lagunabeachindy.com lagunabeachmagazine.com ......social media our readers are well-educated and...
TRANSCRIPT
WEBSITES | MOBILE | SOCIAL | E-MAIL | EVENTS2018 DIGITAL MEDIA KIT
LagunaBeachIndy.com LagunaBeachMagazine.com NewportBeachIndy.com NewportBeachMagazine.com
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
ABOUT THE FIREBRAND DIGITAL COLLECTIONOur regional digital media assets are dedicated to the people, culture and lifestyle of Orange County’s most eclectic and affluent communi-ties. With engaging and award-winning editorial and photography, our portfolio is the must-visit online portal for residents and visitors alike.
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
DEMOGRAPHICS & DATAAverage Age . . . . . . . . . . . . . . . . . . . . . . . . 35-65 years oldAnnual Household Income . . . . . . . . . . . . . . . . $150,000+College Graduate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78%Average Home Value . . . . . . . . . . . . . . . . . . . . $1,500,000
WEBSITE DATA - LAGUNA BEACH 2017Sessions .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .563,517Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .402,023Pageviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,001,457Views Per Month . . . . . . . . . . . . . . . . . . . . . . . . . . . .83,454
SITESLagunaBeachIndy.comLagunaBeachMagazine.comDirectory.LagunaBeachIndy.com - City Guide
WEBSITE DATA - NEWPORT BEACH 2017Sessions .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .249,658Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .146,656Pageviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .389,419Views Per Month . . . . . . . . . . . . . . . . . . . . . . . . . . . .32,452
SITESNewportBeachIndy.comNewportBeachMagazine.comDirectory.NewportBeachIndy.com - City Guide
SOCIAL MEDIAOur readers are well-educated and interested in travel, entertainment, dining and food, art, outdoor sports, home decor and interior design, outdoor living area landscapes and real estate market trends.
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
ANALYTICS - LAGUNA BEACH 2017
facebook.com/newportbeachindy . . . . . . . . . . . . 2,549
facebook.com/NewportBeachMagazine . . . . . . . . 2,655
facebook.com/newportbeachevents . . . . . . . . . . . 1,467
facebook.com/OCinSite . . . . . . . . . . . . . . . . . . . . . 3,430
Total Facebook Likes . . . . . . . . . . . . . . . . . . . . . 10,118
Total Twitter Followers . . . . . . . . . . . . . . . . . . . . .10,717
Total Instagram Followers . . . . . . . . . . . . . . . . . . . . 4,238
Total Newport Social Audience . . . . . . . . . . . . . 25,073
facebook.com/lagunabeachindependent . . . . . . 7,218
facebook.com/LagunaBeachMagazine . . . . . . . . . 6,923
facebook.com/lagunabeachevents . . . . . . . . . . . . 2,097
facebook.com/OCinSite . . . . . . . . . . . . . . . . . . . . . 3,430
Total Facebook Likes . . . . . . . . . . . . . . . . . . . . . 19,668
Total Twitter Followers . . . . . . . . . . . . . . . . . . . . .19,442
Total Instagram Followers . . . . . . . . . . . . . . . . . . . . 3,765
Total Laguna Social Audience . . . . . . . . . . . . . . 34,660
ANALYTICS - NEWPORT BEACH 2017
EMAIL BLASTWe send out emails every week to a database of 5,260 opt-in locals
MONDAY: The Coastal Real Estate Guide - Real Estate ReportTUESDAY: The Weekly Line Up events updateFRIDAY: Laguna Beach At Large & Newport Beach At Large - News and lifestyle content for the local community
MondayReal Estate Newsletter
TuesdayEvents Newsletter
FridayAt Large Newsletter
OptionalDedicated Emails
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
Email marketing averages an ROI of $38 for every $1 spent. DMA National Client Email Report 2015
Email is the preferred source of business communication for 72 percent of consumers. MarketingSherpa
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
WEBSITESWith over 500,000 visitors a year and 1,000,000 page views, the Firebrand Media collections of websites offers a target audience focusing on the affluent coastal residents and visitors.
Our packages bundle our city websites to give you maximum coverage across all of our local titles in each market.
Laguna Beach Websites Newport Beach Websites
WEBSITE MARKETING OPPORTUNITIES
728x90 Leaderboard
300x250 Box Banners
Featured Events Sponsored Editorial
Category Sponsor
Push Notifications
• Banner ads - Our banners ads are sold as sponsored placements. • Featured Events - Our online calendar is highlighted on five of our major sites. If you are looking to pro-mote your event, upgrade to the Featured Event Post-ing and receive premium placement on the calendar and inclusion in our weekly events newsletter, which is sent out on Tuesdays.”• Sponsored Editorial - Sponsored advertorial in-cludes a dedicated page on our website with all of your messaging and relevant links.• Featured Business Listings - The City Guide websites are the most comprehensive business listing sites in each market: enhance your placement with a featured listing.• Category Sponsorships - Website category sponsor-ships are available; get targeted impressions on your primary business category. • NEW - Push Notifications! - With our push notifica-tion database building daily, we have the ability to push your message straight to our audience’s desktop and mobile devices. *Messaging must be approved to qualify for this service.
