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Vol 03::Baishakh, Jestha & Ashadh 2073:: Bank’s Quarterly Magazine

In this issue

Anniversary Message. P1

Brief Profile of the Bank. P2

Message from CEO. P3

Marketing Myopia. P4

NSBL D-Mat Account. P5

CSR Activities.P6

NSBL Activities.P9

News Collections. P11

NSBL Products. P12

Quote of the Month. P13

Congratulations On your promotion to General Manager of SBI. General Manager of SBI. General Manager of SBI. General Manager of SBI.

We all NSBL Family are Happy for your achievement.

Wishing you all the best for your future assignment.

"Your enthusiasm will inspire others to move forward with actions that bring Rewarding

Achievements." -Steve Brunkhorst

Shri. Vijay Kumar Tyagi COO & Dy. CEO, NSBL

BANK IN A NUT SHELL

Nepal SBI is a subsidiary of State Bank of India, which holds 55% share. Another 15% is held by the Employees Provident

Fund (EPF) of Nepal, rest 30% is held by public shareholders. It is now in its 24th year of operation.

Legal Form: A Public Limited Company incorporated at the office of Company Registrar, Kathmandu and licensed by Nepal

Rastra Bank on July 6, 1993 as ‘A’ class licensed institution.

Corporate Office:

Nepal SBI Bank Limited

Corporate Office, Hattisar, Kathmandu

Tel No: 4435516, 4435613, Fax No: 4435612

Email: corporate@nsbl.com.np

Website: www.nepalsbi.com.np, www.nsbl.com.np

MANAGEMENT TEAM

1. Shri Anukool Bhatnagar Managing Director & CEO

2. Shri Vijay Kumar Tyagi Chief Operating Officer & Dy. CEO

3. Shri Subhakanta Kanungo Chief Operating Officer (Designate)

3. Shri Priya Ranjan Chief Financial Officer

4. Shri Chhapi Raj Pant Chief Risk & Compliance Officer

5. Shri Dev Raj Adhikari Chief Credit Officer

WE SERVE WITH

We deliver full range of banking and financial solutions to help our valued clients.

DEPOSIT & ACCOUNTS

We offer Current and Business Call Deposit Account, Saving Deposit Account and Fixed Deposit Account services. We have

devised various kinds of Fixed, Premium Saving and Recurring Deposit Accounts. We also maintain payroll account of

organization staff alongside a separate provident fund account which yields higher interest rate than normal saving account.

LOANS & ADVANCES

We provide all kinds of corporate and retail financing service catering to various credit needs of our clients.

Our global presence and correspondence network has given us the reach to almost every corner of the globe and has enabled

and strengthened our Trade Financing Service delivery.

BRIEF PROFILE OF THE BANK

Mr. Krishna Prasad Acharya

Chairman

Mr. Subhakanta Kanungo

Chief Operating Officer

(Designate)

WelcomeWelcomeWelcomeWelcome

INTERNATIONAL BANKING

Nepal SBI Bank Remittance services allow our consumers to transfer funds to and from Nepal through peerless inward and

outward remittance solutions.

We have efficient fund transfer mechanism called “SBI Nepal Express Remit” and “Indo Nepal Remit” for transferring

money from India to Nepal. We transfer funds from rest of the world countries using SBI Branches all over the globe. SBI has

its branch offices in most of world cities including Frankfurt, London, Sydney, Paris, Hong Kong, Tel Aviv, Tokyo, Shanghai,

Cairo, Dubai, Istanbul, Toronto, New York, California Dhaka, Srilanka etc.

CARD / E –BANKING SERVICES

Nepal SBI Bank ATM Card gives consumer access to the convenience of 24-hour banking in any of our 85 ATMs in Nepal,

plus more than 100 ATMs of national financial institutions that are part of the VISA network plus over 25,000 ATMs of SBI

in India. We also provide internet banking, mobile banking as well as Vishwa Yatra Card (foreign currency USD visa card).

Two mobile ATM is also being launched at Kathmandu and Pokhara respectively.

PAYMENT GATEWAY, e-CORNER, SSK, CDM FACILITIES

The bank has recently launched its own payment gateway for facilitating outward remittance to India. Similarly a state of art

e-corner with ATM, CDM and SSK (Self Service Kiosk) facilities are also available at our Durbarmarg Main Branch,

Kesharmahal, Kathmandu.

