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Page 1: LahontanValleyNews - Swift Communications · reached the pinnacle of success as an offensive lineman in the National Football League. From Fallon’s Edward Arciniega Athletic Complex

your target is our audience

local residents

business community

visitors

LahontanValleyNews.com

37 S. Maine Street | Fallon, NV 89406 | 775-423-6041January 2017

Page 2: LahontanValleyNews - Swift Communications · reached the pinnacle of success as an offensive lineman in the National Football League. From Fallon’s Edward Arciniega Athletic Complex

print | digital | advertising | marketing

2

Welcome to Fallon, the “Oasis of Nevada.”Located only one hour southeast of Reno on Highway

50, Fallon is surrounded by farms and ranches, and the

Lahontan Valley Wetlands. Churchill County is a vibrant

agricultural community, producing enough dairy products

to serve more than one million people with some 60,000

lush acres of alfalfa. Fallon is also home to Naval Air

Station Fallon where the Navy’s premier air-to-air and air-

to-ground training facility, popularly known as TOPGUN,

is located. Fallon hosts a wide selection of year-round

events including a summer farmers’ market, the Fallon

Cantaloupe Festival & Country Fair, Octane Fest, and the

World Cowboy Fast Draw Championship.

The Lahontan Valley News has been the main

community newspaper since it was founded back in 1903

as the Churchill Standard. Swift Communications, a

Nevada-based company, has owned and operated the

newspaper since 2003. Serving the Lahontan Valley

and surrounding communities, the paid newspaper is

published on Wednesday and Friday, averaging about

2,800 copies per edition. The newspaper and its affiliated

website, www.LahontanValleyNews.com, focus on local

and community news. The Lahontan Valley News enjoys

higher than average readership, with 75% of local adults

saying they read the paper during the course of one week.

The Lahontan Valley News has received numerous

awards from the Nevada Press Association, the National

Newspaper Association, Inland Press and the International

Society of Weekly Newspaper Editors. The Lahontan

Valley News print newspaper and website focuses on

community news and the Churchill County lifestyle and is

popular with local residents and visitors to the area. *Source: Alteryx, 2016 Estimate

market overview

Population*

Churchill County,Nevada . . . . . . . . . . . . . .23,917Median Household Income*

Churchill County,Nevada . . . . . . . . . $54,746Households*

Churchill County,Nevada . . . . . . . . . . . . . . . .9,245Number of Business Establishments*

Businesses Locatedin this Area . . . . . . . . . . . . . . . . .827

audiencedemographics

Page 3: LahontanValleyNews - Swift Communications · reached the pinnacle of success as an offensive lineman in the National Football League. From Fallon’s Edward Arciniega Athletic Complex

print | digital | advertising | marketing

3

Print EditionThe Lahontan Valley News is proud to be the hometown

newspaper of Churchill County. The residents of Churchill

and the surrounding areas rely on the Lahontan Valley

News for local news,

as well as high-quality

reliable advertising for local

businesses.

Fallon residents love to

Shop Local! Make sure

your company’s message is

reaching the demographic

you want: affluent, decision-

making residents!

Digital ServicesOur website, www.LahontanValleyNews.com, provides

complete, local coverage for all of Fallon and Churchill

County. Our digital services ensures visitors both near and

far have all the information about local recreation and

entertainment happenings going on.

And now, the Lahontan Valley News has expanded our

marketing options to help extend your reach further and

faster. By offering our clients a complete portfolio of digital

solutions to ensure you get your message directly to your

customer, within your budget.

powerful reach

HERO

Serving Churchill County Since 1903 | Friday, September 16, 2016 $1 | LahontanValleyNews.com

FOOTBALLWave travels to Lake Tahoe

Page 19

Lady Wave volleyball results

Pages 21-22

High: 80 Low: 43Page 2

EDUCATIONCCHS seniors volunteer to help community groups

Page 2

INSIDELocal 2Obituaries 5Perspective 6Business 10

Entertainment 16Sports 19Lifestyle 24Comics 25

Volume 113, Issue 75, 36 pages

ENTERTAINMENTChurchill Arts Council welcomes Montana artist in one week

Page 16

By Steve Ranson | [email protected]

Harvey Dahl finished his NFL career with St. Louis.

Fallon’s Harvey Dahl to be inducted tonight into Wolf Pack Hall of Fame

BOB DONNAN /

RAMSONDEMAND.COM

GRIDIRONHe is the epitome of what hard work

can produce. Through determination and his love of life, Fallon’s Harvey Dahl reached the pinnacle of success as an

offensive lineman in the National Football League.