SPECIAL ADVERTISING SECTIONSPRINT & DIGITAL
INTERIOR DESIGN GUIDE
WEDDING GUIDE
HAPPY HOUR GUIDE
FITNESS DIRECTORY
ART GALLERY SHOWCASE
BEACH RENTAL GUIDE
BEST BOUTIQUES
SNOW SEEKERS GUIDE
CHEF PROFILES
COSMETIC SURGEON PROFILES
EDITORIAL PRINT DATES AVAILABLE ON OUR MEDIA KITS
ONLINE SPECIAL SECTIONWELLNESS
EAT + DRINK
WEDDING GUIDE
TRAVEL
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
SPECIAL SECTION CATEGORIES
DIGITAL ADVERTISING RATES - LAGUNA BEACH
DESCRIPTION RATE
Leaderboard Ad . . . . . . . . . . . . . . . . . $1,000/Month Box Ad 1 . . . . . . . . . . . . . . . . . . . . . . . . $600/Month Box Ad 2 . . . . . . . . . . . . . . . . . . . . . . . . $400/MonthBox Ad 3-10 . . . . . . . . . . . . . . . . . . . . . $200/MonthSection Sponsor . . . . . . . . . . . . . . . . . $250/Month Sponsored Editorial . . . . . . . . . . . . . . $250/Post Featured Business Listing . . . . . . . . . . $50/Month Push Notifications* . . . . . . . . . . . . . . . Call For QuoteDedicated Email** . . . . . . . . . . . . . . . . $100/1,000 emailsEmail Banner Ad . . . . . . . . . . . . . . . . . $50/Insertion Special Section Sponsorship . . . . . . . $2,500/SectionSocial Media Promotion*** . . . . . . . . . $300/Month Social Media Raffle . . . . . . . . . . . . . . . . $250+Gift Card *Messaging must be approved to qualify for this service.**Price based on database size at the time of delivery, call for quote.***4 posts per mo/ 1 post weekly via our SM platforms, three-month minimum commitment
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
DIGITAL ADVERTISING RATES - NEWPORT BEACHDESCRIPTION RATE
Leaderboard Ad . . . . . . . . . . . . . . . . . $700/Month Box Ad 1 . . . . . . . . . . . . . . . . . . . . . . . . $400/Month Box Ad 2 . . . . . . . . . . . . . . . . . . . . . . . . $250/MonthBox Ad 3-10 . . . . . . . . . . . . . . . . . . . . . $150/MonthSection Sponsor . . . . . . . . . . . . . . . . . $200/Month Sponsored Editorial . . . . . . . . . . . . . . $200/Post Featured Business Listing . . . . . . . . . . $50/Month Push Notifications* . . . . . . . . . . . . . . . Call For QuoteDedicated Email** . . . . . . . . . . . . . . . . $100/1,000 emailsEmail Banner Ad . . . . . . . . . . . . . . . . . $50/Insertion Special Section Sponsorship . . . . . . . $2,000/SectionSocial Media Promotion*** . . . . . . . . . $300/MonthSocial Media Contest . . . . . . . . . . . . . . $250+Gift Card *Messaging must be approved to qualify for this service.**Price based on database size at the time of delivery, call for quote.***4 posts per mo/ 1 post weekly via our SM platforms, three-month minimum commitment
DIGITAL ADVERTISING GUIDELINES • Web specifications are measured in pixels (px), image quality should be at least 72 DPI and, if used for digital and print, 300 DPI is recommended.• All dimensions are noted WxH, i.e. 300x250px means 300px in width and 250px in height• Animated ad banners are 15-second maximum OR 3 times looping maximum (5-seconds per loop). • Creative with a white background must have a minimum of 1-pixel border to differentiate ad from editorial content.• File sizes for banner ads should not exceed 100k, accepted file extensions: .JPEG .GIF .PNG• Submit destination URL (i.e. https://mywebsite.com) for all of your submitted online marketing materials• Linking URL - Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78).• Any sound must be user-intiated and is defined as a click-based interaction rather than a mouseover or rollover.• The dedicated email should be submitted as a single image file with the subject line, and destination URL. HTML coded emails are accepted and preferred for emails with multiple links.• Social media promotions and sponsored editorial should include all relevant images, text, URL links, social links and hashtags, if applicable.• All digital assets submissions should go to Megan Shelhamer, [email protected]: 949-715-4100 x220
580 BROADWAY, STE. 301 | LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]
DIGITAL ADVERTISING SPECIFICATIONS
DEDICATED EMAILImage width not to exceed 580px, there
is no height limitation, but we suggest this image does not exceed 1,500px
Leaderboard ad - 728x90
Newsletter & Category sponsor ad - 468x60
Box ad - 300x250
Title text (if any) maximum of 60 characters with spaces
Body Text: maximum 250 characters with spaces
Image/logo (1): maximum size 600x250
Call To Action (CTA) i.e. “Click Here,” “See More” or “Buy Now”
Destination URL for Call To Action
SPONSORED EDITORIAL SPECIFICATIONSFor additional information, contact yourFirebrand representative or:Scott Sanchez Publisher & [email protected] (c)949-715-4100 (o)