label work why
TRANSCRIPT
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Classification - the process in which ideas and objects are recognized, differentiated, and understood.
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titles
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Pornographic Drawings (1997)
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The Physical Impossibility of Death in the Mind of Someone Living
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IKEA
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Cath Kitson
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Damien Hurst
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Forms Without Life
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Isolated Elements Swimming in the Same Direction for the Purpose of
Understanding
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A Thousand Years
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I Wanna Be Me No Fun
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Cornelia Parker
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Cold Dark Matter: An Exploded View (1991)
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“Mass (Colder Darker Matter), 1997 / Charcoal retrieved from a church struck by lightening / With thanks to the Baptist Church of Lytle, Texas”.
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MartinCreed
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Work No 268 Work No 567
Work No 15 Work No 701
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Tom Friedman
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Untitled 1990 A partially used bar of soap inlaid with a spiral of pubic hair 7.6 x 10.2 x 3.8 cm 3 x 4 x 1½"
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Untitled 1995 Plastic, hair, fuzz, play doh, wire, paint 1.9 x 1.27 x 0.6 cm
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Untitled 1990 The artist writes his signature repeatedly for the life of a pen 106.7 cm
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Why bother?
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titles as an entry point To your workTo the ideas behind the work
The story of youThe story of its making
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Titles help your work to be distinguished among numerous works.
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Titled works are easier to find and to file in organizing systems.
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Titled work is easier for you to talk about and refer people to.
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The more unique each title is, the better.
If you have a series of numbers, you might forget how Green floral #1 is different from Green floral #5.
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It’s difficult to write about untitled artworks or designs because readers have to be clear about which piece is being discussed. When faced with untitled work, the writer must use a lot of text describing which untitled work they are referring to.
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Intriguing titles are cause for contemplation.
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Untitled or loosely titled works allow the viewer more freedom to interpret,
but certain audiences and contexts need and want guidance.
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An interesting title might be enough for a viewer to stop, think, and look back at your work
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A title gives a work a name. That name, if unique, helps to create an identity for the work.
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A unique name and identity is then helpful for:
establishing copyright specific to a piece of artwork (one "untitled floral" artwork sounds pretty much like the next)
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A unique name and identity is then helpful for:
helping others to reference your work - creating documentary records about your artwork andfiling records of your artwork
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A unique name and identity is then helpful for:
writing about your work - titles make it easier for reviewers and critics to write about your work.
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A unique name and identity is then helpful for:
despatching your work to/from exhibitions and shops with those who are storing your artwork for you.
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A unique name and identity is then helpful for:
discussions about the artwork with your audience – galleries, shops and clients.
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A unique name and identity is then helpful for:
getting the right title with the right work in a catalogue or database.
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A unique name and identity is then helpful for:
getting the right piece of artwork/object to the right client.
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A unique name and identity is then helpful for:
finding your work on the Internet - search engines find titles.
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I want to spend the rest of my life everywhere, with everyone, one to one, always, forever, now.
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so
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Your workPlease take out of your mind or your bag the work you have brought with you.
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How?Consider key words.
Description Intention MaterialsResearch -
Narrow it down – make a list.
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Look at your artwork. What were you trying to show with your piece?
Beauty Hidden depth and meaning A moral messageProcessHistoryResearch
What makes the piece unique?
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Strategy – Pretend you're the viewer of the piece, not the creator of it.
What would stand out to you most?
What would you like most?
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Strategy - Figure out what type of image you want to convey, even before the person looks at it.
"A Sunny Day" makes you think of a clear, sunny sky,
"Irises" makes you think of a garden, or just flowers.
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Strategy - trick Alliteration helps titles (the repetition of a beginning sound), as does anything that lets it roll off the tongue.