landscape case study - axa partnerspace
DESCRIPTION
Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for AXA.TRANSCRIPT
AXA created a new support service for the increasingly profitable independent broker sector. We named the service, and devised a communications strategy to instigate a dialogue that ensured brokers were engaged with the AXA brand and reflected their partner status. We then designed and built a digital presence for each executive, supported by a social media strategy - a first for AXA. The new service had 92% take-up and the additional revenue from this broker group had risen by over £320,000 in the first few months of launch.
Go to www.partnerspace.axa.co.uk (login required)
Retaining and growing key customers through partnership for AXA
+44 (0) 207 7692 7001 www.yourlandscape.co.uk
CRM campaignWebsite and CMSE-marketingVideoSocial mediaDirect marketingBanner advertising PostersArt directionPhotographyCopywriting
+44 (0) 207 7692 7001 www.yourlandscape.co.uk
AXA Independent Partners.Giving personal service a new name.
Ryan Sales123 Goodrich RoadEast DulwichLondonSE22 0ER
Paula Hempstead
Your Independent Partners Executive for Personal Lines
Telephone0845 606 0937
Emailpaula.hempstead@ axa-insurance.co.uk
Web� www.axa.co.uk/�connect/� partnerspace
What’s in a name?Everything, we think.
Dear Ryan,
I just wanted to let you know about an important change to your AXA support team. We’ve changed our name to AXA Independent Partners, because we’re committed to working in partnership with you to help build your business and we wanted that to run through everything we do – including our name.
In partnership with you to b�uild your b�usinessAs you know, we launched at the beginning of 2009 – and we’ve had a phenomenal year. Now, throughout 2010 we intend to continue sharing that success with you as AXA Independent Partners – working as a team to help you get the most from our range of Personal Lines products and services, and to keep you updated on all the potential out there.
Telling you first ab�out new opportunitiesSo as a Partner, you’ll be among the first to know about innovative new ventures like AXA Travel Insurance soon to be available online for brokers through our Connect website – making it easier to cross-sell to clients, and simpler to use. Plus, there’s our brand new online PartnerSpace – with an exclusive forum for news, networking, service updates and special Partner offers. Keep a look out for further announcements.
Putting a face to the nameAnd of course, you’ll get to know my name better too. Because AXA Independent Partners is all about dedicated support, when you call, you’ll get straight through to me, Paula – or if I’m not around, another team member will be delighted to help you out.
All that, in one name: AXA Independent PartnersIn a nutshell, I’m here to help you make the most of your Personal Lines business, save you time and enable you to give your clients the best service possible. So to speak to me direct, just call 0845 606 0937, or email [email protected]. I look forward to working in partnership with you.
Yours sincerely,Jon Praimdass Your AXA Independent Partner Executive for Personal Lines
Telephone 0845 900 4133Email [email protected]� www.axa.co.uk/�connect/�partnerspace
AXA Independent Partners
AXA Independent Partners.Giving personal service a new name.
Tom Coe
Your Independent Partners Executive for Personal Lines
Telephone0845 606 0936
Emailthomas.coe@ axa-insurance.co.uk
Web� www.axa.co.uk/�connect/� partnerspace
What’s in a name?Everything, we think.
Dear Ryan,
I just wanted to let you know about an important change to your AXA support team. We’ve changed our name to AXA Independent Partners, because we’re committed to working in partnership with you to help build your business and we wanted that to run through everything we do – including our name.
In partnership with you to b�uild your b�usinessAs you know, we launched at the beginning of 2009 – and we’ve had a phenomenal year. Now, throughout 2010 we intend to continue sharing that success with you as AXA Independent Partners – working as a team to help you get the most from our range of Personal Lines products and services, and to keep you updated on all the potential out there.
Telling you first ab�out new opportunitiesSo as a Partner, you’ll be among the first to know about innovative new ventures like AXA Travel Insurance soon to be available online for brokers through our Connect website – making it easier to cross-sell to clients, and simpler to use. Plus, there’s our brand new online PartnerSpace – with an exclusive forum for news, networking, service updates and special Partner offers. Keep a look out for further announcements.
Putting a face to the nameAnd of course, you’ll get to know my name better too. Because AXA Independent Partners is all about dedicated support, when you call, you’ll get straight through to me, Paula – or if I’m not around, another team member will be delighted to help you out.
All that, in one name: AXA Independent PartnersIn a nutshell, I’m here to help you make the most of your Personal Lines business, save you time and enable you to give your clients the best service possible. So to speak to me direct, just call 0845 606 0936, or email [email protected]. I look forward to working in partnership with you.
