lack of brand manager
DESCRIPTION
BrandingTRANSCRIPT
L a c k o f b ra n d M a n a g e r
Brand AB and AB type films were not kept mutually exclusive
Brand AB was bigger than AB type films and should have been considered like that but instead became a prototype
Branded – “angry young men”
Lack of innovation and new domains
Modern day values not inculcated
Rests on past