lamesoft care - basf · 32 basf personal care this document, or any answers or information provided...

Lamesoft® Care Micronized Lipids for High Performance on

Hair and Skin

2006

Lamesoft® Care

Product Discription

Performance profile

Hair Care

Conditioning

Protection

Shine

Body Care:

Perceivable Care

Intensive Care

Summary

BASF Personal Care 2

http://www.getty-images.com/source/Search/14','1','

Product Discription

Performance profile

Hair Care

Conditioning

Protection

Shine

Body Care:

Perceivable Care

Intensive Care

Summary

Lamesoft® Care



Problem:

Market analysis for conditioning shampoos and

intensive care shower gels revealed:

Lack of formulation diversity

Limited choices of high performance ingredients

Patent restrictions

The Lamesoft® Care Concept:

Development of micronized lipids with

perceivable, high performance on hair and skin

Lamesoft® Care


INCI

PEG-4 Distearyl Ether (and) Sodium Laureth

Sulfate (and) Distearyl Ether (and) Dicaprylyl Ether

Appearance viscous white liquid,

luxury pearlshine

Dry residue 39 – 43%

Density (20°C) 0.96 – 1.04 g/cm3

Viscosity (Brookfield) 4,000 – 15,000 mPas

pH (10% sol.) 4.5 – 5.5

Cold processable

Hydrolytically stable in solution from acidic to

alkaline pH (ether chemistry)

Lamesoft® Care


Product Discription

Performance profile

Hair Care

Conditioning

Protection

Shine

Body Care:

Perceivable Care

Intensive Care

Summary

Lamesoft® Care



Lamesoft® Care Performance Profile

Power-conditioning, protection and luxury shine

on hair

Perceivable sensory effect in body wash and

shower gel

Cold processable and easy to handle

Marble-white, silky appearance

Easy to formulate


Lamesoft® Care

Product Discription

Performance profile

Hair Care

Conditioning

Protection

Shine

Body Care:

Perceivable Care

Intensive Care

Summary



Lamesoft® Care

Formulas for Conditioning Tests

Placebo with Lamesoft® Care Benchmark

Sodium Laureth Sulfate 13.00 % active 13.00

Cocamidopropyl Betaine 1.90 % active 1.90

Cosmedia Guar C 261 N 0.30 0.30

Sodium Chloride 0.50 0.50

Arlypon F 2.00 2.00

Lamesoft® Care – 3.50

Preservative, Fragrance q.s. q.s.

Water ad 100.00 ad 100.00 Smooth & silky


Lamesoft® Care

Wet and Dry Combability*

Lamesoft® Care significantly reduces wet and dry combability

Re

sid

ua

l co

mb

ing

Wo

rk (

%)

Placebo Lamesoft® Care

formula

Benchmark

Asian Version

smooth & silky

High silicone content

* Test on Asian hair


Lamesoft® Care

Sensory Assessment on Wet Hair*

Lamesoft® Care has similar combing results on wet hair compared to the benchmark

* Caucasian hair strands


Lamesoft® Care

Sensory Assessment on Dry Hair*

Lamesoft® Care has better sensory acceptance on dry hair than the benchmark

* Caucasian hair strands


Lamesoft® Care

Formula for combing work and half side tests

Ingredients INCI Function %

Lamesoft® Care

Sodium Laureth Sulfate

PEG-4 Distearyl Ether (and) Sodium

Laureth Sulfate (and) Distearyl Ether

(and) Dicaprylyl Ether

14.3

0.2

Primary

Surfactant

Conditioning

Agent

Water

Guar Hydroxypropyltrimonium

Chloride

73.93

4.0

Laureth-2 1.0 Thickener

Texapon® N 70

Dehyton® PK 45 Cocamidopropyl Betaine 5.4 Surfactant

Citric Acid 50%

Sodium Chloride

0.03

1.14 Thickener

Citric Acid

Sodium Chloride

pH-Adjustment

DE/06/044/03

Conditioning and

Caring Lipids


Lamesoft® Care

Benchmarks I

Pantene PRO-V classic 2 in 1

Aqua, Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Sodium Chloride, Glycol