IRCTC TICKET ONLINE BOOKING UTILITY

This product facilitates hassle-free booking of tickets of Indian Railways. With this utility, our customers can book tickets

through IRCTC’s Online Passenger Reservation System and can make payment through Nepal SBI Internet Banking

Mr.Mr.Mr.Mr. Anukool Bhatnagar Anukool Bhatnagar Anukool Bhatnagar Anukool Bhatnagar

Managing DirectorManaging DirectorManaging DirectorManaging Director & & & & CCCCEOEOEOEO

Nepal SBI Bank Ltd.Nepal SBI Bank Ltd.Nepal SBI Bank Ltd.Nepal SBI Bank Ltd.

“Message from the CEO” It’s my pleasure to welcome all readers, stakeholders and

well-wishers to 3rd

volume of our bank’s quarterly

newsletter “Laligurans”. Nepal SBI Bank Ltd has completed

its glorious 23rd

years of its operation and entered in to 24th

years of operation in Nepal. As a part of our commitment

towards providing easy, accessible and customer friendly

modern technology based banking service, NSBL has been

launching and introducing various product and services in

its service delivery platform. Two such recent initiatives are

NSBL E-corner and NSBL payment Gateway. We will be

continuously adding more value added product and services

in the days to come.

At last, I would like to convey my sincere thanks to our

valued customers, stakeholders, regulators for their

continuous support in our journey to 24th

year of operation

in Nepal.

With Warm Wishes

Anukool Bhatnagar, MD , CEO

Nepal SBI Bank Limited

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Marketing Myopia

(A Harvard Business Review article) His question is, if Hollywood were into television rather than movies, wouldn’t it have profited more? This is true because as we know the major crowd of Hollywood is concentrating into making movies and actually money is more into television.

The marketing myopia theory was originally proposed by Theodore

Levitt. The theory states that marketers should look towards the

market and modify the company and products accordingly rather

than looking towards your own company, its potential and then

catering the market. The needs of the market should receive first

priority.

Theodore Levitt asks a very interesting question as an example for

marketing myopia. His question is, if Hollywood were into television

rather than movies, wouldn’t it have profited more? This is true

because as we know the major crowd of Hollywood is concentrating

into making movies and actually money is more into television.

Thus, if Hollywood would have catered to the television market, they

would have earned more. And Theodore Levitt’s marketing myopia

theory has turned right as Hollywood has entered television with

renowned movie maker twentieth century fox as well as Sony

televisions and other channels.

According to the marketing myopia theory, to cater a market – a

company not only needs to be technically sound and product

oriented but it also needs to be customer oriented. It needs to know

what are the needs of the customer and what further innovations

can the company bring to maintain customer interest or how it can

adapt to the changing business market.

Implications of the Marketing Myopia

theory - Marketing myopia can be used by marketers as well as

advertisers to determine whether or not they are catering the right

market. Should they adapt their products to cater a larger market?

What kind of advertising strategies should they use? How can they

bring about synchronization between the

productions capabilities of marketer as well as advertisers to

determine whether or not they are catering the right market. Should

they adapt their products to cater a larger market? What kind of

advertising strategies should they use? How can they bring about

synchronization between the production capabilities of companies

and the demand in the market?

In Summary, Marketing Myopia asks the companies to do the

following

· Be more customer focused

· Innovate

· Be in control

· Understand customer desires

· Conduct marketing research programs

·Marketing strategy should be developed keeping feedback of

customer in mind.

ICRA NEPAL Assigns Ever Highest Rating to

Nepal SBI Bank ICRA Nepal Limited has assigned issuer rating of "[ICRANP-IR] AA"

(pronounced ICRA NP Issuer Rating Double A) to Nepal SBI Bank Limited on

15th July 2016. "[ICRANP-IR] AA" rating is considered as high credit quality

rating assigned by ICRA Nepal and the rated entity carries low credit risk.

ICRA Nepal has also reaffirmed the rating of [ICRAP] LAA (pronounced ICRA

NP Double A) to the subordinated bonds/debenture of NPR 200 Million of

Nepal SBI Bank Ltd. issued in the year 2014. Instruments with this rating are

considered to have high degree of safety regarding timely servicing of

financial obligations and such instruments carry very low credit risk.

