land based and online sports betting business models. is the omnichannel solution the way forward
TRANSCRIPT
![Page 1: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/1.jpg)
LAND-BASED AND ONLINE SPORTS BETTING BUSINESS MODELS.
IS THE OMNICHANNEL SOLUTION THE WAY FORWARD?
![Page 2: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/2.jpg)
IS YOUR PLATFORM READY TO FACE THE NEW NEEDS OF THE MARKET?
![Page 3: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/3.jpg)
MOBILE USERS, RETAIL PLAYERS AND THE OMNICHANNEL SOLUTION
What do retailers need to do to retain bet-shop players?
1. Acquire and analyse players’ data and behaviour2. Manage their data and behaviour
3. Provide them with the right marketing solution.
![Page 4: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/4.jpg)
HOW CAN RETAILERS ACQUIRE AND MANAGE PLAYERS DATA?
Through a suitable platform and fitting software technology, they can manage player data and gambling-related business
to move to Online and Mobile
With the addition of Virtual and Augmented Reality they can have unprecedented tactic of retention,
infinite marketing strategies and players acquisition in a funny way.
![Page 5: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/5.jpg)
HOW CAN RETAILERS ACQUIRE AND MANAGE PLAYERS DATA?
2008
MULTI CHANNEL CROSS CHANNEL OMNI CHANNEL OMNI CHANNEL
2013 2016 2018
![Page 6: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/6.jpg)
AR+ VR
![Page 7: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/7.jpg)
OMNICHANNEL IS MORE THAN A BRAND, IT IS AN EXPERIENCE
Why is it so important to introduce omnichannel platform?
• Playerareexpectingtoseethesamebrand,withthesameoffer,oneachchannel.• Havingthesiteoptimizedformobileisnotenough• Operatorsofferservicestotheshopswhiletheretailersareblindabout thefinalcustomerbehavior
–Proposing betting solutions through mobile, Operators can know the bettors’ behavior, track them when and why they are leaving.
Itisvitalwhenbuildingatrueomnichannelexperience
Bettorsareexpectingnowadaystheinteractionstobereal-timeandpersonalized
Operatorsthatofferdetailedinformationandhelpthebettormakesmartdecisiongainsthetrustoftheplayers
Adaptingtoolsofnewtechnologiestorecognizemarketneedsandplayersbehaviors
AGILITYEMPOWERMENTRELEVANCECONSISTENCY
![Page 8: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/8.jpg)
Users experience a brand, not a channel within a brand. Retailers leverage their single view on customer in coordinated and strategic way.
HOW TO BE AN EFFECTIVE OMNICHANNEL
OMNICHANNEL
BUILD KNOWLEDGE
INFLUENCE AND ENGAGE
SELL
FULLFILL
ATTRACT
SUPPORT
Enable real timeintegration acrossmultiple channels
and backend system
Enable real timeinformation
Enable consolidatedexperience
and shared master data
Enable customerexperience
transformation
![Page 9: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/9.jpg)
MAKE IT SEAMLESS
• INCREASEDBRANDPERCEPTION• INCREASEDREVENUE• OPPORTUNITYTODRAWINSIGHTSANDCREATESTRATEGICINITIATIVES• INCREASEDCOMPETITIVEADVANDTAGE
• Personalized bonuses and offers• Opportunity to place a bet anytime anywhere• Advanced BI• cloud-based service• Customizable Interface• Advanced reports• Single wallet
• Improvement in Bettors perception and satisfaction• Improving sales• Better data collection • Effortless and continuous interaction between players and operators• Improved customer experience• Personalized marketing offers attractive to the bettors• Seamless switching of the bettor across platforms
HOW WHY instruments advantages
![Page 10: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/10.jpg)
NEXT CHALLENGE: MANAGING RISKS IN THE OMNI CHANNEL WORLD
CurrentlyinternaltechnologyandbusinessfunctionsaredisconnectedandretailersmustalignthecapabilitiesofitsITassetswithoverallbusinessstrategy.MAKETHEBRIGDEBETWEENYOURINTERNALTECHNOLOGIESANDBUSINESSFUNCTIONSisthewaytofollow.
OperatorsneedtoassesstheadvantagesITcanbringtobusinessoperationssuchasserviceinnovation,customeranalyticsandproductdevelopment.THINKINFRONTANDBENEFITFROMTHETECHNOLOGICREVOLUTION
Retailersneedtoimplementflexibleandinteroperablesystemsthatcanadaptandexpandwiththeneedsoftheirbusinessthoughtechnology.InthiswaytheycanENHANCETHECUSTOMEREXPERIENCE
INTEGRATION
INVESTMENT
INNOVATION
![Page 11: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/11.jpg)
NAVIGATING FRAUD MANAGEMENT
PAYMENTS MANAGING DATA
REAL TIME ANALYTICS
Potential problems:Themostchallengingaspect(offraudmanagement)isdefininganewrulesetthatmeetsomnichannelrequirements.Previously,channelsdidnotinteractandeachhadawell-definedsetofrules/bestpractices.Withomnichannel’sopennessandfocusoncustomersatisfaction,it’sanareaoflearningforus.
