language and meaning semiotics is the study of signs and symbols. these signs and symbols will...
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language and meaning
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meaning
What messages are being sent?
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meaning
We make sense of what we see according to social and cultural codes and conventions.
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meaning
We communicate by means of signs and sign systems.
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denotation
The basic, literal or surface meaning.
It is the first thing that we see or understand within a media text.
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connotation
The hidden or deeper meaning of a media text, or something that the text may suggest.
It is the message or meaning that goes beyond the denotation.
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what do you see?
Denotation
what is being represented?
Connotation
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questions:
How? What? When?
Where? Who? Why?
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semiotics
Semiotics is the study of signs and symbols.These signs and symbols will always have denotations and connotations because they are codes.
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signs
The meaning of a sign is determined by the reader’s culture, background or life experience. Signs are not fixed, but always have several meanings and associations.
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juxtaposition
The placing together of two or more things in order to emphasize the contrast between them.
The placing together of two or more things in order to make a comparative link between them.
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what are symbols?
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representation
When you re-create an image:Every representation is different
People are different, different experiences, different thoughtsEach representation is as unique as the person that creates it
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representation
Represent the following words You are not allowed to use words Draw a symbol for the object
You have 10 seconds per word
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representation
Love
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representation
Hate
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representation
Hyper
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representation
Power
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representation
Cool
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representation
Dance
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representation
Alternative
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representation
Beauty
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representation
Ugly
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representation
Universe