Both the above ratings are the highest ratings ever assigned by ICRA Nepal

to Nepalese listed companies.

As per ICRA Nepal, the rating assignment/reaffirmation factors the bank's

strong promoter profile, existence of Technical Service Agreement (TSA)

with State Bank of India, established track record (operating since 1993)

and adequate franchise leading to good market positioning in Nepal. ICRA

Nepal's Rating Certificate further states that the rating was assigned to the

Bank by taking into consideration bank's experienced senior management,

improved deposits profile, strong asset quality, adequate capitalization

levels, moderate portfolio growth and adequate earnings profile.

Mr. Deepak Raj Kafle, Managing Director and CEO of ICRA Nepal Limited

handed over Rating Certificate to Mr. Anukool Bhatnagar, MD & CEO of

Nepal SBI Bank Ltd. amidst a ceremony held today at ICRA Nepal's Office,

Sunrise Bizz Park, Dillibazar, Kathmandu. Mr. V.K. Tyagai, COO & Dy. CEO,

Mr. Subhakanta Kanungo, COO (Designate), Mr. Priya Ranjan, CFO, Mr.

Ramesh Ghimire, MD & CEO of Nepal SBI Merchant Banking Ltd., Mr. Sushil

Kumar Sharma, HOD- New Business Group and Mr. Kishor Prasad Bimali,

Senior Analyst, ICRA Nepal were present on the occasion.

Nepal SBI Merchant Banking Limited

NSBL Payment Gateway facilitates transfer of funds/payments of imports/INR Remittances (Outward Remittances) to any bank with RTGS/NEFT connectivity in India as well as inward remittances also. It is a cost effective electronic remittance channel and instant banking services based on reliable funds transfer system for transferring funds from Nepal to India and India to Nepal.

Features:

• Fastest money transfer system (Trade/ Non Trade) through the Banking Channel.

• Instant banking services based on reliable funds transfer system.

• Direct credit to SBI beneficiaries in India.

• Fund can be transferred to all NEFT enabled branches in India.

• Transaction is settled on real time basis, guided by the settlement batch of RBI (in case of banks outside SBI Group).

• Convenient and Hassle Free.

Features of NSBL D-mat Account:

i. Opening of D-mat account in the name of security holders (Individual/

Company).

ii. Dematerialization and Re-materialization of securities.

iii. Electronic record of securities in Beneficial Owner (BO) accounts.

iv. Settlement of trade by transferring/receiving the securities from/into BO

accounts.

v. Quick electronic credit of securities allotted by issuers during IPOs, FPOs,

Rights, etc.

vi. Timely deposit of stock dividends (such as: bonus, right shares, etc.).

vii. Simplified securities pledge.

viii. Up to date statement of D-mat account to the Beneficial Owner.

NEW CORNER

NSBL

Payment Gateway

NSBL Adventure Club: In order to familiarize NSBL to the general public NSBL Adventure Club was formed and first adventure program was

conducted at Swoyambhu Nath Temple area on 30.01.2016. CEO, CFO, CCO, Department head and other staff members of the bank participated in

t

CSR Activities

NSBL CSR Activities/ Other Activities Nepal SBI Bank Ltd. has supported the project of construction of main entrance gate (on the Nepal SBI Bank Ltd. has supported the project of construction of main entrance gate (on the Nepal SBI Bank Ltd. has supported the project of construction of main entrance gate (on the Nepal SBI Bank Ltd. has supported the project of construction of main entrance gate (on the

theme of UNESCOtheme of UNESCOtheme of UNESCOtheme of UNESCO World Heritage Design) World Heritage Design) World Heritage Design) World Heritage Design) atatatat Pashupati Area Development Trust (PADT) Pashupati Area Development Trust (PADT) Pashupati Area Development Trust (PADT) Pashupati Area Development Trust (PADT)

Shri B. Sriram, MD(CB), State Bank of

India and Chief guest Shri Anand Prasad

Pokharel, Chairman PADT, Minister of

Civil Aviation, Culture & Tourism,

Government of Nepal laid Foundation

Stone for constructing gate at Pashupati

Nath Temple by Nepal SBI Bank Ltd as

per UNESCO world heritage standard

and design. Shri. Siddhartha Sengupta,

Dy. MD (IBG), SBI, Shri. Sujit Kumar

Varma, CGM (IB), SBI, Shri. Hasana

Sharma, Chairman, NSBL, Shri. Anukool

Bhatnagar, MD, NSBL and Shri. Vijay

Kumar Tyagi, COO & Dy. CEO, NSBL and

other high ranking official of the bank

were present in the program.

