Prepared & Designed By:

Awais Rahimoon (2K11/BBA/14)Cell# 0333-3230966

LAAR FAST FOOD RESTAURA

NT

LAARYour wish, we dish!

Prepared and designed by:Awais & GroupBBA Department

AGENDA~ 1. EXECUTIVE SUMMARY2. ABOUT THE COMPANY3. MISSION & VISION4. OBJECTIVES5. ENTREPRENUERSHIP6. PRODUCTS & KEY TO SUCCESS 7. LOCATION & OPERATIONS8. MANAGEMENT TEAM9. MARKET AND COMPETITION10.MARKETING AND SALES11.IMPLEMENTATION PLAN12.INFRASTRUCTURE13. FINANCIAL SOURCES14.SWOT ANALYSIS15.QUESTIONNAIRE

TABLE OF CONTENTS

EXECUTIVE SUMMARYLaar’s believe in its unique delivery of service as its policy is “Customer is king”. Its traditional as well as western outlook gives you the feeling as if you are the member of its family.Though we are new but the love and taste in our foods will be in abundant. The location is Main DCO Chowk, Golarchi road near to Library in Badin. It provides top class facilities provided with great infrastructure of 6o * 60 of space. This restaurant offers all kinds of items for children, teenager and adults.

ABOUT THE COMPANY

Laar is a startup company with first class amenities and very good infrastructure facilities. This company believes in serving the society by organizing the social activities such as entertainment programs ‘sacred hearts’ for the physically challenged children.

It also has in its policy to donate a part of its income as charity and once in a month LAAR arrange lunch for poor people.

Laar’s at present consists of 50 employees overall. There 40 employees and 10 executive staff members. It is situated in Badin, near DC office, Main DCO Chowk Badin.

Great tasting food, but have efficient and friendly service

Choice for all families and singles, young and old, male or female

Employee welfare

Be the Number 1 in Market.

Extraordinary dining experienceAim to be the best in the multi cuisine restaurant business

MISSION

VISION

OBJECTIVES• The products we serve are of the highest quality. We combine this quality with great service and atmosphere. We then add menu items that appeal to all ages of the family as well as single adults.

• Current management staff and crew has a great deal of experience And location offers private rooms on a reservation basis. We serve catering large parties concept at our restaurant and plan to promote it with the party rooms.

•A frequent dinner program and birthday club will be available to promote repeat customers as well as a tool to track sales.

•We create an atmosphere where employee's love coming to work and can earn good money. Great employees make for a great restaurant.

Unique and innovative fine dining atmosphere

Great food, great service and atmosphere.

Appeal to a wide and varied clientele.

Public relations

Controlling costs at all times without exception

KEY TO SUCCES

Formalities & expenses: Registration of the company LicensingFurnishing Electrical FittingKitchen and Crockery Insurance

Risks & liabilitiesNot able to break even at the expected time Repayment of loan’s Unlimited liabilities of the partners.

ENTREPRENUERSHIP

FOOD VARIETIES:We target all age group of customers. Our culture is to satisfy each and every customers with our all variants in food. Specially… •Pizza•Kebab, Sekh Kebab•Fish and Chips•Chicken Tikka, Malai Boti•Biryani, Chinese Biryani •Beef noodle soup, Chicken Soup•Pasta•Zinger Burger•Karai•Kofta

Markets to be served:

StudentsCouples / familiesDestination customersWorking class singlesBusiness personsTourists

Other Products•Various types of chicken sandwiches•French fries•Soft drinks•Breakfast items•Dessert•Salads•Vegetarian items

• Laar Fast Foods will be strategically suitable because of the following reasons:

• In front of DC Office, Library and near to DMG quarters Badin.

• It also have a membership of NGOs who conduct Seminars, Training workshops in Laar’s Hall.

• It covers DMG group society, students, lecturers who have membership in library and an advantage of outsiders because of Karachi stop travellers.

Location and Operations

The restaurant will service lunch, dinner and after-hours dining during the week and weekends.Buffet will be Provided in lunch and dinner:

499 PKR-for Veg.649PKR –for Non Veg.

Mid-Night Buffet Will be available in Weekends up to 12 am-2 am.415 PKR-for veg.499PKR-for Non veg.

Service will be during the following hours:Lunch-01pm-4pmDinner-7pm-11pmBreakfast-8am-12pmEvening Snacks-4pm-7pm

Free Home delivery will be available on the order of more than Rs 300.

Within 3 kms from Hotel.

Operation Criteria

MANAGEMENT TEAM:

We employ over 5o employees

•CEO-Mr. Awais Rahimoon

•Chief Marketing Officer-Mr. Hyder

•Chief Finance Officer-Mr. Sarmad

•HRD Officer-Mr. Abdul Malik

MARKET AND COMPETITION

We are the startup company and looking forward to earn good share of market, we have great strategies to give tough competition to our future competitors. Currently our main target of competitor is BAR-B-Q Badin & Pizza Village and in future we would like to capture KFC & Mc D’s market share.

Competitors:

Direct Competition

Bar-B-Q Badin Pizza Village Mehran Hotel

Advantages

Location Multi – Cuisine Expert Management Team

Competition/Competitive Advantage

Print media advertising

Flyers

Entertainment book coupons

Mass Media Vehicles

Billboards

E- business

Marketing StrategySell For Tomorrow– Not just

Today

Sales Strategy

Polite Behavior with customers.

Discount Coupons

Free Home Delivery

Concentrating on the customer's experience

Offer various specials throughout the week that people can come to enjoy.