From Fallon’s Edward Arciniega Athletic Complex to the University of Nevada’s Mackay Stadium in Reno, Dahl showed the grit that makes both a gentlemen and player as he later competed in the NFL for three teams — San Francisco, Atlanta and St. Louis.

For what he brought on and off the field and with the pride he instilled in those who followed him in Northern Nevada, the University of Nevada Wolf Pack Hall of Fame is inducting the Churchill County High School graduate tonight along with the 2003-04 NCAA Sweet Sixteen men’s basketball team; golfer Rich Barcelo, football player Mike Crawford, Nevada men’s basketball coach Mark Fox, baseball player Jim Puzey, football player Mike Crawford and volleyball player Salaia Salave’a.

HERO, 14

Recovery Day helps

others

Fallon Family Fun Day is tomorrow from 8 a.m.-4 p.m. in Venturacci Park, honoring Nation-al Recovery Month with plenty of support and free fun for all.

Organizers New Fron-tier Treatment Center and Churchill Com-munity Coalition aim to support anyone in the community suffer-ing or recovering from substance abuse or behavioral health issues including family mem-bers of sufferers.

“It’s about sharing with the community that we’re able to pro-vide information,” said New Frontier’s Debbie Ridenour. She also said the day offers the kind of activities supported by clean and healthy living.

Since 2007, the gathering has been providing wholesome activities for all ages. Tomorrow will have a 5K Color Blast walk/run, live music, bounce houses, face painting, police dogs, a pie-eat-ing contest and raffles throughout the day. There will also be 100 children’s goodie bags handed out, filled with an assortment of toys and other items.

By Aly [email protected]

RECOVERY, 15PHOTO ILLUSTRATION &

DESIGN / LACI THOMPSON

LahontanValleyNews.com30-day traffic*

Page Views . . . . . . . .455,995

Users . . . . . . . . . . . .99,680

Sessions . . . . . . 181,484*8-month average. The Lahontan Valley News has a shared website with the Nevada Appeal.

Page 4: LahontanValleyNews - Swift Communications · reached the pinnacle of success as an offensive lineman in the National Football League. From Fallon’s Edward Arciniega Athletic Complex

print | digital | advertising | marketing

4

Lahontan Valley Newsformat: newsprintfrequency: bi-weeklyquantity: 3,088 issue

Serving Churchill County Since 1903 | Friday, October 7, 2016 $1 | LahontanValleyNews.com

ON THE ROADGreenwave heads to Sparks tonight

Page 17

Quick on the draw at the fairgrounds

Page 20

High: 74 Low: 34Page 2

MUSEUMCo-founder of Burning Man to speak in Fallon Tuesday night

Page 2

INSIDELocal 2Obituaries 5Perspective 6Business 10

Entertainment 14Lifestyle 16Sports 17Comics 22

Volume 113, Issue 82, 40 pages

APPOINTEDFallon native named new Elko County district attorney

Page 3

FINANCIAL FRIDAY: Churchill County gaming revenue shows increase - page 10

More residents added to the rolls

A total of 51,591 Nevadans were added to the rolls in September, bringing the total num-ber of active voters to 1,386,550.

Some 34,686 of those were new voters. The rest were inactive voters returning to active status by updating their registration informa-tion. The total voter rolls in the state finished September at 1,622,162.

The vast majority of that increase came in populous Clark County, which added 26,059 new names to the rolls.

According to the Secretary of State’s Elec-tions Division, the largest increase was among nonpartisan voters who added 14,109 new names to their total and 17,614 when inactives and existing voters who changed to nonparti-san were considered. Nonpartisan voters now make up more than 20 percent of the total registered.

Democrats still hold a commanding lead in total registration at 646,339 compared to 535,782 Republicans. That is a lead of 110,557.

But the margin is closer when just active voters are considered — 548,557 to 471,110, a gap of 77,447.

Churchill County added 274 more voters, a total registration of 12,651 as of Wednesday. That includes 7,440 Republicans, 2,535 Dem-ocrats and 1,842 Independents.

According to Deputy Clerk Erin Montalvo, Churchill County has registered about 2,000 voters more than the last presidential election year in 2012.

Capitol Bureau

Voter registration deadlines loom

VOTERS, 12 HOMECOMING, 12

ALY LAWSON / LVN

Churchill County High School Homecoming is Monday through Friday, kicking off with the parade on Monday at 5:30 p.m. and culminating in the varsity football game Friday at 7 p.m. against Spring Creek High School.

By Aly Lawson | [email protected]

Churchill County High School Student Council is preparing for next week’s homecoming — this year’s theme is “Board Games” to go along with focusing on the game. Officers from left are Emily Marshall, Lesley Duenas, Dawson Frost, AmiDayne Nelsen, Kamryn Rutledge, Ali Pokrandt, Dylan Kubeny and Kiley Woolsey, front.