![Page 12: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/12.jpg)
INTEGRATED PLATFORM KEY FEATURES THAT WILL ENABLE EASILY
MANAGING OF FRAUDS
Transaction data management
Risk dashboard
Cross channel detection capabilities
Customers centric fraud decisioning
Integrated fraud operations
User friendly tool
![Page 13: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/13.jpg)
WHEN BETTOR STICK TO YOUR BRANDS
THE IMPORTANCE OF RETENTION
BUSINESS
SMS
PROMOTIONS
PUSHNOTIFICATIONS
FPP
CASHBACK
![Page 14: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/14.jpg)
THE FIRST BET IS NOT THE LAST!
Know how to keep your customer coming back for more. Youneedpowerfulintelligencefor:
•PLAYERMANAGEMENTANDANALYTICSAQUISITION•DEEPBEHAVIOURCOMPREHENSIONS•USEDATASTOREDIRECTANDMANAGEPLAYERBEHAVIOUR
•PROMOTIONS(bonuses,cashbackpromotions,FPP):typesofincentivesthatencourageplayerstosignup,depositandplay.
•PUSHNOTIFICATIONANDSMS:Sportsbettingoperatorsshoulddefinitelyemploythiscleverstrategyasawaytocommunicateandengagewithexistingplayers
•CRM:itenablescompaniestoestablishcloserrelationshipswiththeircustomersandtreatplayersdifferentlybasedoninformationcollectedregardingtheirspendingpatternsandgeneralin-gamepreferences.
TACTISCFORACQUIRINGNEWANDRETAININGUSERS
PROMOTIONSANDOFFERS
PUSH NOTIFICATIONS
CRM
![Page 15: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/15.jpg)
HOW TO ENSURE PLAYERS STICK TO YOUR BRAND?
•OFFERASEAMLESSANDUNIQUEEXPERIENCE:provideyourplayerswithaone-of-a-kindexperiencethattheywouldn’tfindanywhereelseinsteadofofferingjustbonusesorothertypesofincentives
•KNOWYOURMARKET:itisnecessarytogaindetailedknowledgeabouttheparticularmarketyouaretargetinginordertoputintoactiontherightmarketingandbusinessmanagementthatmeetstheneedsandtheexpectationsoftheplayers
•KNOWYOURPLAYERS:possiblyexplorethemarketthroughtheeyesoftheplayerandfindtheinstrumentsthatcanhelpyoutounderstandandmonitortheplayer’sbehaviour
•ENGAGETHEMWITHAUNIQUEVIRTUALORAUGMENTEDREALITYEXPERIENCE
•SUGGESTPREFERREDGAMINGPRODUCTS:anticipatetheplayer’sdesiresbysuggestinghisfavouritebetsandgames
MARKET COMPETITION PLAYERSINDUSTRY
![Page 16: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/16.jpg)
BTOBET OMNICHANNEL PLATFORM
OPERATOR’SSINGLEADMINPANEL
AR+
VR
![Page 17: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/17.jpg)
HOW TO RECOGNIZE A VIRTOUS OMNICHANNEL SOLUTION?
• ISTHEPLATFORMABLETOINTEGRATETHECHOICEOFPRODUCTS INTOITSOMNICHANNELACCOUNT?
• ISYOURPLATFORMABLETOACQUIREANDANALYSEDATAS?
• CANITHANDLETHEDIFFERENTREQUIREMENTS/COMPLIANCE NEEDSPERCHANNEL?
• DOESITOFFERANADMINISTRATIONPANNEL INONEPLACEANDONEVIEW?
• DOESITOFFERASEAMLESSUSEREXPERIENCEACROSSPLATFORMS?
• DOESITENABLEACROSSCHANNELPROMOTIONANDLOYALTY?
• CANYOUCUSTOMIZETHEAPIFORAPERSONALIZED OMNICHANNELSOLUTION?
• DOESITMONITORTHEPLAYERBEHAVIOURFROMDIFFERENTANGLES?
• DOESITAUTOMATICALLYANDDYNAMICALLYASSIGNYOURPLAYER TODIFFERENTCLUSTREDSEGMENTS?
• ISYOURPLATFORMTAKINGAUTOMATICACTIONSACCORDINGLY TOTHEDIFFERENTSEGMENTS?
• DOESYOURPLATFORMASSIGNBONUSANDREDEMPTION TOOLSACCORDINGTOTHEPLAYER’SBEHAVIOUR?
• ISYOURPLATFORMREADYTOATTRACTANDRETAINYOUR PLAYERSTHROUGHAUGMENTEDREALITY?
![Page 18: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/18.jpg)
OMNICHANNEL EVOLUTIONWhat’s The future of today’s Omnichannel solution?
Multichannels experience, everywhere at any time, across different realities.
It leads to unprecedented tactics of retention and infinite marketing strategies.
To discover more, come and visit us at ICE London 2017 – Booth S1 320
MULTI DIMENSION EXPERIENCE. AR+ VR
![Page 19: Land based and online sports betting business models. is the omnichannel solution the way forward](https://reader031.vdocument.in/reader031/viewer/2022030308/58ed2bfd1a28ab446e8b46bb/html5/thumbnails/19.jpg)
Contatti:
BtoBetLtdAdvanceHouseLevel2375ManwelDimechStreetSliemaSLM1058Malta
Telefono+35627135974
SkypeBtoBet