lab1492 capabilities overview_2016
TRANSCRIPT
Business Expansion Platform for Non-U.S. Companies
September, 2016
© 2016 Lab1492, Inc. I Confidential & Proprietary \ 2 \
The Problem
§ Market entry into the US is still a major challenge due to:
o US market size compared to local market o Limited budgets
o No established “business network” in the US
§ Hiring the right team can take time and is expensive
§ US-based incubators / accelerators are not well suited to address the market entry needs of non-US companies
o Focus is on pre-funded or seed companies o Significant time & resource commitment o Limited business development support
The US remains the largest global VC market. However, to secure funding from local VCs, international startups must demonstrate traction in the US market.
© 2016 Lab1492, Inc. I Confidential & Proprietary \ 3 \
The Solution – Lab1492: Experience + Network
Lab1492 provides a business expansion platform focused on high-growth companies expanding from overseas to the US market
Our experienced team accelerates US market entry and expansion by:
§ Establishing market fit and message
§ Providing onboarding services to establish your US presence
§ Acting as your business development team until scale is achieved
Six (6) month program: § One fixed monthly fee
§ Transaction fee based on performance
§ Optional variable fees based on specific customer needs
Why Lab1492? Lab1492 Program Overview
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© 2016 Lab1492, Inc. I Confidential & Proprietary \ 4 \
Lab1492 Program & Services Six month hands-on market entry program to expedite your US market launch
Opportunity Definition § Size the opportunity § Determine market fit § Hone marketing message for
US market § Refine presentation material § Define customer target list and
roadmap § Obtain feedback from Lab1492
expert network § Refine business model, as
needed
Business Development § New business development and sales § Accelerate relationships built to date § Identify and help set-up pilot customers/trials § Identify and recruit U.S. advisory board members
Logistics Setup § Legal, financial, operational and administrative setup § Office space, as needed § Resource recruitment, as needed
Marketing Services § Initial go-to-market strategy § Optional suite of services: marketing communications, PR,
events/trade shows, digital marketing services
Phase I: Product/Market Fit Phase II: Executing the Roadmap
Months 3-6 Months 1-2
© 2016 Lab1492, Inc. I Confidential & Proprietary \ 5 \
Business Model
A flexible and transparent fee structure that rewards measurable success
Fixed Fee Success Fee Variable Fees
§ Lab1492 platform § Logistics support § Initial go-to-market strategy § Business development support § Senior level executives and
network at your disposal for a fraction of the cost of going alone
Monthly Cash Fee TBD (optional based on customer needs)
% of Transaction
§ For any business deal initiated and with active participation by Lab1492
§ First contract or one year, whichever is greater
§ Option to convert success fee into equity
§ Office space rental fees § Recruitment fees (if outsourced)
§ Marketing communications and public relations
§ Events & trade shows § Digital marketing services § Other ad-hoc services
© 2016 Lab1492, Inc. I Confidential & Proprietary \ 6 \
Who Should Apply?
Lab1492 welcomes applications from non-US companies that meet the following criteria: § Proven success selling their product
and/or service in home market
§ Vetted management team
§ Ready and willing to invest in US market expansion in coming months
Case Studies
Posi(oningandintroduc(onswithclientandpartners
Posi(oningandpitchdeckrefinement;cri(calintroduc(onstoclientandpartners;3pilotssecuredandmanaged
USmarketvaluechainandecosystemoverviewandanalysis;channelstrategy;clientandinvestorpresenta(onprepara(on;partnerandclientbusinessdevelopment
Presenta(ondevelopmentfordistribu(ondeals;Advanceddiscussionswithcri(caldistributor
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© 2016 Lab1492, Inc. I Confidential & Proprietary \ 7 \
About Lab1492 Proven track record of helping high growth companies succeed in the US
Leadership Team Experience In Locations
NewYork
SanFrancisco
ChicagoJenniferByrne AlbertoMoriondo MaryPark
ü Mobile/Cloud/Digital
ü Telecom
ü FinTech
ü Media & Entertainment
ü Mobile commerce/advertising
ü Technology Startups
ü Fundraising preparation MarcusSpillane
Worked At (Fortune 100 & startups)
LosAngelesElginKim
Jennifer Byrne [email protected] +1 646.477.0571
Mary Park [email protected] +1 917.701.3550
Alberto Moriondo [email protected] +1 847.877.6886
Elgin Kim [email protected] +1 310.597.0597
Marcus Spillane [email protected] +1 917.975.4178
NewYork
Los Angeles
San Francisco
Chicago