landmark’s home of distinction · orlando’s home of distinction in a fundraising campaign that...
TRANSCRIPT
LANDMARK’S HOME OF DISTINCTION
PURPOSE
Landmark and its vendors, suppliers, trades and partners will showcase
Orlando’s Home Of Distinction
in a fundraising campaign that will benefit and support the
Ronald McDonald House Charities of Central Florida
HOME
OF
DISTINCTION
by
LANDMARK CUSTOM
BUILDER &
REMODELING
LANDMARK’S HOME OF DISTINCTION
Process❖ Hold fundraising events for the charity by offering
tours of the “Home of Distinction”
❖ Feature the “Home of Distinction” vendors on a powerful local TV Station
❖ Feature participating vendor partners the local TV station with advertisements of their products and services
❖ Feature the home through a public tour with 100% of the proceeds going to benefit the Ronald McDonald House Charities of Central Florida
❖ Drive traffic to participants websites for donations benefiting the Ronald McDonald House Charities of Central Florida
LANDMARK’S HOME OF DISTINCTION
VENDOR/TRADES MARKETING
❖Cabinetry
❖Appliances
❖Counter Tops
❖Flooring
❖Lighting
❖Furnishings Indoor/Outdoor
❖Plumbing/Fixtures
❖Entertainment
❖Security Systems
LANDMARK’S HOME OF DISTINCTION
Newspapers5% Radio
6%
Magazines6%
Internet4%
Mobile1%
Television78%
WHAT FORM OF ADVERTISINGINFLUENCES YOU THE MOST?
LANDMARK’S HOME OF DISTINCTION
ADVERTISE YOUR COMPANY OR PRODUCTS WITH TELEVISION EXPOSURE
❖:60 Second interview segments
❑ news like commercials shown in the morning news each week highlighting the participating sponsors and promoting the tour and your company
❖ :15 Second promotional spots to promote the tour and the “Home of Distinction”
❖ Internet marketing with links to the Ronald McDonald House Charities of Central Florida for your website
❖ Link to Landmark Custom Builder & Remodeling’s website with special Home of Distinction section
❖ Social media marketing thru FaceBook, InstaGram, YouTube and FaceBook Live
LANDMARK’S HOME OF DISTINCTION
TELEVISION
❖30 second commercial running for 5 days Monday thru Friday during morning news segments
❖30 second commercial running Saturday and Sunday during morning news and programs
❖Total 36+ commercials
❖15 second promotional spots during morning and weekend news over multiple weeks,
❖Total promotional spots 22
❖Promotions are to air over a 3-week period featuring a different product or service each week
❖Interview segments will be designed to look like news stories featuring your company, products and service
LANDMARK’S HOME OF DISTINCTION
PUBLIC RELATIONS CAMPAIGN
❖ Advertising in local Magazines
❖ Press Releases
❖ Vendor participation in tour
❖ Signage acknowledging participating vendors
❖ Resources guides distributed to all tour guest
❖ Vendor participation in preview party
❖ 100% of proceeds go directly to the Ronald McDonald House Charities of Central Florida
LANDMARK’S HOME OF DISTINCTION
Cabinets Pool/Spa Counter Tops Elevators
Flooring Landscaping Door Supplies Roofing
Lighting Building Supplies Window Suppliers Insulation
Appliances Garage Doors Game Room Paint
Plumbing Gutters Entertainment Window Treatment
Home Automation Hardware Stucco/Stone Real Estate Company
Security Systems Closet Organizers Fencing Interior Door Supplier
Interior Furnishing Fireplace Audio Visual Electrical Contractors
Outdoor Kitchens Developer Home Theater HVAC
Outdoor Living Utility Company Fitness Equipment Shower Doors/Mirrors
SUPPLIERS/VENDORS AND TRADES JOIN US ADVERTISE YOUR COMPANY OR SERVICES
AND SUPPORT THE RONALD MCDONALDS HOUSE CHARITIES OF CENTRAL FLORIDA
LANDMARK’S HOME OF DISTINCTION
Summary of Participant Benefits:
❖Support your community and the Ronald McDonald House Charities of Central Florida
❖Advertise your products and services thru commercials, brochures and social media
❖Web link ad’s on Home of Distinction website and Landmark’s website
❖Signage in the Home of Distinction and participation in resource guide
❖Your company representative may distribute your company literature to attendees
❖Detail write up on your company and what you supplied to the Home of Distinction
❖Press releases on your company and involvement in support of our community
❖Opportunity to support and work with Landmark Custom Builder & Remodeling
LANDMARK’S HOME OF DISTINCTION
• 13,712 living square feet
• 17,087 total square feet
• 11 bedrooms
• 13 full baths
• 2 half baths
• Bowling Alley
• Sport Court/Gym
• Turkish Spa
• Theater/Game Rooms
LANDMARK’S HOME OF DISTINCTION
• Multiple owner suites
• Large guest rooms
• Second floor game room
• Loft
• Balcony
• Open foyer
• Children's bunk room
• Office
• Bar
LANDMARK’S HOME OF DISTINCTION
CORNERSTONE SPONSORSHIP - $XX,XXX NET
SCHEDULE OF PAYMENTS PAYMENT DUE DATE
Payment #1 - $x,xxx Upon Agreement to Participate
Payment #2 - $x,xxx
Payment #3 - $x,xxx0
Payment #4 - $x,xxx0
* Participating companies agree to provide a discount, upgrade or donation for their products used in the Home of Distinction
LANDMARK’S HOME OF DISTINCTION
PARTNER SPONSORSHIP - $XX,XXX NET
SCHEDULE OF PAYMENTS PAYMENT DUE DATE
Payment #1 - $x,xxx Upon Agreement to Participate
Payment #2 - $x,xxx
Payment #3 - $x,xxx
Payment #1 - $x,xxx
* Participating companies agree to provide a discount, upgrade or donation for their products used in the Home of Distinction
LANDMARK’S HOME OF DISTINCTION - AGREEMENT
This agreement made this _____ day of ______, 2019 between Landmark Custom Builder & Remodeling, LLC and __________________, and television station _______ pertaining to
the purchase of marketing commitment relating to the Home of Distinction. This agreement is subject to the payment terms and conditions set forth by Landmark Custom Builder &
Remodeling, LLC.
Net Investment: $XX,XXX Exclusive Category: _____________________________
This agreement states that you agree to participate in the marketing campaign if Landmark Custom Builder & Remodeling, LLC and the homeowner agree to the product and pricing
of the products or services used in the home. Once Landmark Custom Builder & Remodeling and you have come to terms, this agreement is binding and non-cancelable.
Landmark Custom Builder & Remodeling, LLC will sign this agreement when the product, pricing or service is approved______________________________
Client agrees that TV Station shall not be liable to the client for delivery of the home.
First payment: $x,xxx Due: when landmark Custom Builder & Remodeling, LLC signs agreement
Client signature: ________________________________________ Builder signature: ____________________________________________, Date:_____________________
Name:________________________________________________ Name:______________________________________________________
Company:_____________________________________________
Address:______________________________________________
City:__________________________________, State__________
Phone: ______________________________________________
Email: ________________________________________________
Date:_________________________________________________
LANDMARK’S “HOME OF DISTINCTION”