landing pages and its optimisation
DESCRIPTION
How would you feel if you have tons of visitors and keywords ranking but traffic doesn't convert? Most people do it wrong, they focus on rankings rather than revenue. This session will walk you through why, what , how for landing pages i.e why is it important , what can be done and how it should be done. Hold your seats, this can change the game entirely ;)TRANSCRIPT
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LANDING PAGES AND ITS OPTIMIZATION
By Vipul Taneja
For Digital Marketing Summit
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Design is not just what it looks like and
feels like. Design is how it works. –
Steve Jobs
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BAD DESIGN
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ELEMENTS OF LANDING PAGES
• Convincing Sales Copy/Video + Problem
• Solution driven in form of product/service/coaching
• Social proofs/Testimonials = Trust Elements
• Calls to Action = Action/Conversion
• Color Schemes = Beauty/Glamour
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Seriously , Avoid Clutter
Focus on Engagement/Value/Need
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BUILD
YOUR
ACTION
PLAN
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1. RESEARCH/IDENTIFY
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2. ANALYSE/ SPLIT TEST
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3. TRACK
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4. MODIFY
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LET’S MAKE IT LOOK/FEEL/WORK BETTER
LET’S OPTIMIZE
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1. CLEAR , CLEAN AND EFFECTIVE HEADING
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DROPBOX
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2. STRONG CALL TO ACTION
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CRAZY EGG
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3. RELEVANCE
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LABNOL
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4. SPEED
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5. BROWSER/DEVICE OPTIMIZATION
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KEEP IT SIMPLE, SILLY
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Got Questions??
Shoot them Now !
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Vipul TanejaFounder Energizer Media
Entrepreneur
Public Speaker
Travel fanatic
Need to talk ? Do it here ->
@vipultaneja