Distearate, Citric Acid, Sodium Citrate, Cocamide MEA, Dimethicone, Cetyl Alcohol,

Ammonium Xylenesulfonate, Parfum, Sodium Benzoate, Guar Hydroxypropyltrimonium

Chloride, Disodium EDTA, Hydrogenated Polydecene, DMDM Hydantoin, Hexyl Cinnamal,

Tetrasodium EDTA, Panthenol, Panthenyl Ethyl Ether, Benzyl Salicylate, Butylphenyl

Methylpropional, Lysine HCL, Trimethylolpropane Tricaprylate/Tricaprate, Methyl Tyrosinate

HCL, Linalool, Limonene, Citronellol, Geraniol, Hydroxyisohexyl 3-Cyclohexene

Carboxaldehyde, Histidine, Paraffinum Liquidum, Methylchloroisothiazolinone,

Methylisothiazolinone, Tocopherol

ELVITAL REGENIUM

Aqua, Sodium Laureth Sulfate, Cocoamidopropyl Betaine, Dimethicone, Distearyl Ether,

Cocamide MIPA,

Sodium Chloride, Behenyl Alcohol, Sodium Methylparaben, DMDM Hydantoin, PPG-5-

Ceteth-20, Polyquaternium-10, Benzyl Salicylate, 2-Oleamido-1,3-Octadecanediol, Alpha-

Isomethyl Ionone, Carbomer, Potato Starch Modified, Butylphenyl Methylpropional,

Citronellol, Laureth-2, Coumarin, Hexyl Cinnamal, Parfum


http://www.gnpd.com/sinatra/gnpd/images/zoom&id=10231193&pic_num=0&xOff=0&yOff=0&destWidth=418&destHeight=1143&origWidth=1069&origHeight=762

Lamesoft® Care


* Test on caucasian hair

Wet Combing Work

Product Wet combability Wet combability Residual

before [mJ] after [mJ] combing work [%]

6-044-1* 177.9 137.2 77 ± 8

2% Lamesoft® Care

6-044-3* 195.1 135.8 69 ± 4

4% Lamesoft® Care

Pantene 2 in 1* 180.2 163.1 91 ± 8

Elvital Regenium* 179.8 154.7 87 ± 12


Lamesoft® Care



Wet Combing Work

Residual combing work [%]

0 20 40 60 80 100

6-044-1*

6-044-3*

Pantene 2 in 1*

Elvital Regenium*

4% Lamesoft® Care

2% Lamesoft® Care


Lamesoft® Care



Dry Combing Work

Product Dry combability work Dry combability work Residual combing work

before [mJ] after [mJ] [%]

6-044-1* 41.6 12.2 30 ± 6

2% Lamesoft® Care

6-044-3* 47.2 10.8 23 ± 7

4% Lamesoft® Care

Pantene 2 in 1* 50.7 16.7 34 ± 8

Elvital Regenium* 41.3 18.2 45 ± 9


Lamesoft® Care



Dry Combing Work

Residual combing work [%]

2% Lamesoft Care

4% Lamesoft Care

0 10 20 30 40 50 60

6-044-1*

6-044-3*

Pantene 2 in 1*

Elvital Regenium*

4% Lamesoft® Care

2% Lamesoft® Care


Lamesoft® Care

Half-side-test*

Lamesoft® Care shows excellent performance in all parameters under half side test

conditions compared to the benchmark, Pantene Pro-V Classic.

* test on caucasian hair



Lamesoft® Care

Half-side-test*

Lamesoft® Care shows excellent performance in all parameters under half side test

conditions compared to benchmark Elvital Regenium

* test on caucasian hair



Lamesoft® Care

Benchmarks II – Hair protection by less hair breakage

Pantene Anti hair-breakage

Aqua, Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Sodium Chloride, Glycol

Distearate, Dimethicone, Citric Acid, Cetyl Alcohol, Sodium Citrate, Cocamide MEA, Guar

Hy-droxypropyltrimonium Chloride, Ammonium Xylenesulfonate, Hydrogenated Polydecene,

Parfum, Sodium Benzoate, Disodium EDTA, Trimethylolpropane, Tricaprylate/Tricaprate,

DMDM Hy-dantoin, Hexyl Cinnamal, Tetrasodium EDTA, Panthenol, Pan-thenyl Ethyl Ether,

Benzyl Salicylate, Butylphenyl Methylpropi-onal, Lysine HCI, Methyl Tyrosinate HCI, Linalool,

Limonene, Citronellol, Geraniol, Hydroxyisohexyl 3-Cyclohexene Carboxal-dehyde, Histidine,

Paraffinum Liquidum, Methylchloroisothiazoli-none, Methylisothiazolinone, Tocopherol.

