”

1st degree connection (directly connected) or those you share a group membership with, you can send a message for free.

When invitation is accepted that makes you a 1st degree (direct) connection.

2nd and 3rd degree connection can send emails with upgraded ($) account.

Too many disapprovals can jeopardize your account

WHAT TO DO AFTER TODAY…

Complete your profile to 100%

Connect with the people that you know

Write a recommendation for a colleague or friend.

Ask for your friends for recommendations

Join or start a group that interests you

Build your network strategically

Always update your profile – keep it current!

FREE 15 MINUTE PHONE CONSULTATION

If you would like a free 15 minute consultation about Social Media, please add your name, phone number, and email address on the sheet & we will setup a time to talk.

THIS PRESENTATION IS AVAILABLE ONLINE

Download from slideshare.net

Search for Catherine Tryon

Go to my LinkedIn profile and download from my slideshare link.

THANK YOU!

Phone: 608.843.2345

Email: catherine@catherinetryon.com

www.facebook.com/catherine.tryon

www.linkedin.com/in/catherinetryon

www.twitter.com/catherinetryon

www.catherinetryon.com