landing page optimization techniques
DESCRIPTION
Landing page optimization techniques on Google Plus Hangout with Experts by Priyal PArikh & Harneet Bhalla For more hangout details subscribe to : http://www.postfever.com/learn-from-experts today.TRANSCRIPT
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#hangoutwithexperts
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Understanding UI & UX
@thepriyalparikh
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CPA = CPC/CRCPA =Cost Per Acquisition
CPC= Cost Per Click
CR =Conversion Rate
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C = Clear Call to ActionO = OfferN = Narrow FocusV = VIA: Very Important AttributesE = Effective HeadlineR = Resolution-Savvy LayoutT = Tidy VisualsS = Social Proof
*Ref from Kissmetrics.
Making Landing Page that C.O.N.V.E.R.T.S.________________________________________________________________________________________________________________________________________________
@thepriyalparikh
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Clear Call to Action
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Clear Call to Action
![Page 7: Landing page optimization techniques](https://reader035.vdocument.in/reader035/viewer/2022062312/554cddf3b4c905d1488b5097/html5/thumbnails/7.jpg)
Offer
![Page 8: Landing page optimization techniques](https://reader035.vdocument.in/reader035/viewer/2022062312/554cddf3b4c905d1488b5097/html5/thumbnails/8.jpg)
Offer
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Narrow Focus
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Narrow Focus
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VIA-Very Important Attributes
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VIA-Very Important Attributes
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Writing Effective Headline
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Writing Effective Headline
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Making Resolutions Savvy Layout
![Page 16: Landing page optimization techniques](https://reader035.vdocument.in/reader035/viewer/2022062312/554cddf3b4c905d1488b5097/html5/thumbnails/16.jpg)
Making Resolutions Savvy Layout
![Page 17: Landing page optimization techniques](https://reader035.vdocument.in/reader035/viewer/2022062312/554cddf3b4c905d1488b5097/html5/thumbnails/17.jpg)
Making Tidy Visuals
![Page 18: Landing page optimization techniques](https://reader035.vdocument.in/reader035/viewer/2022062312/554cddf3b4c905d1488b5097/html5/thumbnails/18.jpg)
Making Tidy Visuals
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Showing Social Proof
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Showing Social Proof
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USE A/B Testing
@thepriyalparikh
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Famous A/B Testing Tools1. Visual website optimizer2. Optimizely3. Google Experiment in Analytics
http://www.unbounce.comhttp://www.crazyegg.comhttp://www.kissmetrics.com
Reference Websites
@thepriyalparikh
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Useful For
• Advertising Agencies• Bloggers• Normal Websites• E-commerce Portals• Book Authors (Single Page Websites)• Mobile Apps Download• Affiliate Marketing (Niche Marketing)
@thepriyalparikh
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Heat map & In-Page Analytics
Reference Websites:• CrazyEgg.com• Google Analytics• mouseflow.com• Clicktale.com
@thepriyalparikh
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@thepriyalparikh
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@thepriyalparikh