(Date: 15.05.2016, Place: Kathmandu, Nepal)

Nepal SBI Bank Limited Extends Support of Rs. 3.30 Lacs to Shree Nandi Madhyamik

Vidhyalaya, Naxal, Kathamndu

Nepal SBI Bank Ltd. contributed Rs. 123 million to Prime Minister

Disaster Relief Fund

CSR Activities (Contd…)

NSBL has contributed Rs. 123 million to the Prime

Minister Disaster Relief Fund. MD and Corporate

Banking Chief of the SBI, Shri. B. Sriram handed

over a cheque amounting Rs. 52.10 million to

Prime Minister KP Sharma Oli at the latter’s

Official Residence, Baluatar. The bank collected

the money as a part of its CSR initiatives. The

bank had contributed Rs. 71 million to the fund

last year. The contribution of Rs. 123 million is the

highest amount contributed by the banks. Deputy

MD of SBI, Shri. Siddhartha Sengupta and CGM,

Shr Shri. Sujit Kumar Varma, Nepal SBI Bank’s

Directors, Shri Niranjan K Tibrewala and Shri.

Sanjaya Kumar Sureka, MD, Shri. Anukool

Bhatnagar, Deputy CEO, Shri. Vijay Kumar Tyagi

and officials of the bank were present on the

occasion.

(Date:14.05.2016, Place: Kathmandu, Nepal)

NSBL has provided scholarship to top 30

meritorious financially downtrodden students

(15 from 2071 and 15 from 2072 Batch) who

had completed their SLC graduation in the

year 2071 B.S. and 2072 B.S of Shree Nandi

Madhyamik Vidhyalaya, Naxal for persuing

their higher education. The Scholarship

Cheques each of Rs. 11,000.00 were handed

over by the Chief Guest, Mr. Subhakanta

Kanungo, Chief Operating Officer (Designate),

Mr. Priya Ranjan, Chief Financial Officer, NSBL,

to “Top 30 Students scoring highest marks

in SLC Exam 2071 and 2072” in presence of

Chairman of School Management Committee,

Head Master, Teachers of the school and other

invitees.

(Date: 20.07.2016, Place: Kathmandu, Nepal)

CSR Activities (…Contd)& NSBL Activities

Nepal SBI Bank donated Two High Pressure Cleaning Machine to Pashupati Area

Development Trust (PADT)

Nepal SBI Bank Ltd. handed over the

cleaning equipments to Pashupati Area

Development Trust (PADT) through its

Pashupati Extension counter to keep the

Pashupatinath temple area clean and tidy.

The bank has also assisted PADT in

maintaining the cleanliness at

Pashupatinath Temple area by providing

ten trained cleaners for a period of 5 years.

Shri B. Sriram, MD and Corporate Banking

Group from banks foreign promoter State

Bank of lndia handed over the cleaning

machine to Shri Govind Tandon,

Member Secretary of PADT amidst a

ceremony.

(Date: 14.05.2016, Place: Kathmandu, Nepal)

Glimpse of

Meeting with our

Privilege Customer

A business meet was made with

Shri. Tulku Chokyi Nyima Lama &

Shri Radheshyam Saraf at Nepal

SBI Bank Ltd. Boudha Branch in

presence of Sri Anukool Bhatnagar,

MD of Nepal SBI Bank Ltd , Sri Chapi

Raj pant , Chief Risk & Compliance

Officer, and Mr Ankur Dahal BM of

Boudha Branch . Mr Lama is one of

the renowned Rimpoche and was

also the chief guest during opening

of Bouddha Branch. During the

meet the lama guru opened FD of Rs.

400.00 Lacs with Nepal SBI Bank

Boudha Branch.