Yours sincerely,
Ryan Sales123 Goodrich RoadEast DulwichLondonSE22 0ER
Jon Praimdass Your AXA Independent Partner Executive for Personal Lines
Telephone 0845 900 4133Email [email protected]� www.axa.co.uk/�connect/�partnerspace
AXA Independent Partners
AXA Independent Partners.Giving personal service a new name.
Chris Rogers
Your Independent Partners Executive for Personal Lines
Telephone0845 606 0938
Emailchristopher.rogers@ axa-insurance.co.uk
Web� www.axa.co.uk/�connect/� partnerspace
What’s in a name?Everything, we think.
Dear Ryan,
I just wanted to let you know about an important change to your AXA support team. We’ve changed our name to AXA Independent Partners, because we’re committed to working in partnership with you to help build your business and we wanted that to run through everything we do – including our name.
In partnership with you to b�uild your b�usinessAs you know, we launched at the beginning of 2009 – and we’ve had a phenomenal year. Now, throughout 2010 we intend to continue sharing that success with you as AXA Independent Partners – working as a team to help you get the most from our range of Personal Lines products and services, and to keep you updated on all the potential out there.
Telling you first ab�out new opportunitiesSo as a Partner, you’ll be among the first to know about innovative new ventures like AXA Travel Insurance soon to be available online for brokers through our Connect website – making it easier to cross-sell to clients, and simpler to use. Plus, there’s our brand new online PartnerSpace – with an exclusive forum for news, networking, service updates and special Partner offers. Keep a look out for further announcements.
Putting a face to the nameAnd of course, you’ll get to know my name better too. Because AXA Independent Partners is all about dedicated support, when you call, you’ll get straight through to me, Paula – or if I’m not around, another team member will be delighted to help you out.
All that, in one name: AXA Independent PartnersIn a nutshell, I’m here to help you make the most of your Personal Lines business, save you time and enable you to give your clients the best service possible. So to speak to me direct, just call 0845 606 0938, or email [email protected]. I look forward to working in partnership with you.
Yours sincerely,
Ryan Sales123 Goodrich RoadEast DulwichLondonSE22 0ER
Jon Praimdass Your AXA Independent Partner Executive for Personal Lines
Telephone 0845 900 4133Email [email protected]� www.axa.co.uk/�connect/�partnerspace
AXA Independent Partners
AXA Independent Partners.Giving personal service a new name.
Charlotte Andrews
Your Independent Partners Executive for Personal Lines
Telephone0845 606 0935
Emailcharlotte.andrews@ axa-insurance.co.uk
Web� www.axa.co.uk/�connect/� partnerspace
What’s in a name?Everything, we think.
Dear Ryan,
I just wanted to let you know about an important change to your AXA support team. We’ve changed our name to AXA Independent Partners, because we’re committed to working in partnership with you to help build your business and we wanted that to run through everything we do – including our name.
In partnership with you to b�uild your b�usinessAs you know, we launched at the beginning of 2009 – and we’ve had a phenomenal year. Now, throughout 2010 we intend to continue sharing that success with you as AXA Independent Partners – working as a team to help you get the most from our range of Personal Lines products and services, and to keep you updated on all the potential out there.
Telling you first ab�out new opportunitiesSo as a Partner, you’ll be among the first to know about innovative new ventures like AXA Travel Insurance soon to be available online for brokers through our Connect website – making it easier to cross-sell to clients, and simpler to use. Plus, there’s our brand new online PartnerSpace – with an exclusive forum for news, networking, service updates and special Partner offers. Keep a look out for further announcements.
Putting a face to the nameAnd of course, you’ll get to know my name better too. Because AXA Independent Partners is all about dedicated support, when you call, you’ll get straight through to me, Paula – or if I’m not around, another team member will be delighted to help you out.
All that, in one name: AXA Independent PartnersIn a nutshell, I’m here to help you make the most of your Personal Lines business, save you time and enable you to give your clients the best service possible. So to speak to me direct, just call 0845 606 0935, or email [email protected]. I look forward to working in partnership with you.
Yours sincerely,Jon Praimdass Your AXA Independent Partner Executive for Personal Lines
Telephone 0845 900 4133Email [email protected]� www.axa.co.uk/�connect/�partnerspace
AXA Independent Partners
Ryan Sales123 Goodrich RoadEast DulwichLondonSE22 0ER