lady gaga official after party
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www.socialhype.com
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
Social Hype, LLC is an online magazine and social networking site
that keeps users up-to-date on what is current and trendy in society.
It was launched January 2010 by Maurice Cox , Mila Braz, and Romy Antoine. Co-owner Romy Antoine took the energized spirit of the magazine and moved beyond the print to partner up with Fred Reeves on the social scene. They began
hosting now infamous college parties mostly through word-of-mouth
and various social networking sites.
Their cult following propelled them into larger events in local clubs and
college gymnasiums and halls. No matter where the Social Hype name goes it
will always be synonymous for what is relevant and hip in the current culture.
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
Record breaking wave at Drexel universityEvent: Ride Dat WaveDate: February 27, 2010Location: Drexel’s Behrakis Grand HallTime: 10-2Promotional Length: 3 weeksAwareness: 8,500Attendance: 1,500
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
“Some eager fans took 2 hour train rides from New York & New Jersey to Philly, It
was crazy!”
-Romy Antoine
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.comAnother sold out event!
Event: Ride Dat Wave 2
Date: March 19, 2010
Location: Plush Nightclub
Promotional Length: 2 weeks
Time: 10-2
Awareness: 7,000
Attendance: 800+
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.comAnd yet another…
Event: Take a trip down memory lane
Date: April 16, 2010
Location: Club 27
Promotional Length:
2 weeks
Time: 10-2
Awareness: 5,000
Attendance: 800+Press kit arranged by Fevry Enterprises. All
rights reserved. www.nidiafevry.com
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
www.socialhype.com
The intent of this event is to broaden brand awareness of all affiliated companies. Our event caters to college students in over 50 colleges and universities in the Philadelphia region as well as admirers of the international superstar Lady Gaga.
Target Groups:
Age Range: Male Female
28% 72%13-17 2% 8%
18-24 23% 59%25-34 2% 3% 35-44 0% 1%
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.comEvent Overview:
This is the only official after party for Grammy Award-winning recording artist Lady Gaga’s Monster Ball concert at the Wachovia Center. Her massive popularity has resulted in being listed in Time magazine’s list of the 100 most influential people in the world and fourth in the Forbes list of the 100 Most Powerful and Influential celebrities in the world. She has sold over 40 million singles worldwide.The Scene:This event will channel the artist’s unconventional outré fashion sense and her glam rock musical style into the décor of the nightclub setting. DJ VH1, Lady Gaga’s official DJ, will be spinning house music, techno, and rock n’ roll on one floor and BET’s DJ Wallah will be entertaining with hip-hop and R & B mixes on the other.
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
Promotional impact:
10,000 flyers; 1000 posters; radio promo, website promotions;
promotion at concert; Lady Gaga’s Exclusive DJ VH1 will promote; DJ Wallah, the booking agency; Gaga fans!
Facebook and Twitter Promotions
Estimated Brand Awareness:50,000 people
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
Location:
Shampoo Night Club 417 North 8th Street, Philadelphia, PA
Date:
September 15, 2010Time:
10 PM-2 AMExpected Attendance:
3,000 people
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
• Advertising on SocialHype.com which gets 7,000 hits a week according to www.websiteoutlook.com
• Logo or Name (depending on contribution) on all 10,000 flyers and 1000 posters distributed throughout Philadelphia, New Jersey, and surrounding areas
• Logo or Name (depending on contribution) on flyers on social networking sites with over 10,000 fans/friends
• Advertising on radio stations that promote the event
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
• In addition to Silver Sponsor benefits:• Advertising at the Lady Gaga concert event • Advertising at the club with periodic acknowledgements throughout the
night • Promotional giveaways with company logo attached at the club• Name (depending on contribution) on photos and/or videos of event to
be on 3 social networking sites and www.urbanmediakings.com• Name (depending on contribution) on flyers on social networking sites
with over 10,000 fans/friends• 2 complimentary tickets
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
• In addition to all benefits afforded to the other sponsors:• Co-sponsorship of the event with the event being named after your
company (i.e. Pepsi &Social Hype Present Official Lady Gaga After-Party )
• Mention as Corporate Event Sponsor in all press releases• Sponsor's Banner on our website• Logo on step and repeat banners. Our guests will be able to take
pictures in front of it• Complimentary gift bag handed directly to Lady Gaga & DJ VH1• Exclusive VIP access with Lady Gaga = networking opportunity with
Forbes’#4 most powerful and influential celebrity• 5 complimentary tickets to the events• Estimated Brand awareness of 50,000+
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
www.socialhype.com
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com
For inquiries please
contact Romy Antoine
Phone:
973 641 8340
Email:
Press kit arranged by Fevry Enterprises. All rights reserved. www.nidiafevry.com