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Label Avoidance No treatment So no labels So no shame 1

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Page 1: •Label Avoidance

•Label Avoidance–No treatment–So no labels–So no shame

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seekersnon-seekers

45%

Label Avoidance

Epidemiological Catchment Area, National Co-morbidity Survey, NCSII

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usersnon-users

22%

Corrigan, P.W. (2004). How stigma interferes with mental health care. American Psychologist, 59, 614-625

Canadian Community Health Survey

Label Avoidance

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Public  stigma

Self‐ stigma

Label  avoidanceStructural 

stigmastereotyp

eprejudice

discriminati

on PTSD -

suicide

Absence of treatment

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Protest Educatio nContact

Media‐ based

In vivo

v

e

h

i

c

l

e

-------processes--------

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•Education

•Protest

•Contact 6

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•Education

Review key myths and facts that counter these myths

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•Myth: Serious mental illness is rare.

•Fact: Schizophrenia makes up .8% of the population. In Chicago Metro, that is 64,000 people, or the population of Joliet Illinois.

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•Protest–Review stigmatizing images–Shame on you for thinking that way

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•Beware the rebound effect

the white bear

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•Contact

“Meet Bob Lundin”

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•Bob’s story–My name is ______ and I have a severe

mental illness called schizo-affective disorder

–My childhood was not unusual…

–Unfortunately, my mental illness was traumatic. It did not go away quickly…

–Despite these problems, I have achieved several accomplishments.

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N=213

Mental Illness Stigma(MIS)

Education:Responsibility

Contact:Dangerousness

Education:Dangerousness

Contact:Responsibility

control

MIS post test and follow-up

Corrigan, River, Lundin

et al 2001

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5.8

6.8

7.8

8.8

9.8

10.8

control ed:danger ed:respon ct:danger ct:respon

prepost

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-2.5

-2

-1.5

-1

-0.5

0

0.5

1

1.5

control ed:danger ed:respon ct:danger ct:respon

prepost

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-3.2-2.7-2.2-1.7-1.2-0.7-0.20.30.81.31.8

control ed:danger ed:respon ct:danger ct:respon

pref-up

con>edu

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Protest Educatio nContact

Media‐ based

In vivo

v

e

h

i

c

l

e

-------processes--------

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• Media-based

• In vivo

services research 19

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Change a Mind

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frequency

27%

27%

28%

28%

29%

29%

30%

30%

31%

31%

32%

(March 2008) (May 09

frequency

Video Games

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Website visits

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Real Warriors + Real Battles Real Strengths

www.realwarriors.net•DCoE Outreach Center live chat

•Natl Suicide Prevention Lifeline

•afterdeployment.org

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Odds Ratio 2.81***

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MILLIONS

thousands

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MILLIONS

thousands

Just going to the site is not enough

88% left after one minute!

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2727

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• Stigmaandempowerment.org

• Bibliography• Toolkit• Four lessons• [email protected]

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N=200

IOOV 90 min

IOOV 30 m in Educate

Recalltest

Recalltest

Recalltest

Corrigan et al., 2010

SAMPLE

Pre-test

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Two Actors: Male and Female

12 positive things- “I work as an accountant.”

12 negative things- “I hear voices.”

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3.84.85.86.87.88.89.8

IOOV30 IOOV90 Educ

Recall of Positive and Negative Statements

+ (POS)- (NEG)

Post hoc testsPositive Statements (IOOV30 = Educ) > IOOV90Negative Statements (IOOV30 = IOOV90) < Educ)

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•Good stigma change

• targeted

• local

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•Landlords•Health care professionals•Teachers•Legislators •Employers

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• The depressed employee• The suicidal adolescent• The panicked drug abuser

• The soldier with PTSDsailor, marine, airman

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•City•Office

•Church, synagogue, mosque•Military base

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3636

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• Stigmaandempowerment.org

• Bibliography• Toolkit• Four lessons• [email protected]

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• Understanding Stigma for Stigma Change• Framing Stigma Change

•Implications for Evaluation–Where’s the science? .

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N=213

Stigmatizing

Attitudes andBehavioral Intentions

Education:Responsibility

Contact:DangerousnessEducation:

Dangerousness

Contact:Responsibility

Control

Attitudes and Intentions @ post and 1 wk f-up

-2.5

-2

-1.5

-1

-0.5

0

0.5

1

1.5

control ed:danger ed:respon ct:danger ct:respon

prepost

0.3

0.35

0.4

0.45

0.5

0.55

0.6

0.65

Pos Neg

6.8

7.3

7.8

8.3

8.8

9.3

9.8

10.3

10.8

control ed:danger ed:respon ct:danger ct:respon

pref-up

0

1

2

3

4

5

6

7

8

low mod high

stigma change

0

1

2

3

4

5

6

7

8

low mod high

stigma change

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• Reducing discrimination versus affirming actions–Not just what does it stop (less

prejudice)–but what is improved (more work)

• Specificity–Not just whether it “changes” people, put does

it change important groups• Employers landlords health care providers

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• Effect Size–Is the effect noticeable?–Does it matter? (social validity)

•Iatrogenic effects–Mental illness is a brain disorder

• Manuals and Fidelity –Need to catalogue interventions

• Feasibility–If you provide it will they come

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Page 42: •Label Avoidance

• Stigmaandempowerment.org

• Bibliography• Toolkit• Four lessons• [email protected]