7 P’s of RestaurantPRODUCT:Product marketing deals with marketing the product to prospects, customers, and others. The products being offered at LAAR are-a cosmopolitan flair, comfortable atmosphere, striking décor, entertainment, engaging clientele along with an international menu comprising of multi- cuisines: PAKISTANI,CONTINENTAL and CHINESE. LAAR will be the only restaurant among all the competition which focuses the entire menu on healthy and low-fat cooking PRICE:Pricing is one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization.It costs to produce and design a product, it costs to distribute a product and costs to promote it.The pricing strategies that we at LAAR will be considering during the preparation of the menu are- Competition pricing Product Line Pricing Premium pricing

MARKETING ANALYSIS

PLACE:This refers to how an organization will distribute the service they are offering to the end user.The organization must distribute the service to the user at the right place and at the right time. The location is Main DCO Chowk, Golarchi road near to Library in Badin.

PEOPLE:An essential ingredient to any service provision is the use of appropriate staff and people. The staff at LAAR is efficiently and well trained to serve the guests in the best possible way. Our staff is well trained to give to our customer’s high quality of personal service. The service delivered by our employees is a very important element of value. It is also an area where we can distinguish our selves.

PROCESS:This refers to the systems that are used to assist the organization in delivering the service. A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of freshness and purity.

PROMOTION:Promotion involves disseminating information about a service, product line, brand, or company. Promotion is generally sub-divided into two parts: Above the line promotion Below the line promotion

PHYSICAL EVIDENCE:Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organization. Physical evidence is an essential ingredient of the service mix.Consumers will make perceptions based on their sight of the service provision which will have an impact on the organization’s perceptual plan of the service.

MARKETING PLAN

•We have Adopted marketing strategies and The market analysis shows that this is the best location for restaurat. This is our customer base which we cater to.

•We follow penetration marketing strategy to chase for market leadership. Our company provides coupons for customers those who reach to 1000 rupees on bill. This coupon has a unique feature of availing 30% off on overall bill on next visit to our restaurant. This our promotion strategy.

Laar’s provide membership card on subscription of 500 rupees for availing 10% discount on total bill.

We realize the success to be achieved by doing more that serving great food, and providing friendly service. We will utilize a marketing plan to build customer traffic. we will continually strive to win more customers by being proactive rather than reactive in our marketing efforts and stay current with popular industry trends. We will achieve these goals by using the following:Database: We will begin our campaign by marketing to our existing database of customers. We will email fliers announcing our grand opening. We will continually update our database by providing a fishbowl for business cards in the lobby and offer a weekly or monthly drawing.

We will also strive to develop rapport with local business as a quick, comfortable lunch choice. In the future, we plan on establishing a marketing campaign to call on the local business in the market area, deliver samples, and encourage them to consider our restaurant as the restaurant of choice for their next business luncheon.

Our restaurant team will also be active in the local community and we plan to take an active role by participating, sponsoring, and donating to local academic institutes, sports clubs or teams in the market area.

Loyalty Program/Birthday Program. LAAR will offer a birthday/loyalty club proving a complimentary hamburger or chicken sandwich or wrap to the for the birthday person.

IMPLEMENTATION

•We will do this by providing quality home style meals, prepared with quality ingredients at a reasonable prices.• Customers will enjoy the quaint surroundings inside with the wood tables and checkered table cloths. •Our restaurant will provide a relaxed atmosphere and when customers walk in they will be greeted by warm smiles and greeted just as they were arriving home.•Our customers will enjoy our standard menu fare, along with seasonal menus so that we can better take advantage of cost savings and stay current with some of the food industry trends.•our restaurant will provide job opportunities both for the entry level applicant was well as for the part-time worker searching for flexibly in job hours.

INFRASTRUCTURE WE PROVIDECOMMON HALL PARTY HALL

BUSINESS MEETING ROOM

FINANCIAL PLANLoan Program. is the most basic and most common loan program. These loans are available through commercial lending institutions, NGOs and most banks participate as lenders in this program. Lenders typically grant loans up to 1,000,000.Friends and family members. If you’re lucky, friends and family members might be the most lenient investors of the bunch. They don’t tend to make you pledge your house, and they might even agree to sell their interest in your company back to you for a nominal return.Investment in this restaurant is up to 5,000,000.

STRENGHTS

First mover advantageEconomies of ScaleVarieties of food of the cuisineLarge number of bachelors/students/NGO professionalsCatering to a wide range of peopleNo good restaurant near the location

SWOT ANALYSIS

WEAKNESSES

High cost of operationNot from a known groupPricingCompetition

OPPORTUNITIES

New restaurants in other parts of the city

Offer greater variety

High growth of the Hospitality Industry and tourism

Rising standard of living

OPPORTUNITIESSales Programs•We will encourage our employees to grow our customer base and provide incentives and regular bonuses to employees for referrals and repeat customers.

•It is also anticipated that as we grow our catering business, along with our lunch business group, we will hire a sales director to facilitate this portion of the business.

•Consumer demand for meals and snacks prepared at restaurants is expected to rise due to increasing population and restaurants like us will feel the need to improve the health perceptions of our foods. We also may look to add variety flavor s in existing items for customers.

THREATS

Other concept restaurants

People may be restrictive

High attrition rate.

Questionnaire

Based on the questionnaire, following feedback was obtained:

People look for customer service most, followed by décor.

People mind spending more money, even if they are offered quality of service

3/4th of the people surveyed visit a restaurants at least once a week.

Schemes for Customers, each questionnaire contains an entry in the lucky draw.

What type of food more attract the society.

Make People Happy, Have Some Fun and Be Number 1! (AWAIS)