ELVITAL Anti hair breakage

water, sodium laureth sulfate, disodium cocoamphodiacetate, dimethicone, sodium chloride,

cetyl alcohol, hydroxystearyl cetyl ether, guar hydroxypropyltrimonium chloride, cocamide

mipa, sodium methylparaben, dmdm hydanton, phenoxyethanol, ppg-5-ceteth-20,

ethylparaben, limonene, linalool, benzyl salicylate, propylene glycol, 2-oleamido-1,3-

octadecanediol, propylparaben, isobutylparaben, carbomer, citronellol, butylphenyl

methylpropi-onal, methylparaben, butylparaben, hexyl cinnamal, parfum


Lamesoft® Care

Hair protection by less hair breakage

Significant hair breakage improvement of shampoos with Lamesoft® Care

in comparison to Placebo

Hair breakage after

shampoo treatment

[g/g hair] hair breakage

Placebo

0.07

0.06

0.05

0.04

0.03

0.02

0.01

0

with 2%

Lamesoft®

Care

with 4%

Lamesoft®

Care

Pantene

Anti Hair-

Breakage

Elvital

Hair-

Breakage


Lamesoft® Care

Hair Shine

Lamesoft® Care demonstrates hair shine similar to or better than market hair

gloss shampoo benchmarks

glo

ss

[p

rod

uct] / g

los

s [p

lace

bo]

3.5% Lamesoft® Care

Level of

placebo

Plus 20 % more

hair shine


Product Discription

Performance profile

Hair Care

Conditioning

Protection

Shine

Body Care:

Perceivable Care

Intensive Care

Summary

Lamesoft® Care



Lamesoft® Care

Market Categorization of Shower Gels


Lamesoft® Care

Body Wash Formulas

Perceivable Care Intensive Care

Sodium Laureth Sulfate* 5.50 % active 5.50



Plantacure® 818 UP 1.00 1.00

Lamesoft® PO 65 1.60 3.60

Arlypon® F 0.50 0.50

Lamesoft® Care 3.50 3.50

Water, Preservative ad 100.00 ad 100.00

Fragrance, NaCl q.s. q.s.

* excl. Sodium Laureth Sulfate

from the Lamesoft® Care


Lamesoft® Care

Perceivable Care

3.5% Lamesoft® Care with 1.6% Lamesoft® PO 65 has better foaming with similar

skin caring compared to the benchmark

Pairwise comparisons in different variables

Lamesoft® Care

Intensive Care

3.5% Lamesoft® Care with 3.6% Lamesoft® PO 65 has better foaming with similar skin caring

compared to the benchmark

Pairwise comparisons in different variables


Product Discription

Performance profile

Hair Care

Conditioning

Protection

Shine

Body Care:

Perceivable Care

Intensive Care

Summary

Lamesoft® Care



Due to ist Ether based chemistry

Lamesoft® Care is suitable for

Lamesoft® Care

Summary


Micronized lipids in Lamesoft® Care deliver

perceivable, high performance on hair and skin:

power conditioning

luxury shine

protection for hair

skin care benefits

Lamesoft® Care is your choice for all high performance

rinse-off applications

Lamesoft® Care



This document, or any answers or information provided herein by BASF, does not constitute a legally binding

obligation of BASF. While the descriptions, designs, data and information contained herein are presented in

good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect

processing or application/use, we recommend that you make tests to determine the suitability of a product for

your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full

inspection of the products upon delivery or any other obligation. The claims and supporting data provided in

this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and

the results reported may not be generally true under other conditions or in other matrices. Users must

evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements.

NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF

MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS

DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS,

DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL

PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR

DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.