“Board Game” theme focuses on the game

‘BIGGER THAN PROM’

Best Of Fallonformat: newsprintfrequency: annuallyquantity: 3,500 issue

THE

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is proud to announce...

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format: glossy magazinefrequency: annuallyquantity: 6,000 issue

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distributionDesert Roundupformat: newsprintfrequency: monthlyquantity: 1,400 issue

INSIDE THIS ISSUE…

FIND US ON FACEBOOK…Naval Air Station Fallon

FEBRUARY 2016Volume 12 • Number 2

NAVY COOL MOBILE APP NOW AVAILABLEFrom Naval Education and Training Command Public Affairs

Skipper Says 2

Chaplain’s Corner 3

MWR Activities 7

Desert Moon Theater 11

Naval Branch Clinic Fallon 12

Photos of the Month 15

PENSACOLA, Fla. (NNS) -- Sailors can now access several tools and resources found on Navy Credentialing Opportunities Online (COOL) via their mobile devices with a new Navy COOL application that launched Jan. 28.

The Navy COOL app, available for both Android and iOS/Apple devices, is designed to help Sailors, both enlisted and offi cer, to fi nd information on credentialing, career development, and civilian crosswalks related to their military occupation.

“This new app provides an expanded capability for Sailors to help them translate the skills they’ve learned on the job into civilian credentials, career growth opportunities and related civilian occupations,” said Keith Boring, Navy COOL program manager. “The app is a great complement to our newly redesigned website and provides extra features that I think Sailors will fi nd handy to have at their fi ngertips.”

Besides credentialing information, the app provides enlisted members with Learning and Development Roadmaps (LaDRs), which are rating-specifi c online guides that explain in detail what Sailors need to succeed at specifi c points in their career. Additional app features include snapshots of related civilian occupations and United Services Military

Apprenticeship Program (USMAP) trades, along with generic joint service transcripts associated with each enlisted Navy rating.

Rating Information Cards also provide summary information such as school locations, training time, qualifi cations and working environment. These and the other features within the app are particularly useful for recruiters and career counselors, especially when they are on the go, as they advise potential recruits and Sailors of professional options available to them.

“The Navy COOL app is another valuable tool that will provide training and resources to our Sailors to support their Navy career and beyond,” said Rear

Adm. Mike White, commander Naval Education and Training Command. “We want to ensure, especially with today’s younger generation that we’re giving them the means and tools to access information wherever they are, when they want it and in ways they fi nd most convenient for them.”

For enlisted Sailors and veterans who are not using Navy COOL to fund credentialing exams and fees, the app also provides a gateway to Department of Veterans Affairs GI Bill funding options.

The Navy COOL app is a bring-your-own device (BYOD) tool designed to work on personal devices outside of the NMCI domain. Users can download the Navy COOL app from the Apple store and Google Play Store at no cost.

The Navy COOL app is the latest in a series of apps produced by

the U.S. Navy Sea Warrior Program (PMW 240). Other recent apps include the Final Multiple Score Calculator, Operations Security General Military Training (GMT), and Domestic Violence GMT.

To fi nd the free Navy COOL app, search “Navy COOL” in app stores or in your web browser.

The Navy COOL offi ce is located at the Center for Information Dominance (CID) at Naval Air Station Pensacola Corry Station. CID is the Navy’s learning center that leads, manages and delivers Navy and joint forces training in information operations, information warfare, information technology, cryptology and intelligence.

For more information on Navy COOL, visit https://www.cool.navy.mil/usn/.

For more information on the Naval Education and Training Command, visit the NETC website at http://www.netc.navy.mil.

Fallon Visitor’s Guideformat: glossy magazinefrequency: annuallyquantity: 9,000 issue

Visitors G

uide | 2016-2017 2016-2017 2016-2017

A special publication of the Lahontan Valley News and Fallon Eagle StandardA special publication of the Lahontan Valley News and Fallon Eagle Standard

For Marketing & Advertising Information, please visit us online at: www.LahontanValleyNews.com and click on the ADVERTISE tab.

Or call us at: 775-423-6041

Street Address: 37 S. Maine Street, Fallon, NV 89706

The Lahontan Valley News is the hometown newspaper for Fallon and the surrounding area. Based in Fallon, this publication distributes two days a week (Wednesday and Friday) and is available at hundreds of convenient locations including throughout Churchill and Northern Lyon counties.

The demographics of your best customers come from all walks of life. Let us dig into who your best target customer is and build a focused marketing campaign tailored to your needs.

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