lancashire business view media pack

THEMEDIA PACK:

LANCASHIREBUSINESSVIEW

“LANCASHIRE BUSINESS VIEW OFFERS A CRITICAL AND INFORMED VIEW ON KEY BUSINESS,PRODUCTIVITY AND COMPETITIVENESS ISSUES IN THE REGION.” Lancashire Business View is the business magazine keeping the worlds of commerce and industry informed with news, analysis and opinion.

Quality editorial from a team passionate about business in Lancashire and Bolton

An audience of more than 20,000 business fi gures in the region

A highly cost-effective advertising medium

Editor: Ben Briggs T: 01254 297870 E: [email protected]

Commercial manager: Stephen Bolton T: 01254 297871 E: [email protected]

Lancashire Business View East Park Lodge East Park Road Blackburn BB1 8DWT: 01254 297875 F 01254 295581 E :[email protected] www.lancashirebusinessview.co.uk

Steven Broomhead Chief ExecutiveNorthwest Regional Development Agency

INPROFILE:

“AN ESSENTIAL READ IN ESTABLISHING WHATIS HAPPENING WITHIN THE LOCAL COMMUNITY,IT IS TOPICAL AND WELL RESEARCHED WITHREGULAR CONTRIBUTIONS FROM THE COUNTY’SBUSINESS LEADERS.” John Stanworth Area Corporate Director,Barclays Business Banking

Lancashire Business View is the must-read magazine for commerce and industry in the region.

Its pages contain news, analysis and opinion on the issues that affect business in Lancashire and Bolton. There is key information that can help businesses fl ourish, and entertaining features on the personalities behind the headlines.

Lancashire Business View is mailed direct to 8,000 high-ranking decision-makers, providing an unbeatable advertising platform for companies and organisations that want to raise their profi le to a wide client base.

Sitting in the editor’s chair is Ben Briggs who previously spearheaded business coverage at the Lancashire Telegraph and championed local businesses for several years. He heads up a dynamic editorial team and is passionate about showcasing the best of Lancashire business and the high standrads the county has to offer.

The success of the magazine so far is due to the involvement and contributions of Lancashire and Bolton’s businesses, and that will continue. If you have any news, contact Peter – for information regarding advertising, sponsorship and branding opportunities, please contact Stephen Bolton.




NEXTISSUE:

“WE HAVE RECEIVED MORE POSITIVEFEEDBACK FROM OUR CONTRIBUTIONSTO LANCASHIRE BUSINESS VIEWTHAN ANY OTHER PUBLICATION WEARE INVOLVED WITH.EVEN MORE IMPORTANTLY, IT IS APLEASURE TO READ.”Laurence Parry Tax PartnerPM&M Chartered Accountants

NOVEMBER/DECEMBER 2009 CONTENTS (subject to change)

1. News: A comprehensive round-up of news from the region’s businesses.

2. Business barometer: The highs and lows of corporate life in the region, tracking company announcements.

3. Your view: Letters, emails and opinions from our readers.

4. Key dates: Listing of forthcoming business events

5. Spotlight on support: Our regular feature profiles a support agency and details the work carried out in supporting the region’s economy.

6. Social enterprise: News and profiles from the third sector.

7. International trade: Round-up of the county’s success selling overseas.

8. Regeneration: An update on major redevelopment schemes that are changing the face of the county.

9. In full view: An exclusive interview with one of the county’s leading business figures.

10. Creative view: We look at the work of some of the leading creative companies.

11. Viewpoints: A round-table discussing the advantages and drawbacks of running a family business.

12. Tourism: Our new feature focuses on this multi-billion dollar industry.

13. Regional focus: An in-depth look at Burnley.

14. Sector focus: The business of football.

15. Environment view: A round-up of environmental stories, with tips on adopting a green agenda.

16. Technology view: Profiles of the companies pioneering world-beating technology from the heart of the county.

17. Skills view: News and views from the world of work-based training.

18. Rural: Stories and views from the rural sector.

19. Starting out: Profile on new-start businesses.

20. Advertising feature: Conferences, events and exhibitions.

21. Commercial property: Industry comment on city and town centres across the region.

22. Business matters: Recruitment advice

23. Appointments: Profiling recent recruits, promotions and appointments within local companies.

24. Awards: A round-up of companies that have been successful in regional and national awards.

25. After hours: A feature on business people with unusual hobbies.

26. Motoring: A review of new executive models together with In The Fast Lane and a dealership profile.

27. Renato’s view: Our Italian columnist on life and business in Lancashire.




In every edition:News • Regeneration • In full view • Spotlight on support • Creative view • Technology view • International Trade

Skills view • Starting out • Commercial property • Heritage Appointments • Awards • After hours • Motoring




FORWARDFEATURES2009Issue 25 March/April 2009

Issue 26 May/June 2009

Issue 27 July/August 2009

Issue 28September/October 2009

Issue 29 November/December 2009

Issue 30 January/February 2010

Regional profile

Blackburn with Darwen

Blackpool Bolton Preston Burnley Lancaster

Sector focus Construction:What next for one of 2008’s worst-affected industries?

