So you’ve got these customers

http://www.flickr.com/photos/thomashawk/

Andyou want them to:

Love you

http://www.flickr.com/photos/gi/

Buy from you

http://www.flickr.com/photos/andresrueda/

Tell their friends all about you

http://www.flickr.com/photos/pricklebush/

And you’ve got this

communityhttp://www.flickr.com/photos/akc77/

Can it do all that for you?

It can.

In

easy steps:

http://www.flickr.com/photos/13522901@N00/

1Know your special purpose

ONE

Breeding trust

2TWO

Set some rules

3Set clear expectations

THREE

Establish an internal policy for response

Evolve your policy as the community grows

Respond quickly

(but only if there’s no malice in your heart)

4Cast a wide net

FOUR

Weave Community Throughout the User Experience

5Create productiveoutcomes

FIVE

Learn to say you’re sorry.

http://www.flickr.com/photos/thomashawk/

Help us help you

6Make it personal

SIX

Discourage Anonymity

Use your real name and voice.

http://www.flickr.com/photos/cunisdiabolis/

Be human.

http://www.flickr.com/photos/kishorephotography/