BACKUP


-500

0

500

1000

1500

2000

2500

3000

0 10 20 30 40 50 60 70 80 90 100

Length [au]

Fo

rce

[m

N]

wet

dry

Hair Wet / Dry Combability: Method

Length [au]

Fo

rce

[m

N]

Fully automated system for high reproducibility

Determination of combing force, total work, and

electrostatic charge

Lamesoft® Care


Lamesoft® Care Complex formulas: Shampoo for damaged Hair

Ingredients INCI Function Gew.%

Plantacare® 818 UP

Sodium Laureth Sulfate

Fragrance

14.3

3.0

Surfactant

Polymer® JR 400

PEG-Distearylether/Distearylether

dispersion

5.3

1.5

EGDS wax dispersion 4.0

wax

Texapon® N 70

Dehyton® PK 45 Cocamidopropyl Betaine 5.0 Co-Surfactant

Euperlan® PK 3000 AM

Lamesoft® Care

0.2

1.5

pH adjustment

Polyquaternium-10

Polyquaternium-44

NaCl

Luviquat® Ultra Care

Citric acid 50%

Coco Glucoside

Sodium Chloride

Preservative

Perfume

Water

Citric Acid

Water

(as is) (active)

0.37

0.3

1.4

q.s.

ad 100

pH value conc.

WAS

10.0

0.4

0.8

0.3

1.9

Performance

Co-Surfactant

Pearlshine

Conditioner

Conditioner

viscosity adjustm.

13.4%

HB-DE/05/121/10a



[%] residue in wet combing work

Pantene

PRO-V Repair

90%

Combing test on hair strands

78%

61%

0 20 40 60 80 100 120 %

Schauma

Ei-Lecithin

Shampoo

HB-DE/05/121/10a



[%] residue in dry combing work

Pantene

PRO-V Repair

67%


53%

0 20 40 60 80 100 120 %

Schauma

Ei-Lecithin

Shampoo

HB-DE/05/121/10a 53%



[%] change in electrostatic charge

Pantene

PRO-V Repair

90%


21%

52%

0 20 40 60 80 100 120 %

Schauma

Ei-Lecithin

Shampoo

HB-DE/05/121/10a


Lamesoft® Care

Hair Breakage/Split Ends

Repeated combing of hair strands in a

tailor-made device

Broken hair fibers are collected and analyzed

gravimetrically

Split ends are detected using a special

sieving device (counter air flow)

Split ends generated = very similar to

“real world“ samples

Lamesoft® Care

Hair protection by less hair breakage

Significant hair breakage improvement of shampoo B and C

(with Lamesoft® Care) in comparison to A

Hair breakage after

shampoo treatment 0.04

0.035

0.03

0.025

0.02

0.015

0.01

0.005

0

B A

C

[g/g hair] hair breakage

Shampoo

HB-DE/05/121/10a


Lamesoft® Care

Sensory Assessment

Test on Skin for Body Wash and Shower Gel

Pairwise comparison of test product versus reference

Double blind studies, toxicological clearance

Sensory Profile Sheet with precisely defined

parameters (ca. 10)

Test performance under climatised conditions

(e.g. 22°C, 40% r.h.)

Panel with trained experts, 11 volunteers for each test

Rating on a scale of five grades -1 …. +1

Additionally creative statements of the volunteers

Statistical calculation of results


Lamesoft® Care

Perceivable Care – Europe

2.0% Lamesoft® Care with 3.0% Lamesoft® PO 65 has better foaming with

similar skin caring compared to the benchmark


Lamesoft® Care

Intensive Care – Europe

3.0% Lamesoft® Care with 5.0% Lamesoft® PO 65 has better foaming with

similar skin caring compared to the benchmark


Lamesoft® Care Formulas for conditioning and hair gloss tests

Placebo with Lamesoft® Care Benchmark

Sodium Laureth Sulfate 13.00 % active 13.00



Sodium Chloride 0.50 0.50

Arlypon F 2.00 2.00

Lamesoft® Care – 3.50

Preservative, Fragrance q.s. q.s.

Water ad 100.00 ad 100.00 Smooth & silky


lamesoft care - basf · 32 basf personal care this document, or any answers or information provided...

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