NSBL Activities

Launching of NSBL Payment Gateway, Remote opening of 2

branches (Kawasoti & manigram Branch), NSBL's ATM utilities,

Mobile banking with rebranding "Mero Saathi" and Mobile

ATMs ( Kathmandu and Pokhara ).

Group photo after inauguration of e-Corner (ATMs, Cash Deposit

Machine, Self Service Kiosk) at Durbarmarg Main Branch,

Kesharmahal.

Inauguration of Nepal SBI Merchant Banking Subsidiary: Nepal

SBI Merchant Banking Ltd. (NSMBL).

Inauguration of Mobile ATM for Kathmandu and Pokhara Valley at Durbarmarg,Kathmandu.

Launching of special issue of NSBL Newsletter (In house Magazine) “Laligurans”at Durbar Marg Branch, Kathmandu.

Interaction program with RMs, HoDs and Branch Managers of Kathmandu valley and a few major Branches.

NSBL Activities (…Contd)

Nepal SBI Bank Limited conducted Cycle Tour from its Keshar Mahal

Branch building to Chobhar and

from Chobhar to Keshar Mahal,

Kathmandu. Chief Operating

Officer, Shri. Vijay Kumar Tyagi

inaugurated the Cycling Tour and

also participated in the Cycling

Tour. The program was successful

in conveying / familiarizing the

banks activities in Nepal. Staff

members of valley based branches,

corporate office, HoD and other

senior official of the bank

participated in the program.

Nepal SBI Bank Ltd. sponsored the

event “CNI Nepal Nirman 2073“ held on 24th and 25th, June 2016 at

Soaltee Crowne Plaza, Kathmandu.

The event was managed by CNI and

Himalayan Television and the

program was witnessed by Shri.

Anukool Bhatnagar, Managing

Director, Shri. Vijay Kumar Tyagi,

Chief Operating Officer, Shri. Priya

Ranjan, Chief Financial Officer and

other high ranking official of Nepal

SBI Bank Ltd.

Shri. Anukool Bhatnagar, Managing Director, of Nepal SBI Bank Ltd. expressed his views on “ Economic Upliftment : Growth and Prosperity “ as a panel member, during the first day panel discussion program of CNI Nepal Nirman Event 2073 held on 24.06.2016 at Hotel Soaltee Crowne plaza, Kathmandu.

Sri Niranjan Kumar Tibrewala, Sri Sanjay K. Sureka, Public Directors of Nepal SBI Bank and Sri Anukool

Bhatnagar, Managing Director & CEO of Nepal SBI Bank Participated in 2 days training on “Directors

Refresher Course“ organized by National Banking Institute at Gokarna, Kathmandu.

News collection

“Inspiration and motivation may come from others, but true inspiration comes from

within." Catherine Pulsifer

Our heartiest Congratulations

To Mrs. Damayanthi JoshiMrs. Damayanthi JoshiMrs. Damayanthi JoshiMrs. Damayanthi Joshi

(HoD, HRD, Nepal SBI Bank Ltd) &

Mr. Sudhamsu Koirala for

getting married. We wish for

your happy life together.

HAPPY MARRIED LIFE

NSBL FamilyNSBL FamilyNSBL FamilyNSBL Family

Our Services: Our Deposit, Loan and Remittance Products

& Auxiliary Services

We serve through 69 Banking Outlets & 85 ATMs

Nepal SBI Bank Limited With Us, You are Always a Winner !

Corporate Office, Hattisar

Kathmandu, Nepal

Tel:01-4435613, 4435516

Fax:01-4435612

Email: corporate @nsbl.com.np

Website: www.nepalsbi.com.np

Your Suggestions, Creative Ideas & Writings

are welcome at

NBG: Business Development & marketing Department

Corporate Office, Thamel, Kathmandu

email: nsblmktg@nsbl.com.np

Phone No. 01-4423309.

DISCLAIMER: The information and opinions contained in this publication have been obtained from the sources believed to be reliable. The bank makes no representation or

warranty, express or implied as to its accuracy or completeness and should be relied upon as such. The bank and its employees accept no liability whatsoever for any direct or

consequential loss however arising from this publication or its contents.

Quote of the Month

"Constantly visualizing your goals will also help yourself stay motivated in the long run."

Mark Snyder,