landing page optimization - matching content to intent
TRANSCRIPT
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MarketoMarketoMarketoUser Summit
MarketoUser Summit
20102010
Landing Page Optimization:
M hi C IMatching Content to Intent
Bill Barnes EVP & Co‐founderEnquiro Search Solutions Inc.
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Matching Content to Intent
What is the intent of your customer?What is the objective of the landing Page?Is there a Clear Path to get there?Do you have control or does IT?Are you testing?Are you testing?Are you testing?
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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Matching Content to Intent
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The Fastest Path
The Difference Intent Makes
G l R h Focused TaskGeneral Research Focused Task
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The Fastest Path
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The Fastest Path
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The Fastest Path
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Oops
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Oops
“Digital Cameras”