Aerospace:Outlining the impact of the sector with the widest-reaching infl uences

Packaging and fulfilment:One of the region’s hidden gems, this sector attracts some of the biggest names in business

Exporting:Highlighting the global success stories with local roots

Tourism:How footfall from outside shapes our region and who is behind the trend

Haulage and transport:On the road with the businesses that keep commerce moving

Business matters

Employment law:Reviewing legislation and how it affects your business

Flexible working:Discussing whether the idea can benefi t both staff and their employers

Discrimination:Professionals explain the law and offer advice on this increasingly complex issue

Invoice discounting:The credit-control-ler’s hot topic – but what is it, how can it help and what does it cost?

Recruitment:Getting the most from what is often the toughest challenge facing a business

Insurance:Posing questions to ensure you’re spending on the right type of cover

Breaking the mould

Women in business:Profi les of the movers and shakers who have broken the gender barrier

Serial entrepreneurs:The stories behind the people who can’t stop starting successful businesses

Phoenix business: Telling the tales of businesses that rose from the ashes to succeed again

Environmental view

How adopting green agendas can give businesses a boost

Profi ting from going green and why it’s easier than you think

Tips and advice for improving your recycling strategy

Understanding waste minimisation and what it means to you

Reducing carbon footprints whilst improving the bottom line

Cutting costs and reducing waste through resource effi ciency

Money matters Wealth management: A look at innovative advice and little-known legislation by money experts from all fi elds

Wealth management:Revisiting the popu-lar topic with tips and pointers from professionals and industry insiders

Advertising features

Health and safety: Treading through the legal minefi eld

Office furniture: Manufacturers and suppliers reveal how to create the ideal working environment

Recruitment: Best practice advice for organisations of all sizes delivered by industry experts

Independent schools: A look at private sector education and what our region has to offer

Conferences and exhibitions: Advice on making the right impact by venues and equip-ment providers

Health and well-being: The benefi ts of keeping your workforce in shape and how it can be achieved

Special features

Major players:Our inaugural line-up of the local economy’s most infl uential fi gures

Hot 100:Revealing the best-performing businesses of the last 12 months

Young’uns:Profi ling the under 35s beginning to earn their own headlines

READERSHIP:Dennis Taylor Chief ExecutiveLancashire Economic Partnership

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Read by over 20,000 business fi gures in the region

8,000 copies are mailed directly to chief executives, managing directors,owner-managers and opinion formers throughout the North West

1,000 copies are distributed to key access points across the county




“LANCASHIRE BUSINESS VIEW IS UNPARALLELED IN THE WAY IT CAPTURES THE SPIRIT, DYNAMISM AND SUCCESS OF THE LOCAL BUSINESS COMMUNITY.”

RATECARD:

“AN INFORMATIVE AND ENTERTAINING READ FOR THE LOCAL BUSINESS COMMUNITY.”

Tailored branding and sponsorship opportunities are available

DISCOUNTS:

Block booking 2 5% Block booking 3-4 10% Block booking 5-6 15%

Agency discount 10%

* Company profiles provide and excellent editorial vehicle for businesses to promote themselves.The package includes full editorial support from one of our journalists, and a professionalphotographic shoot.

° Inserts will be accepted at the editor’s discretion. The price is subject to size and weight restrictions.

** 3 branded columns in either consecutive or alternate editions, plus single quarter page advert to be used where appropriate. Client supplies text; subject to editorial approval.

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Double page spread £2,450 Full page £1,475 Outside back £1,925 Inside front £1,850 Inside back £1,850 Half page £800 1/3 Page portrait £750 Quarter page £450 Quarter page landscape £525 1/8 Page £250 *Company profile full page £1,750 *Company profile double page £2,750 °Loose leaf inserts £90/1000 °Bound insert (A4) £1,700 ** Branded column package £1,650

Full page210 x 297mm

Half page184 x 130mm

Quarter page90 x 130mm

Quarter pagelandscape

184 x 62.5mm

1/3 page portrait

59 x 267mm




1/8 page 90 x 65mm

Double page spread420 x 297mm

Frank McKenna Chairman,Downtown Preston In Business

ARTWORKSPECIFICATIONS:

“IT IS ONE OF VERY FEW PUBLICATIONS THAT I READ COVER TO COVER.”Malcolm Martin Managing DirectorEmployer Solutions Ltd

Accepted formats: CD, Zip or email.

Email: [email protected]

Formats for Process Colour Seperations: CMYK EPS, CMYK TIFF (pictures/logos etc). Please supply images with a resolution of 300dpi.

All fonts (typefaces) must be supplied and preferably embedded in the document.

Accepted Programmes: Illustrator CS, Photoshop CS, Acrobat 6, InDesign CS.

PDFs are acceptable, if supplied press ready – composite CMYK, 300dpi with fonts outlined or embedded.




lancashire business view media pack

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