lagerroos kloiber lwvwi slides
TRANSCRIPT
LWVWI Membership
Development Initiative
Findings and
Recommendations
March 2010
Dorothy Lagerroos, J.D.
Wendy Kloiber, J.D.with technical help from
Amy Syverson
Hello!
At last! We get to meet the board!
*excited*
First, a caveat.
The whole world changed.
Brains, Bandwidth and Spam
In World 2.0,
to increase your membership,
you have to get really good at
(the phone number story)
In World 2.o, you need …
• Personality - someone worth knowing
• Charm – interested in other people
• Courtesy - flexible, responsive to others’ needs
• Web presence
• 1 to 1 approach (think “singles bar”)
What we learned by surveying your members:
Your members are ready for World 2.0 bootcamp…
•relevant mission; particularly advocacy and voter services.
• 77 % want to reach out to new people
• agree on need to use technology
…and they have some concerns.
•easy to get new people involved? (>half)
•welcoming and user friendly for younger people, men, and people of color. (1/4)
• Value received? •25% - more•50% - equaL•25% - less
More concerns …
• LWV does not “toot its own horn”
• “Am I a member? A MAL?”
– “But I’m a man!”
– “What membership problem?”
Our Recommendations
(Online Dating Bootcamp)
Give Great F-Scan: On LWVWI’s homepage, briefly and clearly convey LWVWI’s value propositions and define the “filter” LWVWI uses when deciding its advocacy agenda.
Be clear about who you are
In words that trigger what people CARE about
“We save rivers.”
Say what you DO
Deploy Courtesy: Adopt a Customer Service ethic everywhere
Build value
Invite and welcome
Mentor and Involve
Meet members where they are
Talk their language
Find out their needs
Be Flexible: “Shatter” your existing definition of membership and create flexible ways for people to contribute money, time, and
“weight” to LWVWI.
“toe in the water”
Have money not time
Have time not money
Easy to stay a member
Be Available: Make all your candidate forums accessible by
web, fully branded with LWVWI’s identity, and linked to
donation requests.
Make your best work VISIBLE and DURABLE
Put candidate questionnaires on the web
Put voter forums on the web
Put your NAME on them
Get people to help pay for it
Get Comfortable: Raise LWVWI’s and local leagues’
marketing and public relation skills and adopt a one-to-one
“voice” in your communications.
Tell the world what you are doing
Claim your place
Make it easy for others to talk about you
Use the traditional avenues
Use the new media
Speak one – to – one
…and finally:Talk Less, Listen More
Ask questions
Listen
Shine light on the efforts of others.
Tech Investments:
• LWVWI needs a new member/donor database.
•Check out SALSA, and if you like it, adopt it.
•Decision point: Create a web portal and standardize the web presence for all local leagues, OR create templates they can choose to use for websites, uploaded video and questionnaires, Facebook pages, etc.
What comes next?
Shelve the report until a later time when your resources are less stretched (and then choose a future time and venue to revisit it.)
Decide you need more discussion and review of the report (and then choose a forum for discussion, participants, an organizer and whether or not you'd like
us present.)
Decide you're ready to move forward with some of the recommendations (and then identify which ones, and choose a person or group to draft an RFP
for the items you'll want help with.)
Decide you're ready to move forward with all the recommendations (and then again choose a person or group to draft an RFP for the project.)
We have a few questions for you.
Do you have any for us?
Thanks so much for letting us work on this project!
We think it’s really important stuff, and we’d like to stick with you as
you go forward.
I can’t wait to hear what they decide
to do next!
Wendy Kloiber
(715) 209 - 8044
Dorothy Lagerroos
715 763-3314